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924 results on '"Social networking site"'

178. CONSUMERS' RESPONSES TO ADS ON SOCIAL NETWORKING SITES: A SYSTEMATIC LITERATURE REVIEW (SLR).

Author

Deraz, Hossam

Subjects
*INTERNET advertising, *INTERNET marketing, *CONSUMER attitudes, *ONLINE social networks
Abstract

A consequence of the growing number of the studies concerning ads on social networking sites, and the failure to provide an in-depth analysis of that stream of research is the need to adopt systematic approaches to assess and aggregate research outcomes. This article presents an up-to-date review of peer-reviewed relevant articles to consumers' responses to advertisements on SNSs. It helps to identify 100 relevant studies published in the period 2009-2017 from different management and social science fields; including marketing, advertising, communication, social science, and relationship management. It reflects six predominate research trends; 1) Antecedents of acceptance or avoidance of ads 2) Consumers' perception and assessment of ads' value 3) consumers' attitude towards ads 4) Consumers' purchase intention 5) Consumers' referral mechanism, and 6) Benefits gained. Also, the topics researched and major results, year of publication, journal, theoretical framework, research method, sampling, and means of analysis were examined for each article. It helps to provide an objective summary of research evidence on the antecedents of consumers' responses to ads on social networking sites. It concludes by offering an agenda for future studies. [ABSTRACT FROM AUTHOR]

Published
2019

179. The Role of Personal and Environmental Attributes in Cyberbullying Victimization in Adults.

Author

Zimo Tang, Andrade-Rojas, Mariana Giovanna, and Lai Lai Tung

Subjects
CYBERBULLYING, CRIME victims, INTERNET usage monitoring, SOCIAL media, ONLINE social networks
Abstract

This study empirically assessed the effects of intense internet usage and social media usage on cyberbullying victimization and used demographic attributes (age, gender, education, work status, online activity and economic status) as moderating factors. It revealed that intense social media usage highly contributed to cyberbullying victimization while intense internet usage surprisingly had a negative relationship with cyberbullying victimization. Meanwhile, age, gender and education were found to possess strong moderating effects on internet and social media usage. The results of this study could be used to devise prevention and intervention methods for cyberbullying, particularly in workplaces where a rising cyberbullying risk has been observed in recent years. As one of the few cyberbullying studies that focuses on working-age adults, this study serves as a foundation for future cyberbullying studies on the adult age group. [ABSTRACT FROM AUTHOR]

Published
2019

181. Social networking sites addiction and depression among Chinese college students: The mediating role of cognitive flexibility and the moderating role of chronotype.

Author

Wang, Qiong, Chen, Huiling, Hu, Wei, and Zhao, Fengqing

Subjects
*COGNITIVE flexibility, *HEALTH education, *PSYCHOLOGY of college students, *CHRONOTYPE, *SUICIDAL ideation, *RISK assessment, *ONLINE social networks, *MENTAL depression, *QUESTIONNAIRES, *INTERNET addiction, *COMPULSIVE behavior
Abstract

• 16.6% of junior high school students had a suicidal intention. • negative school gossip and academic burnout positively correlated with suicidal intention. • relationship of negative school gossip and suicide intention mediated by academic burnout. With the greater availability of mobile social networking sites (SNS), SNS addiction has been considered to be related to depression among college students in China. However, the underlying mechanisms of this relation remain to be further explored. Based on the Social-Ecological Diathesis-Stress Model of depression, this study examined the association between SNS addiction and depression among college students, as well as the mediating role of cognitive flexibility and the moderating role of chronotype. Four hundred and twenty-nine college students (M age = 19.88, SD = 1.52) voluntarily filled out questionnaires regarding SNS addiction, cognitive flexibility, chronotype, and depression. The results indicated that SNS addiction was positively correlated with depression, and cognitive flexibility partially mediated the association between SNS addiction and depression. Moreover, the mediating effect of cognitive flexibility was moderated by chronotype, with the association between SNS addiction and cognitive flexibility being stronger among college students with morning type than those with evening type. The present study provides some implications for education professionals to take effective interventions targeted at cognitive flexibility to reduce depression among students suffering from SNS addiction, and pay attention to those college students with morning type. [ABSTRACT FROM AUTHOR]

Published
2023
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183. Sentiment Analysis on Post

Author

Kumari, Juhi, Kumari, Nimisha, Shukla, Shubham, Kumar, Niwedan, Mahakalkar, Namrata S., and Paul, Amruta T.

Published
2017

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