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Focuses on the 1994 performance of the automobile touch-up paints aftermarket in the United States. Do-it-yourself participation; Regional activity; Occupation groups; Gender differences; Age groups; Percentage changes from 1994.

Discusses the prospects for increased retail sales of automotive touch-up paint in 1995. Projections based on 1994 sales data; Targeting of `Do it Yourself-ers' (DIYers) through merchandising displays; Marketing emphasis on savings realized through self-help procedure.

Reports on the sales growth of automobile touch-paint. Retail statistics for the category; Factors contributing to the increase in the sales of the product; Implications.

Presents the results of the Consumer Automotive Repair Study (CARS) which examines the purchase of paint and touch-up paint products used for body repairs for 1994. Breakdown of respondents according to gender, age, household income, do-it-yourself (DIY) workers, and number of vehicles.