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Past research findings indicate that the implication of scarcity when marketing products often improves consumers' product evaluation. We examined whether the effect of scarcity would be moderated by disconfirmation of scarcity. We conducted a field experiment in a university bookstore at a large university in Korea. Participants were 120 undergraduate students. Disconfirmation of scarcity was manipulated by visibility of additional quantities of the product with the scarcity claim. The results of the field experiment show that ambiguous disconfirmation leads to dilution of the implication of scarcity and therefore the value of the product, whereas unambiguous disconfirmation leads to reversal of the positive effect of shelf-based scarcity on product evaluation. Our results indicate that marketers should use scarcity only when disconfirmation of scarcity is absent. [ABSTRACT FROM AUTHOR]

The concept of the retail marketing mix had always shaped the marketing programs leading organizations. The link between the consumer behaviors and the precise marketing effort needs to be examined for the service industry with trust in the seller. This study examines the mediation of purchase intention between retail marketingmix and trust in seller with purchase behavior as a dependent variable for organized retailing in Pakistan. Data of 665 respondents is collected at the point of sales in different super stores. The result had found partial mediation of purchase intention between retail marketing-mix; trust in store with the purchase behavior. This study had explored the link between the purchase intention and purchase behavior, also testing the buyer evaluation and reputation in a single study. Next study directions are also elaborated with future research. [ABSTRACT FROM AUTHOR]

Abstract Food waste has become a major concern globally, leading to high economic, environmental and social awareness, as well as inclusion in international policy documents. In the developed world, the retail stage has the greatest potential for waste reduction as it balances demand with supply, stimulates demand (thus affecting waste at the consumer level) and sets standards to the supply and the products (thus affecting food loss upstream). To precisely direct managerial intervention towards products with high waste-mitigation potential, the waste impact needs to be quantified. Previous studies measuring waste have examined individual metrics exclusive of each other, which affects the ranking of products. The present study proposes a method for prioritising waste based on combined monetary and environmental indicators, and it demonstrates the applicability of the method through empirical data from Scandinavian retail stores. The contribution of the proposed metric is that it results in a unique score comprising economic and environmental impacts for every single product, thus directing the managerial intervention more precisely. In addition, it enables choosing a weight for the economic and the environmental indicators, thus adding to the previous literature that looks at the products either through an economic or environmental perspective, exclusive of each other. Applying the method confirmed the previous research at a product group level that bread, meat and fruits/vegetables are the highest wasters. In addition, for some products, such as meat and fruit, the dependency between economic and environmental impacts is weaker, whereas it is stronger for others (e.g. bread and biscuits), thereby necessitating a method to gauge waste in both dimensions. [ABSTRACT FROM AUTHOR]

Small grocery stores are forced to look for ways to retain customers. One possibility is through collaboration with suppliers. Therefore, the aim of this research was to determine the forms of collaboration between small Czech grocery stores and suppliers and to specify the differences in this collaboration depending on store location and the possible affiliation of the store with a retail chain. To achieve this goal, quantitative research was carried out among 65 Czech retail stores using face-to-face interviews with predetermined questions. Collaboration was assessed on the basis of four criteria defined by the authors. It was found that the most frequently occurring element of collaboration was the provision of trade credit to retailers – less often, long-term contracts and synchronization of replenishment. The least used was information sharing. The research results show that the form of collaboration is significantly affected by customer value. Therefore, the level of collaboration can be improved by building horizontally interconnected retail chains. The paper enriches theoretical knowledge by specifying possible elements of collaboration between small retail stores and suppliers and mapping the frequency of their implementation.

The Internet of Things (IoT) has a lot to offer and contribute to the retail industry, from the innovations in retail store experience to the increased efficiency in the store management and supply chain optimization. On its way to real-world applications, Radio Frequency IDentification (RFID) became the main enabler for the final IoT deployment. However, to improve the technology performance even further, it is important to overcome the fundamental limitations of its physical layer and, consequently, to better understand how to use the technology in an optimal way. The analysis provided in this paper employs the simulation/measurement study on RFID technology advancement and the influence of radio propagation in a realistic model of the retail environment. The results are provided for different types of the retail layouts and materials that influence tag responsiveness.

Information and, in particular, mobile technologies play an increasingly important role in the economic environment. The article surveys attitudes of Central European Czech customers to mobile phone usage for purchasing products and payments. Based on the results that were gained by the survey the paper suggests opportunities for further business development in the stated areas. The data was obtained by a combination of quantitative and qualitative research using a standardised questionnaire survey among respondents of all age groups. Data was collected throughout the year 2017. By random and targeted selection, 1335 respondents were selected for the survey. Based on the survey data analysis it was observed that Internet shopping via mobile phones has not been widespread up to now. Entrance tickets and fare tickets, electronics, clothing, and cosmetics are the most frequently purchased products via mobile phones. Despite an enormous potential of smartphones current users have not deployed their functions entirely so far. [ABSTRACT FROM AUTHOR]