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Recently, farmer markets have become a favourite place for shopping. An offered assortment varies a lot. It is connected wich a number of laws,notices and standarts. The sale of individual items is regulated wich the same legislature as the sale in common shops. Questionnaires were spread over the farmer market in Tábor. Altogether,203 people of different age took part in the research. Based on the results of the research,70% of people know that a stall wich dairy and meat products has to be supplied wich refrigerating lquipment. 31% of people are interested in an origin of the products and 82% of people expressed their interest in reading labels on the products.

Många dagliga köpbeslut berör saker som måste inhandlas till hemmet för vårt dagliga leverne. Matvaror, toalettpapper och övriga nödvändiga varor inhandlas ofta på samma butik om och om igen. Av vilken anledning återvänder vi till samma butik för att utföra inköp av det som kan räknas som de mest återkommande produkter vi använder oss av?Denna uppsats lägger fokus på att hitta skillnader och likheter mellan mäns och kvinnors köpbeteende och av vilka anledningar de väljer att handla på de dagligvarubutiker som de har valt som sina primära.För att svara på frågan om män och kvinnor anger samma faktor som störst påverkansfaktor vid val av dagligvarubutik utfördes två enkätundersökningar på vardera 72 respondenter. En undersökning utfördes i kommuner med invånarantal mellan 1000- 30 000. Den andra undersökningen utfördes i större kommuner med invånarantal över 30 000.Med utgångspunkt i dessa undersökningar har vi kommit fram till att det finns en del likheter mellan manligt och kvinnligt köpbeteende, som att både män och kvinnor anser att läget är den enskilt viktigaste påverkansfaktorn och att butiken bör ligga nära hemmet, men även skillnader som att män inte är lika priskänsliga som kvinnor eller att de föredrar att spendera kortare tid i dagligvarubutiker. Many daily purchasing decisions involve purchases for the home and for our daily living. Food, toilet paper and other necessary goods are often purchased at the same store over and over again. For what reason do we return to the store to perform the purchase of what can count as the most regular products we use?This paper focuses on finding differences and similarities between men's and women's shopping behavior and for which reasons they choose to shop at the grocery stores that they have chosen as their primary.To answer the question if men and women indicate the same factor as the most influential factor in the choice of grocery store we conducted two surveys on each 72 respondents. A study was conducted in municipalities with populations between 1,000 - 30 000. Another study was conducted in large cities with populations over 30 000.Based on these studies we have concluded that there are some similarities between male and female shopping behavior, as both men and women believes that the location is the single most influential factor and that the store should be close to home, but also the differences that men are not as price sensitive as women or that they prefer to spend less time in the grocery stores.

Bakgrund: Den svenska detaljhandeln har de senaste tjugo åren präglats av en strukturomvandling och andelen enskilda och oberoende detaljhandlare har stadigt minskat. Orsaken till detta har främst varit de stora kedjornas expansion och tillväxt inom framförallt sällanköpshandeln. Syfte: Syftet med denna uppsats är dels att utveckla kunskap i hur de enskilda detaljhandlarna kan differentiera sig mot de stora professionella kedjorna och på så sätt kunna konkurrera mer rättvist mot kedjorna samt att ge rekommendationer till en enskild detaljhandlare. Metod: För att uppnå vårt syfte har vi genomfört en kvalitativ studie där vi intervjuat en enskild detaljhandlare och en professionell kedja och sedan jämfört hur dessa arbetar med sitt sortiment och sin marknadsföring. Slutsats: För att den enskilda detaljhandlaren ska kunna differentiera sig mot en professionell kedja är en slutsats att den enskilda detaljhandlarens kunskap inom området är av stor vikt. Kunskapen bidrar till att skapandet av något särskiljande och unikt, som bidrar till ett värde för kunden. Andra aspekter som den enskilda detaljhandlaren bör differentiera sig med är att erbjuda kunden något extra, utöver sina produkter, som exempelvis en tilläggstjänst. Den enskilda kan även differentiera sig genom att ge en personligare service, använda andra marknadsföringsaktiviteter än de traditionella, ha ett genomtänkt sortiment samt utnyttja sitt butiksläge på ett bättre sätt.

U Hrvatskoj se korabica uglavnom uzgaja u kontinentalnom području, dok su površine pod njom u priobalnom području, zanemarive. Zbog svoje kratke vegetacije, korabica se može uzgajati kao alternativni usjev ili međukultura, zbog čega je sve više interesantna uzgajivačima povrća. Kontinentalna klima sjeverozapadne Hrvatske omogućuje uzgoj rane proljetne korabice na otvorenom, koja dospijeva za berbu u svibnju i lipnju, prije razdoblja visokih temperatura. Zbog relativno niskih zahtjeva za temperaturom, uz uzgoj na otvorenome moguć je uzgo u negrijanim zaštićenim prostorima. Uzgojem u negrijanim plastenicima ili tunelima te direktnim pokrivanjem agrotekstilom pri uzgoju na otvorenome moguće je znatno produžiti sezonu u proljetnom i jesenskom roku uzgoja.

U ovom radu detaljno je opisan ribiz kao voćna vrsta prošlosti, sadašnjosti i budućnosti. Nabrojane su i opisane najpopularnije sorte crnih i crvenih boja plodova. Opisani su zahtjevi koje on kao kultura ima prema tlu, klimi, temperaturi, relativnoj vlazi zraka, svjetlosti i vjetru. Također su navedene agrotehničke i pomotehničke mjere koje bi bilo poželjno provesti u jednom suvremenom nasadu ribiza kako bi se postigli najbolji rezultati (kvalitetni plodovi i visok prinos). Navedeno je na koji način i u koje vrijeme je najpovoljnije provesti berbu i pakiranje plodova, te koje se sve svrhe mogu koristiti. Isto tako je pokazana i njihova nutritivna i zdravstvena vrijednost. Na kraju rada su opisani uvjeti i načini izgradnje zaštićenih prostora, te njihova svrha, korist i isplativost podizanja u svrhu uzgoja zdravih plodova ribiza.

Problembakgrund: Marknaden för profilkläder består idag av många aktörer, företag medfokus på enbart profilkläder och företag som huvudsakligen fokuserar på yrkeskläder. Detskapas en viss problematik inom profilbranschen som ligger i hur företag väljer att profilerasitt företag. Kläder som skulle kunna fungera som profilplagg finns tillgängligt i helakonfektionsbranschen och detta leder till en stor och splittrad profilklädesmarknad. Dåaktörerna är många och därmed också företagens val av profilering blir det alltmer viktigt förföretag att hitta nya idéer och lösningar för att följa med i konkurrensen. Uppdraget ochutgångspunkten i studien har varit att redogöra hur en framtida utveckling avkonfektionsföretaget Blåkläders profilsortiment skulle kunna se ut.Syfte: Vårt övergripande syfte med studien är att undersöka och kartlägga Blåklädersprofilsortiment. Syftet med uppsatsen är även att undersöka hur man kan användadifferentiering som ett verktyg vid sortimentsutveckling samt att ge förslag till hur Blåklädersprofilsortiment kan utvecklas.Metod: Studien har utförts genom en kvalitativ undersökning. Vårt empiriska material bestårav intervjuer med konkurrenter för att granska hur företaget Blåkläder står sig gentemot dessa.Vidare har vi gjort en undersökning med slutkunder där slumpvis utvalda företag tillfrågats.Teoretisk referensram: Vi har valt att använda oss av olika modeller och teorier för attkunna uppnå studiens syfte; Porters femkraftsmodell, konkurrentanalys,produktkonceptmodellen samt Swot-analys.Analys och slutsats: Studiens slutsatser visar att de belysta företagens profilsortimentinnehåller liknande produkter, men skiljer sig åt vad det gäller design, bredd och paketering avsortimentet. Företaget Fristads har valt att benämna sortimentet med ett eget varumärkesnamnoch skapat en tydlig differentiering på marknaden. Björnkläder har också valt att namnge delarav sortimentet, men de har inte gjort en tydlig paketering av sortimentet. Utifrån studiensresultat presenterades möjligheter för Blåkläder att utveckla sitt profilsortiment. Möjlighetersåsom att göra en tydligare produktdifferentiering, att skapa ett unikt koncept som skiljer sigfrån konkurrenter, hitta kärnan och en röd tråd i sortimentet, och skapa plagg med bättrepassform då detta efterfrågas av slutkunderna. Företag kan, oavsett i vilken bransch manverkar, tillämpa differentiering som ett verktyg vid sortimentsutveckling.Sammanfattning på engelska: Background and problem discussion: The market of profile clothing consists of differentactors; companies that only produce profile clothing and companies that produce bothprofile clothing and work wear. A common issue in the profile market is how companieschoose to profile their company. There are many products in the clothing industry that couldact as profile clothes. That is why the market for profile clothing today is fragmented.Because of the large amount of actors it is important to find new ideas and solutions forcompanies to develop their assortment of profile clothing. The starting point of this paperwas to give suggestions and describe how a future range of products for Blåkläder wouldlook like.Purpose: The purpose of this paper was to study and analyze the profile assortment ofBlåkläder. Moreover the purpose was also to analyze how to use product differentiation todevelop the assortment. We also wanted to give Blåkläder suggestions regarding how todevelop their profile assortment.Method: This paper has been based on a qualitative research. The empirical researchconsists of interviews with competitors of Blåkläder. The paper also includes a researchwith final costumers.Theoretical frame of reference: To achieve the purpose of this paper we have usedseveral models and theories; the five forces (Porter), competitor analysis, product conceptmodel and a swot-analysis.Analysis and conclusions: The conclusion presents possibilities for Blåkläder regardinghow to develop their profile assortment. We believe that product differentiation is one ofthe most important steps in this process. It is critical for Blåkläder to find a unique conceptand to find a main thread through the assortment. The result from our survey shows thatthere is a demand for more fitted profile clothing. Furthermore, companies regardless ofwhat kind of industry they are in can apply differentiation in the work to develop anassortment. Program: Textil produktutveckling med entreprenörs- och affärsinriktning

My diploma thesis is dedicated to the analysis of the product assortment of the KEB-EGE ltd. company that concentrates on producing autodiagnostics and steel constructions. The theoretical part involves basic marketing terms and the practical part introduces the company itself, its customers, competition and suppliers, the analysis of the company macro environment and the analysis of the marketing mix as for its four tools, which is product, price, distribution and marketing communication.

In general, consumer preferences depend on the context of a decision situation. This paper highlights the context-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as essential driver of customers' OOS reactions. We demonstrate both theoretically and empirically how OOS-induced preference shifts can be explained and predicted using context and phantom theory. In a series of experiments, we show that consumers substitute in accordance to a negative similarity effect, which is reduced for stock-outs of promoted low-involvement FCMGs. If a similar substitute is offered at a reduced price, the effect is enforced. For dissimilar substitutes, we show the contrary. The empirical findings further suggest an augmented probability of purchase postponement and a significant smaller chance of brand switching for stock-outs of promotional products. Furthermore, our study emphasizes outlet switching as a so far uninvestigated OOS reaction and discusses implications for retailers and manufacturers.

The bachelor thesis discussed evaluation of the range of early lettuce (Lactuca sativa L. var. capitata) currently available on the market. A field experiment was conducted on the grounds of the Mendel University in Brno, in which four varieties were monitored and evaluated. These varieties were evaluated in terms of their crop weight, market weight, the state of health, subsequently, classification into qualitative categories was conducted. The best variety for cultivation of lettuce in the conditions of the Czech Republic proved to be the variety MARATON. This variety showed high yield of the crop, very good state of health, and gave the best crop percentage. Other suitable varieties are MAJOR and DEON. The variety MAJOR achieved best results in terms of evaluation of the state of health. The variety DEON showed high yield of the crop.

Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for which OOS is most pronounced, as essential driver of differences in customers' OOS reactions. The results of an online experiment demonstrate that customers substitute unavailable items in accordance to a negative similarity effect which is reduced, however, for OOS items on promotion. The empirical findings further suggest that customers' OOS responses differ for promoted vs. non-promoted items. We find that customers being affected by a stock-out of promotional products significantly more often postpone purchases and tend to avoid substitution resulting in severe losses for the retailer. However, for non-promoted items, customers easily switch to alternative brands. That way, manufacturers lose profit and possibly loyal customers.

In my essay I examine range of goods of Eta company. This company is dealt with development and production of electric appliances. The work engaged in different ways of view on this topic. At first in theoretic way and after I apply it to profession. After evaluation of assortment of Eta, follow location of total product, evaluation role of products in assortment and his position, exhibition of life cyclus of product of two chosen products. Saleability of distribution channel. In short way I mention competition analysis and finaly there is an interview wiht expert on sale of Eta's products.

Analyse of the product lines of the trading company based on the next methods: analyse of revenues, analyse of profitability, analyse od effectivity, analyse of the status of a product in the line. Optimisation of the product lines based on the results of analyse

Vinogradarski položaji na obroncima Kalničkog gorja i Bilogore nastali su krčenjem šuma. Zbog reljefa i vlasničkih odnosa vinogradarske su površine male i najvećim dijelom nepodobne za mehaniziranu obradbu. Iznimku čine veći nasadi podignuti u proteklih tridesetak ili više godina, u kojima je primijenjen širi proizvodni prostor i u kojima je došlo do promjene sortimenta. Najveći broj vinograda je lociran na blagim ili jače strmim položajima, pretežito okrenut istok-jugozapad i na nadmorskoj visini od 150 do 400 m/nm. S obzirom na mikroklimatske i geomorfološke razlike u ovoj vinogradarskoj podregiji i tla su različita. Do najveće promjene sortimenta dolazi 50 – tih godina dvadesetog stoljeća, nakon američkih pošasti koje su poharale cijelo vinogorje. Nakon toga dolazi do introdukcije novih sorata a autohtone polako odlaze u zaborav. Kasnije dolazi do nekih pokušaja vraćanja starih sorata u uzgoj, ali većina rezultira s neuspjehom. Mali vinogradi ovog vinogorja mogli bi biti određena specifičnost u razvoju ovog kraja – turistički i ekonomski. Sa te strane mora se težiti da ovaj kraj vrati svoj autohtoni sortiment, koji bi mogao predstavljati Podravinu odn. vinogorje Koprivnicu – Đurđevac kao vinogradarsku regiju.

U radu su prikazane gospodarski najvažnije i najzastupljenije sorte mandarine Unshiu na području Opuzena: Wakiyama, Chahara, Okitsu, Kawano Wase, Owari, Saigon, Kuno, Zorica, Ichumare i Seto. Prema uputama IPGRI deskriptora za Citrus-e analizirana su slijedeća svojstva: opći izgled, veličina i oblik ploda, fizički nedostaci ploda, površina i debljina kožice, priljubljenost kožice, finoća strukture mesa, boja i sočnost mesa, masa i promjer ploda, prisutnost sjemenki, ispunjenost osi ploda, boja albeda, međusobna povezanost kriški ploda, povezanost ploda sa stabljikom, oblik vrška i baze ploda, subjektivna ocjena okusa ploda; oblik plojke lista, intenzitet zelene boje površine lista, duljina i širina plojke lista; gustoća granja i trnja na odraslom stablu. Vrlo rane sorte su Ichumare, Wakiyama, Zorica i Chahara i berba se provodi u rujnu i listopadu. Sorta Wakiyama ima najsitnije i najlakše plodove, čija je prosječna masa 73 g, a prosječni promjer iznosi 55 mm. Slijede ju sorte Zorica, zatim Owari, Ichumare i Okitsu (prosječne mase 136 g te promjera 68,1 mm). U krupnije sorte spadaju Kawano Wase, Chahara, Seto i Kuno, čije se prosječne mase plodova kreću između 165 i 185 g. Saigon je sorta koja ima najkrupnije plodove (188 g i 87 mm). Na temelju ovog rada i u razgovoru s proizvođačima kao preporučene sorte okarakterizirane su: Zorica, Chahara, Kawano Wase, Okitsu i Saigon., The paper describes the most common and economically important varieties of Unshiu mandarin in Opuzen: Wakiyama, Chahara, Okitsu, Kawano Wase, Owari, Saigon, Kuno, Zorica, Ichumare and Seto. According to the IPGRI descriptors for Citrus the following characteristics analyzed were general appearance, size and shape of fruit, fruit physical imperfections, size and thickness of the skin, adherence of the skin, fineness of structure, colour and juiciness of flok, fruit weight and diameter, the presence of seeds, Compliance with the axis of the fruit, albedo colour, adherence of segment walls to each other, fruit attachment to stalk, shape of apex and base of fruit, subjective rating of fruit flavors; leaf lamina shape, the intensity of green coulor of the leaf area, length and width of leaf lamina; density of branches and thorns on the adult tree. Very early varieties are Ichumare, Wakiyama, Zorica, and Chahara and harvesting is carried out in September and October. Variety Wakiyama has the smallest and lightest fruits, with an average weight of 73 g and the average diameter of 55 mm. Followed by variety Zorica, then Owari, Okitsu and Ichumare (average weight 136 g and 68.1 mm in diameter). The larger varieties are Kawano Wase, Chahara, Seto and Kuno, whose average fruit weight is between 165 and 185 g. Saigon is a variety that has the largest fruit (188 g and 87 mm). On the basis of this work and in conversation with manufacturers the recommended varieties are: Zorica, Chahara, Kawano Wase, Okitsu and Saigon.

Fish, mainly freshwater fish, the type of goods that should be recommended in terms of healthy living. Fish will have good market prospects in future. Therefore, mastering processing methods and their subsequent applications, of course, are very important to the demand for fish. With development of methods of fish processing is an increasing emphasis on the application market of fish products while the product mix of fish and fish products in the Czech Republic is relatively narrow. The aim of my work is to examine how business strategy assesses the complexity of linkages in the range of product offers and by the selected products determine the parameters of texture.

Analyzing a sequential bargaining framework with one retailer and two suppliers of substitutable goods, we show that slotting fees may emerge as a result of a rent-shifting mechanism when consumer shopping costs are taken into account. If consumers economize on their shopping costs by bundling their purchases, their buying decision depends rather on the price for the whole shopping basket than on individual product prices. This induces complementarities between the goods offered at a retail outlet. If the complementarity effect resulting from shopping costs dominates the original substitution effect, the wholesale price negotiated with the first supplier is upward distorted in order to shift rent from the second supplier. As long as the first supplier has only little bargaining power, she compensates the retailer for the upward distorted wholesale price by paying a slotting fee. We also show that banning slotting fees causes per- unit price to fall and welfare to increase.

The thesis describes Czech traditional company Druchema that distributes to market products from the field of chemistry, glues, textile paints and sport products. Author results from the theory of marketing mix, product assortment and applied analysis. By analysing the individual series author identifies products that need further support or exclude from the assortment. The work explains the assortment dependence on restructuring and financial crisis. The thesis focuses on the partial section of assortment -- Easter products.

The work consist of two main parts. First of all I created a theoretical bassis for the issue of car insurance, then I focus on marketing in the insurance industry and examine its specifics, which I apply to Allianz insurance company because I analyse its product in the practical part of this work. I introduce Allianz on the market at the beginning of the practical part. I also examine factors, which influence the choice of insurer and insurance product. I compare the previous and the new product of Allianz and specify the most important differences in comparison with the competition. The work should provide the reader comprehensible look at car insurance in the Czech Republic. This work is focused on the area of car insurance from the perspective of marketing and focuses primarily on individual insurance.

The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential reactions when customers are faced with a reduced or modified assortment and thus, different choice. In this paper, two studies are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the resulting behavior are discussed. Various conditions are tested by taking into account context theory. The results reveal that customer responses depend significantly on the context. A real-life quasi-experiment suggests that manufacturers may encounter substantially larger losses than retailers. Managerial implications for both parties can be derived and recommendations for further research are developed.

This diploma thesis aims at the strategy of retail company and its purchase and sale department. Thesis is divided into theoretical and practical part. The theoretical part contains information about business and its functions, basic allotment of range of goods, methods of prizing goods and calculation of profit margins. Furthermore there can be found demands on suppliers, goods and manners of order realizations that are given by the businessmen. Last but not least there are descriptions of the HACCP system and of the key technologies used in such business. The practical part is based on the theoretical one and it includes assortment of analysed company, its structure and concern in overall revenues. After this chapter there follows the purchasing strategy in which the organization of buying within the company, competences of particular employees, and methods of purchasing used across different suppliers and separate phases of purchasing program are demonstrated. In the part called selling strategy there are specified the price system, discount sales, forms of purchasing and staffs. In conclusion of this thesis there is focus on the SWOT analysis in which the main future opportunities and threats of the company are mentioned.

Bachelor thesis analyzes the product portfolio strategy of Heineken Czech republic, joint-stock company, by using the theoretical basis and applying this knowledge in a practical part. In this part I compare different brands of portfolio. Paper analyzes the strategic business units (SBU's) in the product portfolio, comparing them with competitors and revealing a possible threat or benefit on the market. Work should help reader, to have a comprehensive view on the product portfolio strategy of Heineken Heineken Czech republic, joint-stock company.

The diploma thesis focuses on the product analysis of the company Pfanner, spol. s r.o. The practical part of the thesis handles with individual components of the product and compares firm and brand-name Pfanner with his nearest competitor and his products, the company Rauch Rankweil. Afterwards, thesis analyses the situation on the market of juices, nectars and sparkling beverages. The final assessment is focused on the competitors' performance on the market and their evaluation of sales value in the specific types of outlets.

Das unter dem Begriff Long Tail verstandene Konzept findet aktuell eine breite Aufmerksamkeit. Vielfach wird bei Herstellern und im Handel ein Wandel von Massenprodukten hin zu einer Vielzahl von Nischenartikeln vorausgesagt. Ob diese Entwicklung tatsächlich in der vorhergesagten Art und Weise eintrifft und wie Anbieter - insbesondere der Handel - das Konzept beurteilen, ist jedoch bisher weitgehend außer acht gelassen worden. Im vorliegenden Artikel wird daher untersucht, wie deutsche Versandhandelsunternehmen zum Konzept und den Vorhersagen des Long Tail stehen. Die Studie ermöglicht zum einen Erkenntnisse darüber, welche Rolle Nischenartikel aktuell für den deutschen Versandhandel spielen und zeigt zum anderen, wie die zukünftige Relevanz des Long-Tail-Konzepts von diesen Unternehmen eingeschätzt wird. So ist zum einen erkennbar, dass Nischenartikel aktuell noch eine untergeordnete Umsatzbedeutung zukommt, hier jedoch mit einer wachsenden Rolle gerechnet wird. Weiterhin zeigt sich, dass zwar viele Versandhandelsunternehmen die Potenziale von Nischenartikeln - wie etwa ein größeres Preispotenzial - bestätigen, allerdings nur ein geringer Teil der Unternehmen diese umfassend adressiert.

In 2008, there has been a continuation of the upward trend in soybean areas and yields in Serbia. Conditions for soybean growing were extremely favorable in the first part of the growing season and extremely unfavorable in the second, but the yields produced were above the long-term average nevertheless. Grain quality was good, which is of great importance for the seed production. Preliminary tests of germinability have been indicative of high seed quality, so there will be enough top quality soybean seed for the 2009 planting. In 2008, five new soybean cultivars have been released domestically, and another four have been registered abroad (two each in Croatia and Ukraine). U 2008. godini nastavljen je trend povećanja površina i prinosa soje u Srbiji. Uslovi za proizvodnju soje su u prvom delu vegetacionog perioda bili izuzetno povoljni, u drugom veoma nepovoljni, ali su ostvareni prinosi iznad višegodišnjeg proseka. Kvalitet zrna je dobar, što je od posebnog značaja za semensku proizvodnju. Informativna ispitivanja klijavosti semena pokazuju visok kvalitet semena soje, pa će za setvu u 2009. godini biti dovoljno kvalitetnog semena. U 2008. registrovano je pet novih sorti soje u našoj zemlji i četiri u inostranstvu, i to po dve sorte u Hrvatskoj i Ukrajini.

This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech Republic. Analytical part also contains brief characteristic of Algida products on Czech market, their relation to competitors and public.

The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a support of the product. At the end the portfolio of this company is compared to portfolios of competing companies.

Usprkos relativno povoljnim uvjetima, proizvodnja borovnice kod nas je zanemariva. Podizanjem novih nasada angažirala bi se i nova radna snaga, čime bi se povoljno djelovalo na dopunsko zapošljavanje, čak i onih kategorija stanovništva koje pripada kategoriji uzdržavanog., Blueberry cultivation is neglected in our country despite relatively favorable conditions. New labor force would be recruited by making new plantations. That would have a positive effect on additional hiring, even of those population categories which belong to those provided for.

We analyze the listing decisions of a retailer who may ask her suppliers to make upfront payments in order to be listed. We consider a sequential game with upfront payments being negotiated before short-term delivery contracts. We show that the retailer is more likely to use upfront payments the higher her bargaining power and the higher the number of potential suppliers. Upfront payments tend to lower the number of products offered by the retailer when the products are rather close substitutes. However, upfront payments can increase social welfare if they ameliorate inefficient listing decisions implied by short-term contracts only.

Syfte: Syftet med denna uppsats är att utveckla ett underlag till en marknadsplan för klädbutiken Fico Store som ska ligga till grund för ett försök att öka konsumtionsnivån hos de befintliga kunderna, som infattas av både stamkunder och sällankunder. Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. De har tillsammans redovisats i empirikapitlet i form av text och diagram efter att materialet kodats och bearbetats. Analyser har gjorts löpande i empirikapitlet och i strategikapitlet där empiri har ställts emot teori. Resultat & slutsats: Tydlig positionering och arbete med kundrelationer är av största vikt för en mindre fristående butik. Vår studie visar också att det är svårt att rikta sig mot en viss kundgrupp då samma kläder kan falla många i smaken oavsett ålder. Val av sortiment påverkar i hög grad hur butikens positionering uppfattas. Olika syn på service bland olika kundgrupper, stamkunder är mer angelägna om service än sällankunder. Förslag till fortsattforskning: En jämförande studie vad gäller kunder och deras beteende mellan olika konkurrenter inom branschen. Ytterligare en intressant studie tycker vi skulle vara att se hur de stora kedjorna reagerar mot små fristående butiker. Uppsatsens bidrag: Uppsatsen har framförallt bidragit med kunskap om Ficos nuvarande kunder samt kundernas uppfattningar och behov. Vi tror att studien är en bra grund för Ficos arbete med en framtida marknadsplan. Aim: The purpose of this study is to develop basic data to a marketing plan for the clothing store Fico Store which is supposed to be a base for their work to increase the level of consumption among their existing customers, both regular and durable. Method: We choose to use both a qualitative method by doing an interview and a quantitative method by doing a questionnaire. We have presented them together in the empirical part in the form of text and diagrams after they had been coded and processed. Analyzes has been done continuously in the empirical part and in the strategic part where the empiricism and the theory is set against each other. Result & Conclusions: A clear positioning and the work with customer relationships are of high importance for a small independent store. Our study also shows that it’s hard to concentrate on a certain group of customers because the same clothes can be liked by people in different ages. The selection of the assortment highly influences how the stores positioning is cognized. Different view of service between different groups of customers, the regular think it’s more important than the durable. Suggestions for future research: A comparing study regarding customers and their behavior between different competitors in the business. Another interesting study would be, according to us, to see how the big chains of shops react against small independent stores. Contribution of the thesis: This study has in particular conduced to knowledge of Ficos existing customers and also the customers’ appreciations and needs. We think this study is a good base for Ficos work with a future marketing plan.

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are still lacking. We employ an internal market structure analysis to measure context effects caused by a new product in scanner panel data, and to discriminate between alternative theoretical explanations. An empirical investigation reveals strong support for categorization effects and changes in perception, which affect customers in two out of five segments.

This paper analyzes a duopoly model with stochastic demand in which firms first choose their strategy variable and compete afterwards. Contrary to the existing literature, we show that firms do not always choose a quantity which is the variable that induces a smaller degree of competition. The reason is that demand uncertainty and the degree of substitutability have countervailing effects on variable choice. Higher uncertainty favors prices, while closer substitutability favors quantities. Moreover, for intermediate values firms choose different strategy variables in equilibrium.

In 2006, conditions for soybean production were relatively favorable resulting in good yields and record production of soybean grain (over 465,000 tons). The quality of the grain has been deemed very good, which is especially important for seed production. Preliminary tests of seed germinability indicate that the seed is of very high quality, so the 2007 supply of soybean seed will be both adequate and of high quality. Large-plot trials spread across a wider geographic region covering different growing conditions have helped provide a good picture of all agronomically important traits of the newly developed soybean genotypes. This has helped identify genotypes suitable for commercial production, allowing only the best soybean cultivars to reach the growers. Uslovi za proizvodnju soje tokom 2006. godine bili su relativno povoljni tako da su postignuti dobri prinosi i ostvarena rekordna proizvodnja od preko 465.000 t sojinog zrna. Kvalitet zrna je veoma dobar, što je od posebnog značaja za semensku proizvodnju. Informativna ispitivanja klijavosti semena pokazuju veoma visok kvalitet semena soje, pa će u 2007. godini biti ne samo dovoljnih količina, već i visoko kvalitetnog semena soje. Mak ro ogledi postavljeni na širem geografskom području, u različitim proizvodnim uslovima, doprineli su sagledavanju svih važnih agronomskih osobina novostvorenih genotipova. Na ovaj način identifikovani su genotipovi pogodni za široku proizvodnju, što omogućava da do proizvođača dođu samo najbolje sorte.

Sunflower is the most important oil crop in Serbia, that produces high quality oil for human consumption and technical purposes as well. World sunflower area remarkably increases, while seed yield increases smoothly. Sunflower is considered as young crop. It started cultivate since middle of XIX century, but with intensive breeding program. Serbia takes distinguishable place in world sunflower breeding. Sunflower is the modest crop according to the soil and fertilizers requirement, with high drought tolerance and low input requirement, but nevertheless it is high yielding crop. Sunflower is high cost-effective crop because of full applying of machinery in production practices and has high market value. With numerous of domestic hybrids, which are at world level, and appropriate applying cultural practices recommended in this paper, Serbia is considered as country with third place in the world regarding sunflower yield. Suncokret je najvažnija uljana biljka u nas, od koje se dobija vrlo kvalitetno ulje za ljudsku ishranu i tehničku upotrebu. Površine u svetu pod suncokretom značajno se povećavaju, a prinos blago raste. Relativno je mlad usev, počeo se gajiti od sredine XIX veka, ali sa vrlo intenzivnim oplemenjivanjem, gde naša zemlja ima zapaženo mesto. Skromnih je zahteva u pogledu zemljišta i đubrenja i vrlo otporan na sušu. Zahteva niža ulaganja, a postiže stabilne i relativno visoke prinose. Potpuno mehanizovani proces proizvodnje i visoka tržišnost čine ga vrlo profitabilnim. Sa velikim izborom domaćih hibrida, koji su na nivou svetske selekcije i blagovremenim i pravilnim izvođenjem svih agrotehničkih mera iz preporučene tehnologije proizvodnje, Srbija je na trećem mestu po prinosima u svetu.

Kupusnjače su najzastupljenije povrtne kulture u Hrvatskoj. Iako ih se uzgaja veći broj vrsta u komercijalnoj su proizvodnji najzastupljeniji kupus, kelj, cvjetača, brokula i kelj pupčar. U radu je obrađena tehnologija proizvodnje navedenih povrtnih vrsta s posebnim naglaskom na zahtjeve prema vanjskim uvjetima i tlu, obradi tla, gnojidbi, uzgoju presadnica, tehnici sadnje te berbe. Za svaku je vrstu dat opis u proizvodnji najzastupjenijih sorti upisanih na Sortnu listu Republike Hrvatske s naznačenom dužinom vegetacije i preporučenim sklopom., Kale crops are most spread vegetable group in Croatia. Although many species of kale crops are growing, for commercial the most important are cabbage, kale, cauliflower, broccoli and Brussels sprouts. The article gives the growing technology of above mentioned vegetable from aspects of ecological conditions, soil tillage, fertilizing, transplants production, planting in field and harvesting. For each vegetable are made description of most spread varieties registered on Croatian National Variety List with indicated period of vegetation and suggested plant population.