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Purpose – The promotion of autonomous vehicles introduces privacy and security risks, underscoring the pressing need for responsible innovation implementation. To more effectively address the societal risks posed by autonomous vehicles, considering collaborative engagement of key stakeholders is essential. This study aims to provide insights into the governance of potential privacy and security issues in the innovation of autonomous driving technology by analyzing the micro-level decision-making processes of various stakeholders. Design/methodology/approach – For this study, the authors use a nuanced approach, integrating key stakeholder theory, perceived value theory and prospect theory. The study constructs a model based on evolutionary game for the privacy and security governance mechanism of autonomous vehicles, involving enterprises, governments and consumers. Findings – The governance of privacy and security in autonomous driving technology is influenced by key stakeholders’ decision-making behaviors and pivotal factors such as perceived value factors. The study finds that the governmental is influenced to a lesser extent by the decisions of other stakeholders, and factors such as risk preference coefficient, which contribute to perceived value, have a more significant influence than appearance factors like participation costs. Research limitations/implications – This study lacks an investigation into the risk sensitivity of various stakeholders in different scenarios. Originality/value – The study delineates the roles and behaviors of key stakeholders and contributes valuable insights toward addressing pertinent risk concerns within the governance of autonomous vehicles. Through the study, the practical application of Responsible Innovation theory has been enriched, addressing the shortcomings in the analysis of micro-level processes within the framework of evolutionary game.

Understanding and predicting tourists’ intention to return to a destination is a fundamental factor for the success of a tourism destination. The objective of this study is to demonstrate the influence of perceived quality, perceived value, and satisfaction on the intention to return to the national park of tourists. The research utilizes a convenient sampling method with direct interview techniques to collect research data. The achieved sample size is 308 tourists who have visited and experienced tourism services at national parks in the Mekong Delta region, Vietnam. Applying a combination of qualitative and quantitative research methods, the study has proven that perceived quality positively influences satisfaction, enhancing the intention to return to national parks of tourists. Additionally, perceived value also has a positive impact on satisfaction, contributing to promoting the intention to return to national parks. Finally, the research has revealed a positive correlatio n between satisfaction and the intention to return to national parks of tourists.

This study aims to analyze the perceived value of services provided by the Brazilian Company of Research and Industrial Innovation (EMBRAPII) to its contracting ministries and institutional partners. It utilizes the theory of value perception analysis and Constructivist Multi-criteria Decision Analysis to identify critical elements for evaluating EMBRAPII’s contracting organizations. Brainstorming sessions with experts led to the identification of five criteria and 14 sub-criteria. These criteria include a relationship with EMBRAPII, a signed agreement, EMBRAPII’s reputation, technical capacity, and the ability to adapt to changes. Data were entered into the second version of the MyMCDA-C software for value perception analysis. The findings showed a positive perceived value, with the best-performing sub-criteria relating to the organization’s reputation and the agreement signed. The study concludes that EMBRAPII needs to improve in areas such as adapting to change, the adequacy of its proposals for distinct types of partnership, and social media positioning. However, the contracting organizations generally support EMBRAPII’s direction and proposed solutions.

Değişen tüketici davranışları yemek tüketimine de yansımış ve günümüzde tüketiciler internet üzerinden yemek siparişi vermeye başlamıştır. Tüketiciler yemek siparişlerini, online yemek sipariş hizmeti sunan işletmelerin web sitesi ve mobil uygulamaları üzerinden verebilmektedir. Araştırmanın amacı web sitesi ya da mobil uygulamalar üzerinden yemek siparişi vermiş olan tüketicilerin algıladıkları değer, güven ve promosyonun elektronik kulaktan kulağa pazarlama davranışı üzerindeki etkisini ortaya çıkarmaktır. Nicel araştırma yönteminin tercih edildiği araştırmada, anket tekniği kullanılmış ve veriler tesadüfi olmayan örneklem yöntemlerinden kolayda örneklem yöntemi ile elde edilmiştir. Bu doğrultuda veriler daha önce online yemek siparişi vermiş olan tüketicilerden Kasım-Aralık (2023) aylarında online olarak toplanmıştır. Elde edilen veriler SPSS 25 ve AMOS 24 istatistik paket programları ile analiz edilmiştir. Yapılan analiz sonucunda online yemek siparişi hizmeti sunan web sitesi ve mobil uygulamalarla ilgili algılanan değer, güven ve promosyonun elektronik kulaktan kulağa pazarlama davranışı üzerinde pozitif yönde anlamlı etkilerinin olduğu belirlenmiştir. Elde edilen sonuçlar hem teorik hem de uygulamaya yönelik önemli katkılar sağlamaktadır.

Purpose – This paper explores the effect of perceived service quality, trust, perceived value and perceived cost on patient satisfaction and loyalty as well as exploring the moderating role of the sociodemographic factors. Design/methodology/approach – The data were gathered from 462 patients via a structured questionnaire, while structural equation modeling was utilized for the analysis. Findings – Results indicated that trust, perceived value and patient satisfaction have important roles in shaping the patient loyalty, while patient satisfaction was found to fully mediate the patient’s perceived service quality. Loyalty relationship was also found to partially mediate the trust–loyalty relationship. Nonetheless, the patient’s satisfaction–loyalty relationship was found to be only moderated by the age factor. Practical implications – Implications are provided to the Egyptian private hospitals in order for them to formulate improvement plans as well as set higher standards of conduct. Originality/value – This original research is the first one, up to the researcher knowledge, that explores the drivers of patient satisfaction in the private hospitals in Egypt.

Abstract This study aims to develop a systematic review of the influence of Service Quality and Perceived Value on Satisfaction and Intention to Continue the Relationship from an international and empirical perspective. The Preferred Reporting Items for Systematic Reviews and Meta-analyzes (PRISMA) is used as a guideline for systematic literature review to collect data. The selected journal timeframe is from 2008 to 2024, with 22 chosen articles meeting the criteria. Analysis of the selected primary studies reveals that the concepts of Service Quality and Perceived Value can be associated with Satisfaction and Intention to Continue the Relationship. However, an inconsistency was found that there was a significant and insignificant relationship between Perceived Value and Intention to Continue the Relationship, indicating the need for further development to be scientifically verified and to serve as a gap and reference for future researchers to investigate in different research settings. Novelty: Studies related to Intention to Continue the Relationship measured based on Service Quality, Perceived Value, and Satisfaction have been limited. Additionally, this study attempts to develop a more comprehensive concept or model of Intention to Continue the Relationship involving Service Quality, Perceived Value, and Satisfaction.

The rapid growth of live streaming e-commerce is hindered by its high rate of product returns, which poses a challenge to its long-term sustainability. Specifically, clothes shoppers account for 30% of all sales made during live broadcasts. This study aims to evaluate the impact of live streaming e-commerce on repurchase intention in the sports brand industry in China. The paper used quantitative research methods with 398 data collected from consumers of sports brands who were willing to provide information regarding their shopping experience on the live streaming platform. 224 respondents were females (56.3%), and 174 were males (43.7%). The study adopted a questionnaire to collect the data. Partial least squares-structural equation modeling was used to test the correlation between the variables. The results revealed direct and positive effect of consumer trust (β = 0.397, p = 0.000) and perceived value (β = 0.215, p = 0.001) on repurchase intention in live streaming e-commerce. The findings also indicated that both consumer trust and perceived value play a mediating role. In addition, the results supported the assumption that the characteristics of live streamers (β = 0.389, p = 0.000) have a positive impact on consumer trust, and customer-to-customer interaction (β = 0.678, p = 0.000) has a significant impact on perceived value. Finally, sports brands are advised to optimize live streaming platforms to better meet consumers’ needs. Acknowledgment The authors acknowledge Universiti Utara Malaysia (UUM) that supported this study.

Purpose – This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach – This paper is based on a broad range of 177 consumers of FT coffee in Spain, the data analysis used structural equation modeling (SEM) with SPSS/AMOS 26.0 software. Findings – This paper supports that both customer social value and quality affect perceived value (PV). PV in turn has effects on customer satisfaction and the latter influences loyalty. Conversely, both customer emotional value and customer expectations were not confirmed as antecedents of PV. Research limitations/implications – The consumer satisfaction analysis conducted differs substantially from those of conventionally traded coffee, as social and emotional factors were considered along with utilitarian factors. Practical implications – Practitioners, retailers and relevant institutions should design strategies to manage efficiently channel efforts to improve the consumer satisfaction and its loyalty. Originality/value – This paper contributes to a substantial improvement in the understanding of consumer satisfaction and its consequences, in FT coffee consumption contexts. A new integrated theoretical model on customer satisfaction has been provided, which includes social and emotional perception factors, along with cognitive perception (quality and expectations) factors. 研究目的 – 研究旨在確認在公平貿易咖啡消費的課題上，顧客滿意的誘因及其後因，這包括實用的因素，社會的因素和情感的因素。 研究設計/方法/理念 – 研究之數據廣泛來自在西班牙177名公平貿易咖啡消費者; 分析則以結構方程模型，並以SPSS Amos 26軟件來進行。 研究結果 – 研究結果證實，顧客社會價值和質量是會影響認知價值的;認知價值繼而影響顧客滿意度，而顧客滿意度又進而影響他們的忠誠。相反的，顧客情緒價值或他們的期望、均未能證實是認知價值的先決條件。 研究的局限/啟示 – 本研究所進行的消費者滿意度分析，與其它以傳統方法銷售的咖啡之相關研究有很大的分別，這是因為本研究除了考慮實用的因素外，還納入了社會因素和情感因素。 實務方面的啟示 – 從業人員、零售商和有關的機構應制訂適切的策略，以能有效地管理各個管道，來提升消費者的滿意度和忠誠。 研究的原創性 – 本研究的貢獻在於它幫助我們在公平貿易咖啡消費的課題上，對消費者滿意及其效果有更深入的認識。研究亦提供了一個探討顧客滿意度的嶄新、綜合的理論模型，而這個理論模型，除了涵蓋知覺認知 (質量和期望) 的因素外，還納入了社會的和情感的知覺因素。

Abstract The purpose of this research is to provide a customer loyalty model based on the five senses with the mediating role of perceived value in the insurance industry (case study of life and investment insurance). The research method is applicable in terms of purpose, and descriptive-survey in terms of the conducting method. According to the subject nature of the research model and professors' opinions, the statistical population of the research is the insurance buyers; and due to the limited statistical population, 384 people were selected using Cochran's formula; and the random sampling method is simple. The collection tool is a researcher-made questionnaire, taken from the qualitative part of the research. SPSS and PLS software were used for analysis. Also, confirmatory factor analysis was used to show the reliability of the questionnaire. The results showed that the five senses with the mediating role of perceived value have a positive and direct effect on customer loyalty, and the fit of the proposed model for the relationship of the variables has been confirmed. Extended Abstract Introduction In order to create a positive relationship with customers, businesses must effectively manage marketing strategies as a tool to meet customer needs and build customer loyalty. While customer retention is an essential element in strengthening the company's profitability; loyalty is created with the aim of creating a long-term relationship between companies and their customers (Hwang et al, 2019). The main reason for the importance and loyalty of customers for service companies is that with the increase of loyal customers, the number of visits and purchases increases, which leads to a larger market share for that company. In fact, in order to survive in tough competition and keep existing customers, predicting the potential of loyal customers has become one of the main tasks of strategic managers (Khan et al, 2019). Another factor in customer loyalty research literature is the perceived value of customers, which is assigned to the perception that a person has about a product or service. It is possible that this belief is based on the thought of the experience of the individual's point of view, which is measured according to the ratio of the cost paid for that product or service and the value received (Ashraf et al, 2018). These beliefs, based on past studies of factors, have been effective on customer loyalty An era in which companies, regardless of whether they sell traditional consumer goods or provide services, consider effecting and influencing customers in new, stimulating, innovative and creative ways. Marketing enters this era in a situation where tested ideas and concepts are being revised. Traditional marketing is slowly disappearing and giving way to new methods such as sensory marketing. Sensory marketing emphasizes the use of five human senses (sight, hearing, smell, taste and touch) in the field of marketing. The ultimate goal of sensory marketing is to create a sensory experience with the help of the five human senses (Hamacher & Buchkremer, 2022). According to the mentioned points, the researcher is trying to answer the main question of how to present the customer loyalty model based on the five senses with the mediating role of perceived value in the insurance industry. Literature The perceived value of the brand is necessary, through a complex process and a comprehensive approach, to lead towards the desired repeated purchase behavior, and finally the perceived value is the consumer's overall assessment of the desirability of a product based on the perceptions he has of the receipts and payments (Salehi Seghiani et al, 2019). Loyalty is the total amount of feelings and attitude that makes the customer buy again certain goods and services from the company (Shahid et al, 2022). In general, customer loyalty is always defined as a sales frequency with a relative volume of purchases from the same branch (Jenneboer et al, 2022). The goal of most organizations is to achieve customer satisfaction. Customer satisfaction with the services provided leads to recommending the product or service to other customers (Chisam et ai, 2022). In the customer's interaction with the company, environmental information is received by the five senses. Compatibility or lack of compatibility of the characteristics of the environment with the sensory tastes of the customer can cause satisfaction or dissatisfaction of the customer. Bahrami et al, (2022) investigated the impact of citizenship behavior and cooperative behavior of customers on their perceived value and satisfaction. The findings showed that citizenship behavior and cooperative customer behavior have a positive and significant effect on the perceived value of customers. The perceived value of customers has a positive and significant effect on their satisfaction. Also, the mediating role of perceived value in the relationship between citizenship behavior-customer satisfaction and cooperative behavior-customer satisfaction was confirmed. Asgari & Fazeli (2022) investigated the impact of mixed sensory marketing on customer loyalty in Iran's clothing industry. The results of the research showed that all sensory marketing components, except the interaction component, have a positive and significant effect on customer loyalty. Research methodology This research is applicable in terms of purpose, and descriptive-survey in terms of implementation method. According to the subject nature of the research model and professors' opinions, the statistical population of the research is the insurance buyers, which in the current research is a study on life insurance and investment. According to the obtained statistics, the number of the population was about 384 people, due to the limited statistical population, Cochran's formula was used and the random sampling method is simple. The tool for data-collecting is the questionnaire made by the researcher, which is related to the investigation of the relationship between the dimensions of the five senses and the perceived value on customer loyalty in the insurance industry, and is taken from the qualitative section; which includes 4 dimensions for perceived value (economic value, social value, perceptual value and emotional value), 5 dimensions for five senses (sense of sight, sense of hearing, sense of touch, sense of smell, and sense of taste), and 3 dimensions for customer loyalty (behavioral loyalty, attitudinal loyalty, and emotional loyalty). Research findings Data analysis was done using SPSS and PLS software. The present research has seventeen hypotheses, all of which were confirmed, and the results showed that the five senses with the mediating role of perceived value have a direct and significant effect on customer loyalty, and the fit of the proposed model for the relationship of the variables has been confirmed. Conclusion The current research was conducted with the aim of presenting the customer loyalty model based on the five senses with the mediating role of perceived value in the insurance industry (case study of life and investment insurance). This finding is consistent with research findings of Bahrami et al, (2022), Behruzi & Sohrabi (2022), Asgari & Fazeli (2022), Lv et al, (2020), Hwang et al, (2019), and El-Adly (2018). Lumi et al, (2022) showed that the perceived image and value of customers has a positive and significant effect on the satisfaction and eventually on the attitudinal loyalty of customers, and this causes them to increase the intention to buy again. Ezati & Mazhari (2021) showed that brand equity, brand identity and brand loyalty have a positive and significant effect on repurchase intention. According to the research results, it is suggested: - Customer loyalty can play an important role in the success of organizations; finding out the effective factors on customer loyalty will help managers and employees of organizations to get closer to customers and respond to their needs faster and better. - By specifying the goals of the organization; organizational processes, the support of the managers of the organization to the employees, the system of payments and benefits, and the promotion system in the organization are among the things that can affect the perceived value. Adequate knowledge of buyers and target customers should be done because in order to be able to create excellent and superior value for them, it should be done continuously to ensure the customer's interests.

Background Industry 4.0 is a significant technical revolution that combines big data analytics, the Internet of Things (IoT), and cyber-physical systems to improve manufacturing productivity. This study investigates the impact of digital trust and sustainable attitude on perceived value and the intention to adopt Industry 4.0 technologies. It also examines the moderating role of uncertainty avoidance in these relationships. Methods Data were collected from 189 employees of leading manufacturing companies in Indonesia that are recognized for their Industry 4.0 practices. The data were analyzed using Partial Least Squares (PLS) methodology with SmartPLS software to test the proposed hypotheses and explore the moderating effects. Results The findings reveal that both digital trust and sustainable attitude significantly influence perceived value. However, these factors do not directly affect the intention to adopt Industry 4.0 technologies. Uncertainty avoidance moderates the relationship between digital trust and adoption intention. Specifically, in environments with high uncertainty avoidance, digital trust becomes a critical factor influencing the decision to adopt Industry 4.0 technologies. Conclusions The study provides valuable insights for organizations aiming to implement Industry 4.0 initiatives. It highlights the importance of fostering digital trust and considering cultural dimensions, such as uncertainty avoidance, in their technology adoption strategies.

Although there have been several studies on reconsumption intention, no specific studies investigate how perceived value can increase reconsumption intention in herbal medicine consumers. This study investigated the effect of perceived value on reconsumption intention among Indonesian herbal medicine consumers through trust and customer engagement. It involved 425 herbal medicine consumers in Indonesia with a purposive sampling technique. Data analysis employed covariance-based structural equation modeling (CB-SEM). The findings suggested that perceived value does not have a significant direct effect on reconsumption intention, yet it is mediated by customer engagement. Meanwhile, trust does not play a significant mediating role in the relationship between perceived value and reconsumtion intention. Therefore, it provides new insight into how consumer perceived value can enhance reconsumption intention through engagement and trust, which can serve as an input for herbal medicine practitioners to implement the appropriate marketing strategies.

Perceived value is a multidimensional construct that optimizes tourists’ stay in different destinations. This study analyzes the marketing of coastal and marine destinations from the perspective of foreign tourists. This research aimed to to a) establish the factors that influence foreign tourists’ perception of value, b) determine the factors of perceived value that predominate in a foreign tourist’s satisfaction, and (c) identify the factors of value perception that anticipate a foreign tourist’s loyalty in terms of variables such as saying positive things, recommendation, and return. This investigation was conducted in Jacó, a sustainable coastal destination located in Costa Rica. The samples were collected in situ from 257 valid questionnaires. Exploratory factor analysis and multiple regression analysis were performed to analyze the data. The results showed three dimensions regarding perceived value in coastal and marine destinations in the demand of foreign tourists: functional, emotional, social, and economic. The main factor predicting overall satisfaction is functional and emotional value. Also. the functional and emotional value is the most important predictor of loyalty in variables such as return, recommendation and saying positive things about the destination. The findings will provide sustainable management guidelines for coastal tourism destination managers and make a valuable contribution to academic literature.

This study aims to pinpoint the key factors influencing customer loyalty and trust within the airline industry. The study investigates the impact of service quality (assessed through the SERVQUAL model), pricing fairness, and perceived value on passengers' loyalty and trust in airlines. Additionally, the research delves into the mediating influences of passenger satisfaction and airline image in this domain. The data has been collected from the passengers who have lately used air transport to travel. The respondents included 400 passengers and were targeted using a purposive sampling technique. The findings reveal a significant positive correlation between service quality, price fairness, and perceived value, as well as passengers' loyalty and trust in airlines. Furthermore, we discovered that customer satisfaction and the airline's image played crucial roles as mediators, enhancing our understanding of the core mechanisms driving loyalty and trust formation among passengers.

With retail investors playing a significant role in driving market adoption, cryptocurrency investment has gained widespread popularity recently. However, the perceived value of cryptocurrency investments and the perceived risk associated with investments have not been thoroughly examined. To address this gap in this research field, we surveyed 200 social media users active on social networking paltform - Reddit to unravel the intricate interplay of perceived value, perceived risk, and demographic factors that shape the decision-making process among social media users engaged in cryptocurrency investments. Our findings suggest that the acceptance of cryptocurrency investments is positively influenced by perceived value, whereas perceived risk exerts a negative influence. We also found that certain demographic elements which include age, education, gender, monthly income, and investment experience can moderate the relationship between perceived value, perceived risk, and the adaptation of cryptocurrency investments. The findings from our study offer valuable perspectives for retail investors and industry stakeholders aiming to enhance their understanding of the determinants that impact the acceptance of cryptocurrency investments among social media users.

This study explores the influence of gamification on level of acceptance of digital banking by users in Vietnam. Thence, the level of impact, the theoretical contributions and practical values for policy makers are determined. Research hypotheses are developed base on the original TAM model combined with gamification and perceived value factors. PLS-SEM method is used to carry out the research process of finding relationships between factors affecting users’ acceptance of digital banking in Vietnam with 262 complete survey results. The main results of this study have shown that gamification has positive affection on perceived value, attitude and behavioral intention of digital banking users. Additionally, the study suggests potential areas for future research to enhance the understanding and the application of gamification in digital banking.

The expansion of healthcare infrastructure has led to a surge in demand for diagnostic equipment, presenting opportunities for healthcare equipment suppliers. However, the market faces challenges, including intense competition exacerbated by limited product differentiation and a surplus of suppliers. Amidst this competitive landscape, understanding the factors influencing business consumer preferences and loyalty becomes crucial for suppliers. Theoretical perspectives highlight trust as a foundational element in business-to-business (B2B) relationships, influencing loyalty. Perceived value, reflecting consumer assessments of product quality, pricing, and relational benefits, mediates this relationship. Nevertheless, research on trust and loyalty in B2B healthcare markets, particularly in Indonesia, remains limited. Furthermore, the role of switching costs in shaping loyalty, especially in the context of healthcare equipment, is underexplored. Employing Structural Equation Modeling-Partial Least Squares (SEM-PLS), this study investigates trust, perceived value, switching costs, and loyalty dynamics between private hospitals and equipment providers in Java, Indonesia. Findings reveal that trust significantly influences loyalty, with perceived value partially mediating the trust-loyalty relationship. Surprisingly, switching costs do not moderate the trust-loyalty relationship. This study’s contributions include clarifying trust and loyalty dynamics in B2B healthcare markets in Indonesia and underscoring the importance of perceived value in driving loyalty. Despite limitations, such as geographic scope, this research informs strategic marketing and relationship management in the healthcare equipment sector.

AbstractAlthough students around campuses mostly rely on university public transportation (i.e. shuttle buses), studies on how university public transportation logistics service quality impacts student satisfaction are limited. Hence, this study investigates the university public transportation logistics service quality attributes that affect student satisfaction. Data obtained from 202 valid questionnaires completed by students who frequently use shuttle services were analyzed using partial least square structural equation modeling with the assistance of the statistical package for social sciences V. 27 and smart partial least squares 4.0. The results show that the university public transportation logistics service quality attributes of empathy, reliability, and timeliness significantly influenced student satisfaction. Specifically, reliability is most important when it comes to university public transportation logistics service quality, considering that transportation services should be safe and efficient. This suggests that the university public transportation logistics service quality is important for student satisfaction and should not be ignored. To the best of our knowledge, this is the first attempt at understanding the effects of university public transportation logistics service quality attributes on student satisfaction with university public transportation in Thailand.

AbstractThis study reviews the literature to determine how cognitive factors affect consumers’ value perception and video streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine the complex relationship between cognitive factors, perceived value and users’ decision-making. The cognitive factors perceived quality, content relevance, variety, enjoyment, cost-benefit ratio, and personalization help explain how users value video streaming platforms. Analyzing these factors can reveal the complex mechanisms that influence users’ platform subscriptions. This has practical implications for industry professionals. The research shows that technical dependability, tailored content suggestions, a variety of content, emotionally engaging content, clear benefit communication, and adaptable experiences shape users’ value perceptions. The above implications are especially relevant in dynamic digital environments influenced by the global pandemic and technological advances. This study also advances consumer behavior theory. This study applies existing models and frameworks to video streaming platforms, adding to the literature. The findings of this study enhance perceived value theory, technology adoption models, personalization theories, and engagement frameworks. These findings improve our understanding of digital user behavior. The study’s narrow focus on cognitive factors and self-reported data are limitations, but it provides valuable insights. These limitations allow future research to explore unexplored areas and use new methods.

AbstractThe main objective of this study is to investigate the impact of user preferences and perceived value on traditional handicraft products in terms of customer satisfaction and sales performance through empirical research. The study used a questionnaire to collect data from 299 customers in retail shops of handicraft products in Yunnan Province, China, and used PLS-SEM (Partial Least Squares Structural Equation Modelling) as well as Smart PLS software to analyse the data. The results of the study clearly show that user preferences have a significant positive impact on customer satisfaction, sales performance, and perceived value. Moreover, perceived value was also found to have a positive impact on customer satisfaction and sales performance. In addition, the findings reveal that customer satisfaction has a positive impact on sales performance. Based on these findings, this study further discusses the potential impact on managers.

AbstractThis study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase intention variables. This research involved 336 respondents and employed a survey as an inquiry method. The findings show that consumers’ internal factors, namely perceived values, and external factors, namely green products, could significantly affect green trust and repurchase intention that represented the decision of purchasing environmentally friendly products. Meanwhile, the environmental behavior could not influence the consumers to purchase eco-friendly products from fast food restaurants. Finally, this research contributes to a consumer investigation to determine the effects of consumers’ internal and external factors to buy eco-friendly products.

AbstractStudents in higher education institutions (HEIs) develop perceived value related to their academic services. While many studies have suggested some antecedents of perceived values, the interactions between fairness, quality of services, and the context in which the service occurs still received less attention. This study aims to investigate the effect of university organisational justice on students’ perceived value via the mediating role of service quality, in which the relationships are moderated by the students’ awareness of the COVID-19 situation in Higher Education Institutions (HEI). The data were collected from students enrolled in three public universities in South Sulawesi, Indonesia. The students completed a three-wave data collection procedure with an online survey in each wave. After removing incomplete and careless responses, 517 data were included in the analysis. This study found that the effect of perceived university organisational justice on perceived value was mediated by service quality. Students’ awareness of COVID-19 moderated the indirect positive effect of university organisational justice on perceived value via service quality. This mediating mechanism was stronger as the students were aware of COVID-19. Although perceived fairness in academic services positively contributed to perceived value in the universities, students’ awareness of COVID-19 could improve how they perceive university organisational justice, service quality, and value in academic services. HEIs must actively inform their students about the service process and progress, particularly during a crisis. They must thoroughly introduce the adjustments during a crisis and anticipate some disadvantages to their students.

ABSTRACTChina is vigorously implementing rural revitalization strategy, emphasizing the significance of human resources in the sustainable development of rural areas and agriculture. As China’s economy is entering a new normal stage, the growth rate of rural labourers’ income in cities is slowing down, and the gap between urban and rural net incomes is gradually closing. The labourers who have migrated are gradually showing the willingness to return to their hometowns for development. This study constructs a theoretical framework for the studying of rural labourers’ willingness to return to their hometowns. It finds that the perceived value of rural labour positively influences their willingness to return. Further perceived extrinsic–intrinsic benefits, perceived extrinsic costs, and their perceived values are all significantly and positively correlated. Moreover, formal support has a positive moderating effect between the perceived value of rural labour and willingness to return. The perceived value of rural labour increases with higher perceived benefits and lower perceived costs; the stronger the perceived benefits and perceived value of labour, the greater the willingness to return.