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Understanding and promoting subjective wellbeing (SWB) has been the topic of increasing research, due in part to its potential contributions to health and productivity. To date, the conceptualization of SWB has been grounded within social psychology and largely focused on self-report measures. In this paper, we explore the potentially complementary tools and theoretical perspectives offered by computational neuroscience, with a focus on the active inference (AI) framework. This framework is motivated by the fact that the brain does not have direct access to the world; to select actions, it must instead infer the most likely external causes of the sensory input it receives from both the body and the external world. Because sensory input is always consistent with multiple interpretations, the brain’s internal model must use background knowledge, in the form of prior expectations, to make a “best guess” about the situation it is in and how it will change by taking one action or another. This best guess arises by minimizing an error signal representing the deviation between predicted and observed sensations given a chosen action—quantified mathematically by a variable called free energy (FE). Crucially, recent proposals have illustrated how emotional experience may emerge within AI as a natural consequence of the brain keeping track of the success of its model in selecting actions to minimize FE. In this paper, we draw on the concepts and mathematics in AI to highlight how different computational strategies can be used to minimize FE—some more successfully than others. This affords a characterization of how diverse individuals may adopt unique strategies for achieving high SWB. It also highlights novel ways in which SWB could be effectively improved. These considerations lead us to propose a novel computational framework for understanding SWB. We highlight several parameters in these models that could explain individual and cultural differences in SWB, and how they might inspire novel interventions. We conclude by proposing a line of future empirical research based on computational modelling that could complement current approaches to the study of wellbeing and its improvement.

Designing effective and inclusive governance and public communication strategies for artificial intelligence (AI) requires understanding how stakeholders reason about its use and governance. We examine underlying factors and mechanisms that drive attitudes toward the use and governance of AI across six policy-relevant applications using structural equation modeling and surveys of both US adults (N = 3,524) and technology workers enrolled in an online computer science master’s degree program (N = 425). We find that the cultural values of individualism, egalitarianism, general risk aversion, and techno-skepticism are important drivers of AI attitudes. Perceived benefit drives attitudes toward AI use but not its governance. Experts hold more nuanced views than the public and are more supportive of AI use but not its regulation. Drawing on these findings, we discuss challenges and opportunities for participatory AI governance, and we recommend that trustworthy AI governance be emphasized as strongly as trustworthy AI.