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Women's lifestyle portal Handbag.com has signed up a wave of big-brand advertisers including Mars, Paul Smith and Chanel. While many larger brands, in particular FMCG brands, have been reluctant to […]

NEW YORK - L'Oral has signed Diane Keaton to represent the L'Oral Paris Age Perfect Pro-Calcium skin care line the beauty giant will launch in July. It's the first L'Oral [...]

L'Oreal is set to extend its Men Expert range of mass-market male grooming products with the launch of a "stomach sculpting" gel. Abdo Tone, which claims to tighten and firm […]

This week, L'Oreal became the latest high-profile client to kick off the search for a global digital agency (page 1) - Coca-Cola and GlaxoSmithKline have both done the same during [...]

On-the-job training can offer much to both marketers and employers - from small companies to multinationals. In-house training can be a lure for job seekers, but companies do not offer [...]

In an attempt to meet men's evolving desires and aspirations, male grooming has come a long way since Henry and Kev extolled the virtues of Brut, urging us to 'splash [...]

Cosmetics giant L'Oreal is being tipped to consolidate its media planning and buying account, estimated to be worth #1bn, into the incumbent, Publicis Groupe-owned Zenith Optimedia, following a final pitch […]

Cosmetics giant L'Oreal is to launch an integrated campaign for a new product within its Lancome range. Banner ad and pop-up activity will appear on sites including Vogue.com, Newwoman.co.uk, femail.co.uk [...]

L'Oreal Paris, a division of L'Oreal USA, breaks a $10 million campaign today to introduce Pure Zone, its line of skin-care products aimed at young women. The national rollout, including […]

LONDON -- L'Oreal Paris has signed Natalie Imbruglia as its new international spokesmodel. The 27-year-old Australian singer and actress signed her $150,000 contract two days before the start of the [...]

NEW YORK -- For a dowager in her 60s, Lancome is turning into one hip brand. The global brand, which updated its act by innovative makeup artist Fred Farrugia in [...]

LOS ANGELES -- No longer is the red carpet the exclusive promotional vehicle of fashion houses. It is quickly becoming a platform for the beauty industry on which a new [...]

NEW YORK -- Drakkar Noir is an 18-year-old men's fragrance that has been around the track more times than some marketing executives can recall. Yet despite all the miles on [...]

Package-goods marketers in 2002 stand to reap the rewards of stable sales along with recession-induced declines in raw material and media costs to relieve financial pressures. 'We are taking a […]

L'Oreal is reviewing the direct marketing business for its Garnier and Maybelline cosmetics ranges. The firm is talking to agencies including McCann Relationship Marketing, Tullo Marshall Warren and Publicis Dialog, [...]

PARIS -- L'Oreal's hiring of Catherine Deneuve as the face for a hair care line this week highlights a worldwide movement catering to baby boomers. This dovetails with a growing [...]

Taking a new age tack to lure 15-25-year-old women, L'Oreal this week breaks an estimated six-month, $20 million ad campaign for its new hair color line, L'Oreal Open. L'Oreal spent [...]

Anais Anais, the Cacharel fragrance owned by L'Oreal, is using text-messaging at road-shows this summer in a bid to create a more contemporary image for the brand. Stands will be [...]

Cosmetics giant L'Oreal Group is gearing up for a major data-capture exercise on the back of the relaunch of its anti-ageing brand Revitalift, to learn more about its older customers. [...]

NEW YORK -- The adage 'it's not what you know, it's who you know' can aptly be applied to the strategy L'Oreal took to make and market its new hair [...]

International: Following a directive from the US Department of Justice regarding L'Oreal's acquisition of Carson Products which it announced in 2000 (see ECM April 2000, p.126), L'Oreal has signed a [...]

PARIS -- Three fragrance superpowers -- L'Oreal, LVMH Moet Hennessy Louis Vuitton and Estee Lauder -- are duking it out on the Continent for the first time in years. L'Oreal's [...]

It's long been known that beauty and fashion are closely aligned. But now it seems that they are inseparable. It's already a given that women match their makeup to the [...]

PARIS -- L'Oreal is playing umpire at what it claims will be one of the Internet's biggest business strategy games. In developing 'L'Oreal e-Strat Challenge,' the world's number one beauty [...]

NEW YORK -- L'Oreal USA will sponsor the upcoming Jacqueline Kennedy fashion exhibit at the Costume Institute of the Metropolitan Museum of Art, scheduled to run May 1 through July [...]

L'Oreal is to tap into the spending power of the grey market with a new skincare range designed specifically for older women. The French cosmetics giant will launch the Age [...]

NEW YORK -- John Frieda pioneered it. Physique revitalized it. Now, a slew of hair care suppliers, including Alberto-Culver, Revlon and Lamaur, is getting into the game of merchandising their [...]

L'Oreal, a Women's National Basketball Association corporate sponsor for the past two years, is returning with a three-year agreement that gives it a few units in the distaff league's NBC, [...]

NEW YORK -- A team of skin care experts from Cosmair Inc.'s L'Oreal division are crisscrossing the country, offering women free one-on-one skin care consultations as part of a 14-weekend [...]

NEW YORK -- After years of catering to older women, skin care is getting more youth conscious. Beginning with the discovery of alpha-hydroxy acid, the market swelled with anti-aging items [...]

L'oreal this spring will expand its popular hipster Feria hair color line with a highlighting/streaking extension called Feria Colour Strands, buttressing the full line with $27 million in advertising this [...]

Company breaks ad mold with Maybelline Wonder Curl [TOKYO] With the accidental discovery that Japanese women want their eyelashes to curl, L'Oreal has a national sensation on its hands since [...]

L'Oreal is launching a new daily moisturiser specifically designed for young women aged 20 to 30. Plenitude Hydrafresh is formulated to provide a fresh energising boost plus long lasting hydration. [...]

L'Oreal has signed Portia de Rossi, best known for her role as Nelle Porter on the television show 'Ally McBeal,' as their latest celebrity spokesmodel, Women's Wear Daily reported. De [...]

L'Oreal could have used a shopping cart to wheel its awards home the night of the REX ceremonies. But the company didn't buy its trophies, it earned them with pacesetting [...]

Noa, L'Or[acute{e}]al's new entry into the women's fragrance market, is being launched with heavy advertising across Europe and Asia this year and the U.S. in 2000, the National Post reported. [...]

L'Oreal's new Casting Colourspa tone-on-tone colorants promise vibrant colour that lasts up to six weeks before fading away, leaving no noticeable roots or re-growth. The range comprises 18 shades, from [...]

This fall, L'Oreal is celebrating the 30th birthday of its Preference hair color line with a new formula and updated packaging. To give the box a more modern look, the [...]