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Holloway offers the Spectrum Nylon jacket, pants and shorts. The Performer jacket has jersey lining with nylon-lined sleeves, tri-color blocked design, convertible zip-through byron collar, and two zippered pockets. The […]

The Slicker from California Outerwear is a hip-length jacket with reflective piping on the sleeves. Fashioned from a 70-denier nylon taffeta shell, the Slicker has raglan sleeves, ventilated front and […]

Carolina Made carries Augusta's micro mesh wear, including this 100% nylon tank and shads. The tank is reversible; the shorts have a covered elastic waist with drawstring and 7" inseam. […]

Teen fave Quiksilver will open 30 stores this year. The Huntington Beach, Calif.-based swimwear and apparel manufacturer opened 23 stores and 216 vendor shops last [...]

In what is often described as a flat industry, few leagues can claim consistent growth in licensed products in consecutive years. Major League Baseball can. An ongoing plan put in [...]

NEW YORK -- Easel is trying to get Madonna, Christina Aguilera and Faith Hill into the swim at next week's Grammy Awards Show. The contemporary sportswear label has designed a [...]

NEW YORK -- Like any true designer, Shoshanna Lonstein is not one to linger on the present. That is why for Lonstein, last week's party at B-bar, which marked an [...]

Seattle-based lifestyle sportswear manufacturer Cutter & Buck has created a 24-page sales and merchandising tips booklet titled "The Complete Solution" that it plans to distribute to accounts. The company created […]

J. Lindeberg conducted an unconventional runway show at the AT&T Pebble Beach National Pro-Am last weekend. Jesper Parnevik changed his outfit every nine holes, sporting clothes from the Fall 2001 […]

WOMEN'S-SPECIFIC SNOWSPORT APPAREL IS DEFINITELY A 'HOT' AREA FOR ANUFACTURERS. FOR WINTER '02, BURTON WILL OFFER THREE WOMEN'S APPAREL LINES: RADAR, TACTIC AND OSI. RADAR IS AIMED AT TEENS, WITH [...]

CONNECTING WITH TODAY'S GROWING WOMEN'S MARKET IS JUST A MATTER OF TRYING. FOR THE SPORTING GOODS INDUSTRY, THAT HAS NOT BEEN EASY. OUR EXCLUSIVE RESEARCH STUDY BREAKS DOWN SOME OF [...]

When Karrie Webb teed off in the LPGA's season-opening event last week, she did so without her traditional Izod Club apparel contract. That Webb, her tour's top player last year […]

Tiger Woods will debut his new Nike logo at the U.S. Open in June. The Beaverton, Ore.-based company opted to redesign the Tiger logo to create one that "connected directly […]

NEW YORK -- It's getting crowded. Lured by the burgeoning teen market and the explosive success of companies such as Delia's and Dollhouse, apparel companies of all stripes were clamoring [...]

NEW YORK -- It takes more than ads with smiling faces of Olympic athletes to get women to buy their products, so activewear makers are playing up fashion for spring. [...]

NEW YORK -- 'This is going to be the holiday season that separates the pros from the amateurs,' said Kal Ruttenstein, senior vice president, fashion direction at Bloomingdale's. 'Business is [...]

For a category used to setting trends, apparel has been slow to embrace online retailing. But with increasing consumer demand for products online, golf apparel manufacturers--heretofore slow to provide digital […]

LOS ANGELES -- Styleclick Inc. is teeing up to help a unit of Russell Corp. sell T-shirts and other activewear online. The e-commerce services provider has just inked an agreement [...]

Take 2: Jordache's bump-and-grind ad Last week, I lamented the dearth of big ideas in this year's crop of consultant-created, number-crunching attack ads. I pointed out that nothing came close [...]

NEW YORK -- Activewear makers are upgrading their catalogs to get more women to turn the pages, and more important, order merchandise. Burton, Lucy.com and Mothers in Motion are some [...]

Sing this to the popular Crosby, Stills & Nash song: 'Teach, your clients well, so they can tell, the code to live by. You have to tell them why, the [...]

REDWOOD CITY, Calif. -- MadeToOrder.com Inc., a business-to-enterprise (B2E) source for the purchase of premium logo merchandise, announced on Aug. 22 that it acquired Shea Hammond, a creative promotional marketing [...]

The Home Plate Jersey is a 6-ounce, 100 percent cotton authentic v-neck with yarn-dye rib and 35K stitch embroidery with applique. It is available with MLB, NHL and NBA team […]

MENTION THE CASUAL SHOE CATEGORY TO A SPORTING GOODS retailer and wait for his or her reaction. It wasn't too long ago that the thought of a casual shoe being […]

A staple in Southern California swim retailing for more than 35 years, Diane's Swimwear is trying to reinvent itself as an edgier, trend-driven operator, focused on resort and beach dressing. [...]

Focus groups can wash up surprises. For instance, they can bring to the surface clues to a prospective bestseller that otherwise would elude swimwear buyers and manufacturers alike. That alone [...]

The question put to the assembled group of industry execs and media was, 'Are We Getting Too Technical?' Of course, if you need to ask, then the likely response is, [...]

NEW YORK -- Activewear makers are looking for gold in Australia. Having invested in athlete-endorsement deals for years, activewear makers are anxious to reap some big-time brand awareness at the [...]

LOS ANGELES -- Deep inside Orange County's Velcro Valley, the action sports companies that have built a billion-dollar empire on men's and boy's surf, skate and snowboarding can no longer [...]

AMERICANS LOVE A BRAND NAME. FROM KLEENEX TO COKE, Cadillac to Cartier, brand names drive a sale. This spring, women's golfwear will have two new brand names: Tommy Hilfiger Golf [...]

Moderate sportswear houses this year are on the rebound from a stumble the market took in 1998-1999, following a dramatic three-year growth spurt that lasted through 1997. Manufacturers operating on [...]

Five-Pocket Cocktail This holiday season, shoppers may be able to belly up to the bar and get a pair of Polo Jeans. Looking for a way to improve the service [...]

European technical mountainwear manufacturer Schoffel will offer an expanded apparel collection in the U.S. for Spring 2001. The Technical Mountainwear line (above) and the Adventure Wear collection both feature performance [...]

Haggar Clothing Co. is shifting from first gear into overdrive with its new moderate-price women's sportswear label. The line was softly launched in January for fall selling and will start [...]

LOS ANGELES -- From hosting private fit parties to requiring sales associates to take scuba lessons, a growing number of swimwear retailers are taking novel approaches to customer service. Some [...]

NEW YORK -- Wolfgang Joop is targeting the U.S. market for his women's sportswear collection, once again. The German designer, whose company's main U.S. successes in the past decade have [...]

NEW YORK -- Katherine Shackelford is going back to her roots. The designer, who had a contemporary business under her name for three years before trading up to the designer [...]

To promote his vintage products, Peter Capolino eschews newfangled strategies in favor of traditional word of mouth PETER CAPOLINO LAUGHINGLY describes himself as "the only middle-aged guy who stays up […]

Six-year-old, New York City-based hoops apparel maker Game Over is poised to go national for Holiday 2000-'01 with a full line of casual and performance apparel. After starting out as [...]

NEW YORK -- Sometimes it takes an Olympian effort to get things going. Challenged by the fact that women's activewear has not taken off as much as it has been [...]

Lucy in the sky with sports bras Emma Lazarus might have written about 'your tired, your poor, your huddled masses yearning to breathe free.' Her words were inscribed on Lady [...]

NEW YORK -- Taking a big step in expanding its 'provision' branded merchandise, Jeep is rolling out a men's sportswear collection with nationwide distribution for Fall 2000. The apparel collection, [...]

NEW YORK -- Despite sluggish sales following last year's lockout, a number of retailers have seen their NBA licensed merchandise business bounce back, particularly if they had stores in strong [...]

The Antigua Group recently unveiled the first six logos in its new line of limited-edition British Isle golf course logos, which include St. Andrews, Royal Troon, Muirfield, Turnberry, Inverness and [...]

NEW YORK -- Michael Kors is playing both sides of the net for resort. The designer is volleying between ladylike looks with a hint of the preppy for Collection, while [...]

IN JUST A FEW WEEKS, SALES REPS WILL BE ON THE ROAD INTRODUCING buyers to the Spring 2001 golf lines. But as the current spring season comes to a close, [...]

Golfers first hear about new clubs and balls via an interesting mix of traditional and emergent forms of marketing CONSIDERING GOLFERS' ALMOST GENETIC ATTRACTION TO THE 'LATEST AND GREATEST,' UNDERSTANDING [...]

Thanks to a rebound in good weather and Mothers' Day, merchandise has been moving at a steady clip this month at HerSport, a sporting goods store for the female athlete [...]

NEW YORK-- As the Major League Baseball season heats up, so are the sales of MLB licensed products. Here is what some key retailers had to say about the outlook [...]

The New England Patriots unveiled a new look to their on-field uniforms this month following similar moves by the St. Louis Rams and New York Giants. While the National Football [...]