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This study aims to determine the effect of social media marketing on tik-tok and product knowledge on purchase intention which is moderated by price discount on the shopee marketplace in Pekanbaru City. The respondents of this research are those who use the Shopee and Tiktok applications and have shopped online at the Shopee marketplace in Pekanbaru City. The primary data in this study were obtained from distributing questionnaires as an instrument to prove the results of the study and to test the proposed hypothesis. In this study, using the structural equation modeling (SEM) analysis method using Warp-PLS version 6.0 software. Sampling using the technique of Non Probability Sampling with Purposive Sampling procedure by taking a sample of 120 respondents. The results in this study indicate that: 1) Social Media Marketing has a positive and significant effect on Purchase Intention at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the pvalue in this study, which is <0.001 with a beta (β) value of 0.380, 2) Product Knowledge has a positive and significant effect on Purchase Intention at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the p-value in this study, which is <0.001 with a beta (β) value of 0.352, 3) Social Media Marketing has a positive and positive effect. significantly to Purchase Intention moderated by Price Discount at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the p-value in this study, which is <0.001 with a beta () value of 0.280, 4) Product Knowledge has a positive and significant effect on Purchase Intention which is moderated by Price Discount on the Shopee Marketplace in Pekanbaru City, this is proven by by looking at the p-value in this study, which is 0.015 with a beta (β) value of 0.191. [ABSTRACT FROM AUTHOR]

Objective - During the pandemic of Covid-19, consumer behavior has dramatically changed, especially in shopping for daily life needs. The restriction on face-to-face or direct interaction has switched daily shopping transactions from conventional offline shopping to online-based shopping via e-commerce, including the marketplace. This research explores the role of E-Service Quality (E-ServQual) in creating consumers' trust in Shopee, one of the most famous marketplaces in Indonesia. Methodology/Technique - This research sample consisted of 87 respondents using an accidental sampling technique. Data were analyzed using multiple linear regression analysis. Findings - The results of this study showed that four dimensions of E-ServQual partially affect consumer trust at Shopee, i.e., efficiency, fulfilment, privacy, and responsiveness. However, the three dimensions of E-ServQual, i.e., reliability, compensation, and contact, do not affect consumer trust. The research results also show that all E-ServQual dimensions simultaneously affect consumer trust. Novelty - However, the three dimensions of E-ServQual, i.e., reliability, compensation, and contact, do not affect consumer trust. [ABSTRACT FROM AUTHOR]

Abstract We use a regression discontinuity design to understand the impact of a sharp change in eligibility for Medicaid versus subsidized marketplace insurance at 138 percent of the federal poverty line on coverage, medical spending, health status, and other public program participation. We find a 5.5 percentage point shift from Medicaid to private insurance, with no net change in coverage. The shift increases individual health spending by $341 or 2 percent of income, with larger increases at higher points in the spending distribution. Two-thirds of the increase is from premiums and one-third from out-of-pocket medical spending. Self-rated health and other public program participation appear unchanged. We find no evidence of bunching below the eligibility threshold, which suggests either that individuals are willing to pay more for private insurance or that optimization frictions are high. [ABSTRACT FROM AUTHOR]

Lawmakers and the Federal Communications Commission (FCC) have implemented policies, many at the urging of special interest groups and parents, aimed at restricting content on broadcast television and radio and the Internet in the interest of protecting children. Through comparative analysis, this research studies the FCC broadcast regulations and online regulations to determine how indecency standards are applied in both mediums and whether there is common ground. The study finds that the courts accepted arguments for broadcasting that resembled a public interest approach, but for the Internet, accepted arguments that included public interest and marketplace approaches.

Marketplace is a website or online application that facilitates the buying and selling process from various stores. One of the reasons why the marketplace is famous is because of the ease and convenience of use. Many describe online marketplaces as department stores. The next problem experienced by users, because every smartphone has limitations in installing applications, so the choice to install native applications is considered due to limited resources and can cause smartphone performance to be slow. Using Progressive Web Apps (PWA) can be a solution to overcome the problem where PWA can run like a native application installed on a smartphone. The implementation of the resulting system can help users in online transactions that save smartphone memory and market place applications have been tested on smartphones, resulting in screenshots of the application running as expected.

Marketplaces and e-commerce are at the forefront of changes associated with the development of platform and digital capitalism. Changes in the nature of hiring and the status of workers in platform capitalist companies reflect general employment trends. At the same time, the work of hundreds of thousands of workers in this segment is poorly studied, and explanations of its nature are mainly theoretical. This article is based on an analysis of an array of diary entries by Russian social ethnographer Andrey Starovoitenko, who worked for several months in the distribution center of one of the leading Russian marketplaces. The article is part of a column devoted to the analysis of materials from an ethnographic study of labor in the marketplace. The article draws attention to the role of anonymized marketplace spaces in the desubjectivization of workers who feel like a simple continuation of a complex digitalized socio-technical system. The text talks about the place of digital surveillance and control and the role of special equipment in integrating unskilled personnel into the complex algorithmic system of the marketplace. Separately, the issue of desubjectivization of marketplace workers and the limitations of professional socialization is considered. The conclusion is made about the place of precarious wage labor in e-commerce, taking into account the desire to transfer unskilled labor into the state of digital day laborers deprived of contractual relations with the company. To reveal the main plots, the Amazon research by A. Delfanti, the theoretical resources of Roth's neo-Marxist interpretations of the labor sphere, Z. Bauman's concepts of light capitalism, and selected theses of the actor-network theory are involved. In addition, the article refers to examples of social criticism of labor in the factories of platform capitalism, reflected in modern cinema.

Abstract This study aims to investigate womenʼs participation in offline and online marketplaces and identify related factors, particularly the digital divide, access to the internet, and the level of information and communications technology (ICT) proficiency. It discusses the empirical methodology of its two approaches: a descriptive analysis of statistical data and a sociological survey. This study employs quantitative analyses. The respondents to this study were women who used marketplaces in Kazakhstan. The model was tested using the data for 295 respondents. The results reveal the COVID‐19 pandemic affected both the number of online purchases and the structure of those purchases: women began ordering more medicines and food, and less equipment and clothing online. The main factors affecting participation in online marketplaces are income level, access to the internet, and the use of ICT. This study tries to reduce the gap in the literature on the benefits and barriers for women by providing empirical evidence about the influence of COVID‐19 on online marketplaces.

This study aims to find out about consumer satisfaction directly and indirectly in terms of the brand ambassador and e-word of mouth variables as well as purchasing decisions as a moderating variable. Using path analysis techniques and 125 people as respondents who have used online media (marketplace) to make transactions. The results obtained in this study are that there is no significant effect indirectly, but it has a significantly positive effect when viewed from the direct influence of each variable. Indicates that consumers who are respondents are not too concerned with many considerations in choosing and deciding and getting satisfaction. Readers can make references and evaluate this research on consumer characteristics and can apply the right application in choosing a strategy that is especially related to marketing, which can later become an effective and efficient means of business development. Penelitian ini bertujuan untuk mengetahui tentang kepuasan konsumen secara langsung dan tidak langsung ditinjau dari variabel brand ambassador dan e-word of mouth serta keputusan pembelian sebagai variabel penghubung. Menggunakan teknik analisis jaliur (path) dan 125 orang sebagai reponden yang pernah menggunakan media secara online (marketplace) untuk melakukan transaksi. Hasil yang didapat penelitian ini adalah secara tidak langsung tidak ada pengaruh yang signifikan, tetapi berpengaruh secara signifikan positif jika dilihat dari pengaruh langsung masing-masing variabel. Menandakan bahwa konsumen yang menjadi reponden tidak terlalu mementingkan banyak pertimbangan dalam memilih dan memutuskan serta mendapatkan kepuasan. Pembaca dapat menjadikan refrensi dan menilai penelitian ini bagaimana karakteristik konsumen dan dapat menerapkan pengaplikasian yang tepat dalam pemilihan strategi yang khususnya berhubungan denga pemasaran, yang nantinya dapat menjadi sarana yang efektif dan efeisien dalam pengembangan usaha

The article discusses the role of current assets in ensuring the normal (efficient) operation of enterprise. The objectives of the article are: studying the theoretical foundations of the assessment of current assets and searching for relevant ways to improve the efficiency of the use of current assets as factors influencing the state of the enterprise, as well as the creation for managers of numerous economic entities of an information platform for making managerial decisions on the formation and use of current assets of enterprises during the wartime. The article generalizes the likely variants for the formation of the initial value of current assets (stocks) upon receipt. Methods for assessing current assets upon disposal are considered. Indicators for assessing the efficiency of the use of current assets are systematized, including: the ratio of current assets turnover; coefficient of consolidation of current assets; the duration of one turnover of current assets; return on current assets. In special conditions (conditions of wartime), business entities are recommended to use ways to increase the efficiency of the use of current assets in the following stages: formation of current assets and their use (according to the stages of the cycle). At the stage of procurement of current assets – by improving the organization of the supply of assets; at the stage of production of current assets – applying the reuse of production waste, improving product quality, reducing the duration of the technological (production) process, reducing the cost of fuels and lubricants (FLM) and other stocks; at the stage of product sales – the introduction of sanctions or deprivation of privileges for rejection / violation of agreements / contractual conditions for the supply and payment of inventory (inventories), the formation of sources of financing of current assets (own and attracted), a rational choice of payment terms for current assets. The main instrument for managing the efficiency of current assets of modern business entities is proposed to be considered marketplaces that solve the problem of accelerating the asset turnover. The article considers the types of marketplaces, the main parameters of marketplaces: the structure of marketplaces and their functionality.

Desa Burai merupakan salah satu desa yang terletak di Provinsi Sumatera Selatan. Masyarakat Desa Burai mayoritas memiliki mata pencaharian sebagai pengrajin songket dan pengrajin anyaman purun. Usaha rumah tangga ini mengalami kendala pada masalah pemasaran yang terbatas. Kegiatan pelatihan dan penyuluhan aplikasi daring seperti WhatsApp Business dan marketplace dapat menjadi alternatif dalam meningkatkan hasil kerajinan songket dan purun. Selama ini pemasaran yang dilakukan oleh pengrajin songket dan kerajinan anyaman purun masih dengan cara manual tanpa bantuan aplikasi daring. Tim memberdayaan penggunaan apliaksi daring yaitu media sosial WhatsApp Business dan marketplace Shopee bagi para perajin songket dan anyaman purun. Kegiatan pendampingan dilakukan dengan cara memberikan penyuluhan berupa paparan meteri dan pelatihan. Untuk mengukur keberhasilan kegiatan dilakukan pre-test sebelum kegiatan pendampingan dimulai da post-test setelah kegiatan dilaksanakan. Dari uji yang dilakukan menunjukkan adanya perubahan yang signifikan dari peserta pada saat sebelum diberikan pendampingan dan setelah dilakukan pendampingan. Dari hasil pre-test dan post-test menunjukan adanya peningkatan lebih dari 20% setelah dilakukannya kegiatan. Hal menyimpulkan bahawa para perajin telah mampu menggunakan aplikasi daring untuk memasarkan produk mereka secara lebih luas.

The Muslim community is prohibited from eating unclean food. Therefore, Indonesia as the majority of the population is Muslim, business actors are required to provide information about the raw materials of their products honestly and clearly so that it can be seen whether the product is halal or haram. Based on this, the formulation of the problem is what is the responsibility of the marketplace provider in providing non-halal information as a form of consumer protection. This research is studied in a normative juridical manner by using a statutory regulation approach and an analytical approach. The results of this study can find out that there is no regulation that requires business actors in the marketplace to include halal or non-halal information. Therefore, the government seeks legal protection for Muslim consumers so they are not fooled into buying food made from non-halal ingredients and/or food that has a mixture of non-halal ingredients by requiring business actors to provide correct, clear and accountable information, as well as include halal information and / or non-halal on the product. [ABSTRACT FROM AUTHOR]

Dropshipping is one of the most used models of modern e-commerce. However, some of its disadvantages can have a negative impact on business. The main disadvantages of dropshipping are identified and those that are expected to be eliminated at the pricing stage by implementing special software using software agents are distinguished. As a result of the work carried out, a set of the most significant disadvantages has synthesized based on the most important criteria for buyers and a hypothesis was put forward regarding the minimization of their negative impact. The resulting software may be adapted for use by dropshipping retail companies. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Covid-19 pandemic in Indonesia has an impact on people's spending behavior. Online shopping is an option. On the other hand, business people take advantage of this phenomenon with various marketing strategies. How to choose a marketplace that sells good quality products at low prices is an interesting study to research. The research was conducted on 10 marketplaces. The analytical method used in this research is descriptive quantitative. The analytical tool used in this study uses the Simple Additive Weighting (SAW) method. The results showed that the marketplace with the best products was Zalora. The marketplace with the lowest price is Rarali.com. The marketplace with the most interesting promotions is occupied by Blibli. The marketplace with the best product quality, fairly low prices, and attractive promotions is occupied by Lazada. [ABSTRACT FROM AUTHOR]

The implementation of this community service activity is carried out in the Integrated Laboratory Village (DLT) of Jambi University, which is located in Maro Sebo Village, Jambi Outer City District, Muaro Jambi Regency. This activity is a continuation of the Wira Desa Innovation (IWD) activity last year. In this activity, socialization activities, education for partners have been carried out in an effort to build a business of various flavors of banana chips called "Mambo Banana Chips", and have succeeded in obtaining PIRT (Home Industry Food). Thus, the next focus is on harmony in efforts to build a business in an independent village by implementing entrepreneurial principles that can adapt to the development of the times. In this service activity, the focus will be on preparing e-commerce businesses that have been prepared in this activity in the form of making a marketplace platform and social media to help business actors in the household food industry in Maro Sebo Village. The purpose of this activity is to help home industry business actors start doing product marketing activities with the help of digital technology. The method used in this service is training and mentoring. The results of this service activity are very helpful for home industry business actors in Maro Sebo Village. [ABSTRACT FROM AUTHOR]

This article defines the legal responsibility imposed on marketplace platform providers for goods that infringe on the brand, using normative legal research methods. Legal responsibility for goods that violate the brand in the marketplace based on Law Number 11 of 2008 as amended by Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning Information and Electronic Transactions cannot be borne by the platform provider. It turns out that the ITE Law can provide leeway for platform providers to escape their responsibilities as e-commerce site managers. As a form of legal certainty and responsibility for the management of the marketplace platform, it is necessary to determine the legal responsibility of the platform provider for violations. This is what underlies further studies to find out how the pattern of legal accountability is appropriate for the problems of violations that have occurred. [ABSTRACT FROM AUTHOR]

The increase in the number of marketplaces and the expansion of its offerings generated greater competition in the market and difficulties in differentiation. While the multi-sided marketplace offers many advantages for the parties (marketplace, sellers and customers), it also incurs some risks and operational costs. The paper provides an in-depth aggregation of the results of identified primary studies about multi-sided marketplaces, after carrying out a systematic literature review, and proposes a framework showing the contributions and risks for the parties participating in the marketplace. [ABSTRACT FROM AUTHOR]

This study aims to see the need for a marketplace for Cibogohilir villagers to market their quality products. The potential of village residents is facilitated with an e-marketplace. The E-marketplace is a digital media that buyers and sellers can use to fulfill their needs that are not limited by space and time. The research method used is a survey method using a questionnaire via a Google form. Respondents were 13 business actors in BUMDes Cibogohilir. The data analysis was carried out through descriptive analysis. Data processing using SPSS. The study results show that the marketplace's level of closeness to partner satisfaction is very close. The community needs a marketplace application system that serves as a medium for Cibogohiir villagers to market their products. The marketplace allows villagers to market their classy and quality products to the outside world. [ABSTRACT FROM AUTHOR]

A western discourse of public space, originating in ancient Greece and Rome, has been widely used in architectural and urban research in China and is constantly contested in this geographical and cultural context. The contestation often stems from the cultural differences in understanding and operating the collective realms in Chinese and western cities, which is manifested through the distinctive features of their public spaces. This essay frames an alternative perspective on public space in the Chinese context by exploring the cultural, social, and spatial constructions of collective realms in the Chinese city. Starting from the conceptual origin of the 'public' in Chinese philosophy, this paper elaborates on three culturally grounded ideas related to collective patterns of space creation and practice – the relational circle, the realm of strangers, and the marketplace – and examines how these ideas are articulated by architectural and urban archetypes and in urban developments in Chinese cities. [ABSTRACT FROM AUTHOR]

We explore how well the models of bounded rationality explain price dispersion observed in Internet price-comparison sites. This paper considers three hypotheses about the strategic origin of price dispersion in homogeneous product online sales. Two of them are e-equilibrium and quantal-response equilibrium (QRE) in a pure Bertrand setting, they involve the bounded rationality of sellers. The third hypothesis introduces the fraction of loyal consumers into the model and assumes the sellers are rational. These behavioral models earlier were proposed in the literature as possible explanations of high price dispersion in online markets. They were supported by experimental lab data, but not tested on real prices. We test the hypotheses on real data for 30 models of household appliances collected from the largest Russian online marketplace Market.Yandex.ru, which organizes e-competition in the closest to the Bertrand setting way. We found no support for e-equilibrium hypothesis and only limited support for loyal consumer hypothesis. QRE showed the best performance on the data. For most of the products it predicts central tendency, i.e. the mean and the median, remarkably well. The shape of the observed price distributions is explained accurately enough in comparison with the two other hypotheses and random behavior. [ABSTRACT FROM AUTHOR]

Excavations in the Giv'ati Parking Lot in Jerusalem uncovered extensive architectural remains dating from the Iron Age to the Early Islamic period, the latest dating to the Abbasid period. The remains from the Abbasid period comprise a large commercial area where a metal industry operated. This paper presents an Abbasid-period stone mold for casting metal artifacts engraved with an Arabic inscription, whose purpose and meaning are discussed by the authors based on parallels from material finds and written sources. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Arquitectura (1657-0308) is the property of Universidad Catolica de Columbia, Facultad de Arquitectura and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The work of Andrzej Pilipiuk does not seem to pose significant interest to researchers of Polish literature, as evidenced by the negligible number of scientific texts on the novels written by this author. He seems to depreciate his literary output by calling himself mockingly the Great Hack Author. In the meantime, his books enjoy unflagging interest of readers who appreciate the prose writer’s ingenuity in creating new stories. This article aims to change the way people fi nd this work, showing that the writer has a lot to do offer when it comes to literary research. For this reason, I analyze the space of the bazaar in the series Wampir z… [Vampire of…] in terms of Foucauldian heterotopia. In the article I also take into account the literature describing the real Różycki bazaar, which inspired a prose writer to present the structure of this unusual place. In the course of the analysis will prove that this area (both real and literary) operates according to specific rules, and functioning within its boundaries without knowing them is almost impossible. Thus, it is what Michel Foucault called a heterotopia. An interpretation made in this way will also allow ‘open’ the work of writer Andrzej Pilipiuk to interdisciplinary research methods. [ABSTRACT FROM AUTHOR]

The recent internet development and technology have changed people's perspectives of online shopping. Not only consumers only use the marketplace to purchase but also to compare price, quality, benefit, features, or after-sales services that a company provides. This research aims to determine the effect of brand equity, e-brand experience, and web entertainment on consumer satisfaction and loyalty. This quantitative study uses the Structural Equation Model method, data processing, and analysis using SPSS 24 and Lisrel 88 software. The respondents in this research are 207 millennial generations in Indonesia and have filled out questionnaires distributed online through Google Forms. The result of this study indicates that perceived quality, brand association, e-brand experience, and web entertainment variables affect the e-satisfaction variable. Esatisfaction variable has a substantial impact on the e-loyalty variable in the marketplace. In contrast, the brand awareness variable does not affect the e-satisfaction variable. The managerial implication given from this research to marketplace management in Indonesia is to improve the quality, level of entertainment, and performance of the marketplace to increase consumer satisfaction. This consumer satisfaction will increase consumer loyalty to the market they use. [ABSTRACT FROM AUTHOR]

The purpose of this study was to explore the role that social media marketing plays on purchasing decision making process at Shopee marketplace. This research uses quantitative methods using SPSS with simple linear regression. Data collection was obtained by distributing questionnaires online via the Googleform link to 100 respondents. Testing in this study using hypothesis testing using the t test and f test. The results of this study indicate that social media marketing variables have no significant effect on consumer purchasing decisions at Shopee marketplace. Therefore, effective application of social media should be a part of any business' marketing strategy. For example, social media visuals, content, promotional activities, and use of opinion leader influence should be deployed to positively influence the buying behaviors of consumers. This research brings any managerial implication, especially Shopee management to take concern business marketing strategy to optimize social media marketing impacts on customer in purchasing decisions. [ABSTRACT FROM AUTHOR]

Copyright of Revista Educação & Formação is the property of Revista Educacao & Formacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In this disruptive era, there are many innovations stand in support entrepreneurship activities, one of which is the digital platfrom development for product marketing. Given the social cultural conditions of today's society, which can almost entirely shop online, are making it increasingly possible for businesses to expand markets.But unfortunately, marketing of entrepreneurial products is still mostly done in conventional ways, for example in businesses located in Pancur Village, Mayong District, Jepara Regency which are engaged in convection businesses. So that many people in general do not know about these products. This can affect the development of the entrepreneurial product itself. This lack of training in using the marketpalce as a place of sale and marketing is what motivated the UIN Walisongo KKN TEAM group 84 to provide education, assistance and monitoring the use of one of the digital platforms, namely the Facebook marketplace, where the Facebook application itself is well known to many people. The purpose of this service activity is to empower the community, especially for students who become entrepreneurs independently in reaching a wider market. The method used in this research is participatory action research (PAR) where the approach in this method is to see, hear and also to understand social phenomena that exist in society. The focus in this research is to provide entrepreneurship education using digital platforms to business actors. This activity contains material on the introduction of digital platforms, planning market predictions to sorting expeditions in product delivery. The result of this education is that it can increase income and new knowledge for business actors in developing the marketing sector Pada era disrupsi ini banyak munculnya inovasi yang mendukung kegiatan kewirausahaan salah satunya yaitu pengembangan platfrom digital untuk pemasaran produk. Didukung dengan kondisi sosial budaya masyarakat sekarang yang hampir keseluruhan dapat berbelanja online,semakin membuka peluang bagi pelaku usaha untuk memperluas pasar. Namun sayangnya pemasaran produk wirausaha masih banyak dilakukan dengan cara konvensional misalnya pada usaha yang berada di Desa Pancur, Kecamatan Mayong, Kabupaten Jepara yang bergerak pada usaha konveksi. sehingga banyak masyarakat umum kurang mengetahui produk tersebut. Hal tersebut dapat mempengaruhi perkembangan produk hasil wirausaha itu sendiri. Kurangnya pelatiahan dalam menggunakan marketpalce sebagai tempat penjualan dan pemasaran inilah yang melatarbelakangi TIM KKN UIN Walisongo kelompok 84 untuk melakukan edukasi, pendampingan dan monitoring penggunaan salah satu platfrom digital yaitu facebook marketplace, dimana aplikasi Facebook sendiri sudah dikenal banyak masyarkat. Tujuan dari kegiatan pengabdian ini yaitu untuk memberdayakan masyarakat khususnya bagi pelajar yang menjadi pelaku wirausaha secara mandiri dalam menjangkau pasar yang lebih luas. Metode yang digunakan dalam penelitian ini adalah participatory action research (PAR) dimana pendekatan dalam metode ini adalah untuk melihat, mendengar dan juga untuk memahami gejala sosial yang ada di dalam masyarakat. fokus dalam penelitian ini untuk memberikan edukasi kewirausahaan menggunakan platform digital kepada pelaku usaha. Kegiatan ini berisi materi tentang pengenalan platfrom digital,perencanaan prediksi pasar hingga pemilahan ekspedisi dalam pengiriman produk. Hasil dari edukasi ini yaitu dapat menambah pendapatan dan pengetahuan baru bagi pelaku usaha dalam mengembangkan sektor pemasaran

The increasing ease of internet access leads to good opportunities for marketplace growth. The marketplace's popularity is gaining among many people, especially Generation Z, and makes the marketplace becomes their primary solution for online shopping. According to the massive amount of generation Z and their lives that get used to sophisticated technology, this generation can become the critical marketplace consumer in the upcoming years. This research examines the selection of generation Z’s preferences towards the marketplace using the AHP-TOPSIS approach. The selection was based on three criteria: service quality, information, and price. AHP approach was applied to calculate each criterion's weight, while TOPSIS was used to obtain the alternative ranking of marketplaces. The result shows that service quality becomes the most influential criterion for selecting marketplace platforms. The weight of each criterion is service quality of 0.425, information quality of 0.280, and price of 0.295. Shopee is chosen as the most suitable marketplace platform for Generation Z. The proposed model of this research can allow the business players to effectively select the suitable marketplace for selling their products targeted to Generation Z.

Em meio à evolução da sociedade virtual de consumo, é perceptível que a busca por produtos/serviços, por parte dos consumidores, tem aumentado, notadamente pela facilidade que as plataformas de marketplace proporcionam. A problemática da questão se relaciona à suposta enganosidade/abusividade da publicidade comparativa, disposta nas plataformas de marketplace, quando, por um lado, dissemina informações inverídicas sobre produtos, serviços ou marca do fornecedor concorrente e, por outro, quando se aproveita da fraqueza e da ignorância do consumidor para impingir-lhe produtos/serviços. Objetiva-se verificar os limites quanto ao uso da publicidade comparativa nas plataformas de marketplace, além de identificar a regulamentação existente. Utiliza-se como método uma pesquisa aplicada, com abordagem qualitativa e hipotético-dedutiva, e objetivo descritivo. Conclui-se que a publicidade comparativa disseminada nas plataformas de marketplace, caso seja aplicada de modo irregular, pode vir a configurar enganosidade e abusividade de acordo com o art. 37, §§ 1° e 2°, do Código de Defesa do Consumidor.

The article defines the term «e–commerce» and gives a short history mark. The pandemic situation has had an accelerating effect on the market of e–commerce in the whole world and, specifically, in Russia. On the example of Russian e–commerce companies there was made an average assessment of the COVID–19’s influence on the inner market. More than that, there was assigned perspective group of good for selling on the Internet and also shown approximate prediction of continuous growth of e–commerce market.

Bandwidth trading procedures can be made to incentivize users to sell their needless traffic and indirectly reduce the probability of traffic congestion. However, implementation of bandwidth trading is opex-heavy from Internet Service Provider (ISP) perspective, while on the other hand, users also do not trust network executions from the ISP due to its heavily centralized control. These issues hinder the applicability of bandwidth trading and become our motivation to propose this paper. Our bandwidth-trading framework utilize software-defined networking (SDN) and blockchain. SDN automates the bandwidth trading executions from the ISP side and reduces the opex. Meanwhile, the smart contract is a trusted platform for building a trading marketplace where buyers, sellers, and SDN controllers can negotiate the trading terms. Once the trading is executed, SDN controllers generate proof of trading that must be submitted to the smart contract as proof of provisioning. We implement our works using Ethereum and POX SDN controllers, and the results prove that it can provide a seamless bandwidth trading experience with reasonable overhead. Furthermore, by committing to our framework, bandwidth trading can be executed fairly and securely because all previous provisioning can be cross-checked through the provided proof-of-trading.

This article examines the main features of media consumption and economic activity of millennials in social networks Facebook Inc., the main patterns of consumer models and sales via social networks. Purpose: to analyze media and commercial consumption of Generation Y at Facebook Inc social networks over the past decade. Methods of research: historical, didactic, dialectical research methods, as well as methods of comparative analysis and interviews were used. The object of the research is generation Y or millennials. The topic of the research is the consumer patterns of the considered social group. The objective of the research is to identify the ways how millennials interact with online content, social media as well as to understand the ways and factors of online generation Y consumption. Results: the main consumer patterns of millennials were identified: more time is needed for interaction between the consumer and the seller, the simultaneous use of several platforms, a better perception of product and brand through mascots and a game format. Practical implications: the results can be used for further research of the generation of millennials and the theory of generations as well as for practical purposes in the field of marketing and e-commerce.

Federated learning (FL) enables the training of a shared collaborative machine learning model while keeping all the confidential training data on distributed devices. The FL state-of-the-art considers a monopolist FL task publisher. However, we present a FL marketplace where multiple FL task publishers and mobile devices co-exist for a set of diverse and varying learning tasks. Mobile devices participating in the training of FL models provides pay-as-you-go (i.e. using blockchain-based cryptocurrencies) FL training services to the FL task publishers. In the proposed framework, multiple FL task publishers may compete with each other and the participating workers (i.e. mobile devices) can choose one FL task publisher over another for participation in the training of a global model. We utilize code offloading for enabling customized FL pipelines in mobile devices and mitigating the model heterogeneity inherent in varying and changing FL tasks published by the task publishers. Experimental results indicate the efficacy of the proposed framework.

The implementation of programmes to diversify the production of enterprises of defence industry complex is a process with many risks, to minimise which guarantees for the sale of civilian products are required. In this regard, the urgency of the task of mastering competencies that allow to successfully implement this process in offline and online environments increases. A significant part of such competencies is related to marketing in general and marketers using special technologies to form a product portfolio, assess its market capacity taking into account competition, develop strategies and tactics for introduction to new markets, including pricing, distribution, sales and promotion.On the basis of traditional marketing competencies, ways of adapting the functionality of marketers for the development and implementation of projects for the introduction of new products of enterprises of defence industry complex to new (civilian) markets are proposed, directions for solving marketing problems of creating and scaling startups, market priorities for the formation of special ecosystems for the diversification of the production process have been presented. The functionality of marketing positions has been proposed: marketing (web) analyst, product manager, distribution and sales specialist, marketing communications specialist, who should be employed in new marketing structures. At the first stage, it is proposed to enter new markets (for enterprises of defence industry complex) within the framework of digital structures – from electronic trading platforms and/or marketplaces. This approach will provide cost savings and seems more adequate for successful competition with existing players actively working in the network. At the next stages, it is advisable to create unified ecosystems grouped according to the product principle, in which, in addition to goods, related services from existing organisations engaged in training, design, operation, supply of raw materials, materials and semi-finished products will be offered.

The UNESCO cultural heritage includes constructions that require maintenance actions as they are subject to natural degradation, neglect, vandalism, and fraudulent collecting. While re-evaluating the original function or identifying a new one, the restoration with materials/components that do not respect the historical-cultural and technical-constructive features must be avoided. Rather, it would be necessary to re-adopt the ancient practice of the spolium and favouring with methodological rigour the recovery, cataloguing and marketing of deconstructed materials, valuable for their characteristics and workmanship and therefore deserving to be relocated in works of equal value. Starting from the analysis of the web marketplaces dedicated to the recycling/reuse of "construction and demolition waste", we analysed potentialities and limits of a process able to transform valuable stone elements into resources, respecting the construction on which we intervene and the one from which components come, to guarantee the continuity of memory.

Especially coaches who live in the area. Coaches build and shape athletes by practicing basic techniques. Besides that, the coaches also work hard and need more time to motivate athletes to continue practicing. Until athletes are recruited by the national team. When athletes have been recruited by the National team, athletes can get large salaries and bonuses when they get achievements in competitions. Meanwhile, the salaries of coaches in the regions did not increase and they never received bonuses, even though they had contributed to coaching and developing athletes before athletes were recruited by the National team. The success and achievements of athletes can be used as an attraction for the public to use the services of sports coaches. Because the success and achievements of athletes are evidence of the quality of the performance of sports coaches when training and coaching athletes. Hence it is necessary to develop an application that ensures when athletes achieve success, coaches get additional job opportunities to increase their financial income. Additional job opportunities for coaches can be obtained as a result of the public seeing athletes who have been coached to achieve success and achievements. So that people are interested in using coach services to train their children. In fact, not only the public, but coaches can have the opportunity to be recruited by more sports clubs so that coaches' salaries can also increase. This research aims to develop a Sport Human Connection (SHC) application to publish and market sports coach services. The SHC application is a solution to the problems previously described. Because the SHC application can help the public to be able to see athletes who excel and which coaches have coached these athletes before getting achievements. Data were collected and analyzed from 40 sports coaches across various provinces in Indonesia. The result showed that the SHC application can help publish and market the sports coach profession. This process is more effective compared to the conventional method. The public can find information on the achievements of athletes and coaches anywhere and anytime without the need to come to the training ground or ask other people. In conclusion, the SHC application can help the publication and marketing of sports coaches, thereby providing additional employment opportunities and financial income. Therefore, it is necessary to hold an audience with the Indonesian government to obtain relevant policies on using this application for sports coaches throughout Indonesia. [ABSTRACT FROM AUTHOR]

This paper investigates the functioning of Online Black-Markets (OBMs), i.e. a digital infrastructure operating in the Dark Net that enables the exchange of illegal goods such as drugs, weapons and fake digital identities. OBMs exist notwithstanding adverse conditions such as police interventions, scams and market breakdowns. Relying on a longitudinal case study, we focus on the dynamics of interactions among actors and marketplace technologies and we identify three mechanisms explaining OBMs operations. In particular, we show that OBMs infrastructure is the result of commoditization, platformization and resilience processes. Our contribution relies on the identification of community-based mechanisms that generate the OBMs infrastructure, extending the current understanding of e-commerce and social commerce. [ABSTRACT FROM AUTHOR]

Digital platforms have been recently studied in the literature as their relevance and impact is increasing rapidly. The purpose of this paper is to investigate based on the available literature the business models of digital platforms, and to form some typologies for understanding them better. In this endeavour we extracted 25 cases of digital platforms through a literature review process, continued with analysing them in detail to create four taxonomies of various business models of digital platforms. Results show a large variety of business models for digital platforms, and also an evolutionary trend. We grouped the data using the business model canvas, including key partners, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure and revenue streams, resulting in four archetypes such as: marketplace, social community, software ecosystem and digital product. Future research may test qualitatively the evolution of a business model within each category, but also the Software Ecosystem model is studied from a managerial perspective, as it has only been explored from the information systems lens. [ABSTRACT FROM AUTHOR]

Non-fungible Tokens (NFTs) are ownership records stored on a blockchain, and they are typically digital items such as photos and videos. In many ways, an NFT is like a conventional proof-of-purchase document, such as a paper invoice or an electronic receipt. NFTs are attractive among other things because of verifiability; each sale is recorded as a blockchain transaction, allowing ownership to be tracked. Also, NFTs can be used to transfer digital assets between two mutually distrusting parties, since both the crypto payment and the asset transfer take place in one transaction. With NFTs, all marketplaces can freely trade with the help of decentralized applications (DApps). It is currently estimated that there are over 245 NFT marketplaces (NFTM) listed with over 1000 blockchains as of August 2022 with 68 million blockchain wallet users. With the expansion of markets, they must face challenges and issues. The objective of this review is to study the market dynamics of NFT ecosystems. It also focuses on technical components that enable NFTs and their marketplace. The review provides a deeper understanding of its components, how they are related, and why they are important. The paper analyses the challenges faced by NFTs and marketplaces in terms of security, transparency, scalability, and the consequences leading to these issues and how they will address them, as well as future opportunities. [ABSTRACT FROM AUTHOR]

Background: The Affordable Care Act takes a "patchwork" approach to expanding coverage: Medicaid covers individuals with incomes 138% of the federal poverty level (FPL) in expansion states, while subsidized Marketplace insurance is available to those above this income cutoff.Objective: To characterize the magnitude of churning between Medicaid and Marketplace coverage and to examine the impact of the 138% FPL income cutoff on stability of coverage.Design: We measured the incidence of transitions between Medicaid and Marketplace coverage. Then, we used a differences-in-differences framework to compare insurance churning in Medicaid expansion and non-expansion states, before and after the ACA, among adults with incomes 100-200% of poverty.Participants: Non-elderly adult respondents of the Medical Expenditure Panel Survey 2010-2018 MAIN MEASURES: The annual proportion of adults who (1) transitioned between Medicaid and Marketplace coverage; (2) experienced any coverage disruption.Key Results: One million U.S. adults transitioned between Medicaid and Marketplace coverage annually. The 138% FPL cutoff in expansion states was not associated with an increase in insurance churning among individuals with incomes close to the cutoff.Conclusions: Transitions between Medicaid and Marketplace insurance are uncommon-far lower than pre-ACA analyses predicted. The 138% income cutoff does not to contribute significantly to insurance disruptions. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic and social distancing entangled physical trading of products and services worldwide. As a result, the Commercial and Industrial Association of Marília (ACIM) developed and provided businesses with a marketplace platform called "Marília.Dakki." In this context, knowledge emerged as a resource, and knowledge sharing became a fundamental activity for the marketplace implementation. Thus, the objective of the research was to identify and analyze the influential aspects of knowledge sharing (IAKS) in "Marília.Dakki." The research is characterized as qualitative and exploratory and used the case study method. Questionnaires were used to acquire data from the 19 subjects involved in the "Marília.Dakki" operations, as well as an interview with the Director of IT and Innovation. As a result of the research, people, processes, and culture were identified as IAKS, and these aspects, when related, generated nine other IAKS. The researchers concluded that these IAKS found in the research impacted the marketplace adoption, in addition to its maintenance as a collaborative environment, and are of great importance for the survival and development of companies, both during the pandemic and after it. [ABSTRACT FROM AUTHOR]

This research uses quantitative methods through field surveys of a sample of Tokopedia Online Store site is one of the Indonesian marketplaces for buying and selling online. and the most visited in 2021. Promotions, Product Reviews, Security of the Tokopedia Application can affect purchase intentions using the Tokopedia Application. The purpose of this study was to determine the effect of promotions, product reviews, and application security on purchasing decisions using the Tokopedia application at the Bekasi Civil Society Communication Forum. The population of 1771 members, 100 samples, and research samples were obtained using the Slovin formula with a standard error of 10%. There were 95 respondents who appeared. The results of this study indicate that there is a positive effect of promotional variations (X1) on purchasing decisions (Y) from these variables. Product evaluation variable (X2) has a positive effect on purchasing decisions (Y). There is a positive effect of the security variable (X3) on purchasing decisions (Y). The Adjusted Rsquared value of 0.720 indicates that 70.2% of the variation in purchasing decisions can be explained by the three independent variables in the regression equation. [ABSTRACT FROM AUTHOR]

The development of information technologies and the massive generation of data in today's digital world provides new opportunities for official statistics. Big data, especially produced by a marketplace have a great potential to produce a list of online shops. The aim of this paper is to develop an online shop sampling frame from marketplace data. Using the shop and item datasets, an item-level data algorithm is developed to determine whether a shop is active or not to be included in the frame. In this study, the focus is for online shops in Jakarta Province, Indonesia. The algorithm is built using divide and conquer principle and statistical method. The frame produced consists of 13 attributes such as Shop ID, number of items, annual revenue, shop types, Business scale classification and the location (URL and physical address). The frame contains of 101,443 active online shops which most of it are micro enterprises. [ABSTRACT FROM AUTHOR]