Search

The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The factors involved in the study are impulse purchase orientation, brand orientation, prior online purchase experience, and online trust. Applying quantitative method, questionnaires using Google form were distributed through social media social network such as WhatsApp, Facebook, FB Messenger, and Microsoft Teams for data collection. Respondents were selected using snowball sampling technique for data gathering. The data were analysed using descriptive analysis, reliability, Pearson Correlation Coefficient and Multiple Regression Analysis by deploying the Statistical Package for the Social Sciences (SPSS). The major findings of the study revealed that impulse purchase orientation, brand orientation, prior online purchase experience and online trust have a significant relationship with online purchase intention. However, the results of Regression Analysis indicate that online trust has a strong influence on online purchase intention. As a concluding remark, the study suggested that the web retailers should consider providing more reliable and important information inside their web sites in order to increase customers’ trust. The practical and research implications are further discussed in the paper. Future researchers are recommended to conduct the study with wider scope of respondents.

With the transition to online purchases sometimes someone is out of control in making purchasing decisions especially a student. An important indicator of an individual s ability to make financial decisions is their level of financial literacy especially the incessant social media provided by individuals that influence complex buying behavior. The purpose of this research was to find out whether financial literacy and social media influence online purchasing decisions for undergraduate students of Economics Education. This research is quantitative with a population of 133 students and the sampling technique used purposive sampling. Data were collected using a questionnaire using a Gutman scale which was analyzed using SEM (Structural Equation Modeling) which was run through the SMART PLS program. The results of this study are that financial literacy (X1) and social media (X2) have a significant positive effect on online purchasing decisions (Y) for undergraduate economic education students.

The purpose of this research is to identify and analyze the impact of price, advertising and quality of service on online purchasing decisions regarding Tokopedia during the COVID-19 pandemic. The study population consisted of staff from PT Kotamas Makmur National Agency. The independent variables in this study are price, advertising and quality of service, while the dependent variable in this study is purchase decision. The research method used is a quantitative research method  hypothesis-testing approach. A saturated sample with a total of 30 employees is used as the sampling method. The data source was obtained from questionnaire results and the analytical method was multiple regression analysis using the statistical program SPSS version 22. The results showed that: (i) Price influences purchasing decisions from Tokopedia; (ii) promotions do not influence purchasing decisions on Tokopedia; (iii) the quality of service will influence your purchasing decision from Tokopedia.

Purpose: This study's objective is to analyze the purchase decisions of Generation Z (Gen Z) university students on the Shopee marketplace. The detailed analysis was: The influences of online customer ratings, celebrity endorsers, and free shipping promotion on the purchase decision. Theoretical framework: Gen Z is the generation that uses technology the most, especially for social contact. Therefore, Gen Z is used to online shopping. However, Gen Z is still forming and is not fully identified. Design/methodology/approach: This study's participants were university students who had purchased on the Shopee marketplace. By purposive sampling method, the total sample gathered was 160 respondents. Multiple linear regression analysis was utilized to evaluate the data. Findings: The findings indicated that online customer ratings did not affect purchasing decisions of Gen Z customers in the marketplace. Other variables, celebrity endorsers and free shipping promotions, affected purchase decisions. Research, Practical & Social implications: Gen Z students are price sensitive. Gen Z students will likely be attracted to marketplaces that offer promotional offers and discounts on their products and services. Gen Z students are heavily influenced by social media, the recommendations of their peers, and brand ambassadors. Therefore, a marketplace with a solid social media presence and a positive reputation among Gen Z students will likely attract and retain their business more successfully. Originality/value: Gen Z considers celebrity opinions more matter than ordinary customer reviews.

This article aims to explore the relationship between digital finance and online buying, the benefits of online buying and the satisfaction of customers when they buy products online. The study is based on both primary and secondary data. The primary data was collected through structured questionnaire prepared using google forms and circulated among respondents through online whatsapp groups. The random sampling method is employed for the study. 114 respondents answered the questions and based upon their views analysis of the study has been made.  The secondary data were collected from published reports, journals, conference proceedings and books to have clear knowledge of the concepts and previous studies made on online buying and digital finance and to find the gap. Through literature review it was observed that many researchers either focus only on digital finance or on online buying. But very few researchers made the study  both on digital finance and online buying. So here in this study we tried to make a conceptual study of both online buying and digital finance and the perception of people about both of them. The findings of the study shows that digital finance makes it easier for the people to access financial services at anytime and from anywhere as these are available at their finger tip through their mobile phones. Many respondents are of the opinion that internet is the measure source to know about online buying of products and services and cheap data plans help to have access to internet. The study shows online buying is easier for people as it has many benefits to offer but the measure force is digital payments as it helps in making the cumbersome process of making payments for the purchases simple i.e at a click.

It is crucial to develop an understanding of the factors of customer purchase intention. It is also imperative to study these factors in the context of online purchasing. The reason its dissemination among consumers. Therefore, the present study developed a theoretical model and test by exploring the attributes of website experience such as information quality, security and service, and website credibility and its effect on online purchase intention in the presence of perceived risk as a moderator. The study opted quantitative method through survey application. PLS methodology was adopted to evaluate the measurement and structural model. The study adds knowledge to the literature through the support of empirical shreds of evidence in the context of Pakistan’s retail sector. The indication of findings points out the meaningful association among constructs that maximize the profitability of the online retail service sector if addressed carefully and may also create greater competition for online retailers. The study also showcases Implications, limitations, and future recommendations that were also canvassed at the end of the paper.

This study aims to gain a deeper understanding and knowledge about the influence in which third-party online reviews have on consumers’ online purchase intention for skincare products during the implemented restrictions during COVID-19. The study is conducted using a quantitative research method by distributing an online questionnaire. A deductive approach was chosen in order to examine the influence of the independent variable on the dependent variable; third-party online reviews and online purchase intention in the context of skincare products. Simple linear regression was conducted to test the statistical significant relationship between the independent variable and the factor variable with the online purchase intention separately. The results of this study indicate that third-party online reviews have a significant influence and an impact on the consumers’ online purchase intention for skincare. Also, it was also discovered that COVID-19 restrictions had a strong effect on the dependent variable, but not necessarily as strong to influence consumers to use third-party online reviews before making an online purchase.

This paper uses Routine Activity Theory to examine online routine activities and individual level guardianship and the impact on online purchase fraud victimization across Europe. The findings suggest differences between the EU member states in online purchase fraud victimization. Moreover, it discovers that several online routine activities rise the victimization rate. However individual level guardianship has no great success in reducing victimization rates.

With the development of technology, most people got the chance to engage in digital marketing activities. Online shopping is a trending facility that improves day by day and social media advertisements play a major role in customers’ online purchase intention. The purpose of this study was to observe how the features of social media advertisements affect the online purchase intention of customers in Sri Lanka when purchasing products including agricultural products. The social media advertisement features that affect online purchase intention (creativity, customer feedback, entertainment and information in advertisements) were considered in this study. A google form questionnaire was used to gather data and 312 responses were collected. Confirmatory Factor Analysis and Structural Equation Modeling were used for the data analysis. After analyzing the gathered data, it was found that informative advertisements and creative advertisements on social media platforms have a direct impact on online purchasing intention. Also, the results indicated that customer feedback affects purchase intention through information. Entertaining online advertisements have an impact on purchase intention through their creativity. This study focused on only four features in social media advertisements. Therefore, future researchers should address the other advertisement features as well. The findings of this research can be used to make advertisements more useful and profitable for advertisers as well as sellers.