The "constructed audience" is a term used, and a concept researched, by mass communication scholars to mean, essentially, whom media content is aimed at based on its content, both the subject matter and the nature. For example, the Flesch Reading Ease scale, developed in the 1940s, finds today that Associated Press copy and many elite U.S. newspapers and magazines are all written at a level requiring, on average, a year or two of college to read. Assuming that this reading level, which is controlled by writing style (sentence length, vocabulary size, etc.), is essentially intentional, then one can say that the writers have constructed an audience who not only is interested in reading about the subjects that the articles are about, but who have completed a year or two of college. Certainly, both easier and more difficult reading levels are being avoided, and, based on the consistency of this practice and the fact that many journalists are capable of writing at a higher level, suggest that it is intentional, not an accident or coincidence. Many published and unpublished studies have been done about journalism textbooks. Most recently, Timothy P. Vos presented a paper, "Journalism by the Book: The Epistemological Significance of News Forms," at the 2008 International Communication Association convention. In 2006, Marie Hardin, Julie E. Dodd, and Kimberly Lauffer published, "Passing It On: The Reinforcement of Male Hegemony in Sports Journalism Textbooks," in Mass Communication S- Society, and in 2005, Jon Bekken published, "The invisible enemy: Representing labour in a corporate media order," in Javnost-The Public. In 2001, Hardin and Ann Preston published, "Inclusion of Disability Issues in News Reporting Textbooks," in this journal, and Joseph A. Mirando published, "Embracing Objectivity Early On: Journalism Textbooks of the 1800s," in Journal of Mass Media Ethics. Mirando also published in JMMEm 1998, "Lessons on ethics in news reporting textbooks, 1867-1997." In 2000, Bonnie S. Brennen published, "What the hacks say: The ideological prism of U.S. journalism textbooks," in Journalism. In this journal, Jane S. McConnell in 1999 published, "American journalism textbooks and social responsibility," and Katherine E. Rowan in 1990 published a teaching tips article, "New examples improve understanding of story types," which suggested that students be given stories to identify and analyze based on models in textbooks. Not just print journalism textbooks have been studied. In 2003, in this journal, Catherine Winter published, "Learning to Do What Comes Naturally: Delivery Instruction in Broadcast News Textbooks." In 2007, Peggy Hoy, Oliver Raaz, and Stefan Wehmeier published, "From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks," in Public Relations Review, and in 2006, Brigitta Brunner published in Public Relations Quarterly, "Where are the Women? A Content Analysis of Introductory Public Relations Textbooks." In this journal, Lois A. Boynton and Cassandra Imfeld published in 2004, "Virtual Issues in Traditional Texts: How Introductory Public Relations Textbooks Address Internet Technology Issues"; Stanley L. Harrison in 1990 published, "Ethics and moral issues in public relations curricula"; and Pamela J, Creedon in 1989 published, "Public relations history misses 'her story.'" Marilyn Kern-Foxworth published in the Howard Journal of Communications, "Ethnic inclusiveness in public relations textbooks and reference books," in 1990, and in 1989, in this journal, "Public relations books fail to show women in context." In 1986, in Public Relations Review, Judy VanSlyke Turk and Debra L. Snedeker published, "Intro Public Relations Texts: A Round-up Review. " These examples and others indicate that journalism and mass communication as a discipline takes its own textbooks seriously enough to not only widely use them, but that the wide use means they should (and, obviously, can) be analyzed as artifacts of our teaching, our learning, the sociology of journalism, the culture of journalism education, the economics of textbook publishing, and more. …