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The product return rate (RR) is an important metric for retailers; even small RR changes can significantly impact retailers’ profit. Companies and researchers typically favor and employ one of three methods to calculate the RR: based on the number of returned items, these items’ revenue, or their profit contribution. Interviews with 24 managers and industry experts reveal that two methods, item-based and revenue-based, are often used. However, little is known about how much the interpretation of RRs depends on the calculation method. In this article, the authors rely on extensive datasets to investigate these potential differences empirically. Analyzing more than 8 million transactions at sixteen different retailers, the authors find that RRs calculated via the three methods differ on average by 24.3%. The size of these differences makes cross-sectional comparisons of RRs calculated via different methods difficult. In contrast, the authors find that the developments of the RRs over time are similar, which allows for a meaningful time-series comparison of RR developments, regardless of the method. Finally, this research shows that all three calculation methods result in RRs that are equally insightful (leading) indicators of relevant retailer performance metrics.

The amount of sales profit is one of the indicators of the manufacturer’s business performance. This is the financial result from the main activity of the manufacturer, which can be carried out in any form registered in its charter (and not prohibited by law). The product sales profit is defined as the difference between the proceeds from sales (without value added tax and excise taxes) and the costs of production and sales included in the product costs.

In an environment with digital disruptions, retailers must adopt a customer-centric approach to survive and compete effectively. Retailers need to be agile and forward-looking in adopting the relevant analytics and performance metrics to bring a customer-centric approach across upstream and downstream activities in the retail value chain. However, retailers in emerging markets (EMs) need clarity on the specific analytics and performance metrics in the value chain that will enable them to transition from their current product-centric state to the desired customer-centric state. Employing a triangulation approach (i.e., literature review, marketplace evidence, and managerial interviews) in the fragmented retail landscape of EMs, this study provides an organizing framework that explains: (i) the need for a customer-centric approach across the retail value chain, (ii) the specific performance metrics that need to be adopted across upstream and downstream activities in the retail value chain to enable EM retailers to achieve their desired customer-centric state, and (iii) the role of analytics in providing insights to achieve these performance metrics and improving monetary and non-monetary firm performance outcomes. We also provide firm-specific and macro-level conditions that can influence the EM retailers’ adoption of relevant analytics and explain the different paths retail formats can follow to adopt analytics. We present a strategy matrix that enables retail managers to identify the appropriate analytics to be adopted at different retail value chain stages to achieve desired performance metrics. We also highlight future research opportunities in retailing in EMs.

PurposeThe purpose of this study is to estimate and analyze the production and export viability of organic cape gooseberry to Spain, cultivated by indigenous communities in post-conflict areas.Design/methodology/approachBased on interviews with indigenous people who grow organic cape gooseberry in post-conflict areas and information from official platforms, the data are systematized, and a matrix of costs, expenses, productivity and income from the production and export of Cape gooseberry is calculated. Financial indicators of profitability are calculated: net profit, net present value (NPV) and internal rate of return (IRR). Finally, with a regression model, the trend of the behavior of the quantity and cost of Cape gooseberry exports from Colombia to Europe and Spain is estimated.FindingsThe production and export of organic cape gooseberry is profitable for indigenous communities in post-conflict areas, favored by a special price on the European market and by the use of family labor in cultivation, which improves the profitability of the product. Because of these factors, it is likely to become an alternative to partially replace illicit crops in post-conflict areas.Research limitations/implicationsThis research was carried out in conflict areas, so conducting interviews in that territory put the integrity of the researchers at risk.Originality/valueStudies known about organic cape gooseberry production reveal the benefits of the fruit for human health, but not the viability of production and export to Spain. This study demonstrates the financial viability of the production and export of cape gooseberry grown by indigenous people and therefore constitutes an alternative for substituting illicit crops.

This research presents the logistics management information system (LMIS) for the supply chain of lychee products of Phayao Province, Thailand. The main aim of this research is to develop a management application for Phayao’s agricultures to improve their competitive abilities on Chinese markets by utilizing a prediction method for traffic congestion based on both real-time and anticipated road traffic. The loss of productivity caused by traffic congestion has become a huge and increasingly heavy burden on Phayao farmers. Therefore, the prediction of urban road network traffic flow and the rapid and accurate evaluation of traffic congestion is of great significance to solve this problem. By using traffic data obtained by distance, road conditions, transportation safety, traffic density, and customs clearance, the local farmers in Phayao can deliver lychee products on time and reduce the loss of high emissions and environmental pollution caused by traffic congestion effectively.

Firms typically introduce online promotional channels based on the cooperative format of agency selling or reselling to promote end-of-season products. The selection of the agency selling or reselling format is greatly affected by a firm’s pricing timing between traditional and online promotional channels, particularly in an uncertain market. Within this context, we examine how the pricing timings in an online promotional channel relative to a traditional channel impact a firm’s selection between agency selling and reselling formats in an uncertain market. We find that the promotional pricing timings have no effect on the firm’s price decisions under the agency selling format, whereas they might lead to downward prices under the reselling format—even lower than those under the agency selling format. We show that considering promotional pricing timing in an uncertain market fundamentally changes the general intuition that the firm prefers the agency selling to reselling format due to the double-marginalization effect. Specifically, the reselling format might be more profitable for the firm when it sets traditional-channel promotional price prior to introducing the online promotional channel in an optimistic market (i.e., a market more likely to have high demand) or adopts the opposite promotional pricing timing of channels in a pessimistic market (i.e., a market more likely to have low demand). Our findings complement the emerging online retail literature by underscoring the interacting forces of promotional pricing timing and uncertain demand on a firm’s reselling versus agency selling format choice in promoting end-of-season product online.

Background Although commonly consumed in Asia, seaweeds are a largely underutilized food source in the Western world. However, interest is rising, and seaweeds have a major potential as both main and functional ingredients in European markets. The current barriers for seaweeds as food products relate to food safety, quality preservation and optimization, and food neophobia. Scope and approach This commentary provides an overview of current challenges to providing seaweed in the European market and proposed solutions to tackle these obstacles, taking inspiration from other food sectors. Processing and packaging concepts for future manufacturing of seaweeds as food are explored and insight into market research and strategies for overcoming the barrier of consumer skepticism are given. Key findings and conclusions Tackling safety issues related to human consumption of seaweeds is required for their widespread use in food applications. Sustainable, multi-target mitigation strategies towards microbiological and chemical (excessive iodine, heavy metals, allergens) hazards are driving the improvement of food safety of seaweeds and derived products. Rapid post-harvest deterioration of seaweeds can be avoided through stabilization techniques, for instance through temporary storage solutions before final processing, direct utilization into food items, and packaging. Innovative drying and alternative processing strategies may reduce energy consumption and processing time, while at the same time improving the safety as well as the nutritional and sensory qualities of the product. Despite the rising popularity of Asian cuisine and the Western-consumers’ perception of seaweeds as a “healthy superfood”, understanding consumer behavior in relation to new foods and facilitating information-based decisions could reduce potential consumer skepticism. In conclusion, innovation tools discussed in this work can be exploited for further development of a sustainable seaweed food industry.

PurposeWith the rapid growth of the economy, people have increasingly higher living standards, and although people simply pursued material wealth in the past, they now pay more attention to material quality and safety and environmental protection. This paper discusses the lack of motivation for investing in fresh-keeping technology for agricultural products by individual members of an agricultural supply chain composed of a supplier and a retailer by means of mathematical models and data simulations and discuss the optimal price-invest strategies under different sales models.Design/methodology/approachFirst, based on the model of no investment by both sides (NN), this paper considers three models: supplier only (MN), retailer only (NR) and cooperative investment (MR). Then, the authors analyze the influence of consumer price sensitivity and freshness sensitivity on the investment motivation of agricultural products under four models. Subsequently, the paper makes a sensitivity analysis of the optimal strategies under several models, and makes a game analysis of the suppliers and retailers of agricultural products. Finally, we conduct an empirical analysis through specific values.FindingsThe results show that (a) when the two sides cooperate, the amount of investment is largest, the freshness of the agricultural products is highest, and the sales volume is greatest; however, when both sides do not invest, the freshness of agricultural products and sales volume are lowest. (b) The price and freshness sensitivity of the consumer have an impact on investment decisions. Greater freshness sensitivity corresponds to a higher investment, higher agricultural product price, greater sales volume, and greater supply chain member income and overall income; however, greater price sensitivity corresponds to a lower investment, lower agricultural product price, lower sales volume, fewer supply chain members and lower overall income. (c) The investment game between the supplier and retailer is not only related to the sensitivity to price and freshness but also to the coordination coefficients of interest. At the same time, the market position of agricultural products should be considered when making decisions. The market share of agricultural products will affect the final game equilibrium and then affect the final benefit of the supply chain and individual members.Practical implicationsThese results provide managerial insights for enterprises preparing to invest in agricultural products preservation technology.Originality/valueAt present, the main problem is that member enterprises of agricultural supply chains operate based on their own benefits and are resistant to investing alone to improve the freshness of agricultural products. Instead, they would prefer that other members invest so that they may reap the benefits at no cost. Therefore, the enterprises in each node of the agricultural product supply chain are not motivated enough to invest, and competition and game states are observed among them, and such behavior is definitely not conducive to improving the freshness of agricultural products. However, the current research on agricultural products is more about price, quality and greenness, etc., and there are few studies on agricultural investment. Through the establishment of the model, this paper is expected to provide theoretical suggestions for the supply chain enterprises that plan to invest in agricultural products preservation technology.

Airport retail has undergone significant change in the last decade. Today, many airports provide a broad selection of product varieties and an augmented shopping experience. In this study we focus on sequential purchasing which remains an unexplored topic in airport retail. Grounded in shopping momentum, we use real-world purchase data from 279,000 passenger boarding cards to test a conceptual model that examines relationships between first purchase expenditure, walking distances, time available for sequential shopping, crowding, payment type, product involvement, promotions and product type on sequential purchasing in three terminals at Dubai International Airport. Findings offer a significant theoretical contribution to the travel retail and sequential purchasing literature and have important practical implications for airport retail practitioners.

Quality irrigation water is precious in agriculture under arid conditions. The value addition in agricultural product makes a new commodity outside the traditional frame to achieve higher returns with improved shelf-life and minimizes post-harvest losses. The aim of this study is to evaluate and quantify the improvements possible in water productivity through value addition in date cultivated under arid conditions in Oman. The primary and secondary data were collected through questionnaire surveys from farmers, sellers, factories and ministry extensions. The comparisons were made between the marketing of raw product against those with value-added, which were produced using the same quantity of resources; particularly irrigation water. The productivity was estimated by the ratio of agricultural benefits in kg to the irrigation water use in m3. The net-profit based productivity ratio improvements in Khalas and Fardh dates were 540% and 360% respectively for value-added dates packed with nuts. The lowest productivity ratio was observed in Khalas dates with saffron and other flavors (111%), and Fardh date paste (129%). In Khalas, the best improvement by the value-addition in average water productivity from the base-values of 0.57 kg/m3, or 0.63 OMR/m3 of the raw date were 2.06 kg/m3 or 2.28 OMR/m3 in date with nuts respectively while in Fardh, the same were 1.55 kg/m3 or 1.71 OMR/m3 respectively. The observed potential improvements in equivalent water productivity indicates the benefit of value addition would be vital for achieving agricultural sustainability goals under arid agriculture.

Background Food recalls and alerts associated with undeclared allergens and other forms of labelling errors are on the rise. Besides undeclared allergens, other mislabelling such as undeclared ingredients, providing wrong shelf-life, wrong or lack of storage instructions also pose significant health consequences to consumers. Hence, by identifying the causes of labelling errors, this would facilitate preventative and mitigating strategies in food supply chain. The aim of this study is twofold. First, the study aims to identify the affected food and drink categories, types of allergen, and other labelling issues and associated labelling errors. Second, it aims to identify the causes or contributory factors of labelling errors. Scope and approach This study reviews food recall, withdrawals, and alerts of five official food safety websites (Canadian Food Inspection Agency, Food Standards Australia New Zealand, UK Food Standards Agency, US Department of Agriculture Food Safety Inspection Service and US Food and Drug Administration) from 2011 to 2020. Key findings and conclusions A total of 2470 food recalls and alerts linked to labelling errors were identified. Undeclared allergens were identified as the most common type of recall. Among the 2301 recalls and alerts associated with food allergens, 3100 undeclared allergens were reported of which milk (26.55%), gluten (13.16%) and tree nuts (11.52%) were recorded as the top three contributors. Food products most affected by undeclared, incorrect or missing information associated with food allergens were baked goods (18.65%), ready-to-eat meals/heat and serve (11.10%) and confectionary (10.87%). There were alerts and recalls associated with undeclared ingredients (n = 67), wrong expiry dates (n = 36), undeclared ingredients & allergens (n = 26), and other labelling issues such as incorrect claims or wrong usage/storage instructions (n = 40). Most labelling errors remain unknown or un-reported. Where known or suspected causes were reported, packaging and printing error, supply chain failures, product formulation and ingredient change, cross contact and process failure/manufacturing error were recorded as contributory factors. The root cause of labelling error remains underreported or unknown and should be documented clearly and/or investigated further.

Purpose The singularity of being the first Chinese manufacturer of drug-eluting stents to arrive in Brazil and the country being selected as the company's first experience outside its home country motivated the interest in the study of this case, vis-à-vis with the characteristic of internationalization medical device companies according to the Uppsala model. Considering this context, the following research question was outlined: “How did Microport internationalize before the distribution of its stents product in Brazil?” The aim of the study is to investigate Microport's internationalization process for the distribution of its drug-eluting stents in Brazil. Design/methodology/approach Exploratory research under the qualitative method was adopted. It chose the single case study as a procedure for data collection, as it is a revealing, exemplary subject that offers opportunities for access to unusual research. The company MicroPort was chosen because in the period when Chinese medical device companies were focused on gaining market share in China, MicroPort began its international expansion, choosing Brazil as the first country to have its own subsidiary. It consists in the case of the internationalization of a high-tech EMNE in an emerging country that has institutional and cultural differences. Findings Taking advantage of new technology in highly internationalized environments favors its insertion; the internationalization of medical technology can expand according to the Uppsala Model, which does not explain internationalization, but rather its evolution. Cultural and behavioral issues reinforce that the development of the market for medical devices depends on local perspectives and values. The formation of an ecosystem in the local market for internationalization is observed. One implication of the study is that MicroPort's experience and the application of the Uppsala model for international expansion can serve as an important learning experience for Brazilian multinational companies. Research limitations/implications Empirical analysis carried out in the context of a single company. Although the results can be used as lessons learned from the application of the Uppsala model for international expansion of EMNE in an emerging market, caution should be exercised when generalizing its findings. Future studies could carry out comparative cases considering other emerging multinational companies, from the same sector or even from different industries, investing in other emerging markets. There is a limitation of the fact that the case studied does not explore the concepts of the later stages of the Uppsala model. Practical implications High-tech EMNEs internationalizing in other markets need to adopt aggressive strategies. The need to adopt different strategies for supply chain operations according to the specificities of the markets in which they operate. Important contributions to the Uppsala model, with regard to the process of passing stages, learning and networking. The findings of this study have similarities to the process described as a sequence of distinct phases of activities. Social implications A local top management team is essential to deal with institutional issues of government agencies when EMNE is internationalized in a culturally distant market. When there are major institutional differences between the country of origin and the host country, the autonomy in the management of the foreign subsidiary positively influences the acceleration of the internationalization process of companies in the high-tech sector. When there are major institutional differences between the country of origin and the country of destination, the use of local social networks positively influences the acceleration of the internationalization process of companies in the high-technology sector. Originality/value Regardless of these limitations, the study provided an exciting case of internationalization of a Chinese company in Brazil operating in a high-tech medical sector. The challenges for the internationalization of EMNEs continue, which makes it opportune for future studies to include more research in this area. The propositions suggested in the study may be the first step.

Neuromarketing is the application of neuroscience to the understanding of consumer preferences towards products and services. As such, it studies the neural activity associated with preference and purchase intent. Neuromarketing is considered an emerging area of research, driven in part by the approximately 400 billion dollars spent annually on advertisement and promotion. Given the size of this market, even a slight improvement in performance can have an immense impact. Traditional approaches to marketing consider a posteriori user feedback in the form of questionnaires, product ratings, or review comments, but these approaches do not fully capture or explain the real-time decision making process of consumers. Various physiological measurement techniques have been proposed to facilitate the recording of this crucial aspect of the decision making process, including brain imaging techniques (Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Steady State Topography (SST)) and various biometric sensors. The use of EEG in neuromarketing is especially promising. EEG detects the sequential changes of brain activity, without appreciable time delay, needed to assess both the unconscious reaction and sensory reaction of the customer. Several types of EEG devices are now available in the market, each with its own advantages and disadvantages. Researchers have conducted experiments using many of these devices, across different age groups and different categories of products. Because of the deep insights that can be gained, the field of neuromarketing research is carefully monitored by consumer and research protection groups to ensure that subjects are properly protected. This paper surveys a range of considerations for EEG-based neuromarketing strategies including, the types of information that can be gathered, how marketing stimuli are presented to consumers, how such strategies may affect the consumer in terms of appeal and memory, machine learning techniques applied in the field, and the variety of challenges faced, including ethics, in this emerging field.

Retailers that sell seasonal products face significant challenges when planning inventory assortment. The incorporation of drop-shipping into their operations, wherein suppliers own and ship products directly to consumers at retailers’ requests, has only complicated these challenges. This study investigates multichannel assortment planning of retailers that sell seasonal products. We first capture structural properties of multichannel retailing of seasonal products through a simple and parsimonious analytical model. The analytical model uncovers key seasonal product attributes that make it more attractive for retailers to allocate a product for sale in the drop-shipping channel than in the store channel. We then empirically assess the findings of the analytical model. Using a rich and unique dataset from the fashion retail industry, we test relationships between product attributes and retailers’ channel choice. The application of a generalized linear latent and mixed model controls for selection bias by jointly estimating retailers’ likelihood of allocating a product’s inventory to the drop-shipping channel and the allocated volume in each channel according to the product’s characteristics. The empirical findings suggest that retailers are less likely to drop-ship products that are colored, irregularly sized, and offered in more style variants. They also unveil cross-channel effects in terms of inventory amounts allocated for sale in each channel according to those characteristics. Our analytical and empirical assessments jointly demonstrate the complementary roles played by drop-shipping and store channels for seasonal products and offer important academic and practical implications.

Pemerintah berupaya untuk membantu masyarakat dalam meningkatkan perekonomian khususnya di bidang Usaha Mikro Kecil Menengah (UMKM). Berdasarkan Undang- Undang No 20 Tahun 2008 (UU 20/2008) dikemukakan bahwa UMKM adalah sebuah perusahaan kecil yang dimiliki dan dikelola oleh seseorang atau dimiliki oleh sekelompok kecil orang dengan jumlah dan kekayaan dan pendapatan tertentu. Peran UMKM sangat penting dalam perekonomian negara, karena sektor UMKM merupakan penyumbang Produk Domestik Bruto (PDB) terbesar. Untuk mendukung hal tersebut Pemerintah berupaya semaksimal mungkin mencari berbagai macam cara agar UMKM dapat terus berjalan dengan baik dan stabil. Pemerintah menggandeng Perguruan Tinggi untuk turut serta berupaya membantu UMKM agar terus berkembang. Sebagai implementasi program Pengabdian kepada Masyarakat, Fakultas Ekonomi dan Bisnis (FEB) dan Fakultas Teknik dan Ilmu Komputer (FTIK) UKRIDA berupaya merancang satu kegiatan yang bermanfaat bagi UMKM yakni melalui edukasi berupa pendampingan pengurusan izin usaha dan penyuluhan mengenai pemanfaatan teknologi agar penjualan produk mereka menjadi lebih optimal. Selain dapat membantu mereka untuk menaikkan taraf hidup perekonomian keluarga, FEB dan FTIK UKRIDA juga telah berkontribusi mendukung salah satu program Pemerintah dalam meningkatkan kesejahteraan masyarakatnya. Hal ini juga sebagai wujud nyata dalam mengimplementasikan salah satu kegiatan Tridharma Perguruan

Hal yang penting untuk pengembangan diri adalah motivasi. Untuk dapat melakukan hal besar dibutuhkan motivasi yang kuat, di mana tidak dapat dilakukan dalam keadaan biasa. Agar motivasi tetap efektif, perlu ada disiplin yang tinggi dan konsistensi dalam menjalankannya sesuai rencana dalam mencapai yang diinginkan, namun tetap menghormati norma-norma dan aturan-aturan yang ada. Memiliki pandangan positif serta keinginan untuk melangkah lebih maju dapat membantu menghilangkan rasa takut dan rasa ragu. Hal-hal semacam ini perlu diterapkan dan ditularkan kepada masyarakat sektor bidang Usaha Mikro Kecil Menengah (UMKM) untuk membantu mereka agar usaha yang mereka geluti dapat bertahan dan berkelanjutan serta menjadi sukses dan dikenal oleh masyarakat luas. Fakultas Psikologi dan Fakultas Ekonomi dan Bisnis UKRIDA merasa memiliki tanggung jawab sosial untuk memberi kontribusi demi keberlangsungan UMKM di sekitar UKRIDA untuk dapat terus bertahan. Kegiatan ini dilakukan melalui pelatihan dan pendampingan yang berkaitan dengan motivasi UMKM agar bangkit kembali, mendampingi pengurusan izin usaha, serta melatih UMKM untuk menggunakan teknologi agar meningkatkan penjualan produknya. Tujuan kegiatan ini adalah untuk membantu mendukung program Pemerintah yang berupaya membangkitkan kembali Usaha Mikro Kecil Menengah dan memenuhi salah satu tugas Tridharma perguruan tinggi yakni pelaksanaan pengabdian kepada masyarakat.

There is limited information on periodic markets for environmental products. This paper uses the case of medicinal plant periodic markets in Nepal to empirically develop typologies of periodic markets and the retailers operating there, while also estimating the economic importance of such markets. Data were collected on the structure and functions of periodic markets (n = 55) in Morang District in Southern Nepal through structured medicinal plant retailer interviews (n = 57), semi-structured key informant discussions, recording of daily transactions in individual medicinal plant stalls (n = 9), and direct observations of market characteristics. The study identified: (i) three types of markets (high, medium, and low order markets), characterized by nine factors: location, accessibility, physical layout, size, infrastructure, variety of products, governance, retailer types, and range of retailers and (ii) two types of medicinal plant retailers which were further divided into four sub-types and eight specific types. Periodic market trade included 60 medicinal plant products with an annual volume of 30 tonnes, equivalent to 10% of out-of-district exports. Due to high retail unit prices, however, the annual value of USD PPP 0.48 million is equivalent to the out-of-district export value indicating that local retail trade of medicinal plants in periodic markets is of substantial importance and can be used to enhance access to local health care and supporting rural livelihood through increased cash incomes.

For entrepreneurs, advertising/promotion is a means to introduce a product. For the public, it is a means to get information about a product, so that people become very dependent on advertising/promotion. Data from BPS shows a sharp spike in online sales during the Corona Virus Disease-19 (COVID-19) pandemic, which was influenced, among other things, by government policies to limit activities outside the home. As a result, the need for health supplements has increased during the COVID-19 pandemic; several times, there have been stock shortages due to panic buying. Business actors can use this momentum for advertising/promote products that do not comply with the provisions to increase product sales, thus possibly resulting in a significantly different level of advertising/promotional violations from before the COVID-19 pandemic. This study aims to analyze the results of supervision of health supplement promotion/advertising before the COVID-19 pandemic (2018-2019) and during the COVID-19 pandemic (2020-July 2021) to determine the significance level of differences in advertising/promotional violations before and during the pandemic, the types of media that were reported to have the most violations during the COVID-19 pandemic, the types of advertising/promotional violations and the fifth regions in Indonesia that reported the highest levels of offenses. The data analyzed is secondary data from the supervision of advertisements/promotions throughout Indonesia, collected from 2018 to September 5, 2021, obtained from the Directorate of Traditional Medicines and Health Supplements Control. The data was processed descriptively and using the chi-square method to see the significance, with the results that there were significant differences in advertising/promotion violations before and during the COVID-19 pandemic, the media that committed the most violations was internet media, with the highest type of violation being advertising/promoting products with exaggerated claims. The two regions in Indonesia that included the ten most extensive offenses before and during the COVID-19 pandemic were Jakarta and Makassar.

The Covid-19 pandemic has led to restrictions of face-to-face classes so that the teaching and learning process is carried out via online. It requires teachers and students to have the ability to utilize information and communication technology. Some studies have shown that there are lots of challenges in the learning process, especially for the teachers. The fundamental obstacle is their lack of competence in utilizing digital technology in online teaching, especially in producing teaching materials. This problem is also experienced by the teachers of Budya Wacana Yogyakarta Junior High School. They are forced to employ digital teaching media in simple synchronous way, even though the signal quality of cellular operators and networks stability may not be owned by teachers and students. The activity of the community service training aims to increase knowledge, understanding, and technical skills in the use of various digital applications for creating teaching and presentation materials. The training was conducted in seven meetings and covered in two main sessions: (1) usage of applications (PowerPoint recording, Screencast-OMatic, and Anchor) and (2) speaking in front of the camera/recorder. The result of this training is the product of teaching materials of the teachers in the form of video, audio and visual, as well as a module of the application usage.

Pendampingan ini mengupayakan untuk lebih mengembangkan lukisan batik “interreiligius” kontekstual Jawa agar tidak sekedar menjadi komoditi ekonomi lokal melainkan mampu memberikan kontribusi bagi pengembangan moderasi beragama di Kulon Progo dan masyarakat luas. Pendampingan ini dilatarbelakangi oleh fenomena intoleransi beragama yang perlu diantisipasi agar tidak menimbulkan konflik masyarakat. Peranan seni, dalam hal ini lukisan batik, sebenarnya sangat efektif dan strategis sebagai media penyampai pesan sekaligus mengartikulasikan nilai-nilai kebajikan agama. Batik bagi masyarakat Jawa merupakan seni yang dihidupi dan menghidupi secara komunal sosio-kultural maupun personal. Komunitas Canting Laras adalah kelompok pembatik yang awalnya menghasilkan lukisan batik kontekstual Jawa dengan fokus pada salah satu agama saja. Pendampingan dilakukan dengan metode partisifatoris. Komunitas ini diajak untuk mengembangkan diskursus teologis yang menghasilkan refleksi dan transformasi hidup beragama secara lebih esensial dan luas melalui perjumpaannya bersama konteks masyarakat. Berdasarkan proses tersebut, komunitas mampu mengartikulasikan pesan perdamaian “interreligius” melalui metode pembuatan batik yang juga selalu berkembang. Lukisan batik mereka tidak sebatas komoditi komersial melainkan sekaligus media penyampai pesan damai lintas agama yang mengusung pesan penerimaan dan penghargaan pada perbedaan yang juga secara nyata dihidupi oleh para pembatik itu sendiri (konvivial) mengingat para pembatiknya berasal dari latar belakang agama, usia, dan sosial berbeda. Keberhasilan pengabdian kepada masyarakat ini terlihat dari bertambahnya jumlah pembatik yang terlibat dan lukisan batik yang terjual. Selain itu, produksi lukisan batik interreligius dari komunitas ini semakin diakui serta memberikan inspirasi bagi komunitas lintas agama di level nasional maupun internasional

Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.

Jemaat Gereja Kristen Indonesia (GKI) adalah bagian dari komunitas masyarakat, dimana di dalamnya merupakan anggota jemaat yang terdiri dari berbagai macam profesi, dimana salah satunya adalah berprofesi sebagai wirausaha. Adapun wirausaha yang digeluti oleh beberapa anggota jemaat adalah termasuk dalam kategori Usaha Mikro Kecil Menengah (UMKM). Anggota Jemaat yang memiliki Usaha Mikro Kecil Menengah tersebut belum sepenuhnya mengetahui dan memahami bagaimana mereka dapat berupaya untuk meningkatkan hasil produknya dapat dijual ke masyarakat luas sampai pelosok luar Jakarta. Oleh karena hal tersebut Fakultas Ekonomi dan Bisnis (FEB) bersama Fakultas Teknik dan Ilmu Komputer (FTIK) siap berkontribusi melakukan kegiatan pengabdian kepada masyarakat di lingkungan Jemaat Gereja Kristen Indonesia (GKI) tersebut. Implementasi pelayanan dalam bidang pengabdian kepada masyarakat merupakan salah satu kewajiban yang harus dipenuhi Perguruan Tinggi yang berkecimpung dalam dunia pendidikan yakni Trdharma Perguruan Tinggi. Adapun kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan kolaborasi 2 (dua) Fakultas yang ada di UKRIDA yaitu berupa penyelenggaraan kegiatan Seminar dan Pelatihan mengenai Digital Marketing yang diberikan oleh beberapa Dosen FEB dan FTIK sebagai Narasumber sesuai kompentensinya. Diharapkan setelah selesai kegiatan tersebut, ada perubahan yang dicapai oleh Jemaat GKI yang telah mengikuti Seminar tersebut, sehingga terlihat manfaatnya.

Saat ini kita ketahui bahwa seluruh dunia sedang mengalami dampak dari pandemi COVID–19, baik dari segi ekonomi maupun sosial. Salah satu sektor masyarakat yang terkena dampak ekonomi adalah Persaudaraan Muda-mudi Vihara Dharma Loka (PMVDL) yang berlokasi di Kota Pekanbaru, Provinsi Riau. Banyaknya kerugian secara ekonomi yang didapatkan oleh masyarakat Kota Pekanbaru berdampak pada semakin berkurangnya donatur yang membantu kegiatan keorganisasian PMVDL. Oleh karena itu melalui kegiatan Kuliah Kerja Nyata (KKN) yang dilakukan secara online, Kelompok KKN 68 memberikan program berupa pengenalan teh kombucha dalam rangka memberdayakan masyarakat yang tergabung di PMVDL untuk memulai bisnis secara mandiri sehingga diharapkan dapat meningkatkan perekonomian. Kegiatan yang dilakukan dimulai dari pengenalan dan pembuatan teh kombucha, pengemasan produk agar layak dipasarkan pada platform social media dan perhitungan biaya yang dibutuhkan dalam proses produksi sehingga masyarakat mengetahui keuntungan yang diperoleh dari bisnis tersebut. Kegiatan ini dilakukan melalui seminar online dan pemantauan praktek pembuatan produk secara mandiri yang dilakukan oleh anggota PMVDL. Hasil akhir yang didapatkan yaitu produk teh kombucha yang diproduksi dan dibranding oleh peserta, terbentuknya akun Instagram Ads. sebagai sarana promosi online, serta adanya rancangan buku anggaran. Keterlibatan peserta secara aktif serta antusiasme dalam pelaksanaan program menunjukkan bahwa kegiatan yang dilakukan oleh Kelompok KKN 68 dapat diterima dengan baik serta memberikan manfaat sebagai salah satu ide bisnis di masa pandemi untuk mengatasi permasalahan ekonomi.

Peningkatan kesadaran kesehatan menyebabkan permintaan bahan pangan organik meningkat. Pengelolaan pertanian organik menjadi hal yang perlu diperhatikan untuk menjaga ketersediaan kebutuhan ini. Pengabdian yang dilakukan bertujuan untuk membantu kelompok petani di kota Salatiga yang menjadi mitra pengabdian agar dapat memperbaiki pengelolaan persediaan produk hasil pertanian yang akan dijual. Lingkup yang menjadi fokus dalam pengabdian in adalah produk unggulan mereka yaitu beras hitam organic, beras merah organic, beras pandan wangi dan beras mentik susu. Meskipun lebih sehat, bahan pangan kurang popular di kalangan petani. Hal ini disebabkan karena sulitnya penerapan pertanian organic, dan produk yang dinilai lebih rapuh dibandingkan dengan produk non-organik. Komplain yang muncul mengeni munculnya kutu atau jamur pada beras organic merupakan masalah yang dihadapi kelompok tani dalam pemasaran beras organic. Metode pengabdian yang dilakukan terdiri dari dua tahapan utama. Pada tahap pertama tim pengabdian mendampingi kelompok tani dalam mengkoordinasikan pengujian ketahanan pangan terhadap produk – produk utama. Hasil pengujian ketahanan pangan sangat mempengaruhi kebijakan yang diambil dalam melakukan pengelolaan produk. Pada tahap kedua tim pengabdi memberikan pelatihan dalam perumusan kebijakan yang bisa diambil untuk mengatasi hambatan yang teridentifikasi dalam pengelolaan persediaan hasil pertanian organik pada kelompok tani ini. Hasil dari pengabdian ini adalah kebijakan penetapan umur simpan beras yang sebelumnya tidak diperhatikan dalam pengelolaan persediaan. Pada pengabdian ini kelompok tani juga melakukan simulasi penerapan aplikasi e-farming untuk memeberikan gambaran bagaimana keterkaitan pengelolaan persediaan dengan proses penjualan dan distribusi.

This study uniquely employs a fuzzy-set qualitative comparative analysis (fsQCA) technique to account for complex relationships in consumption. The fsQCA technique assumes that relationships are based on a set–subset relationship. This assumption is fundamental when decision-makers are affected by information asymmetry and are, thus, required to jointly evaluate the credibility and reliability of a range of external signals. This issue also affects consumers in markets for cultural goods, where the quality of products is not known with certainty in advance of the purchase decision. Our study uses fsQCA to establish the effect of different quality signals on consumption in the US market for video game software. Our results show that reviews from professional critics alongside brand extension and multi-platform release strategies act as signals of product quality and, therefore, lead to high sales performance.

A 2019-ben elfogadott pilóta nélküli légi járművekre vonatkozó specifikus EU-s jogszabályok megjelenésének hatására jelentős változások várhatók ezen eszközök piacán. A jogszabályok a gyártástól egészen a felhasználásig részletesen szabályozzák a tevékenységek elvégzésének módját az eszközökkel kapcsolatosan. A megfelelőségértékelő szervezetek és a tanúsító szervezetek szerepe jelentősen megnövekszik az új EU-s és nemzeti szabályok révén, és fokozott szerepet kap a termékbiztonság és a típusalkalmasság. Előbbiből alakult ki a termékbiztonsági lánc, amely két fő részből áll: a megfelelőségértékelés és a piacfelügyelet. Jelen cikkben mind a két részt bemutatják a szerzők, és ismertetik a különböző ellenőrzési megközelítéseket is az egyes szegmensekhez kapcsolódóan. A téma tárgyalásánál figyelembe kell venni, hogy a pilóta nélküli légi járművek olyan eszközök, amelyek felhasználása fokozott biztonsági és védelmi kockázatot hordoz, amelyek kezelését a tervezéstől a gyártáson át egészen a végső felhasználásig a termék teljes életútja során meg kell valósítani.

Opaque selling, in which a seller offers a menu of opaque products from a collection of physical products, has been shown to be an effective strategy to segment a market and improve the seller's profit. We study opaque selling with stochastic demand and fixed initial inventory, where we consider two scenarios. In the exogenous fulfillment scenario, the assignment of physical products to fulfill customer demand is based on pre-announced probabilities. In the endogenous fulfillment scenario, the assignment is dynamically determined by the seller. In both settings, the seller dynamically controls the offering of opaque products over time to maximize the total expected revenue. The existing literature has well studied the mechanism of opaque selling and its benefits over other selling strategies. However, much of the literature considers only a single opaque product. This paper contributes to the literature by considering multiple opaque products and focusing on the practice implementation of opaque selling. We formulate the seller's problem as a stochastic dynamic program. Due to the well-known curse of dimensionality, we study the fluid control problem and develop decomposition heuristic for both scenarios based on the corresponding fluid solution. We show that the fluid control problem can provide a time-based fluid policy that is asymptotically optimal. In particular, we show that adopting a stationary probabilistic fulfillment strategy for the endogenous fulfillment scenario is asymptotically optimal. The numerical study shows that offering multiple opaque products can substantially improve the seller's revenue under certain conditions. Our results provide guidance for sellers on how to implement the opaque selling practically when they have finite inventories of multiple substitutable products.

Purpose Some commercial/industrial sectors have increased their interest in sustainability, in some cases changing their business focus, from a profit-centered approach to a more balanced view, including environmental and social factors. It means that the interest in sustainability is increasing. Life cycle management (LCM) is a methodology/concept that can contribute to this paradigm shift. In this research, the potential application of LCM in the bakery segment was investigated, considering the entire value chain related to the sector (inputs, packaging, suppliers, customers, waste management). Methods Bakeries were visited, in Teresina, Piauí, Brazil, to learn about the products, services, production processes, and the socio-environmental and economic sustainability practices, aiming at identifying bottlenecks and to propose alternatives based on LCM. Besides the field approach, the study was structured based on the literature that brings the concepts and potentialities of applying LCM in various economic/industrial sectors. The PDCA cycle and the SWOT Matrix were also used to assist the implementation of LCM. A roadmap was proposed aiming at the LCM implementation in bakeries. Results The results show that although the sector has some environmentally sustainable practices (waste separation, energy savings, reuse of products, inputs purchased locally), the primary intention is to reduce costs and not to mitigate environmental impacts. Regarding social responsibility, they donate bread to institutions. This is an important attitude, but not the only one for fulfilling the social role within the value chain. They do not consider suppliers that show concern for the environment (certified companies), and both marketing and product labels do not evoke these issues too. Conclusions and recommendations Thus, there is the possibility of implementing LCM in bakeries if there is a concern with sustainable production and consumption. A roadmap for implementing LCM in bakeries was proposed including some steps: mapping the life cycle of products/processes/services associated with the sector; analyzing factors that can influence the actions towards sustainability; disseminating life cycle information to the entire value chain; efficient waste management, including the partnership with recycling companies; and treatment of the collected data and improvement proposal, using management tools such as the PDCA Cycle, the SWOT Matrix, and Environmental, Social and Governance (ESG) aiming at the search for environmental and economic sustainability and social fair alternatives. Supplementary information The online version contains supplementary material available at 10.1007/s11367-021-02008-7.

Housing is one of the basic human needs. Meanwhile, in fact, from the data on the number of Sharia mortgage customers at Bank Jabar Syariah, namely the PPR IB Maslahah product for the 2017-2020 period, it fluctuated and tend to decrease. In addition, it needs a good financing risk management implemented by the company. The objective of this research is to find out how the risk management of financing and product management of PPR IB Maslahah Bank BJB Syariah KCP Kuningan. This study uses premier data from interviews conducted to several employees of Bank BJB Syariah KCP Kuningan, by triangulation technique. Meanshile, the results of this study are:1). The financing risk management carried out by Bank BJB Syariah is in accordance with the Financial Services Authority Regulation (POJK) Number 65 / POJK.03 / 2016 concerning the Implementation of Risk Management for Sharia Commercial Banks and Sharia Business Units as stated in article 3 in point c; 2) Management of PPR Products carried out by Bank BJB Syariah Kuningan has been implemented, however in fact they have limited authority from the headquarters. .

Namda or felt sheets and articles made of felt have a historic association with Tonk in Rajasthan (India). Felting has been practiced here for generations, providing a livelihood for the craftsmen who make hand-made felt and those who develop products from the felt sheets, including floor coverings, mats, and decorative pieces for both domestic and export markets. Felt’s design, finishing, and quality are the key criteria impacting the value of the urban product and the end market. The Central Sheep and Wool Research Institute (CSWRI) in Avikanagar conducted skill development training for rural women with a focus on making handicraft products from felt sheets. The objective was to promote traditional craft as well as empower women through enhancement of their self-reliance, with opportunities for further progression for high-performing trainees. The Indian Institute of Crafts & Design (IICD) in Jaipur collaborated with CSWRI for design intervention and skill enhancement targeting for the urban market. Just as these women were inching toward fully sustainable livelihoods, however, the sudden outbreak of the Covid-19 pandemic disrupted the demand and supply of handicraft products and seriously impacted their ability to work. This paper discusses the collaborative efforts put into building sustainable livelihoods around handicrafts and considers how the Covid-19 pandemic has impaired that work. [ FROM AUTHOR] Copyright of Textile: The Journal of Cloth & Culture is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Purpose Cause-related marketing (CRM) is an increasing popular marketing strategy in which a firm donates a specific amount to a designed cause when customers engage in revenue-providing exchanges. Based on balance and attribution theory, this paper aims to explore the interaction effect of donation amount and ad orientation, two important factors of formulation and communication of CRM, respectively, on consumer response and the mediating effect of consumers’ perceived company motives. Design/methodology/approach Two 2 (donation amount: small vs large) × 2 (ad orientation: product- vs cause-oriented) between-subjects experimental studies were conducted in marketing course with 284 and 157 Chinese undergraduate students participating in Studies 1 and 2, respectively. ANOVA and regression were used to test the hypotheses. Findings Study 1 shows the significant interaction effects of donation amount and ad orientation on consumers’ response. When CRM has a large donation amount, cause-oriented (vs product-oriented) ad leads to consumers’ more positive company attitude and higher purchase intention. The opposite is true for the small donation amount condition. Study 2 shows that the above interaction effect is mediated by consumer-attributed company motives. The attributed motive of sincerely caring about social cause has significant positive effect on consumer response, whereas the attributed motive of increasing sales or improving corporate image does not. Originality/value This paper contributes to the literature by empirically examining the interaction effect of donation amount and ad orientation on consumer-inferred motives and behavioral response. The findings are valuable because they indicate the importance of matching between factors at formulation and communication stage. In addition, this paper found that consumers are “tolerant” of companies using CRM to promote product sales and improve brand image.

Subject area Retail marketing: it can be discussed in a retail marketing course to explain the growth and expansion of the retail chain and illustrate the features of a retail model that can consider franchise as a method to expand or distribute its branded merchandise in other retail outlets. The case will also help assess the financially viable growth. Marketing Management: It can be useful for a comprehensive yet straightforward explanation of marketing mix price, promotion, place, and product, also at the same time it serves to explain the importance of customer service in terms of retailing. Strategic Marketing: The case provides varied growth options that are being considered by retail organizations, which gives the student real-time opportunity to arrive at strategic decisions by considering financial viability, internal strengths (SWOT analysis), franchising as a growth option. Study level/applicability This case can be used in foundation course on retail marketing or even in strategic marketing in postgraduate management program, or the dilemma can be explained as a part of a marketing course for postgraduate, executive programs, management development programs. Case overview Kanwar, the owner of 39 Bakers, was one of the fastest-growing retail outlets in Jammu, India. He had been successful in carving his pie for himself with its unique bakery products of more than 1000 variety of, break-even point price, everyday surprise product (EDSP), reasonable price, open kitchen concept, hygiene, excellent customer service. Within three years, 39 Bakers had grown from one to eight outlets, and revenue had increased to US$68,621, and vision was to achieve US$2m within the next three years. To achieve his vision, he made two business expansion plans either to start product distribution to other retailers like an FMCG company or to go ahead with the business format franchising model. The investors needed a detailed planned within three days. But Kanwar had to decide should he expand geographically and start with franchise model or shall he establish his brand with product distribution, and then go for the franchise model, which plan would make him reach his vision by 2023? Which strategy would be efficient? He indeed wanted to go for the franchise model, but the question is when? Expected learning outcomes This case will help entrepreneurs to decide on services and retail industries to expand their business and explore available growth options. It offers a platform to talk about how often franchising used to fuel growth. Either you select to be a franchisee or independent business owner or provide franchising opportunities or start your distribution network, a detailed business plan is one of the most critical decision-making activities. Without adequate details, it can make your life's most expensive option. After students have worked on the case and the task questions, the students can analyze whether a company should grow through product distribution, franchise or both; appreciate the significance of a business plan and to recognize all aspects of a retail operation, including the marketing mix; carry out strengths, weakness, opportunities, threats analysis and can develop Internal and External Factor Evaluation Matrix (IFE AND EFE); and examine various franchise options available for business expansion in a developing econ. Complexity academic level Position in course – This case can be used in foundation course on retail marketing or even in strategic marketing in postgraduate management program, or the dilemma can be explained as a part of a marketing course for postgraduate, executive programs and management development programs. Supplementary materials Teaching notes are available for educators only. Subject code CSS: 8 Marketing.

Although small and medium enterprises are important in the production and employment, these firms have structural limitation in terms of human and material resources. These limitations are highlighted after implementation of targeted subsidies in Iran, release prices of energy carriers, and simultaneity of political and economic situation. The main challenge in the current path of sustainable development is addressed to all sectors of society such as engineering and production. Manufactured products must consider the impact of three aspects of sustainability over their life cycle. The three aspects of sustainability as an integral part of sustainability issues are economic, environmental, and social factors. Therefore, in this study, for achieve sustainable economic development in Iran, consider only economic aspect. Because, it will greatly benefit from the transfer of advanced production technologies in industry through international agreements such as the clean development mechanism (CDM). However, the highly competitive environment is critical because of more cost-effective projects, which is why Iran needs to strike a balance between sustainable development and profitability for projects. In this study, identifying and ranking of major challenges of leading small and medium industries have been studied. It also uses the failures mode and effect analysis (FMEA) technique and survey experts and managers of small and medium industries in the province recognized and decision model using several branches. VIKOR was ranked as the most important challenge. The results show that exchange rate volatility has been the highest priority, so the first challenge has been identified. Similarly, the political boycott and the rise in the cost of production and cost of product manufacturing enterprises were identified as the next challenges.

Obat herbal terstandar merupakan salah satu jenis obat tradisional yang dibuat melalui proses pabrikasi dan dikemas sesuai perilaku konsumen di zaman moderen yang penuh dengan gaya hidup praktis dan mudah. Perilaku konsumen perlu diamati di tengah tawaran beragam merek produk. Persaingan antar merek menyebabkan para pemasar menghadapi tantangan untuk memperoleh loyalitas merek dari para pelanggan. Tujuan utama dari studi ini adalah untuk menyelidiki dampak kemasan dan harga terhadap loyalitas merek. Penelitian kausal kuantitatif ini menetapkan 65 sampel. Analisis data dimulai dengan pemeriksaan deskriptif singkat terhadap komposisi sampel yang dilanjutkan dengan uji validitas dan reliabilitas. Untuk menguji hubungan prediktif, digunakan analisis regresi berganda dengan menggunakan bantuan software SPSS versi 26.0. Dari analisis regresi menunjukkan pengaruh positif yang signifikan dari kemasan terhadap loyalitas merek. Selain itu, pengaruh positif yang signifikan juga ditunjukkan oleh variabel harga terhadap loyalitas merek.

Increased economic growth affects consumer needs. Consumer needs for buildings, not only based on its function but also its beauty. One of them is the need for paint. This study aims to determine the effect of brand image, price, and product quality on purchasing decisions. The population of this study is the consumers of Dulux wall paint in the city of Surabaya. The sample of this study consisted of 100 respondents. The sampling technique used the Accidental Sampling method. The analysis technique used is multiple linear regression. The results showed that brand image, price, and product quality partially had a significant influence on purchasing decisions. In addition, brand image, price, and purchasing decisions have a significant role in simultaneous purchasing decisions.

Live streaming shopping has become more and more popular in recent years, so it is quite necessary to illustrate how we can increase the customers’ purchase intention. A mixed-method study is developed, including an interview of broadcaster’s perspective and a survey of customers' perspectives to learn about consumers' concerns when shopping on live streaming platforms. The research was approached interactively, adapting the method in response to the findings discovered from the interviews. Few consumers have a habit of watching live streaming shopping regularly. Consumers want to try something new on the live streaming platform no matter bought this product or have seen this brand before. Broadcaster’s identification has not affected consumer’s purchase intention much. However, the consumer would trust broadcasters and choose to buy products from their live room. From the broadcaster’s perspective, they need a platform to teach them from zero to one, and network traffic is a big problem for them. In addition, product trust is more effective than broadcaster trust for the moment. Therefore, sellers are needed to improve their communication and describing skills. This paper also emphasized that the e-commerce approach should not only be competitive in terms of pricing but also in terms of quality in order to meet client demand. Furthermore, many customers believe that false propaganda should not be broadcast on live streaming platforms. As a result, broadcasters should be professionally and skillfully trained. This paper will give broadcaster and e-commerce companies suggestions on the affection of purchase intention during live streaming shopping. In addition, this paper gives future studies some basic studies and suggestions.

In recent years Smart Home appliance is a research hotspot in the home appliance industry. It is the product of a series of high-end technologies such as the Internet of Things, 5G, and AI, and is in the growth stage of the product life cycle. In this paper, the PESTAL analysis method and Porter's Five Forces model are used to analyze the environment and competition in the Chinese smart home industry. It is found that the generation of Smart Home conforms to the upgrading of social demand and economic development, so it is supported by the government. However the industry now lacks a unified technology connector, resulting in the fragmentation and isolation of current products from different producers. This paper also takes Haier Smart Home as an example, focusing on its analysis of product logic chain and of financial status. Through the establishment of seven brands, Haier Smart Home has created a perfect product system, which can meet the multi-level demand of middle and high-end, and ranks high in sales. Contrast to its competitors, Haier Smart Home's complex ownership structure and overlapping sales channels do harm to the efficiency of its operation, which eventually result in a low-profit margin, but its sales are high, and asset turnover also maintains at a good level, so the company overall operation is in good condition, and its future growth space is large.

This research has purposes to explore the effects caused by product quality, price consciousness, customer value, brand image towards repurchase intention to PT Sophie Paris Indonesia products which are mediated by attitude variable. This research form used a quantitative method with the type of research included in causal research. The research population is consumers who have purchased Sophie Paris products in DKI Jakarta. The sampling technique used purposive with a total sample of 240 people. Data collection techniques by surveys through questionnaires and SEM method analyzed which processed by the SmartPLS 3.0 application. The findings viewed that partially product quality, price consciousness, customer value and brand image had a positive and significant involvement in attitudes towards the brand, which also affected the repurchase intention of Sophie Paris products. The variable that has the strongest impact is price consciousness on brand attitudes so that this highly affects the repurchase interest towards Sophie Paris products.

One of the means of community service in improving the economy is the Thematic Real Work Lecture at the Bogor Agricultural University (KKN-T IPB). Students play very important role in improving the community's economy through the KKN-T IPB’s programs, especially in the COVID-19 pandemic situation which results in the limitation and closure of various business sectors. This community service aims to improve the soft skills of the community in this case Small and Micro Enterprises (SMEs) so that they can remain competitive and increase the scale of their business in Jatinegara District, East Jakarta Administrative City. Methods used in this community service is by training directly in the Jatinegara District Office Hall and online through the zoom teleconference media. The training carried out (training that has been held) namely, financial recording training; product photo training, design training using Canva and Instagram; digital marketing training; food packaging training; and financial management webinars. The results of the training show that MSEs in Jatinegara District understand the material provided in each training, benefit from the training, and the training content well-suited with the business undertaken by each participant.

Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.

Knowledge about food nutrition for toddlers and the ability to buy nutritious food are important factors in toddlers parenting. Kelurahan Rawa Badak Selatan (KRBS) is one of area in Koja Subdistrict, North Jakarta which dominated by toddlers whose nutritional status needs to be improved. CSR PT. Pertamina Integrated Terminal Jakarta carried out the Serba Unsur Lele (SULE) program as a community empowerment strategy by create various product innovations from catfish and catfish bone by-product. The aim of this activities is Bunda Koja community, including mothers of toddlers, are able to improve the knowledge and skills of catfish products processing and build a growing business, some products that routinely given to toddlers are expected to give a positive impact for toddler nutrition. This program consisted of training and the application of mentoring. The series of programs include training on catfish products innovation training, management of catfish production, and product marketing. The innovations been developed for production is nuggets, abon, and catfish stick. Catfish bones by- product are processed into crackers, tempe chips, and fish bone biscuits. Abon, nuggets, crackers and tempeh chips have been through the production and marketing stages. This activity succeeded in having a positive impact especially for mothers of toddlers, could receive the additional income from the catfish product business. The more catfish products innovation which will be developed is expected to become a business so that it can have a positive impact on the economy of the Bunda Koja community, mothers of toddlers, and the surrounding community.

Location-based service heightens consumers’ shopping convenience. By utilizing spatial flexibility of consumers, retailers can target consumers via location-based mobile coupons (LBMCs) to enhance market performance. Considering the strategies for LBMC promotion for two competing retailers, we find that under different market intensities, only no adoption and symmetric adoption of LBMC promotion are the possible equilibria for the competing retailers at a low marginal targeting cost. Then, we extend our model to consider vertical (quality) differentiation and analyze the implications of adopting LBMC promotion for a superior-quality firm (with higher product valuation) and an inferior-quality firm (with lower product valuation). Mixed strategies for LBMC promotion emerge when firms’ products have different qualities. Our research findings provide useful guidance for managers and marketing practitioners to formulate strategies for targeted LBMC promotion.

Las empresas u organizaciones requieren planificar, controlar y evaluar adecuadamente las actividades productivas que se llevan a cabo dentro de su jornada laboral, para lograr los objetivos propuestos dentro de una producción y utilizar los recursos de manera adecuada. Este artículo describe la elaboración de un plan de producción desarrollado para la Comercializadora de granos "San Camilo", dedicado a la compra y venta de granos, un producto del desarrollo agrícola generado a través de la división AGRO para el maíz y, desde el año 2010, para soya. El plan de producción se basa en los factores internos de la empresa que permiten determinar un valor en función de los costos incurridos en las actividades correspondientes establecidas para la comercialización del grano. El artículo muestra en sus resultados una comparación de costos y cómo logran optimizar uno de los recursos indispensables para la empresa.

El presente proyecto se desarrolla debido a su importancia teórico práctico para la empresa Envasadora de agua LiquiAgua por ser una herramienta que permitirá controlar los costos del proceso productivo y por ende conocer la rentabilidad de la empresa. En la medida en que la competitividad es cada vez mayor, la posibilidad de obtener más utilidades con aumentos de precios es cada vez más difícil, por esto la disminución de los costos se ha convertido en la forma más clara para generar mayores utilidades; por esto se dice que los costos son una buena fuente de ingreso y claro está sin que esta disminución de costos lleve a una disminución de la calidad del producto o servicio. Se tomará en cuenta todas las etapas de la producción desde la obtención de la materia prima hasta llegar al consumir final, para lograr un producto inocuo existen ciertos reglamentos que han sido adoptados en varios países para elaboración de productos. El MSF (Medidas Sanitarias y Fitosanitarias), OMC (Organización Mundial del comercio), y las normas del Codex Alimentarius confirman las medidas que se debe tomar para elaborar productos inocuos y poder comercializarlos.

La planta alimenticia “Alimentos CADE” dedicada a la fabricación de productos alimenticios a nivel local, mediante la recopilación de la información obtenida en la visita programada, basándonos en la observación y entrevista a la persona encargada el supervisor de la planta, tomando como punto de partida los niveles de automatización de los procesos industriales. Se pudo determinar los procesos que cuenta la empresa en la elaboración de las galletas de avena como parte importante para familiarizar el proceso. Para cumplir el segundo objetivo se tuvo como guía la pirámide de automatización constatando que el proceso de la empresa CADE se encuentra en un nivel de campo, considerando que algunos de los procesos aun son manuales lo que ocasiona demoras innecesarias que retardan el procedimiento del producto para ser distribuido a los distintos puntos de acogida que tiene la empresa. Por lo tanto para el cumplimiento del tercer objetivo, analizando el inconveniente que tiene la empresa se toma como propuesta la adquisición de la máquina envolvedora horizontal automática que permite la realización de dos proceso continuos eliminando la demora del empaque manual.

The purpose of this research is to know the effect of product innovation and market orientation on sales performance and impact to the productinnovation in the Home Industry Keripik in Bireuen District. The result of research should be use full in practical nor theoretical, that substance on marketing development management, the specific is entrepreneur ‘home industry Keripik Bireuendistrict to increase product innovation, market orientation and sales performance. The methods of research use Quantitative Research, with the nature descriptive research and verivicative. Data collecting through questioner with field study technique, the sampling census. The field data collecting is carry on 2021. The statistic analysis technique to test the hypothesis use analysis and sobel test. Basedon analysis result influence directly effect and not directly effect find that market orientation on product innovation have a positive influent and significant on sales performance in the Home product industry Keripik Bireuen District. Based on result mediation effect test results concluded that variable of innovation mediate on effect market orientation partial to sale performance Home industry Keripik Bireuen District. The mediate test result indicate all mediation.

UMKM memiliki peran penting bagi perekonomian Indonesia dengan sumbangsih sekitar 60 persen dari PDB. Namun di lain sisi, ekspansi UMKM di sekitar kita masih tergolong rendah. Berdasarkan survei ekonomi BPS 2016, terdapat sejumlah 63,72 persen pengusaha yang menyatakan tidak ada rencana untuk melakukan pengembangan usaha dengan adanya berbagai alasan. Terlebih dengan adanya pandemic Covid-19 telah membuat UMKM semakin lesu karena permintaan penjualan produk mereka menurun drastis. Tujuan dari pengabdian ini adalah untuk memberdayakan dan memperkuat manajemen usaha dari UKM Handy Craft Az Zahra Creation yang berlokasi di Surabaya. Secara khusus pengabdian ini menitikberatkan pada pemahaman pola pikir dan peningkatan kapasitas mitra mengenai manajemen usaha, penguatan branding, dan pemasaran/distribusi online. Metode kegiatan yang digunakan adalah menggali dan memetakan permasalahan melalui observasi dan wawancara langsung terhadap mitra. Kemudian merumuskan solusi dengan pendekatan system thinking yang diwujudkan dalam program pendampingan dan pelatihan terstruktur. Adapun hasil dari pengabdian ini akan memberikan peningkatan pengetahuan dan skill manajerial bagi mitra guna meningkatkan kualitas produk, mengelola permintaan, dan mengembangkan usahanya secara berkelanjutan. Dampak pengabdian ini di masa mendatang diharapkan dapat menjadi percontohan bagi UKM sejenis, sehingga kerangka solusi yang dirancang dapat diduplikasi oleh UKM lainnya guna membantu pengembangan usaha. Kata kunci : manajemen usaha, pemasaran online, branding, pelatihan, system thinking

Salah satu tanaman yang banyak dijumpai di Kelurahan Kalawa adalah tanaman rumbia. Sifat daunnya yang keras dan kuat sehingga dimanfaatkan warga sekitar sebagai kerajinan khas daerah tersebut yang dikenal dengan kerajinan atap rumbia. Hasil observasi menunjukkan bahwa pengrajin kesulitan dalam proses pemasaran akibat kurang dikenal oleh masyarakat secara luas. Pengabdian kepada masyarakat yang dilakukan oleh kelompok 62 KKN-T Universitas Palangka Raya dilaksanakan pada 7 Agustus – 7 September 2021 di Kelurahan Kalawa Kabupaten Pulang Pisau, Kalimantan Tengah. Kegiatan ini bertujuan untuk membantu promosi UMKM atap rumbia. Metode yang digunakan adalah pelatihan promosi atau penjualan produk melalui sosial media, pembuatan spanduk/benner untuk pelaku UMKM dan pemanfaatan website Kelurahan Kalawa. Hasil dari kegiatan ini adalah pelaku UMKM mampu memanfaatkan sosial media untuk keperluan promosi dan pemasaran, adanya benner sebagai penanda keberadaan UMKM serta pemaksimalan website Kelurahan Kalawa untuk keperluan promosi produk berbasis kearifan lokal. Kegiatan ini diharapkan mampu memperkenalkan produk kerajinan atap rumbia serta meningkatkan perekonomian masyarakat secara umum dan secara khusus bagi pengrajin UMKM.

Sampah plastik merupakan produk samping dari aktivitas manusia sehari-hari yang apabila tidak dikelola dengan baik akan menimbulkan permasalahan lingkungan. Pengabdian kepada Masyarakat dilaksanakan di Dutasia learning, Jl. Gandasari No. 45, Gandasari, Kecamatan Jatiuwung, Dumpit, Tangerang, Banten 15810. Analisis situasi di Dutasia Learning menunjukkan bahwa warga Dutasia memiliki sedikit keterbatasan pada kesadaran akan peduli lingkungan. Banyak warga terutama anak-anak membuang plastik di sembarang tempat sehingga tampak adanya tumpukan plastik di beberapa lokasi. Pengabdian kepada Masyarakat ini bertujuan untuk melakukan seminar dan pelatihan tentang peran daur ulang sampah plastik dalam pelestarian lingkungan. Seminar disertai dengan pelatihan pembuatan prodak daur ulang plastik menjadi produk yang bermanfaat. Acara berlangsung selama dua jam dihadiri oleh 35 warga Desa Dumpit terdiri atas remaja dan anak-anak. Hasil kegiatan ini berupa barang hasil pelatihan pembuatan daur ulang berupa dompet plastik dan kotak pensil dari botol air mineral. Sejumlah 25 anak berhasil menyelesaikan pembuatan kotak pensil, tiga anak berhasil menyelesaikan dompet plastik, serta sisanya menyelesaikannya di rumah. Melalui kegiatan PkM ini diharapkan warga Dutasia mempunyai wawasan baru agar menggunakan plastik seperlunya, menggunakan kembali plastik yang masih bisa digunakan untuk keperluan lain, serta membuat daur ulang sampah plastik menjadi produk yang bermanfaat.

Komunikasi Pemasaran Digital bagi UMKM Desa Tridaya Sakti sebagai wujud literasi digital UMKM di Kabupaten Bekasi Dewi Rachmawati (dewi.r@lspr.edu) Riska Afrianti (riska.a@lspr.edu) Stephanny Lianardo (stephanny.l@lspr.edu) Fakultas Ilmu Komunikasi – Institut Komunikasi dan Bisnis LSPR Gerakan literasi digital saat ini sedang digencarkan pemerintah ke semua lapisan masyarakat. Dengan adanya gerakan ini, diharapkan masyarakat tidak hanya melek teknologi dan dapat menggunakannya, namun juga memahami dan memiliki kecakapan digital serta bertanggung jawab dalam penggunaannya. Salah satu lingkup yang menjadi sasaran literasi digital adalah UMKM (Usaha Mikro, Kecil dan Menengah) terutama di desa. Dari sisi komunikasi pemasaran, digitalisasi ini dilakukan agar UMKM dapat naik tingkat dan dapat menjangkau pemasaran yang lebih luas dengan waktu lebih cepat serta efektif dan efisien. Institut Komunikasi dan Bisnis LSPR, turut berperan dalam percepatan literasi digital bagi UMKM ini dengan mengadakan workshop melalui media online bagi UMKM Desa Tridaya Sakti Kecamatan Tambun Selatan, Kabupaten Bekasi. Sebanyak 11 UMKM dari desa ini hadir pada workshop yang mengangkat judul Komunikasi Pemasaran Usaha dan Jasa Melalui Media Sosial pada Kelompok Usaha di Desa Tridaya Sakti. Peserta UMKM menyadari peran penting komunikasi pemasaran melalui media sosial, yang saat ini dapat menjangkau pelanggan dengan lebih cepat. Namun dalam penerapannya masih ada beberapa kendala yang dialami seperti kurangnya kecakapan dalam penggunaan teknologi dan pemahaman mengenai konten media sosial itu sendiri, foto produk dan koneksi internet. Peserta juga terdorong dan akan menggunakan media sosial untuk mendukung komunikasi pemasaran usaha mereka. Kata kunci : komunikasi pemasaran digital; literasi digital; UMKM