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This paper analyzes the different viewpoints of the participants in four focus groups discussing critical thinking (CT) in teaching/studying foreign languages. Three of them were conducted at Vilnius University and one at the Public Service Language Centre in Vilnius, Lithuania. All of the interviewees agree about the importance of critical thinking, although they define it differently and emphasize a number of various aspects needed for its acquisition and application. Both students/trainees and instructors/trainers describe several classroom activities that stimulate CT and suggest implicit and explicit methods for evaluating it. The focus group discussions were conducted as part of the international projects Think4Jobs, whose main task was to determine the gap between CT as it is taught at institutions of higher education and in the labor market. Answering this question, the participants mention the unpredictability of the labor market, the usefulness of CT for many different jobs and the importance of teaching it for the acquisition of foreign languages. [ABSTRACT FROM AUTHOR]

The article titled "In danger: us, the community" written by María Graciela Di Franco addresses the tension between the ideas of community and individual freedom in the educational field. It argues that promoting total freedom in all choices, including education, puts at risk the construction of a shared "us" in society. The proposal to finance educational demand instead of guaranteeing salaries and resources for schools is criticized, as it would turn education into a market variable. The importance of preserving public education as a fundamental right is emphasized. [Extracted from the article]

There is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An organizing framework with three main dimensions—international marketing, the nature of marketing, and entrepreneurship—guides the literature review, which relies on a full search of articles relevant to international marketing and entrepreneurship published in academic journals over the past two decades (1997–2016). The study adopts a qualitative research approach to analyze 169 articles that meet the definitions of both international marketing and entrepreneurship research. Nine research types emerge at the intersection of international marketing and entrepreneurship research, and the study examines the theoretical and empirical trends of each type. A promising avenue for future studies would be cross-cultural comparative research on the individual–opportunity nexus in marketing across countries. More mixed-method and longitudinal research designs are also welcomed. The authors conclude by offering suggestions for future interdisciplinary research. [ABSTRACT FROM AUTHOR]

This special issue of Marketing Education Review features eight manuscripts that explore innovative pedagogical approaches and activities to enhance student engagement and learning. The authors present a range of ideas, some successful and others not, to help educators navigate the options available for course design. The articles cover topics such as gamification techniques, leveraging LinkedIn for personal brand building, using spiral pedagogy to improve quantitative reasoning, incorporating technology like musical playlists and language models, and reimagining pedagogical staples with modern twists. The issue aims to inspire and motivate educators to develop their own teaching innovations. [Extracted from the article]

Copyright of Marketing & Menedzsment is the property of University of Pecs and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Internet and social networks are widely used by students. For higher education, which operates in a highly competitive environment, marketing is a fundamental tool for universities to distinguish themselves and attract new students. Social networks are one of the best options for influencing university choice. The objective of this study is to analyze the relationship between some indicators related to universities and their use of and results on social networks. We carried out quantitative correlational research to study the number of students and ranking position as university indicators as well as the number of followers, posts, and interactions (likes, comments, and shares) weekly and per post on Facebook, Instagram, Twitter, and YouTube. Data were collected from 83 Spanish universities over 14 weeks in 2021. Correlation analysis showed that the number of students is closely related to the number of followers and interactions, although to varying degrees. The position of a university in the rankings exhibited a particularly significant correlation with their number of followers on almost all the networks. In addition, the higher the university in the ranking, the higher the number of interactions per post that it obtained on Facebook and Twitter. It was also found that universities with more followers had more interactions (likes, comments, and shares) with their posts. Finally, the number of posts was found to be positively related to the interactions per week but not to the interactions per post. This study has identified some significant relationships between the characteristics of all Spanish universities and their performance on four social networks, which may help universities become better at acting and communicating on them. [ABSTRACT FROM AUTHOR]

In the numerous studies of segmentation for higher education marketing, the primary focus has been on segmenting students. In fact, universities serve a diverse audience that includes parents, employers, alumni, donors, and other members of society. The primary purpose of this study is to explore the extent to which universities must attempt to simultaneously target multiple diverse segments with the same basic market offering. Three research questions were addressed: whether different demographic groups are different segments, whether the priorities of these groups are complementary or conflicting, and whether there are significant subsegments within these groups. To answer these questions, groups of parents, college-bound high school students, employers, alumni, and donors were surveyed concerning the importance of a variety of different university attributes. Different groups were found to have significantly different priorities, creating unique segments. The good news for university marketing is that segment differences were complementary, rather than conflicting. [ABSTRACT FROM AUTHOR]

The text investigates the fulfillment of the market theory assumption that states that the structuring of competition can contribute to ensuring equity of access. The research is based within the context of private higher education in Mexico. Using comparative analysis as a methodological framework, three case studies of the deviant type are contrasted, namely the cases of Chiapas, Guanajuato, and Nuevo León. These cases provide empirical evidence on the behavioral responses of private universities that contradict the premises of the market theory regarding the functioning of competition. According to the findings, the assumption of interest is not satisfied in the local systems studied, meanwhile, the contextual factors, especially the institutional framework, were conducive to the emergence of a competitive dynamic of socioeconomic segmentation that promoted the subordination of access to higher education to household income level. [ABSTRACT FROM AUTHOR]

Copyright of Dados - Revista de Ciências Sociais is the property of DADOS and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Educacao e Pesquisa is the property of Faculdade de Educacao da Universidade de Sao Paulo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista História da Educação is the property of Historia da Educacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Bridging Cultures is the property of Pontificia Universidad Catolica Argentina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Even though numerous studies provide information on marketing education to international students, research that reviews the accrued knowledge holistically remains elusive. Accordingly, the main purpose of this study is to (1) systematically synthesize, compile and understand the existing line of empirical research on the topic of marketing education to international students and (2) outline a comprehensive future research agenda to help further advance this field. This study adopts the theory‐context‐characteristics‐methodology (TCCM) framework proposed by Paul and Rosado‐Serrano to systematically review 52 articles published in A*, A and B category journals from the ABDC Journal Quality List. This systematic review reveals that the existing studies mostly focus on consumer‐specific theories and detects a need for more macro‐market, and industry‐related theoretical perspectives (theory); it also identifies research gaps related to international student host and home country settings (context), and the application of competition‐related variables for the main relationships in this field (characteristics). Finally, the author proposes several methodological best practices (methodology) to advance findings in this field. [ABSTRACT FROM AUTHOR]

This paper proposes a theoretical framework in an attempt to better explain the behaviours of some consumers of financial products during market crises. We review the established notions of irrationality and deception, and then add the construct of disconnection from financial needs, goals and preferences. We propone that these three concepts, respectively, cognitive, behavioural and emotional in nature, create a dark financial profile (DFP) by which these consumers unwittingly build debt. We use bibliometrics to highlight the current gap in the scholarly domains of interest and provide market examples of how the DFP likely deploys in the marketplace. This is the first article to use disconnection in such a context, and to improve the understanding of consumer behaviours in regard to disconnection, irrationality, deception and debt. Thus, we enrich the literature on debt, which has at times ignored the role of the combination of these constructs. We investigate avenues of research for developing further our emerging framework, especially on the notion of disconnection, and suggest that this effort may assist in preparing effective marketing of financial education programs and improving lending practices. [ABSTRACT FROM AUTHOR]

Copyright of Revista Práxis Educativa is the property of Revista Praxis Educativa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Career conversation increases the chances of carer competencies among students. This study investigated the impact of career conversation on marketing students' career cmpetencies. Career competences was measured under the dimensions of career reflection, career networking, career job related performance, career planning & shapping. Causal comparative design under the quantitative approach was used. Survey technique was used and questionnaire were distributed to collect data. 372 marketting graduates of public and private universities of karachi, Pakistan were investigated on career conversation and career competencies scale. Positive significant result was found between the variables and it has been determined through the analysis that the more the career conversation activities being carried out by the teachers, the higher will be the development of career related competencies among tertiary level students graduating in marketing. Teachers training related session on career conversation was highly recommended. [ABSTRACT FROM AUTHOR]

Drawing on qualitative data, this case study explores how the precarious employment status of college contract instructors in Canada pushes them to consider bypassing some policies and affects their well-being, both of which could negatively influence the quality of education. Since keeping abreast with internationalisation requires addressing quality assurance, it seems that demographic data on the employment status and well-being of academic staff should be incorporated in quality assurance procedures. [ABSTRACT FROM AUTHOR]

While there has been a significant amount of work involving marketing education, it is unclear as to which demographic and psychographic characteristics of marketing majors drive their behavior toward academic performance (AP). The core premise of this study is that a set of students' demographic and psychographic characteristics underlie marketing majors' behavior toward academic learning, and this could be explained through the lens of self-determination theory. The study relied on quantitative data gleaned through structured questionnaires, from marketing majors in higher education in a developing country context. The findings affirm that student motives, thoughts and perspectives, expectations, and 'preparedness,' are highly significant situational factors that explain the variation in overall marketing students' AP. In addition, the income level of parents was significant in explaining AP. The authors envisage that the findings will help researchers to direct their studies toward experiential and emotional learning in other contexts, and thereby provide insights into other situational factors that predict marketing students' AP. Moreover, the findings highlight key situational factors that will help educators to adapt pedagogical practices in marketing education to enhance AP, in context. [ABSTRACT FROM AUTHOR]

Background: The development and promotion of educational games are still outpacing knowledge of these games' effects, raising calls for evidence of benefits and challenges. Studies suggest that students and teachers like games, but the payoff of the investment in terms of increased motivation and achievement remains unclear. Objectives: This study investigates the pure effect of a marketing simulation game on motivation, perceived learning and achievement, above and beyond regular student‐active instruction. Methods: We applied a randomized, controlled experiment in a marketing course in upper‐secondary schools (Nclasses = 22; Nstudents = 433) comparing a collaborative–competitive marketing simulation game with regular, case‐based, student‐active instruction on three groups of outcome measures: motivation, perceived ability, and achievement. Additionally, students and teachers provided quantitative and qualitative feedback on game experiences. Results and Conclusions: We showcase the importance of a robust study design with valid compound instruments. Moreover, investigations of the game implementation and experiences reveal insights about intervention timing, differential negative consequences by gender and need for reflection opportunities. We find no clear evidence of positive or negative effects of the game, despite students' and teachers' satisfaction. Implications: Beyond the effect evaluation, we offer recommendations to researchers and developers of educational games about scaffolding, timing and teacher competence building. Lay Description: What is already known about this topic: Some curricula contains many terms and complex knowledge links.Simulation games are a popular remedy for these challenges.Prior studies have relied on users' satisfaction with the game and unrealistic comparisons. What this paper adds: This experiment compares game usage and regular student‐active instruction.They use various measures of satisfaction, motivation, perceived learning and achievement.The game has no effect on main outcomes. Implications for practice and/or policy: Game implementation requires digitally acquainted and trained teachers.Uncritical game design and use may motivate competitive boys over collaborative girls. [ABSTRACT FROM AUTHOR]

Specifically, Macromarketing considers the functioning of marketing systems and how these marketing systems interact with society ([23]). For understanding of where externalities of the marketing system lie and learning how to make a positive contribution to the societal and ecological systems, Systems Thinking needs to be applied to the marketing concept and marketing education (Peterson, this issue). We need to "hack the system" to infuse environmental and social issues into marketing education. [Extracted from the article]

The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability marketing–related syllabi, the purpose of this article is to provide a baseline analysis of the content covered and the resources used in stand-alone sustainability marketing courses taught at business schools worldwide. Specifically, we analyze general course information, course titles and sustainability terms utilized, current course objectives and how sustainability marketing–related learning objectives have evolved over time, course topics, how knowledge is conveyed, and how learning is assessed. This investigation also provides a list of resources used in current marketing sustainability courses to serve as a reference for curriculum development and refinement. By discussing past and current trends in sustainability education, our analysis serves as state-of-the-art insight that helps marketing educators and administrators to form or improve their own curricula to align with the pedagogical trends among their contemporaries and ultimately become more capable teachers of sustainability topics. [ABSTRACT FROM AUTHOR]

Understanding sustainability requires a system-wide perspective to guide the interpretation of problems and conceptualization of solutions. A lake sustainability Trust provided an opportunity for students to gain this perspective by examining societal, commercial, and environmental policy perspectives associated with a local endangered lake and surrounding wetlands. This was an ideal project to bring sustainability issues to life for students but was too complex for a single class to attack. This article describes a multicourse initiative that sought to heighten students' awareness of sustainability issues using a design thinking problem-solving approach. Interviews conducted revealed concerns that educators may have in considering similar projects. The authors respond to these perceived obstacles with recommendations and a discussion of mitigation strategies. In addition to the Trust gaining direction, the design and implementation of this cross-course experiential learning initiative allowed Marketing Research and Product Design students to develop an appreciation for macrolevel sustainability issues, and environmental policy students to appreciate the value of marketing research in the development of land use plans. [ABSTRACT FROM AUTHOR]

Marketing classes are often focused on the micro level, failing to account for wider societal issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one that "hacks" marketing education. With that objective in mind, we developed and delivered an introductory marketing course that integrated both the micro and the macro, thus infusing the course with macro-sustainability. This was done through an "expanded voice" perspective that included alternate complementary micro and macro class sessions while using a traditional managerial marketing textbook supplemented by macro-sustainability materials. We also integrated a controversies approach to support discussion and learning. We taught this course to 150 undergraduate students and conducted both quantitative and qualitative assessments of the course, including comparing results with an "unhacked" marketing course. Findings indicated increased awareness of macro-sustainability topics and movement on appreciation of sustainability and the role marketing can have in achieving this awareness. Finally, we offer a model of how marketing classes at all levels can be "hacked" with a macro-sustainability approach. [ABSTRACT FROM AUTHOR]

This paper seeks to determine the value of field trips that help establish macromarketing and sustainability scholarship in mainstream business/marketing education. It explores the experiences of postgraduate marketing and business strategy students undertaking a field trip to the "World's Greenest Football Club," Forest Green Rovers. It responds to the call to establish the macromarketing viewpoint within business and management education and provides contemporary insight into the hitherto unexplored use of field trips for postgraduate students. Through student focus groups, the study identifies the importance of selecting field trip locations where the complex and interwoven interplay of meso, micro, and macro activities can be critically evaluated through multiple stakeholder interactions. In addition, it points to the value of students experiencing "ultra-novel" organizations and situations to motivate learning, stimulate critical debate, and thereby facilitate cognition of macromarketing systems and sustainability. [ABSTRACT FROM AUTHOR]

This study examines the persuasion process involved in social media marketing (SMM), particularly in the higher education sector. Based on the theoretical foundations of the information adoption model, a conceptual model of elaboration of SMM communication is developed and tested. The self-administered survey conducted among a sample of international student travellers in New Zealand examines the influence of argument quality, source credibility, audience involvement and audience engagement on their attitude formation and decision-making. The study particularly examines the mediating effects of audience involvement and engagement in SMM communication. Results based on structural equation modelling suggest that social media content quality is a significant predictor of online users' transportation, identification and parasocial interaction effects. Despite there being additional evidence to support the arguments over social media, source credibility is found to be a strong influencer of international student traveller's cognitive, emotional and behavioural engagement dimensions. Further, it is evident from the study that there is a strong correlation between cognitive engagement and attitude formation in SMM. Implications for tourism marketers in terms of SMM strategies are discussed. [ABSTRACT FROM AUTHOR]

Marketing is a central discipline across all contexts that involve customers as stakeholders. The purpose of the academic discipline of marketing is to develop theoretically informed but practical advice for organizations to help them better navigate the constantly evolving markets. We argue that although marketing as a discipline does have some challenges, it is essentially in a good position to add value to society and organizations due to its focus on understanding customers and transforming this information into action. However, to improve as a discipline, we need to create a better balance between; rigor and relevance, research and education, and across sub-disciplines (strategy, modeling, and consumer behavior). [ABSTRACT FROM AUTHOR]

The classification of higher education institutions is one of the basic, modern and important issues that exhaust the thinking of these institutions, especially the civil ones. Since the Iraqi private universities are among the universities that operate in an environment full of challenges and difficulties, therefore, the university classification issues are among the places in which these universities face difficulty in achieving them, and therefore these data must be taken into account. The main objective of this paper is to shed light on the activities, strategies and marketing mechanisms used by Iraqi private universities and to diagnose the role of these activities to achieve advanced ranks for these universities in local and international rankings. Accordingly, the researcher chose the scale (KPI) which is considered one of the basic and important criteria approved by the most sober international universities in determining the levels of the nature of marketing activities followed by these universities, as well as relying on a group of official websites for local and international classifications to know the ranking of these universities in These classifications, and the researcher chose a sample of (347) individuals distributed among (dean, assistant dean, and department head). The researcher used the interview as a basic tool for collecting information from the sample, in addition to seeking help from a group of graduates and employers in the foreign market, as well as a group of websites for students and employees in those universities to ensure that the requirements of the standards used are strengthened and that the required information is correct. The research reached a set of conclusions. The most important of which was that the marketing activities of Iraqi private universities have a major role in enhancing the classification of these universities globally and locally. The researcher found that the adoption of universities to enhance their websites, as well as ensuring the possibility of achieving high levels of satisfaction for graduates and employers, can achieve results in enhancing the ranking of universities in local and international rankings. [ABSTRACT FROM AUTHOR]

This research examines the relationship between gender and the consumer purchase decision of apparel products, with an emphasis on economic, social, ethical, stakeholder, sustainability, and discretionary aspects of CSR. Findings from a large midwestern university (n=170) suggest that women, more than men, consider CSR in apparel purchase decisions. Between both genders, social and sustainability CSR efforts were more recurring. The paper investigates a range of CSR activities and highlights differences between genders in generation Z. Educators should be aware that there is a gap between genders although the sample was of a younger generation that is typically perceived as progressive. [ABSTRACT FROM AUTHOR]

Copyright of Profesorado: Revista de Currículum y Formación del Profesorado is the property of Profesorado: Revista de Curriculum y Formacion del Profesorado and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This note provides a nontechnical summary of a research paper (Bullard and DiCecio [2021, Classical policy benchmarks for economies with substantial inequality, Federal Reserve Bank of St. Louis, unpublished manuscript]) that I presented as the NIESR 2021 Dow Lecture on 9 February 2021. In the paper, we construct a simple benchmark macroeconomic model with substantial heterogeneity among households, enough to generate empirically plausible Gini coefficients for the distributions of consumption, income and financial wealth. The model includes aggregate shocks as well as both permanent and temporary idiosyncratic uncertainties. Four policymakers—implementing monetary, fiscal, labour market and education policies—act in concert to achieve a first-best allocation of resources. We argue that the roles of these policymaker types are 'classic' and match up well with observed policymaker roles in OECD countries. We regard this simple economy as a benchmark for the study of other aspects of the interaction between policy and inequality. [ABSTRACT FROM AUTHOR]

Becky King has been promoted to the position of Vice President of Marketing and Education at PCI. In her new role, she will oversee all PCI programs related to marketing and education, serve as a liaison to local PCI chapters and partner affiliates, and work with the PCI Foundation on education efforts. King has a bachelor's degree in business management and has been with PCI since 2016. Additionally, the PCI Prestressed Concrete Poles Committee has published a new document called "Recommended Practice for the Manufacture and Use of Spun-Cast Precast, Prestressed Concrete Electric Utility Poles." This document provides guidelines for the design and use of centrifugally cast (spun-cast) prestressed concrete poles, which are commonly used in transmission and distribution structures, lighting supports, and other applications. The publication includes chapters on structural configurations, materials, design, manufacturing, assembly, and more. Feedback on the document is welcome. [Extracted from the article]

This article provides an overview of the marketization of higher education and its impact on students, particularly international students. It discusses how students are often seen as consumers and the consequences of this perspective. The article also explores the global mobility of students and how political decisions can affect international student enrollment. It reviews two books that delve into these topics and offer insights into student identity, political agency, and the dynamics of international student mobility. The article emphasizes the need for a deeper understanding of the diverse experiences of students in higher education. Additionally, it discusses a specific book by Kim that examines the role of universities in shaping the international mobility of students, focusing on UC Berkeley and Yonsei University. The book highlights the marketization of higher education in California and the commoditization of students, particularly international students. It also explores the factors influencing the international mobility of South Korean students, such as the college admissions system in South Korea and the migration infrastructure that facilitates their mobility. The book emphasizes the complex network of actors involved in the global higher education market and the limitations on student agency. [Extracted from the article]

This document is a correction notice for an article titled "The Journal of Marketing Education: Past, Present, and Future" published in the Journal of Marketing Education. The correction addresses errors in Table 5 of the article. The title of the table should be changed to "Journal of Marketing Education Authors with 5 or More Articles 1979-2011" and the heading for the right column should be changed to "Number of Publications 1979-2011." Additionally, one author, Gary Clark, should be added to the table with 5 publications. The corrected table is provided in the document. [Extracted from the article]

The objective of this case study is to offer a new perspective on innovation in higher education pedagogy by exploring how Montessori principles can be applied in an elective upper-level undergraduate marketing analytics course. Innovation in higher education is crucial for preparing students for the ever-changing challenges they will face in the workplace and in society. Montessori education offers a unique perspective for addressing many of the shortcomings identified in current approaches to undergraduate instruction. This study involved designing a course that incorporated well-established principles of Montessori education—which has demonstrated success in fostering deep learning, engagement, intrinsic motivation, and adaptability particularly among adolescents. The methodology leverages the naturalistic approach to gathering real world evidence using an inductive design based on data from instructor field notes, weekly student response submissions, and an end-of-semester student survey. In conclusion, results of the study suggest Montessori education, particularly experiential learning elements and direct connections to industry, should continue to be explored for its potential to inspire innovation in higher education. However, successfully changing the instructional paradigm requires efforts beyond a single course. Truly shaping undergraduate education for the 21st century involves broad and integrated change across departments and even universities to empower students to take control of their own learning, to be inspired and motivated by their own intrinsic values, and to expand their thinking beyond narrow expectations of textbook learning.

This paper examines the knowledge constructs that professionals draw upon when engaging in marketing work. Our conceptual approach stems from a critical analysis of marketing work foregrounding the practitioners' professional knowledge and practice of marketing work. We identify 13 pertinent knowledge constructs-some of which are illustrated by vignettes-showcasing the shared and multifaceted nature of professional knowledge in a small- and medium-sized enterprise. By exploring how practitioners deploy their knowledge of marketing in practice, we conclude what the marketing discipline can learn from professional knowing. We contribute to the marketing work literature by considering the ontological role of professional knowing in dereifying marketing work from textbook knowledge along with its implications for the critical understanding of the perceived gap between marketing theorising and practice. [ABSTRACT FROM AUTHOR]

I thank professors Bernard Jaworski, Brian Jones, Eric Shaw, and Rajan Varadarajan for commenting on my article on ‘Advancing Marketing Strategy in the Marketing Discipline and Beyond’ and for suggesting ways to advance marketing strategy and the overall discipline in marketing’s future ‘Era V’. This note responds to some of their queries, critiques, and recommendations related to the past, present, and future of marketing strategy and the marketing discipline. [ABSTRACT FROM AUTHOR]

This paper offers a commentary on Hunt’s ‘Advancing marketing strategy in the marketing discipline and beyond: From promise, to neglect, to prominence, to fragment, (to promise?)’. We focus on three issues: (1) the historical origins of marketing strategy, (2) resource-advantage theory as a general theory of competition and/or a general theory of marketing and (3) the current state and future promise of doctoral training in the history of marketing thought. [ABSTRACT FROM AUTHOR]

Shelby Hunt provides an insightful, precise essay on the nature and contribution of the field of marketing across five distinct periods and concludes with a discussion of the potential for the field of marketing, both within marketing and across allied fields of management. This ‘promise’ of marketing’s academic future is followed by a discussion of the key factors likely to play a significant role in lessening the contribution of the field. The purpose of this commentary is to focus on Hunt’s key question regarding Era V: Is the future of the marketing discipline promising or problematic? As such, this commentary addresses four issues: (1) the ‘promising’ assets that the discipline has in play; (2) the slide towards academic irrelevance and, thus, the ‘problem’; (3) Hunt’s observations on how the slide might be reversed; and (4) my viewpoint on what can be done to reverse the slide. [ABSTRACT FROM AUTHOR]

Hunt (2018, Advancing marketing strategy in the marketing discipline and beyond: From promise, to neglect, to prominence, to fragment, (to promise?). Journal of Marketing Management, 34, 16-51. doi:10.1080/0267257X.2017.1326973) provides a synthesis and critical review of over 100 years of marketing literature organised into four eras. In his prognosis of the outlook for Era V, Hunt notes that there are reasons to be optimistic about the prospects for both the marketing discipline, broadly, and the field of strategic marketing, specifically. However, he also draws attention to the concerns voiced by a number of marketing scholars regarding the current state of the field and the future outlook for the field. Hunt argues that the prospects for the marketing discipline and the field of strategic marketing are closely intertwined, and that the health of the latter contributes significantly to that of the former. Against this backdrop, this commentary focuses on the promise of theory for advances in strategic marketing and the advancement of the marketing discipline. [ABSTRACT FROM AUTHOR]

The aim of this article was to open a hatch to the consumer psychology research through the eyes of Facet Theory. The Facet Theory enables to delve into a concept or an issue under investigation and define it formally, systematically, and comprehensively, but still parsimoniously. In order to better explain its philosophical basis and the principles of this theory, we apply and demonstrate it on the domain of marketing of higher education to students. There are four distinct facets identified in this regard, namely, (A) Achieving Personal Goals, (B) Institution's Marketing Orientation, (C) Secondary Decision Criteria, and (D) Level of Education. Based on those facets and their related respective elements, a suggested definitional directive for the marketing of higher education to students is construed. [ABSTRACT FROM AUTHOR]

The commercialization of egg freezing for fertility preservation spawned a market in information and education as much as in clinical services. Even before there was a technically viable mode to freeze eggs, Christy Jones envisioned "educational seminars" as a key "marketing and education" programmatic strategy in her 2004 contest-winning business plan for an egg freezing company at Harvard Business School. A decade and a half after Jones first proposed them, in-person informational events have become an industry trend. Given the transparent objective of recruiting paying clients, these events must inevitably combine persuasion with education. Through participant observation at three such information sessions held by different clinics in a large city in the eastern US, I present an analysis of their content and form. The article examines the extent to which these events adhered to guidelines on securing informed consent and how the form of these events produce a complex blend of affect and sociality that likely affect how information is received. I argue that egg freezing informational events employ subtle techniques of persuasion that cultivate anxiety and link egg freezing to desirable traits or lifestyles through social enactment. [ABSTRACT FROM AUTHOR]

Economic burden of private supplementary tutoring is increasing around the world. Demand for private supplementary tutoring, contributing factors, and their effects are investigated in the study. For this purpose, data were collected through questionnaire, and multistage non-probability technique was used. Hurder model was used to find the factors affecting demand for private supplementary tutoring at the higher secondary level. Linear regression model was used to find the economic burden of family and factors affecting the demand for private tutoring. The findings showed that several factors have a significant effect on the demand for private supplementary tutoring, and some of them significantly impact on the economic burden. The study recommends regulating the market of shadow education because of differentiated tuition fee in different tuition centers to cut down the burden of private tutoring for households. [ABSTRACT FROM AUTHOR]

Generation Y or the Millennial Youth, the generation most affected by communication technologies, leading to innovations in many areas, from marketing to education. In our study, the flipped education/class model is implemented in the “End-of-period Transactions” course, during the 2019-2020 fall semester. The results show that the average Quiz, Midterm and Final grades of the flipped education/class were higher than those of the control group. The interviews revealed that the most important advantage of this method was the ease of access to the materials and applications, while sparing time to prepare before the lesson was the disadvantage. [ABSTRACT FROM AUTHOR]

Digital technologies are becoming more embedded and prevalent in everyday life. One leading technology, Virtual Reality (VR), is well-positioned to extend its impact past the gaming industry and move deeper into education, particularly in university settings. Embracing digital technologies is essential in keeping marketing education relevant. Based on the technology acceptance model, this mixed-methods study investigates the role of perceived engagement and enjoyment in adopting VR as a new technology and its influence on satisfaction and perceived learning effectiveness. The paper provides empirical evidence supporting the importance of student enjoyment in the adoption of VR. Engagement, when enjoyable, is also an important contributor to the adoption of new technology. With increasing pressure placed on universities to quickly implement digital pedagogy applications, enjoyment is critical in allowing students to more easily adopt VR applications and to feel satisfied that they can learn effectively as an integral part of their educational experience. [ABSTRACT FROM AUTHOR]