Search

The methods of generating revenues by creating emotional bonds between businesses and customers are described.

The methods of displaying a firm's competitive advantage to acquire business through interactive sales presentations are described.

The methods of understanding the needs of male customers are described, besides the techniques of selling goods and services to men.

The methods of providing information on products and services through web sites are described.

The details of the social shopping, a concept based on social networking, and the benefits offered by it to entrepreneurs are discussed. Social shopping serves as a marketing tool for startups with limited budgets and helps in product promotion.

Tips for entrepreneurs, on how to enhance performance of sales persons, are presented.

Tips for entrepreneurs to create an effective integrated marketing campaign and media mix that can ensure a successful consumer media experience and affect consumer's decisions are presented.

The impact of word-of mouth on advertising and the strategies for businesses to compel customers and build more word of mouth advertising are discussed.

Tips for entrepreneurs on how to advertise successfully on local radio stations or through online radio networks are presented.

Tips for entrepreneurs, on how to improve sales of company products by making customers feel passionate about the products, are presented.

The vital elements that need to be identified by businesses to create a strong brand image are presented.

THERE'S A NEW top job at big businesses nationwide. It's that of chief marketing officer, and the men and women in this challenging post are responsible for driving the marketing [...]

HOW MANY community or local business events has your company sponsored in the past year? Perhaps you participated in three, four or even more. But how much attention did you [...]

DO YOU WANT to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps you're looking for the kind [...]

FOR YEARS, TV advertising was the bastion of big-business marketers. We learned not to 'squeeze the Charmin' and that 'things go better with Coca Cola' from ad campaigns on the [...]

Are you A consultant looking for the best way to build your practice in 2006? With the new year fast approaching, it's time to create a program that combines sales [...]

IF YOUR marketing campaign is limited to newspaper and Yellow Pages ads with a smattering of internet marketing, it's time to take a serious look at what magazine advertising can [...]

WITH THE SOUNDS of back-to-school promotions still ringing in our ears, it's time again to prepare for the upcoming holiday season. Are you hoping to achieve new fourth-quarter sales goals? [...]

EVERY DAY, Americans are inundated with product and service choices, just walk down any aisle in your supermarket, and you'll find that almost every product category is saturated. Yet we [...]

TODAY, THE hottest new marketing watchword is context. Instead of blasting your customers with a generic message in mass media, it's essential to reach them when they're in the right [...]

HAVE YOUR sales hit the summer doldrums? Maybe you're not giving your customers a good reason to buy now. If you're looking for a smart way to stimulate sales, consider [...]

MARKETING AIMED at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that yield measurable ROI. Measurement and [...]

WITH SO much attention being paid to marketing new products, entrepreneurs building service businesses may feel overlooked. The truth is, marketing a service can be tricky. For some companies, success [...]

CAN YOUR prospects tell the difference between your company and its closest competitors? If not, it may be time to overhaul your marketing strategy. Differentiation is at the heart of [...]

WHAT'S THE fastest-growing advertising medium on the block? It's not the internet. It's cinema advertising, and it's becoming the hot, new tool for advertisers nationwide. While major players including Levi's, [...]

SO YOU WANT TO LAND YOUR BUSINESS message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. You can hire an experienced publicist or PR [...]

WHAT'S THE NUMBER-ONE GOAL of any well-rounded media program? To help customers remember and act on your messages. It's easy to say but far more difficult to accomplish. Not only [...]

THINK YOU CAN'T AFFORD POWERFUL marketing in 2005? Don't be fooled into believing that only marketers with deep pockets reap substantial rewards. No matter your marketing strategy, there's a group [...]

MUDSLINGING, NAME-CALLING, ACCUSATIONS and counterattacks. Sounds like a bad way to run a marketing campaign--particularly during a presidential race--but all those negative ads may have a more positive result than [...]

LOOKING FOR YOUR NEXT NICHE MARKET? Consider college grads. Few marketers effectively distingnish between college grads and the broader 18 to 24 demographic. But narrowing your focus to target the [...]

PERSONAL EXPERIENCE IS THE BEST teacher--at least that's the driving principle behind the new wave of 'experiential marketing.' Real-life experiences shape our opinions and buying preferences more profoundly than merely [...]

IF YOU WANT TO FIND THE NATION'S DEEPEST pockets, look to adults aged 54 to 64. They have a higher estimated average net worth--at $210,000--than any other age group, according [...]

A WELL-PLACED QUOTE OR AN ON-AIR interview can position you as a sought-after expert in your field or even catapult your company to national prominence. It may take you months [...]

REMEMBER THE LAST TIME YOU STOOD in line to get into a hot new club or eagerly searched the Web for a rare, prized collectible? Scarcity and exclusivity drive demand. [...]

IF WOMEN ENTREPRENEURS EXCEL AT building relationships, then why do we so often neglect our best customers? It can cost up to five times more to win a new customer [...]

IF YOU'RE RUNNING A COMPREHENSIVE marketing program, with a solid combination of advertising media plus direct mail and e-mail, chances are you've got leads and responses coming in from just [...]

A CLOSER LOOK AT THE BUYING POWER of ethnic and minority populations, including African Americans, Asian Americans and Hispanics is all it takes to persuade many advertisers to jump into [...]

IS THERE A DISCONNECT BETWEEN THE MARketing and sales functions in your business? If so, you may be wasting thousands of marketing dollars and employee time to boot. According to [...]

OUTDOOR ADVERTISING IS EFFECTIVE AND business. So why isn't yours using this time-tested medium? Conventional vehicles, including billboards, taxi tops and more, are part of a marketing category called 'out-of-home,' [...]

RADIO CAMPAIGNS ARE STANDARD FARE for many entrepreneurs nationwide. But do you know what turns a ho-hum radio concept into a terrific ad and what makes for the most effective [...]

WITH 2004 FAST APPROACHING, IT'S natural to look back over what was a tough marketing year. While some entrepreneurs saw their businesses soar, others failed to take definitive marketing action [...]

COMPANIES SPEND BILLIONS OF MARKETING memorable ad campaigns. But what does it really take to make your business's name or message stick in a prospect's mind? These methods will make [...]

EVER WONDER WHY DETERGENT marketers Are forever touting their products as 'new and improved'? It's because certain words have historically produced higher results and better return on investment for marketing [...]

YOUR LOGO IS A VISUAL REPRESENTAtion of everything your company stands for. Has it become dated or taken a hack seat to other images that represent your company's identity? When [...]

TACTICS: WIN OVER YOUR EXISTING PATRONS WITH A CUSTOMER LOYALTY PROGRAM, AND WATCH SALES REACH NEW HEIGHTS. WITH THE SKYROCKETING COST OF customer acquisition, it makes sense to focus on [...]

ALERT TV VIEWERS WHO CATCH THE on-screen tag--'call, click, come by'--at the end of Office Depot spots don't realize they're witnessing a marketing revolution. And the emerging leader is an [...]