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In Older to promje Chinese culture and intangible cultural heritage, enhance the inheritance and activation of traditional skills, and pronu integrated design, innovation and devBopment of national fashion products, Yangliuqing New Year Wood-block Prints were taken as the research object, and the hiHorical ciwitext, production process and artistic characteristics of Yangliuqing New Year Wood-block Prints were analyzed and summarized according to the method of literature research all field investigation. Based on the product investigation and analysis of the current generation Z consumer group, the theme elements and production techniques of Yangliuqing New Year Wood-block Prints, which are favored by consumers, are finally integrated with cultural innovation and national fashion for innovative practical design. The results show that the design of shoes, canvas bags, mugs and T-shirts in thifcpaper is fashionable and exquisite, which is in line with the preferences of young consumers. The design of four clothing types is exquisite and innovative, and has a unique artistic charm that is different from that of other woodcut New Year prints techniques. The article provides a new way for the design practice of the national tide products, and a new folk cultural element and design perspective for the cultural creation and clothing of the national tide. [ABSTRACT FROM AUTHOR]

Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption‐related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in behavioral and social science have contributed to the development of a research approach, known as "life course paradigm." This approach has helped replace and integrate previously used theories and methods by offering researchers an over‐arching multi‐theoretical framework for studying a wide variety of phenomena; and it has rapidly diffused across disciplines, and is increasingly used internationally. This article shows how consumer researchers could benefit from applying this conceptual research framework to improve existing models and study youths' consumer behavior in an innovative way. [ABSTRACT FROM AUTHOR]

This document provides a list of references for research articles on the adoption and willingness to pay for electric vehicles (EVs). The articles cover a range of topics including consumer preferences, factors influencing adoption, policy implications, and the role of knowledge and incentives. The research is conducted in different countries and utilizes various theoretical frameworks. These articles offer valuable insights into the factors that influence consumers' decisions to adopt EVs and their willingness to pay for them. [Extracted from the article]

This study verified how consumers determine their willingness to provide personal information for the Internet of Things (IoT) services and the role of procedural fairness of information disclosure on that behavior using the privacy calculus theory. We used survey data collected from 2,292 consumers with experience in using IoT services and performed path and parallel mediation analyses. The result indicates that procedural fairness is an important variable for explaining consumers' decision-making about providing their personal information, despite the skepticism surrounding it within the IoT environment. Moreover, the role of trust in one's service provider has increased in importance compared to that of privacy concerns regarding consumers' personal information-disclosing behavior under everyday technology environments. Our findings highlight the implications that empirically verify the importance of building trust in service providers in a new technology environment such as IoT, and what role fair information statements may play in forming that trust. [ABSTRACT FROM AUTHOR]

Purpose: This study aimed to determine whether the lifestyles of young consumers (students) in Poland can influence their attitudes towards foods containing edible insects. Design/methodology/approach: The empirical survey was conducted via an online platform (CAWI) among 749 students in Poland in 2023. Findings: The younger consumers, namely students, were characterised by positive attitudes towards food with edible insects. These consumers demonstrated an attentiveness to the consumption of foods with high nutritional value, a tendency towards physical activity, and a lack of attachment to the culinary traditions of their region of origin. Research limitations/implications: The research has certain limitations. Despite the large size of the study group, the results obtained are not representative and cannot be generalised to the population of students in Poland. Practical implications: The results of this study may be of use in the development of new edible insect-based food products. Social implications: The research adds to the knowledge of the dietary behaviour of young adults (Generation Z) by taking into account lifestyle variables. Originality/value: The study of young consumers' preferences, acceptance, and willingness to try, eat and/or buy insect-based foods plays a key role in the prospects of entomophagy in Poland. [ABSTRACT FROM AUTHOR]

Second-hand luxury goods feature both characteristics of luxury products like perceived value including social, emotional, and quality value, and second-hand goods like price-performance ratio. Enlarging the second-hand luxury market is of significance to protect the environment and save rare and valuable natural resources, and thus investigating the determinants of purchase intention is meaningful. From the perspective of the psychology of consumers, the influence of factors related to consumers (recycling awareness, subjective norms, attitudes, perceived behavioral control) and products (perceived value, price-performance ratio) on the intention to buy second-hand luxury goods is explored in this study through an online survey with Chinese consumers as a sample. The results are analyzed using the structural equation model (SEM) and show that consumers' attitudes, perceived behavioral control, and recycling awareness will promote the intention of purchasing second-hand luxury goods, and the perceived value and price-performance ratio of second-hand luxury goods also have a positive impact on the purchase intention. However, there is no significant relationship between subjective norms and purchase intention. In addition, this study also explores the interrelationship between constructs and draws corresponding conclusions, providing references for the subsequent development of the second-hand luxury market. [ABSTRACT FROM AUTHOR]

The honey market has adapted to changing consumer preferences for healthy, sustainable produced, local, and high-quality food, which also leads to the development of new flavored honeys. The aim of the paper is to explore honey consumption trends and examine consumer acceptance of new flavored honeys. Consumer study is based on questionnaire survey combined with the evaluation of sensory attributes (color, taste, aroma, consistency, overall acceptance) of selected samples of flavored honeys (cinnamon, raspberry, cocoa and hazelnuts, grape powder, and ginger). The research was conducted in 2023 in Slovakia with a sample of 86 young consumers. Various statistical methods (the Chi-square test of independence, the Friedman test, Nemenyi procedure, extraction method principal component analysis and principal component analysis) were used to identify consumer acceptance and attitudes toward new flavored honeys. Results indicate that the younger generation tends towards occasional honey consumption, averaging up to 3 kg per year. Furthermore, the results showed that nearly 70% of consumers consume flavored honey and prefer honeys with propolis, pollen, royal jelly, ginger, and cinnamon. The motives for consumption are primarily taste and health benefits and key factors influencing the purchase and consumption of flavored honeys include quality and composition. Sensory evaluation highlights positive evaluations for color of honey with raspberry; aroma, taste, and overall acceptance of honey with cinnamon; and taste of honey with cocoa and hazelnuts. The findings underscore a shifting preference among younger consumers towards flavored honeys, indicating a growing market demand driven by both taste preferences and perceived health benefits, potentially reshaping the honey consumption patterns towards new and value-added products. Consumer study offers new insights for scientific research and provide valuable information for honey producers in developing and marketing of new flavored honey. Additionally, it contributes to public health awareness, emphasizing the significance of flavored honey consumption. [ABSTRACT FROM AUTHOR]

Research background: Generation Z, a consumer base with significant global impact, strongly relies on smart devices, shaping their unique consumption patterns. As this demographic becomes increasingly influential, understanding their shopping behavior is crucial for effective retail marketing strategies. Purpose of the article: This article aims to evaluate the shopping behavior and habits of Generation Z, particularly focusing on the determinants that influence their choices, with a specific emphasis on the role of smart technology. The objective is to uncover insights that explain the relationship between smart device usage and shopping behavior, offering perspectives for retailers aiming to tailor their strategies to the preferences of this demographic. Methods: A survey conducted during the 2019/2020 season involved 1,756 respondents from the Czech Generation Z. To estimate the relationships between smart device usage and shopping behavior, the linear probability and the logit models were employed. Additionally, descriptive statistics provided a comprehensive overview of respondents' preferences and habits. Findings & value added: The results indicate that while the average time spent on smartphones does not inherently correlate with an increased preference for online shopping, it does enhance the likelihood of engaging in online transactions. Contrary to expectations, brick-and-mortar stores remain competitive and are slightly more preferred than online shops among the Czech young generation. This preference is attributed to the tangible experience of touching products and immersing in the store's ambiance. Furthermore, a relationship emerges between concerns about data security and a reduced frequency of online shopping, emphasizing the need to address such apprehensions in marketing strategies. Overall, these findings provide insights into the nuanced shopping behaviors of Generation Z, with implications that extend beyond regional boundaries, guiding retailers in adapting and optimizing their approaches to meet the needs of this demographic. [ABSTRACT FROM AUTHOR]

Consumers often rely on evaluations such as online reviews shared by other consumers when making purchasing decisions. Online reviews have emerged as a crucial marketing tool that offers a distinct advantage over traditional methods by fostering trust among consumers. Previous studies have identified group similarity between consumers and reviewers as a key variable with a potential impact on consumer responses and purchase intention. However, the results remain inconclusive. In this study, we identify self-construal and group similarity as key factors in the influence of online review ratings on consumers' purchase intentions. We further investigate the role of consumers' self-construal in shaping consumers' perceptions of online reviews in terms of belongingness and diagnosticity. To test the hypothesis, we conducted a 2 (online review rating) × 2 (group similarity) × 2 (self-construal) ANOVA on 276 subjects collected through Amazon Mechanical Turk (MTurk), and contrast analysis and PROCESS macro model 12 were used for the interaction effect analysis and moderated mediation analysis. Our findings reveal that consumers with an interdependent self-construal are sensitive to both review ratings and group similarity with regards to their purchase intentions. They demonstrate a positive purchase intention when both group similarity and online review ratings are high. However, their purchase intention is not influenced by review ratings when group similarity is low. Conversely, consumers with an independent self-construal exhibit a more positive purchase intention when the online review rating is high, irrespective of group similarity. Additionally, our study highlights the mediating roles of perceived diagnosticity and belongingness in the relationship between online review ratings, group similarity, self-construal, and purchase intentions. Results show significant indirect effects for perceived diagnosticity and belongingness, meaning that the impact of online review ratings on purchase intention is mediated by these two variables. The outcomes of our research offer theoretical and practical implications concerning online reviews and suggest new avenues for future research in the area of online consumer behavior. [ABSTRACT FROM AUTHOR]

A growing body of the literature on the study of online reviews presents interesting research opportunities, especially in services highly frequented by young consumer segments, such as restaurants. In this context, the present study examines the restaurant electronic word-of-mouth (EWOM) behavior of Millennial consumers by addressing both review queries before the purchase decision and writing and sending after the purchase. Based on the theory of reasoned action, a double objective is pursued. On the one hand, the influence of motivations related to extroversion, social benefits, and altruism on EWOM sending behavior is analyzed. On the other hand, the moderating role of EWOM consultation in these relationships is studied. Using a sample of 341 Millennials from Ecuador, a structural model is constructed that confirms the contribution of two types of motivations in sending EWOM: those of extroversion and those of social benefits. The results also reveal the moderating role of EWOM consultation alone in the effects of extraversion and altruism motivations. Managerial implications for restaurants derived from this study include improvements in the design of digital communication strategies tailored to Millennial customers based on their motivations. [ABSTRACT FROM AUTHOR]

This study examined the joint effects of brand typicality (the typical design of a given brand) and product typicality (a typical exemplar of a product category) on consumer responses to a product's design within the brand extension context. The mediating role of perceived novelty and the moderating roles of brand strength and consumer innovativeness were also examined. Two between-subjects experiments were conducted with large samples of young male and female consumers. Study 1 employed an online experiment with a 2 (brand typicality: high/low) × 2 (product typicality: high/low) × 2 (brand strength: strong/weak) design. Study 2 consisted of a quasi-experiment with a similar design, where brand strength was replaced with consumer innovativeness (high/low) as a moderator. Brand and product typicality demonstrated joint effects on consumer response, such that brand typicality elicited a more positive response when product typicality was high. This effect was more salient for strong brands and innovators. Consumer response was also more positive when the product was atypical (vs. typical), and this effect was mediated by perceived novelty. Weak brands benefited from product atypicality more than strong brands. This study uncovers novel implications for product design in brand extensions. Weak or unfamiliar brands may benefit from product atypicality since any adverse effect of atypicality on consumer response is largely offset by the positive influence of perceived novelty. In the case of strong brands, product typicality elicits a positive response in conjunction with brand typicality. [ABSTRACT FROM AUTHOR]

This study investigates young consumers' reliance on social media influencers (SMIs) in the context of social commerce. With regard to the four streams of influencer endorsement – influencer credibility, influencer attractiveness, match-up, and meaning transfer – we propose that they can either lead to a direct consumer reliance on SMIs' suggestions for their purchasing decisions, or that attitudes toward SMIs mediate the relationship. By integrating both directions of partial- and no-attitude mediation, the proposed model explores all associations in order to better understand connections and driving forces between endorsement streams, attitudes, and reliance. We introduce the concept of reliance on SMIs, understood here as the degree to which young individuals base their preferences, lifestyles, and purchasing decisions upon SMIs. A research model was validated by examining 809 young individuals. The results reveal that attitude formation is affected by all four endorsement streams, and fully mediates the relationship between these endorsement streams and young people's reliance on SMIs. The differentiated reliance levels by gender and age confirm that females and teenagers tend to rely more on SMIs. The current study offers the first evidence for a relationship between the four endorsement streams and reliance on SMIs via attitude formation in the context of social media networking, as well as the association of reliance with sociodemographic characteristics. [ABSTRACT FROM AUTHOR]

This study is conducted to further understand the various behaviors of young adult consumers when it comes to organic food purchases. The study utilizes the AMOS SEM (v.24) tool to capture the relationship between the independent variables (perceived behavioral control, attitude, and subjective norm) and the dependent variable (the purchase intention of young adults). Young adults shape a growing demography in the heart of the capital city of Kuala Lumpur. It is crucial for scholars to further understand their purchasing interest, especially concerning organic food. Convenience sampling was utilized in this study as it is a practical method to capture the views of young adults in urban areas. A total of 200 respondents were tested in this study. Data was collected in areas such as shopping malls and cafes as it is more populated with younger crowds. Responses were collected via a 5-scale Likert-based questionnaire with items adapted from various past literature, and internal consistency tabulated through Cronbach’s Alpha, Average Variance Extracted, and Composite Reliability. The hypotheses were further verified using Confirmatory Factor Analysis, revealing valid significance in the notion that subjective norm and perceived behavioral control do indeed influence young adults in their purchase intentions of organic food products. Based on the results achieved, these results imply that young adults still very much rely on their peers and filial support as well as a perceived internal emotional control over their spending choices to make decisions when buying organic food. [ABSTRACT FROM AUTHOR]

Considering the increasing inclination of modern consumers to frequent large retail chains capable of promptly fulfilling their diverse needs, there is a noticeable surge in the prevalence of contemporary shopping complexes. Subscription services, customer-focused strategies, and efficient supply management are driving the progression of intelligent commerce within these expansive retail platforms. The Internet of Things (IoT) presents the foundation for "smart" retailers that can monitor inventory levels, diminish equipment failures, and provide better customer experience. Many models, as one of the widely used methods in this domain, Markov Logic Network (MLN), can simultaneously use activity knowledge and data by unifying probability and logic. In this research, we determine a smart deals system (SDS), consider the improved machine learning algorithms to meet performance, and develop secure human-centric consumer applications to render the system workable. From the results, and based on the percentage of efficiency, around 10% of clients are connected randomly, which has a minor impact on the outcomes from LR (logistic regression). Similar outcomes are delivered when the number of customers in the scope of 30–40% is connected for NB (Naive Bayes). Hence, prospective shopping sales will increase along with the efficiency and speed at which it operates. [ABSTRACT FROM AUTHOR]

This article examines the impact of The Beatles' 1964 tour in Australia and its significance in the context of globalisation and youth culture. It argues that the cultural changes brought about by the tour were more complex than just Americanisation. The Beatles' music resonated with Australian audiences because it drew on British musical traditions and African-American influences. The tour showcased the large Australian audience for youth culture and rock and roll, and it also represented a form of female desire. The article explores the changing meanings of youth and gender in 1960s Australia, with a focus on the phenomenon of Beatlemania and the role of women in the rock and roll audience. The enthusiastic response to The Beatles in Adelaide is attributed to the city's high number of British migrants who brought British musical sensibilities. The article suggests that studying Beatlemania can provide insights into Australian globalisation, nationhood, gender, and youth culture. [Extracted from the article]

The use of inherent defect insurance (IDI) can transfer housing quality risks to insurance companies, alleviate conflicts of interest between consumers and developers and protect consumer welfare. However, the level of IDI penetration is still low in China. Developers, as buyers of IDI, and consumers, as buyers of insured houses, can influence market trends. An analysis is needed with respect to government subsidy mechanisms for developers and consumers to theoretically derive the optimal subsidy end time, amount and order to boost their investment. Therefore, an evolutionary game model is established between developers and consumers to analyse the strategy selection of stakeholders and system equilibrium stability. Then, the game trajectory of IDI market participants is simulated by MATLAB to analyse the effects of government subsidies on the evolution process and results. The results show that the government can set the subsidy end time based on the proportion of developers purchasing IDI and of consumers purchasing insured houses. The government should first subsidize developers to boost the market share of insured houses, thereby avoiding a situation in which insured houses are in short supply. Until developers' purchase probability increases, the government should subsidize consumers to increase their probability of purchasing insured houses. The government can also determine the subsidy amount based on the cost and income of developers purchasing IDI and consumers purchasing insured houses. This research can help the government rationalize and optimize its subsidy policies to encourage developers to purchase IDI and consumers to purchase insured houses and speed up IDI penetration. [ABSTRACT FROM AUTHOR]

In recent years, conscious consumers have become an important segment of the market. In the cosmetics industry, green products are also at the forefront. The refillable packaging is a significant step in this direction. The aim of this study is to identify the drivers and barriers that affect the intention to purchase cosmetics with refillable packaging. In‐depth interviews were conducted with 20 Generation Z women. Content analysis was used to identify themes, categories and subcategories in the transcripts. According to the results, the categories that drive consumers to purchase cosmetic products with refillable packaging include peer influence, marketing communication, social media, perceived benefits, brand reputation, environmental consciousness and knowledge, anticipated positive emotions, product availability and variety. The barriers identified include lack of awareness and knowledge, high prices, influencer effect, low perceived consumer effectiveness, consumers' concerns about greenwashing, product quality and status concerns, health concerns and operational barriers. These results provide a comprehensive understanding of consumers' intentions to purchase refillable packaging. [ABSTRACT FROM AUTHOR]

This study investigates the sustainable purchasing behaviors of Generation Z in Saudi Arabia, providing an insightful exploration by integrating the theory of planned behavior and social identity approach. Through qualitative research, the study uncovers nuanced insights into the motivational factors and social dynamics influencing eco-friendly consumer choices among young adults. It highlights the importance of environmental consciousness, peer influence, and identity-based motivations in shaping sustainable purchasing patterns. The findings reveal that Generation Z's decisions are significantly influenced by a combination of personal attitudes, perceived social norms, and identity-related aspirations towards sustainability. This research broadens the current understanding of green consumption in a culturally specific context, suggesting that young consumers' sustainable behaviors are deeply intertwined with their social identities and environmental awareness. The implications of these findings are significant for policymakers, marketers, and manufacturers aiming to encourage eco-friendly practices among younger generations, highlighting the need for tailored strategies that resonate with their values and social identities. [ABSTRACT FROM AUTHOR]

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This study assumes that the young generation in the US is demographically diverse but psychologically alike, especially in their shopping behaviors and fashion preferences; therefore, businesses might not need to differentiate their offers, in contrast to the suggestions of past research. The purpose of this study is to examine whether young female consumers from different races/ethnicities/cultures show heterogeneous or homogeneous shopping orientations and preferences toward fashion products. This study is quantitative research with two separate surveys. In contrast to the previous literature, the results showed homogenous shopping orientations and fashion attribute and style preferences among the young ethnic groups in the US. Marketers and educators are recommended to consider the homogeneity of today's young female consumers' fashion preferences, while respecting the diversity/heterogeneity of demographics among ethnic groups. [ABSTRACT FROM AUTHOR]

The linear consumption model (take-make-dispose) has resulted in an abundance of pollution that has damaged living ecosystems and human health. The circular economy emerged as a potential tool to continue economic activities while generating less waste. Indonesian populations today majorly consist of millennials and members of generation Z (55.41%), and the consumption of these populations will shape Indonesia's future. This study aims to investigate the role of young consumers in green purchase behavior toward circular packaging in Indonesia by using Structural Equation Model (SEM). We have collected data from 287 respondents, and our results point to the positive and significant influence of green self-identity, environmental attitude, and socialization agents toward green purchase intention. Green purchase intention is also found to be a strong predictor of green purchasing behavior. This study presents practical implications for organizations as well as governments and NGOs.

This article aims to identify the importance of responsible consumption in the purchasing decisions of young consumers. For this purpose, an online survey and individual in-depth interviews were conducted among Polish students; a combination of quantitative and qualitative research methods provided insights into consumers’ views and buying habits. The results show that the most important factor in purchasing decisions is economic rationality. Students demonstrate responsible behaviors that are also economically rational: purchasing fewer and longer-lasting products, only buying what they need, using products for as long as they remain functional, repairing them, and purchasing second-hand goods. On the other hand, the results of the qualitative research provide an understanding of consumers’ doubts about responsible consumption. Such findings will enrich the portrait of the Polish consumer already known from previous research.

Luxury brand consumption has remained strong even in countries with recessions. This study explores the role of personal factors, socio-cognitive factors, and potential marketing forces, in driving consumers' luxury purchase intentions in a market that is struggling to recover from a recession – Greece. Data were collected using a self-administered survey via an online panel. The results indicate that consumers' need to escape and impulsiveness are positively associated with luxury brand purchase intentions in a recession. Sales promotions moderate the relationship between escape, self-expression, and luxury brand purchase intentions. Consumers' perceptions about the recession effect on society also moderate the relationship between escape, self-expression, social status, and luxury brand purchase intentions. This study contributes to the literature and practice of luxury branding in recession by identifying the interplay between various personal, social, and marketing factors that can influence luxury brand purchase intentions in a recessionary environment. [ABSTRACT FROM AUTHOR]

This paper evaluates young consumers’ motivation in boycotting foreign products and brands in an emerging market. The study was conducted in Indonesia which is well-known for devout, religious citizens, using a mixed method. Twenty young people (aged 18–24 years old) interviewees with equal numbers of Muslims and non-Muslims were part of the initial qualitative phase. In the quantitative phase, a total of n = 383 respondents, which included 244 young Muslims and 139 young non-Muslims in Indonesia, participated in the online survey. This study compared consumers’ motivation, of young Muslims and young non-Muslims, in boycotting foreign products and brands in an emerging market. The results showed that young consumers’ reasons for participating in boycotts are not solely religious. Other motives included animosity, health consciousness, peer pressure, ethnocentrism, self-enhancement, and attitude. Additionally, this study evaluated the moderating effect of religiosity. The results signified that for young Muslim respondents, religiosity did not moderate the relationship between animosity, health consciousness, peer pressure, ethnocentrism, self-enhancement, attitude toward boycott as well as their intention to boycott foreign products. For young non-Muslim customers, religiosity moderates their ethnocentrism and attitude. The significant effects of young non-Muslim customers’ motives to boycott foreign products were only due to ethnocentrism and attitude toward boycott. These results are useful for marketers targeting young consumers in an emerging market economy. Marketing strategies to prevent young Muslim and non-Muslim consumers from boycotting a product/brand are discussed.

Globally, companies and individuals are increasingly concerned with green practices as essential in developing competitive advantages. Companies must manage their environmental practices to survive today’s competitive, dynamic, and turbulent environment. Considering these concerns, this study explores factors that affect consumers’ green purchase intentions (GPI). The study model was validated theoretically and empirically using surveys. The questionnaire was administered to 358 young consumers using convenience sampling. Smart PLS-Structural equation modelling (SEM) was used to evaluate the model. The findings show that attitude, subjective norms, and perceived behavioural control had a direct and environmental knowledge indirectly impacted the intention to make green purchases. The study provided vital insights into academic and practical viewpoints and society’s need to maintain, protect, and survive in the face of environmental challenges.The study shows that people in Ethiopia still have low levels of knowledge about the benefits of eco-friendly products. Therefore, it is incumbent upon practitioners and policymakers to make an effort to educate people on the same.

Community-supported agriculture (CSA) represents a collaborative model where local farms and community members form partnerships to facilitate the direct delivery of fresh produce from farms to consumers. This study primarily investigates the experiences of current CSA members, focusing on the key factors influencing their retention intentions. Employing a convergent parallel mixed methods approach, this study gathers and analyzes both quantitative data (such as factors affecting members' retention intentions) and qualitative data (derived from interviews reflecting members' perceptions of their CSA experiences). The integration of these datasets provides a comprehensive understanding of the factors that shape CSA membership dynamics. The research findings underscore that Convenience, Product Quality, and Positive Interactions are pivotal factors that contribute to members' Intentions to continue their CSA memberships. These insights are crucial for enhancing the services provided to CSA members and hold significant implications for the broader scope of CSA membership research. This study not only fills a critical gap in understanding the Chinese CSA context but also contributes to the global discourse on sustainable agriculture practices and community engagement. [ABSTRACT FROM AUTHOR]

The future of African youth probably lies in agriculture; however, this can be realized by making agriculture both profitable and attractive to young people. The importance of increasing youth involvement in agricultural value chains is primarily to sustain food production and secondly to reduce youth unemployment. Youth can be involved in various segments of agriculture and food value chains including production, post‐harvest handling, distribution, value addition, and marketing. In Tanzania, Agri‐Hub networks promote entrepreneurship by linking the youth to processing, markets, agricultural input dealers, extension services, and the promotion of existing and emerging agribusiness opportunities. It is believed that market access is critical in igniting an agricultural transformation that will upgrade African farmers (youth) from subsistence to business‐focused production. Kilimo Trust in Tanzania has been employing an innovative consortium agribusiness model to efficiently link youth farmers to outputs and inputs markets. The model helped these farmers in accessing sustainable, profitable, and structured input and output markets, particularly those engaged in potato production. Thus, a study was designed to find how the consortium business model influences youth engagement and retention in potato farming enterprises. The study employed a multistage sampling technique to collect data from 144 participants and 120 non‐participants of the consortium business model. A questionnaire and key informant interviews were employed to collect data. Data collected were analyzed using descriptive statistics, content analysis, and propensity score matching. The findings of this study reveal that young small‐scale farmers participated in collaborative procurement of inputs and marketing of potatoes and attended training during project implementation. The results further show that participation in the consortium business model has a positive and significant effect on youth's retention in potato farming enterprises. Youth potato farmers participating in the consortium business model have higher profit per hectare (2,392,326.5TZS/Ha) than youth in groups not utilizing the consortium business model to the group membership (2,170,405 TZS/Ha). Therefore, this study recommends that governments support policies that will facilitate the establishment and strengthening of the consortium business models. This will assist in sustainably engaging and retaining youth in agriculture through increased productivity and profit. Core Ideas: The future of African youth possibly lies in agriculture.Greater youth involvement in agricultural value chains is essential for increased food production and reduced unemployment.Kilimo Trust uses an innovative consortium agribusiness model to link youth potato farmers to markets.Participation in the consortium business model has a positive and significant effect on youth's retention.Policies that facilitate the establishment and strengthening of consortium agribusiness model are needed. [ABSTRACT FROM AUTHOR]

The Covid-19 pandemic has exacerbated the many challenges faced by young people in the labor market. Between 2019 and 2020, 15- to 24-year-olds experienced a greater percentage loss in employment than adults. The isolation measures imposed by governments to reduce the spread of the virus caused many young people to lose their jobs. The move to distance education by educational institutions and steep declines in family incomes have made pursuing education and vocational training more difficult for many young people. In this context, unemployment among young people has increased, but also that of young people who do not have a job, are not included in an education or professional training system (NEET). Alarmingly, the global rate of young NEETs increased by 1.5 percentage points in 2020, reaching its highest level in 15 years. Even if modern Europe offers young people unprecedented opportunities, young people still face some challenges (exacerbated by the health and socio-economic crisis) related to education and training systems, but also to access to the labor market. The employment rate of 15-24-year-olds in the EU-27 was 40.8% in 2021, and the unemployment rate reached 16.6%. The Covid-19 pandemic has disrupted every aspect of people's lives in an unprecedented way, with asymmetric socio-economic and health effects across age groups. The economic effects of the pandemic could exacerbate the vulnerability of young people in the labor market, as they are more likely to work in irregular jobs, such as temporary or part-time jobs, and face a greater risk of -loses jobs and income. On-the-job learning opportunities and apprenticeships have been severely affected. The significant financial pressures reported by young people put those living in (economically) vulnerable households at increased risk of falling below the poverty line within months if their income stops or drops sharply. The paper presents a brief comparative analysis of the situation of young people on the labor market, of the effects of the Covid-19 pandemic on the main indicators of the youth labor market (15-24 years old), worldwide, in the major regions of the world and the EU- 27. [ABSTRACT FROM AUTHOR]

In order to explore the effect and mechanism of visual information of product promotion pictures on consumers. By verifying the influence of the color visual information of tone and color vibrant in the publicity pictures of hotel products on consumers’ recognition and consumption intention, this paper finds that simple design has become the mainstream of aesthetics at present, and simple and simple picture content has attracted increasingly young consumers. Then it combs out the path that picture visual information affects consumers: first, obtain consumer recognition, second, attract attention, and finally stimulate consumer sentiment. It is theoretically proved that color is one of the forms of expression (rather than content) of pictures, and the color perception of pictures will affect consumers’ purchase decisions. [ABSTRACT FROM AUTHOR]

Purpose: Due to e-commerce growth, technological advancements and environmental concerns, developing a more nuanced service portfolio has become a critical issue for last-mile logistics service providers. Concurrently, consumers are adopting new modes of consumption. This paper aims to investigate the potential for last-mile logistics service providers to act as intermediaries in access-based consumption and to revitalise their service offerings through product-service systems – a pioneering strategy not executed in the market yet. Design/methodology/approach: This strategic customer foresight study uses a quantitative survey of 1,000 respondents and an online focus group comprising 10 early adopter consumers to investigate emerging last-mile service models. Potential service concepts were identified through the survey, and two distinct concepts were subsequently selected for evaluation and co-development within the focus group. The research was conducted in partnership with an SME logistics company in Finland. Findings: The consumers expressed selective interest in access-based consumption related to the proposed offering of essential household goods. Young adults and consumers in early middle age living in the city centre emerged as the most potential user groups. Economic reasons and short-term needs were the primary motivations for adopting access-based consumption. Practical implications: The study showed that engaging consumers in a customer foresight process is viable for SMEs innovating their offerings and demonstrates how the process works in practice. Originality/value: Documented cases of customer integration into foresight processes are rare in earlier research, and this paper extends the knowledge base through a multidisciplinary examination of future consumer behaviour in the last-mile logistics domain. The paper also expands the limited literature on the role of logistics in access-based consumption. [ABSTRACT FROM AUTHOR]

Every year, a large number of graduates aim to become part of the labor market. The transition from school to work is an interesting time for many young people, carrying with them the perspective of social and economic independence. Supporting young people at this critical stage of their lives is as important a task as it is difficult. Despite the global research done in the last 20 years, it is still evident that labor market mechanisms are insufficient to solve the problem of youth integration in the labor market. Through this study, I aim to identify the problems and difficulties faced by young graduates during integration into the labor market, hoping that they will be reflected in policymaking. The study involved 300 graduates from public and private universities. The results have shown that the level of education has a positive impact on the employment rate for the first time for young people. It also turned out that for the unemployment of young graduates one of the main causes is the lack of jobs in their profession, or in some way an oversupply of the market with graduates. [ABSTRACT FROM AUTHOR]

Purpose: Progressive climate change requires the implementation of this idea not only in companies or manufacturing plants, but also in households. Therefore, this study attempts to: identify the awareness and type of attitudes of Generation Z consumers toward sustainable consumption, and assess the relationship between attitudes about sustainable consumption issues among Generation Z consumers and their behavior and stated intentions to behave toward sustainable consumption. Design/methodology/approach: The survey was conducted among young consumers of Generation Z (n = 380). A non-probabilistic sampling technique known as convenience sampling was used to select respondents for the research sample. The research was carried out by indirect online survey measurement method (CAWI), using a survey questionnaire hosted on Google Form. Findings: Issues of sustainable consumption are familiar to a group of Generation Z consumers. they are aware that excessive consumption and irrational use of resources can adversely affect the environment and climate change. However, the most important criterion in choosing products is price. A favorable aspect is that more and more young consumers are purchasing used products, which may be associated with their lower cost. However, they are more likely to purchase them through online services, which is more convenient. Despite awareness of the benefits of adhering to the principles of sustainable consumption, those surveyed are quite skeptical about supporting nonprofit organizations or participating in social campaigns. Research limitations/implications: The research was carried out narrowly in terms of subjects, so it cannot be generalized to the entire segment of Generation Z consumers. The scope of the presented research is also limited. The results of the research should be considered as a pilot study. Practical implications: Findings are relevant to actors along the entire chain of production and distribution of consumer goods, allowing the identification of consumer needs and behavior. State institutions and European Union bodies should continue their efforts leading to the development of the necessary legal and financial instruments that will encourage citizens to take socially and environmentally responsible actions. Originality/value: This research underscores that sustainable consumption is increasingly important to young consumers and requires an interdisciplinary approach to pro-environmental research on their behavior. [ABSTRACT FROM AUTHOR]

This article delves into the complexities of consumer behavior, offering an analysis of traditional and modern behavioral models to understand purchasing decisions. It begins with presentation of the Marshallian, Pavlovian, Freudian, and Veblenian models, which focus on economic, psychological, and social influences. Subsequently, the study explores contemporary frameworks like the Nicosia, Engel-Kollat-Blackwell, and Bettman models, highlighting their contributions to comprehending the consumer decision-making process in a dynamic market environment. By integrating insights from various models, the article underscores the significance of understanding consumer psychology, external stimuli, and individual roles in purchase activities. This review aims to equip marketers with the knowledge to devise effective strategies that address current market challenges and enhance consumer satisfaction and organizational profitability. [ABSTRACT FROM AUTHOR]

The global landscape has experienced significant transformations, driven by technological advancements, the spread of information technologies, online communities, and globalization. Within this context, the collaborative economy has emerged as a modern marketplace connecting supply and demand through sharing. This system encompasses not only material goods but also services, experiences, knowledge, and information. Despite its elusive definition, the collaborative economy challenges traditional consumption patterns, prompting a re-evaluation of ownership paradigms. This study investigates the impact of the collaborative economy on consumer behaviour in Slovakia, where its adoption lags other Visegrad Group countries. Through empirical analysis, the research aims to gauge awareness and utilization levels of the collaborative economy in Slovakia, providing insights into its potential implications for consumer dynamics in the region. [ABSTRACT FROM AUTHOR]

Circular economy products are one of the solutions that can help solve the current environmental crisis and consequently achieve environmental sustainability. The theory of planned behavior (TPB) is the most important social psychological theory to explain individual purchasing behavior. However, the theory lacks a consideration of emotions, green altruism, and other factors. In order to address the research gap, this study proposes and tests a new theoretical model that incorporates variables such as emotions, green altruism, and the willingness to be environmentally friendly (WEF) into its extended model based on the TPB framework, in order to investigate the determinants that have an effect on Taiwanese consumers' purchase intention toward circular economy products. This study also uses multi‐group analysis (MGA) to analyze the moderating effects of WEF on its new theoretical model. It collected data from 387 Taiwanese consumers and analyzed the data using partial least squares (PLS). The research results showed (1) emotions, attitudes, green altruism, and perceived behavior control have a positive effect on consumer purchase intention toward circular economy products; (2) emotions have a positive effect on attitudes, green altruism, subjective norms, and perceived behavior control; and (3) groups with different levels of WEF have significant differences on consumer purchase intention toward circular economy products, in terms of emotions, attitudes, and green altruism. The results of this study can provide a reference for manufacturers and public policy makers to understand how consumers' emotions and green altruism can affect the decision‐making process to making purchase of circular economy products. [ABSTRACT FROM AUTHOR]

There are growing concerns about the commercialisation of childhood and the consequences of marketing to children, including marketing's negative effects and increasingly sophisticated and potentially deceptive online tactics that permeate the contemporary media environment. Children and young people are prolific users of video-sharing platforms (VSP) such as TikTok and YouTube, yet little is known about children's advertising literacy within these contexts. Therefore, this paper answers recent calls for a deeper understanding of children's advertising literacy in light of their increasingly digital lifestyles. A combination of qualitative, participatory creative methods were used with children aged 9–11 from the UK. Findings show that despite their negative perceptions of online advertising, children place a level of trust in video-sharing platforms, based on a misconception that the commercialisation of content is always disclosed. This is concerning because children may prefer and pay more attention to content that they believe to be genuine. [ABSTRACT FROM AUTHOR]

Shifting from meat consumption is critical for future dietary evolution. Mainstream newspapers and social media are the leading platforms for expressing this opinion. By analysing the media discourse, the proponents of the shift from meat, to plant-based meat and cultured meat were identified. The objectives were: a) to identify themes, word frequencies, and sentiment related to meat substitutes, b) to determine Chinese perceptions of the two meat substitutes, and c) to determine which food functions are of concern to Chinese consumers. Between July 2016 and July 2022, the researcher gathered data from People's Daily and China Daily online outlets and user comments. 574 news articles and 2,345 online comments were extracted. Three techniques were applied: sentiment analysis, thematic analysis, and word cloud analysis. The results revealed that newspapers reported positively on meat substitutes, yet user comments showed negative public perception. Chinese people held positive attitudes toward plant-based meat and negative attitudes toward cultured meat. Thus, the insights from the media discourse provided valuable indicators for stakeholders to develop sustainable food education and consumption strategies. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior. Design/methodology/approach: A total of 469 US responses collected using MTurk were retained for the analysis after screening for unengaged responses. Structural equation modeling was used to confirm the factor structure of the measurement model and to analyze the structural model. A two-step cluster analysis using log-likelihood distance measure and Akaike's Information Criterion was conducted to explore consumer profiles and past behavior. Findings: Based on the model results, CCO positively impacts apparel sustainability knowledge, attitude toward purchasing sustainable apparel, perceived norm and sustainable apparel purchase intention. Attitude and perceived norm also impact sustainable purchase intention. The two-step cluster analysis, based mainly on sustainable past behavior, reveals that the group of sustainability engaged consumers knows more about apparel sustainability, has a stronger intention to purchase sustainable apparel, is more cosmopolitan and shows a higher tendency to follow social norms. Consumers in this group also tend to live in metropolitan areas and are slightly younger than unengaged consumers. Originality/value: This study expands CCO research linking two major trends in society and industry: cosmopolitanism and sustainable apparel consumer behavior. The study reveals that CCO uplifts consumers' sustainable behavior and provides evidence in support of CCO as a driver of sustainable consumer behavior. Moreover, results imply a positive future outlook for the diffusion of sustainable apparel, as well as a much-needed mainstream consumer adhesion to more sustainable lifestyles. Given the repercussions of the findings, this research has numerous theoretical as well practical implications. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan. Design/methodology/approach: Samoggia and Riedel's (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner. Findings: The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumption – where café experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts. Originality/value: This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers' behavioural patterns, which has been largely implicit within consumer behaviour scholarship. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to examine how young consumers perceive the advertising effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ from endorsements by real human celebrities such as traditional celebrities and online influencers. Design/methodology/approach: An experimental study was conducted with 400 randomly selected young respondents in China in December 2022. A 3 × 2 factorial design was used to test how the type of celebrity endorser and level of product involvement influence the persuasiveness of advertising aimed at young adults. Among 400 respondents, the average age was 21.5 years. A total of 193 male and 207 female respondents participated in the experiment. Findings: Young consumers find virtual idols, online influencers and traditional celebrities attractive. Although virtual idols are the least credible among the three types of celebrity endorsers, young consumers tend to be more convinced by their endorsements of products with low levels of consumer involvement than those with high levels of involvement. Among the three types of celebrity endorsements, young consumers find traditional celebrities the most effective. In addition, young consumers' attitudes toward celebrity endorsers mediate the impact of celebrity endorsers' attractiveness and credibility on their attitudes toward the advertisements. The perceived level of product involvement moderates the transfer of meaning from the attitude toward the celebrity endorsers to the attitude toward the advertisement. Practical implications: First, when choosing celebrity endorsers to advertise products targeting young consumers, marketing communication practitioners should give priority to the endorsers' perceived credibility, as young consumers have a variety of views about them that can significantly affect their attitudes toward the advertisement. Second, real human celebrity endorsers are more effective than virtual idols in celebrity endorsements. However, virtual idols may be suited for use in advertisements to promote products with low involvement levels, such as soft drinks. Originality/value: To the best of the authors' knowledge, this is the first experimental study to attempt to analyze the effectiveness of virtual idols in advertising aimed at young consumers. This is also the first comparative study to introduce virtual idols as celebrity endorsers in product advertising and to compare their effectiveness with that of the two other types of commonly discussed celebrity endorsers, traditional celebrities and online influencers. [ABSTRACT FROM AUTHOR]