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The article delves into cybersecurity issues, highlighting Facebook, Microsoft, and Crédit Agricole as the most targeted brands for phishing scams according to a report by Vade, with Facebook being the most impersonated brand for the third consecutive year. It also discusses the rebranding of Com-Ent, France, to the National Association of Communicators, marking a significant change in its identity.

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Focus Brands, the parent company of the Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's brands, has changed its name to GoTo Foods. CEO Jim Holthouser broke the news Tuesday at the company's biennial brand franchisee... [ABSTRACT FROM AUTHOR]

The article focuses on Mediaposte's rebranding under the theme "Communiquer bien" (Communicate well), offering new advertising options such as chosen ads, geotargeting, and print-digital hybrid. It mentions Mediaposte aims to provide proximity, expertise, and responsible communication, emphasizing a more targeted and environmentally friendly approach. It also mentions three new offerings include enhanced geotargeting with mobility data, chosen advertising through the JeVeuxChoisir.fr platform.

Premier ObGyn of Minnesota, the largest integrated women's health physicians' practice in Minnesota, has announced a rebranding as Premier Women's Health of Minnesota. The organization aims to address the diverse healthcare needs of its patients and be at the forefront of women's health advocacy. With over 75 providers across 12 locations in the Minneapolis and St. Paul areas, Premier Women's Health of Minnesota is committed to delivering comprehensive and holistic healthcare solutions. For more information, visit their newly launched website at premierwomenshealthmn.com. [Extracted from the article]

Virgin Pulse and HealthComp rebrands as Personify Health, targeting double-digit growth in the employer health space. [ABSTRACT FROM AUTHOR]

Element3 Health, a company specializing in group activity management and benefit administration, has rebranded and changed its name to Grouper. The name change reflects the company's focus on improving health, happiness, and longevity through group activities and the social connections they create. Grouper aims to address the decline in social connectivity among Americans, which has led to a public health crisis. The company's benefits cover membership dues and expenses for group activities for individuals enrolled in Medicare Advantage and Medicare Supplement plans, and they also provide software and management services for activity clubs and associations. Grouper's mission is to promote social fitness and meaningful interactions for older adults, recognizing the importance of social connections in overall well-being. [Extracted from the article]

The article focuses on Teddy Sheringham's visit to Okarno to promote its rebranding from Artex, emphasizing the company's new identity and commitment to supply chain logistics.

Crown Therapeutics, a division of Crown Laboratories, Inc., has announced the rebranding and reformulation of Sarna, a well-known brand of dermatologist-recommended anti-itch lotions. The brand's two hero products, Sarna Calm + Cool and Sarna Sensitive, have been updated with new formulas. Sarna Calm + Cool now contains 1% Pramoxine Hydrochloride and 0.5% Menthol, along with Witch Hazel Extract for soothing comfort. Sarna Sensitive maintains its efficacy with 1% Pramoxine Hydrochloride and includes squalane and Jojoba oil for hydration. The packaging has also been updated to a 40% post-consumer recycled bottle with an easy-open pump. Sarna products are available at major retailers in the US. [Extracted from the article]

Mellow Mushroom will launch a new store prototype in Atlanta. The restaurant is Mellow Mushroom's full rebranded buildout as part of a companywide rebrand, according to a press release. The restaurant is also the brand's first new restaurant in its headquartered city of Atlanta since 2019. [ABSTRACT FROM AUTHOR]

AcelRx Pharmaceuticals, Inc. has announced a rebranding and name change to Talphera, Inc. The decision was made to reflect the company's focus on developing and commercializing products for medically supervised settings beyond acute pain. Talphera's lead product candidate, Niyad, has been granted FDA Breakthrough Designation and is being studied as an anticoagulant for the extracorporeal circuit. The company expects to initiate a registrational study for Niyad in the first quarter of 2024 and plans to submit a Premarket Approval (PMA) to the FDA in the second half of 2024. [Extracted from the article]

An interview with Alexandre Vigneron, chief executive officer of the Onoré group is presented. He discusses the recent rebranding of the company and its evolving positioning in the market. He further elaborates on the company's historical evolution from an ice cream and chocolate beverage manufacturer to a frozen pastry and savory snacking specialist.

Psychedelics-focused MAPS PBC is rebranding to Lykos Therapeutics and tacking on $100 million in new funds ahead of a possibly historic FDA approval. [ABSTRACT FROM AUTHOR]

Vauxhall has made updates to its electric people carriers, the Combo Life Electric and Vivaro Life Electric. The Vivaro Life now has a new 75kWh battery that offers up to 217 miles of range, while the Combo Life has a 50kWh battery that can manage 205 miles between charges. SsangYong, the SUV and pick-up maker, has been renamed as KGM after being bought by Korea's KG Group. Genesis has unveiled an updated version of its G80 saloon, but it is unclear if it will be available in the UK. [Extracted from the article]

The article focuses on the rebranding of construction brands distributor Artex to Okarno, with a new strapline 'There are no others like us,' aimed at fostering a common sense of purpose, energy, and enthusiasm, while retaining strong connections to the company's heritage.

This article discusses the process of undergoing a major brand refresh for an association. The author, Ron Zywicki, emphasizes the importance of understanding the current brand and the reasons for considering a rebrand. He suggests conducting research, incorporating feedback, and educating members throughout the process. Zywicki also highlights the significance of involving members, brand ambassadors, and old-timers in order to gather valuable input. While agencies can provide a fresh perspective and additional resources, they are not necessary for a successful rebrand. The article concludes with tips for a successful brand refresh, including the need for education, communication with detractors, and dedication of time and resources. [Extracted from the article]

Grace VanderWaal, the winner of "America's Got Talent," is preparing to release her second full-length album, which she believes will be a more accurate representation of herself. VanderWaal has been breaking away from her previous image and exploring edgier music with more complex production. The album will address serious and heavy topics, and VanderWaal acknowledges that it may upset and make people uncomfortable. In addition to her music, VanderWaal has also taken on acting roles, including playing a pop star in Francis Ford Coppola's upcoming film "Megalopolis." However, she remains focused on her music career and is not interested in pursuing acting solely for financial gain. [Extracted from the article]

NEOS Hospitality, formerly known as Rekom, is planning to launch two new party bar concepts in the UK with a £25 million investment. The company aims to acquire prime city center locations in cities such as Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, and Newcastle. The two new concepts are Bonnie Rogue's Pub, described as a lively and atmospheric party pub, and Barbara's Bier Haus, an après ski-themed bar. NEOS has seen strong results in its party bars, with 12% revenue growth in 2024, and plans to double its party bar portfolio by the end of 2025. [Extracted from the article]

In a sea of generically named "First Banks of X" and "Community Banks of Y," financial institutions must decide if the painstaking rebranding process is worth the investment and risk to stand out. [ABSTRACT FROM AUTHOR]

The Vermont PCC is a first for the firm and follows the rebrand of its cell solutions. [ABSTRACT FROM AUTHOR]

Heartwood Inns, formerly known as Brasserie Bar Co, has completed its first year of trading since undergoing a major rebrand. The company aims to become the leading operator of freehold premium pubs and pubs-with-rooms in the UK. With £100 million in funding, Heartwood plans to expand its estate to 61 sites by 2027, creating 1,500 jobs. The CEO, Richard Ferrier, expressed pride in the team's accomplishments and highlighted the company's recognition as one of the best places to work in the UK. Heartwood currently operates 25 pubs and 14 Brasserie Blanc restaurants, with plans for further expansion in the future. [Extracted from the article]

"Rebranding the Church: Rediscovering the Greatest Story Ever Told to Connect with Modern Audiences" by Peder Tellefsdal is a resource for Christian leaders and organizations seeking to make the Christian message more relevant to contemporary followers. Tellefsdal draws on his 20 years of experience in public relations and shares his personal journey with the Christian faith to address barriers that make the church seem irrelevant. He offers practical tools and communication tactics to increase church membership and clarify the Christian message. The book also includes analysis of secularization trends and advice on using the hero's journey framework for marketing the Christian faith. [Extracted from the article]

This article from the Hollywood Reporter discusses the recent Emmy nominations and highlights some notable trends and individuals. It mentions that FX had a successful year, surpassing HBO in nominations, which is seen as a significant achievement for FX's executives John Landgraf and Dana Walden. Netflix is also recognized as the top Emmy player, surpassing HBO after years of being in second place. Actor Jon Hamm is praised for his recent TV work, earning two acting nominations. However, some high-profile actresses like Kate Winslet, Nicole Kidman, and Emma Stone did not receive nominations. The article also mentions that Showtime, under new leadership, received only three nominations, which is considered disappointing. [Extracted from the article]

Maryland-based Forbright Bank, which is led by a onetime Democratic presidential candidate, relied extensively on brokered deposits as it grew after a 2021 rebranding. The bank says it has made changes in response to regulators' concerns. [ABSTRACT FROM AUTHOR]

The article focuses on the rebranding of Paris-Charles-de-Gaulle Airport to Paris-Anne-de-Gaulle Airport as part of an activation campaign by Havas Paris, France, to raise awareness of the Anne-de-Gaulle Foundation, which supports individuals with disabilities. It discusses the Anne-de-Gaulle Foundation's shift from a private charity to a public societal project, aiming to involve the general public in supporting people with disabilities.

The article offers information on furniture and lighting design studio Coco Flip from Kate Stokes and Haslett Grounds. Topics discussed include focus to use handmade products in collaboration with Bendigo, Victoria Pottery; youthfulness, emotiveness and elegance in creations of Coco Flip; and focus on expansion and rebrand of company.