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Recently, Social Media (SM)’s adoption as educational instruments in Higher Education (HE) has been gaining popularity among researchers and practitioners. Nonetheless it has been adopted to support various learning approaches such as Cooperative Learning (CL). Despite the growing research in this field, few studies have proposed a comprehensive SM integration framework as well as empirical studies to evaluate its effectiveness. This paper examines how SM is being used as a pedagogical tool in HE and identifies major factors that drives SM’s inclusion in HE classrooms. In addition, the paper investigates the effectiveness of a previously proposed integration framework which was developed to promote CL using a popular SM platform, LinkedIn. A survey was administered to collect data from students in different subjects at a university in Australia. Structural Equation Modelling (SEM) was adopted for data analysis using IBM’s SPSS26 and AMOS26. One of the notable results of this study is the significant positive relation found between the use of the adopted integration framework and CL, SM challenges’ mitigation, students’ intention to use SM and their learning process. The findings of this study have important implications for practice and pave the way for future empirical studies.

Mehul J Desai,1,2 Nasir Khatri,3,4 Jonathan M Hagedorn,5 Natalie Strand,6 Ryan S D’Souza,7 Vinicius Tieppo Francio,8 Alaa Abd-Elsayed,9 David W Lee,10 Erika Petersen,11 Johnathan H Goree,12 Jacqueline S Weisbein,13 Timothy R Deer14 1International Spine, Pain & Performance Center, Washington, DC, USA; 2George Washington University, School of Medicine & Health Sciences, Washington, DC, USA; 3University of Kansas, Department of Anesthesiology, Kansas City, KS, USA; 4Novant Spine Specialists, Division of Interventional Pain Medicine, Charlotte, NC, USA; 5iSpine Pain Physicians, Maple Grove, MN, USA; 6Mayo Clinic, Division of Pain Medicine, Phoenix, AZ, USA; 7Mayo Clinic, Department of Anesthesiology, Rochester, MN, USA; 8University of Kansas, Department of Rehabilitation Medicine, Kansas City, KS, USA; 9University of Wisconsin, Department of Anesthesiology, Madison, WI, USA; 10Fullerton Orthopedic Surgery Medical Group, Fullerton, CA, USA; 11University of Arkansas, Department of Neurosurgery, Little Rock, AR, USA; 12University of Arkansas, Department of Anesthesiology, Little Rock, AR, USA; 13Interventional Pain Management, Napa Valley Orthopaedic Medical Group, Napa, CA, USA; 14Spine & Nerve Centers of the Virginias, Charleston, WV, USACorrespondence: Mehul J Desai, International Spine, Pain & Performance Center, 2021 K St NW Suite 615, Washington, DC, 20006, USA, Email drdesai@isppcenter.comAbstract: Social media has revolutionized internet communication and become ubiquitous in modern life. Though it originated as a medium for friendship, social media has evolved into an ideal venue for professional networking, scientific exchange, and brand building. As such, it is a powerful tool with which interventional pain physicians should become familiar. However, given the permanence and visibility of online posts, it is prudent for interventional pain physicians to utilize social media in a manner that is consistent with the ethical and professionalism standards to which they are held by their patients, employers, peers, and state medical boards. While there are extensive publications of professional codes of conduct by medical societies, there is a paucity of literature regarding social media best practices guidelines. Further, to date there have been no social media best practices recommendations specific to interventional pain medicine physicians. While not exhaustive, the aim of this document is to provide recommendations to pain physicians on how to maintain an effective professional and ethical online presence. Specifically, we provide guidance on online persona and professional image, patient–physician interactions online, patient privacy, industry relations, patient education, and brand building.Keywords: professionalism, social media, ethics, best practices, LinkedIn, Instagram, Twitter, Facebook

The increasing number of Social Network Sites (SNSs) and their changing nature raise the question of why people use them. This research has a twofold objective: first, to develop a motivation scale for using SNSs; second, to compare the motivational SNSs profile of Facebook, Instagram, Twitter, Snapchat and LinkedIn. Two studies on 364 university students, using exploratory and confirmatory factor analyses, established six motivations: entertainment, social interaction, seeking information, instrumental use, self-documentation and self-enhancement. Regressions then examined the association between motivations for using SNSs, social influence measures (descriptive and injunctive norms), and frequency of use of Facebook, Instagram, Twitter, Snapchat, and LinkedIn. The results showed that social norms complement the motivations to use SNSs. Twitter use was associated with an information-seeking SNSs motivational profile. LinkedIn, Facebook, and Instagram were associated with self-documentation on SNSs. Snapchat was rather associated with instrumental motivations on SNSs. However, while all SNSs were associated with descriptive norms, only Facebook and LinkedIn were associated with injunctive norms (i.e., peer pressure). The results are discussed by applying a cross-media perspective to new motives behind SNSs use.

I describe a brief summary of the development of databases used in accounting research and discuss the research questions addressed in traditional databases and ‘new’ databases. The new data include online searches such as Google Trends data; textual data from corporate disclosures, analyst reports, conference call transcripts, earnings press releases, and news media articles; social network and social media data from Twitter, LinkedIn, Glassdoor, and other data. New data holds promise for research on attention or cognitive processing constraints; on tone/valence, affect, deceptiveness and credibility for capital market and financial reporting outcomes. I examine the econometric challenges of new data and suggest the potential for new data to offer new auditing tools to detect poor financial reporting, which will help to discourage earnings management.

I describe a brief summary of the development of databases used in accounting research and discuss the research questions addressed in traditional databases and ‘new’ databases. The new data include online searches such as Google Trends data; textual data from corporate disclosures, analyst reports, conference call transcripts, earnings press releases, and news media articles; social network and social media data from Twitter, LinkedIn, Glassdoor, and other data. New data holds promise for research on attention or cognitive processing constraints; on tone/valence, affect, deceptiveness and credibility for capital market and financial reporting outcomes. I examine the econometric challenges of new data and suggest the potential for new data to offer new auditing tools to detect poor financial reporting, which will help to discourage earnings management.

Background: The use of social media in orthopaedic surgery and its allied associations has not been studied. There are various associations which are actively engaged in social media platforms to enhance their impact with their users across the globe. We evaluated the social media presence and extent of involvement of orthopaedics journals and their publishing companies, orthopaedics organizations, orthopaedics device firms, and health organizations. Materials and methods: We compiled a global list of orthopaedics journals and publishing companies, orthopaedics organizations, orthopaedics device firms and health organizations affiliated to orthopaedics (USA) through the internet and their reliable online links. All the categories and their contents were screened on various social media networking sites (Facebook, Twitter, and LinkedIn) in terms of their membership, likes, followers and active participation. Comparable variables were selected and compared. Results: Orthopaedics journals corresponding to sports and health were more notable than others on social networking platforms, i.e., British Journal of Sports Medicine and American Journal of Sports Medicine. Medscape, Lancet, and Elsevier being the multispeciality health and information publishing companies have remarkable participation on Facebook, Twitter and LinkedIn. Medtronic has maximum followers on all discussed social networking sites. Mayo Clinic Rochester, Minnesota and Cleveland Clinic, Cleveland, Ohio were more admired than other orthopaedics hospitals on Facebook and Twitter in USA. American Academy of Orthopaedic Surgeons was the most popular society on Facebook and LinkedIn while American Orthopaedics Society for Sports Medicine was most talked about on twitter. Conclusions: Although the active involvement of orthopaedics journals and their publishers is lower than multispecialty publishing companies but increasing trends were found recently. Orthopaedics organisations and device firms were actively involved on social networking while orthopaedics multispeciality health organizations associated with renowned universities have huge likes or followers. The social networking has the potential to flourish these journals and organisations in the near future as large populations over the globe have been actively participating and growing in their numbers exponentially [ABSTRACT FROM AUTHOR]

Purpose: Professional networks are conduits for career insight, vehicles for career exploration and incubators of professional identity. Accordingly, LinkedIn is a rich environment for university students' careers and employability learning. In this article, the authors review how the pedagogical use of LinkedIn has been conceived, implemented and evaluated in higher education research. Design/methodology/approach: The authors conducted a scoping literature review on research articles and chapters investigating the use of LinkedIn for careers and employability learning. The authors conducted a systematic database search and screened the results, resulting in 30 eligible studies. Each study was analysed for research characteristics, theoretical foundations, reported affordances or outcomes and critical concerns. Findings: The authors find little evidence of cohesion or consistency in the existing research. Studies draw on different theoretical and methodological approaches and use different measures of networking behaviours and competencies. Studies tend not to consider ethical concerns about using LinkedIn as a pedagogical tool. Practical implications: The authors argue this is not yet a body of research that supports the synthesis necessary for a reliable evidence base. The authors recommend that educators employing LinkedIn in the curriculum ground their work in more coherent, cohesive and integrated theories of careers and employability learning. Originality/value: This review summarises a body of literature on the use of LinkedIn as a pedagogical tool for careers and employability learning in higher education. This review describes and critiques the beginnings of an evidence-base from which educators can further investigate how students can be supported to develop their online professional networking skills. [ABSTRACT FROM AUTHOR]

The increasing number of Social Network Sites (SNSs) and their changing nature raise the question of why people use them. This research has a twofold objective: first, to develop a motivation scale for using SNSs; second, to compare the motivational SNSs profile of Facebook, Instagram, Twitter, Snapchat and LinkedIn. Two studies on 364 university students, using exploratory and confirmatory factor analyses, established six motivations: entertainment, social interaction, seeking information, instrumental use, self-documentation and self-enhancement. Regressions then examined the association between motivations for using SNSs, social influence measures (descriptive and injunctive norms), and frequency of use of Facebook, Instagram, Twitter, Snapchat, and LinkedIn. The results showed that social norms complement the motivations to use SNSs. Twitter use was associated with an information-seeking SNSs motivational profile. LinkedIn, Facebook, and Instagram were associated with self-documentation on SNSs. Snapchat was rather associated with instrumental motivations on SNSs. However, while all SNSs were associated with descriptive norms, only Facebook and LinkedIn were associated with injunctive norms (i.e., peer pressure). The results are discussed by applying a cross-media perspective to new motives behind SNSs use. [ABSTRACT FROM AUTHOR]

This paper explores the importance of employer branding and reputation management for businesses. It focuses on small business owners' perceptions of LinkedIn as a tool for building and managing their employer brand and reputation. To highlight this, the authors conducted semistructured in-depth interviews to identify the challenges small business owners face in using LinkedIn effectively for employer branding and reputation management, to explore best practices and strategies for leveraging LinkedIn, to enhance employer brand and reputation and last but not least, to identify the benefits of employee advocacy on LinkedIn for small businesses. [ABSTRACT FROM AUTHOR]

INTRODUCTION Australian universities are increasingly focused on graduate employability outcomes. Industry and government are also seeking job-ready graduates. Employment outcomes for degree programs are measured by national surveys. Understanding employment outcomes for health service management university programs however are not able to be determined by these surveys as the data are not sufficiently granular. Universities embed a range of employability activities into their degrees to promote and support job-ready graduates such as work-integrated learning placements. STUDY DESIGN This study employed a novel approach to measuring employability outcomes for graduates who had completed a health service management work integrated learning placement. FINDINGS AND RESEARCH OUTCOMES Our study shows that graduates of a health service management program who complete a work-integrated learning placement have good employability outcomes and are gaining employment in roles related to their degree. Further research is needed to understand the impact of the placement and other embedded approaches in health service management degree programs to determine the role of each and other possible contributing factors. [ABSTRACT FROM AUTHOR]

Purpose: The study's main objective was to identify the presence of selected healthcare entities from the Lower Silesian province in social media. The specific goal was to assess the status of the use of social media by selected medical entities in the context of building their image. Design/methodology/approach: The author drew attention to the creation of the image of medical entities in the context of legal conditions and presented permissible (in light of the law) marketing activities shaping the idea of the medical entity in social media. Then the author, using the desk research method, analyzed the content of the profiles of selected medical entities from the Lower Silesian Province that have corporate accounts on Facebook, LinkedIn, Instagram, and YouTube. The author based his considerations on Polish and foreign literature on the subject, studying scientific articles and electronic sources. The author used the following professional databases to collect scientific literature: Biblioteka Nauki and Google Scholar. Findings: Shaping the image of a healthcare entity on social media as communicative, engaged, and open to the patient's preferences and needs is a way to increase competitiveness in the region. Given the nature of the healthcare industry, healthcare entities should adopt a strategy to build an expert position in the region. An analysis of the content of the company's social media accounts showed that the selected healthcare entities run their profiles in a diversified manner, emphasizing one medium chosen, which is usually Facebook, and posting less frequently (Instagram) or incidentally (YouTube) in others. The least often used medium is LinkedIn. Social implications: The advantage of using social media channels by healthcare entities is direct and immediate contact with stakeholders, through which it is possible to effectively target information messages to people/groups interested in the facility's offerings. Originality/value: The author directed the article primarily to managers/directors in charge of healthcare entities and medical marketing specialists to make them aware that maintaining a medical institution's corporate social media account is necessary today. Without this, it is impossible to effectively reach a wide range of patients using social media channels daily. According to the author, it is necessary to strengthen the role of the patient in the health system as a full-fledged stakeholder and realize its actual impact on the economic situation and competitive position of medical facilities in the context of their social media marketing activities. The article's value is a comprehensive discussion of the importance of individual social media in the activities of the analyzed medical entities from the Lower Silesian Province. [ABSTRACT FROM AUTHOR]

We compared self‐reports or test‐based assessments of personality, cognitive ability, and likelihood or tendencies to engage in organizational citizenship behaviors (OCB) from experienced workers (targets, N = 154) with one approach to rate these traits based on LinkedIn profiles using hiring professionals (panel raters, N = 200), graduate students in Industrial‐Organizational Psychology (I‐O raters, N = 6), and automated assessments with the language‐based tool Receptiviti (for personality only). We also explored the potential for adverse impact associated with this approach of LinkedIn profile assessments and how profile elements are associated with ratings. Results demonstrated that raters can reliably assess personality, cognitive ability, and OCB with one‐item measures. LinkedIn showed little promise for valid assessments of personality (except some weak evidence for honesty‐humility) and OCB tendencies for all data sources. And, we only found modest evidence of convergent validity for cognitive ability. Automated assessments of personality with Receptiviti were more consistent with raters' assessments than targets' self‐reports. LinkedIn‐based hiring recommendations did also not differ on the basis of gender, race, or age. Finally, in terms of profile content, longer LinkedIn profiles with more professional connections, more skills listed, or including a professional picture were viewed more positively by both types of raters. But these content elements were largely unrelated to targets' self‐reports or test scores. Thus, organizations should be careful when relying on LinkedIn‐based assessments of applicants' traits. Practitioner points: Cyber‐vetting job applicants' social media profiles have become popular, but research is lagging behind practice.We examined LinkedIn‐based assessments of personality, cognitive ability, and likelihood of OCB.Human ratings were generally reliable and associated with limited adverse impact.Evidence of convergent validity was limited, and only visible for cognitive ability and honesty‐humility. [ABSTRACT FROM AUTHOR]

Many job applicants spend an inordinate amount of time struggling with the task of fashioning the most appealing biography of the increasingly skillful self out of interwoven genres that can also circulate individually. These struggles are most frequently articulated as questions of how best to manage different genres' chronotopic expectations. Under neoliberalism, how workers are expected to represent their previous work lives has shifted significantly from earlier moments of capitalism: they are now expected to represent themselves as entrepreneurial selves. Over and over again in various workshops about job applicant genres, participants' concerns over how to represent their employment history via different genres became the focus of the workshop. The focus on mastering a genre's chronotopic expectations stood in for job applicants' anxieties over representing themselves as the ideal neoliberal employee. The standardization and abstraction of time and the neoliberal expectations now linked to these genres has led to predictable conceptual quandaries for job applicants about how to connect oneself in appropriate ways to previous contexts that become articulated as dilemmas surrounding the pragmatics of producing genres' chronotopes. [ABSTRACT FROM AUTHOR]

Purpose – This study aims to explore the consequences of inconsistent diversity-related signals for job seekers. Information sources include strategically crafted corporate signals and independent sources. The authors seek to understand the effect of inconsistent diversity signals on job seekers attitudes and behavior during recruitment. Design/methodology/approach – An experiment was conducted wherein two samples from job-seeking populations were first exposed to a fictitious corporate website and then to LinkedIn profiles of that organization’s employees, with systematically varied diversity signals. Findings – Results demonstrated that conflicting diversity signals had negative effects on perceived organizational attractiveness in the student sample (N = 427) and on organizational agreeableness in the working sample (N = 243). Negative organizational attraction was related to a lower likelihood of participants applying. Practical implications – This work provides a stark but an important message to practitioners: signaling diversity-related values on corporate websites may backfire for organizations that actually lack diversity. Originality/value – Few studies have combined communication theories with recruitment to examine the link between diversity signals and inconsistent information gathered via social media.

The importance of research on the impact of social networks on the employment is an increasingly current topic for research at the global level. LinkedIn is increasingly present by companies, businesses offering jobs as well as people looking for a business opportunity. The aim of the research was to determine the extent to which the LinkedIn network has an impact on employment in the Republic of Serbia and to investigate the attitudes of users of this network. The survey was conducted from January to March 2022 on a sample of 244 respondents, users of the LinkedIn network. SPSS software was used, 26.00, and the obtained data were analyzed by descriptive statistics. To determine the structure of the questionnaire and the percentage of variance, an exploratory factor analysis was performed together with a higher order factor analysis, in order to obtain the desired number of factors. The authors used multiple regression analysis to confirm the significance of the predictors. The results indicate that the greatest importance is in predicting the use of the Linkedin network when hiring workers and their feelings when using this network. The importance of work is reflected in the recognition of the importance of the social network LinkedIn in hiring workers in order to better recruit professionals.

Dengan adanya teknologi digital, kegiatan manusia menjadi lebih mudah dilakukan, termasuk dalam mencari pekerjaan. Salah satu aplikasi yang marak digunakan dalam mencari pekerjaan adalah LinkedIn. Penelitian ini bertujuan untuk mengukur aspek-aspek yang mendasari penggunaan LinkedIn sebagai media untuk mencari pekerjaan dengan model M-A-I-N. Penelitian ini mengaplikasikan paradigma positivistik, pendekatan kuantitatif, dan menggunakan kuesioner daring sebagai instrumen untuk memperoleh data penelitian. Prinsip accidental diterapkan pada penarikan sampel. Hasil penelitian yang menghimpun 103 jawaban responden menunjukkan bahwa aspek agency merupakan motif yang paling kuat dalam mendasari para pengguna LinkedIn di Indonesia. Hal ini ditunjukkan dengan nilai mean of total paling besar yang dimilikinya (4,4059). Mayoritas responden mengakui bahwa mereka dapat menciptakan koneksi dengan banyak orang lewat LinkedIn. Digital technology is increasingly embedded in every aspect of human life. Hence, human activities have become more manageable with digital technology, including finding work. Today's society can find a job with just the touch of a finger. One of the applications that are widely used in finding employment is LinkedIn. This study aims to measure the aspects that underlie the use of LinkedIn as a medium to find work with the M-A-I-N model. This study applies a positivistic paradigm, a quantitative approach and uses an online questionnaire as an instrument to obtain research data. The accidental principle is applied to sampling. The study results, which collected 103 respondents' answers, show that the agency aspect is the strongest motive underpinning LinkedIn users in Indonesia. This is indicated by the highest mean of total value (4.4059). The majority of respondents admit that they can connect with many people through LinkedIn.

Will women and men follow distinctively different paths to achieve executive engineering leadership positions in the US architecture, engineering, and construction (AEC) industry? Using Engineering News Record's (ENR's) 2019 Top 400 list, this research analyzed LinkedIn profiles for over 2,800 executives to assess career differences between genders. Statistical comparisons of important features, highlighted by number of companies, titles, education, and network size, revealed a significant impact of gender on individual career paths. A key finding was that men ascend to leadership with a single firm throughout their career, outpacing women almost fourfold (37% to 10%). Applying random forest (RF) as an ensemble classifier, researchers successfully predicted profile gender with accuracy of 98.95% for training and 89.53% for testing samples. Collating and categorizing the activities and milestones of individual and collective executives offer insight regarding successful experiences, skills, and choices to reach leadership roles. This creates a roadmap for current and future early and midlevel professionals to model their own vocational journey and accelerate progression up the corporate ladder. From an industry perspective, firms deprive themselves and customers of the proven wide-ranging benefits of diversity. [ABSTRACT FROM AUTHOR]

Gathering job seekers or employers on a single social media platform, LinkedIn allows users to directly reach decision makers through an online profile they create. The increasing competitive environment in today's job market and the difficulty for job seekers to differentiate themselves from their competitors increase the importance of LinkedIn profiles and profile features. The presence of ambiguous, contradictory and subjective information in complex decision-making problems can cause uncertainty. In order to effectively model such decision problems and define uncertainties, fuzzy logic and heuristic fuzzy sets and interval-valued heuristic fuzzy (ADSB) sets, which are high-level extensions of fuzzy logic, are used. In the current study, an integrated approach is proposed in which ADSB clusters and VlseKriterijuska Optimizacija I Komoromisno Resenje (VIKOR) method are used together. In practice, four recruitment professionals who are experts in their fields determined the importance levels of the features on their LinkedIn profiles, and three job seekers were evaluated according to their profiles. The results show that LinkedIn profile attributes are ranked in order of importance as work experience (0,155), summary (0,153), title (0,144), reference (0,136), photo (0,128), share (0,121), follow (0,096), and link (0,065). [ABSTRACT FROM AUTHOR]

Due to the lack of a significant volume of research on factors that affect employee fluctuation in the quality management profession, the paper is focused on exploring certain individual and organizational factors as possible influencers on quality management professionals' turnover. As a business and employment-oriented social networking service, LinkedIn was used to gain data on education, contacts, company ownership type, workplace type, and fluctuation behavior of 1014 quality management professionals. For statistical analysis, χ2 contingency table, ANOVA with Tukey/Tamhane posthoc, and CHAID Decision Tree Analysis were employed. The results showed that employees' fluctuation depends on the degree of education, career development activities as well as the type of current examinee workplace. There is also an association between the type of company ownership and employee fluctuations. Further, the greater number of LinkedIn contacts was found to be related to more pronounced fluctuation. Since employees' fluctuation significantly influences company performance and competitiveness, the paper could provide valuable insight for managers to understand what could predict employees' fluctuation, which is especially important for knowledge-based contemporary organizations. [ABSTRACT FROM AUTHOR]

Objective In the past, digital marketing and content creation in the B2B were less studied compared to the B2C field. According to the conducted small number of pieces of research, it is clear that the two concepts are completely different and that B2B digital marketing as a whole should be investigated in more depth. All B2B companies have the potential for social media marketing and digital content creation. Yet these B2B companies are not putting their efforts into that. Over the past few years, LinkedIn has been an important professional social media platform for B2B scholars to use in several ways and B2B researchers can be members of LinkedIn groups. B2B businesses need to market to the right audience, they need to make sure that they are placing their money and efforts into the right platforms. To increase their engagement and sales, it is important for these companies not to waste their time and money and to start making the right marketing decisions. It is essential for these B2B businesses to build their credibility online and create trust with their customers. Therefore, the purpose of this research is to identify the mental patterns of business-to-business interaction on LinkedIn by the Q method. Methodology This paper is aimed to explore key philosophical underpinnings of fundamental research paradigms with reference to Positivism and Interpretivism (Q method). The statistical population of this study includes B2B business managers, active on LinkedIn. The discourse of the present research was collected from various sources (theoretical literature and semi-structured interviews with experts). 30 samples of Q phrases were selected after a survey of experts. The theme analysis technique was used to extract the factors in the interview section. In this section, the identified indicators were written on a card called Q, using the coding process. Then these cards were given to the participants. The data obtained from sorting the participants were analyzed by the Q factor analysis in SPSS software to identify the business interaction pattern. To measure validity of Q-method, the researcher needed to ask himself whether the collected statements had the required comprehensiveness to reflect different mentalities. Therefore, the validity of the content could be checked based on participants’ ratings of the phrase and its adjacent phrase. The test-retest method was used to calculate the reliability coefficient of Q sorting. The test-retest was re-run for 20% of the sample. The correlation coefficient was 73%, which indicated a high level of reliability. Findings The researchers determined the Q expressions, after conducting semi-structured interviews and library studies. These expressions were approved by experts. A total of 30 Q expressions were extracted. Accordingly, three mental models were identified from the perspective of the participants. The first mentality was called the professional content mentality. The second one was the lead mentality, and the third was called the tracking mentality. Conclusion The results showed three mental models of B2B business interaction on LinkedIn: "Professional content", "Tracking" and "Lead". The mentality of professional content refers to the production of suitable content for a company on LinkedIn. Lead mentality refers to activities that lead to creating leads to create interactions and communication between companies. The third mentality, called tracking, refers to a set of activities that place the company in a position to have better and more access to the relevant audience. The constant participation of consumers in the social media space requires companies to develop and maintain a strong media presence. This research could accurately identify the influential components in each mentality to provide a clearer view of better interaction on LinkedIn and to help managers adopt practical strategies based on customer needs. According to the obtained results, B2B companies can use social media and platforms to facilitate their relationships with customers, identify their company and brand just like a living entity and introduce the products, services and value they provide to the customer. [ABSTRACT FROM AUTHOR]

Cross-platform government social network studies have focused on the messages that are being sent, and less on community responses the content generates. Moreover, little attention has been paid to possible contextual drivers of online citizen engagement. This article assesses 505 social media posts made by a sample of Dutch municipalities across four different platforms (Twitter, Facebook, LinkedIn, Instagram), their policy area, and the level of engagement they have fostered. The findings support the proposition of policy discretion as contextual driver of online citizen engagement: when municipalities can exert more discretionary power in a policy area, citizens could feel empowered to engage, as they could personally persuade decision makers. Moreover, although Facebook fostered the highest levels of engagement, the platforms show a multifaceted picture with respect to engagement levels and policy area. This suggests that local governments should treat platforms as distinctive realms, requiring a holistic approach to online citizen engagement. [ABSTRACT FROM AUTHOR]

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Business writing has been a desired skill in managers. The existing traditional business writing assessment tools like written examination and hand-in assignments based on genre-specific instructions do not create a workplace writing environment. The business management students (n = 98) engage with an innovative Web 2.0–based business writing tool using blogging and LinkedIn. The findings show that the tool created a workplace-like context, a meaningful purpose, and a real audience for the students. The students make and build relationships in the professional community using their business writing. The challenges and recommendations for BPC faculty are discussed. [ABSTRACT FROM AUTHOR]

Despite the increasing prevalence of social media usage, the activity of dermatology journals and professional and patient-centered organizations on top social media platforms has not been investigated since 2012. We investigated a total of 124 dermatology journals, 242 professional organizations, and 78 patient-centered organizations to assess their presence and popularity on social media. Searches were conducted to identify journals and organizations on Facebook and Twitter. Similar searches were done for organizations on LinkedIn. The number of Facebook likes, Twitter followers, and LinkedIn followers of the dermatological entities were quantified. There were 22 (17.7%) dermatology journals active on Facebook and 21 (16.9%) on Twitter. Amongst the professional organizations, 114 (47.1%) were on Facebook, 69 (28.5%) on Twitter, and 50 (20.7%) on LinkedIn. In comparison, 68 (87.2%) patient-centered organizations were on Facebook, 56 (71.8%) on Twitter, and 56 (71.8%) on LinkedIn. Our results demonstrate that the popularity of dermatology journals and professional and patient-centered organizations on top social networking sites has grown markedly since 2012. Although the number of dermatology journals on social media has increased since 2012, their presence continues to trail behind professional and patient-centered dermatological organizations, suggesting underutilization of a valuable resource.

The use of social media platforms and other online tools in the human resource management area has become a common part of the HR manager work. Today, the main aim of every corporation is to have the right employees at the right time and in the right job positions. The main objective of this research paper was to identify whether the size of the selected healthcare service providers influences the existence of a profile on the vocational social network LinkedIn, the active use of the vocational social network LinkedIn for sharing a job vacancy and the active use of the vocational social network LinkedIn for promoting or building the employer brand. Three research hypotheses were defined. The collection of research data was carried out from October 2018 to January 2019. The conducted research has shown that the size of the selected healthcare service provider does not affect the active use of the vocational social network LinkedIn and sharing a job vacancy, promoting or building the employer brand.

3.81 billion or 49.03 percent of people around the world in 2020 have been using social media platforms. On average, everyone has 8.6 accounts on social media platforms. In today’s world, social media platforms control a large part of life, one of which is job search. Job searches through social media platforms are already completing the elimination of older traditional job search methods, and the social network LinkedIn, which has become an interactive resume, is slowly outpacing resumes and cover letters in terms of the ability to share recommendations and various expertise. Employers are increasingly posting open job positions on social media platforms, making job postings simple and easily accessible to all users of social media platforms. The main goal of the presented paper is to introduce the recommendations for developing the process of job search through social media platforms using quantitative analysis. This article highlights the concept and peculiarities of social media platforms, advantaged and disadvantages of job search through SMP. The factors influencing job search through social media platforms were presented and analyzed according to the survey, steps for the further development were presented as well. Recommendation to improve the process of job search were provided after theoretical, methodological and empirical part. The results of the research will help to define the main advantages and disadvantages of job search through SMP from general population of Lithuania, also main concerns regarding its usage were determined. It is faster and easier to find the job through SMP, although do not like that it is necessary to keep an eye on their profile page in the social media, so privacy concern was defined as the biggest disadvantage. The article used the following methods: scientific literature review, quantative analysis (survey).

Abstract Although women’s participation in tertiary education and the labour force has expanded over the past decades, women continue to be underrepresented in technical and managerial occupations. We analyse if gender inequalities also manifest themselves in online populations of professionals by leveraging audience estimates from LinkedIn’s advertisement platform to explore gender gaps among LinkedIn users across countries, ages, industries and seniorities. We further validate LinkedIn gender gaps against ground truth professional gender gap indicators derived from the International Labour Organization’s (ILO) Statistical Database, and examine the feasibility and biases of predicting global professional gender gap indicators using gender gaps computed from LinkedIn’s online population. We find that women are significantly underrepresented relative to men on LinkedIn in countries in Africa, the Middle East and South Asia, among older individuals, in Science, Technology, Engineering and Mathematics (STEM) fields and higher-level managerial positions. Furthermore, a simple, aggregate indicator of the female-to-male ratio of LinkedIn users, which we term the LinkedIn Gender Gap Index (GGI), shows strong positive correlations with ILO ground truth professional gender gaps. A parsimonious regression model using the LinkedIn GGI to predict ILO professional gender gaps enables us to expand country coverage of different ILO indicators, albeit with better performance for general professional gender gaps than managerial gender gaps. Nevertheless, predictions generated using the LinkedIn population show some distinctive biases. Notably, we find that in countries where there is greater gender inequality in internet access, LinkedIn data predict greater gender equality than the ground truth, indicating an overrepresentation of high status women online in these settings. Our work contributes to a growing literature seeking to harness the ‘data revolution’ for global sustainable development by evaluating the potential of a novel data source for filling gender data gaps and monitoring key indicators linked to women’s economic empowerment.

Companies are increasingly using social media to communicate with stakeholders. During the last decade, social media started to become part and parcel of contemporary lifestyles. Thus, the main purpose of this research was the investigation of the impacts of social media on accounting and auditing by using companies' social media posts. We performed quantitative research on an initial population of 183 companies being traded on the Athens Stock Exchange (ATHEX) for one fiscal year. We gathered data from corporate social media accounts and social media posts for the 2018 fiscal year (Twitter, Facebook and LinkedIn). We analyzed social media posts' strategies, and we used the Kruskal–Wallis model and OLS regression model in order to analyze the relationships between social media accounts and posts and accounting and auditing. The findings from our research show that firms with active social media accounts and active impression management techniques on Twitter, Facebook and LinkedIn tend to achieve higher profits compared to companies that have inactive social media accounts. Additionally, the firm's total liabilities are mainly positively related to its posts on specific social media accounts. In addition, cash, total assets and earnings before taxes affect social media posts to different degrees, depending on the post's content and the category of social media as well. Taking into account the auditing variables, it is suggested that there is no relation among the given auditor's opinion, the going concern assumption and the reviewed posts. [ABSTRACT FROM AUTHOR]

Academic social networking sites (ASNS) are trending in academics and play a significant role in disseminating knowledge. The study aims to explore the usage of ASNS by the faculty members and researchers of NIFT Centers across India. An online questionnaire method used to collect the primary data from 17 NIFT Centers. According to the results of the data analysis, the majority of respondents were aware of and utilised academic social networking sites (ASNS) in NIFT Centers. Google Scholar achieved the highest level of awareness and usage (34.98 %), followed by ResearchGate (27.09 %), Linkedin (18.23 %), and Academia.edu (17.24 %). The findings indicate that faculty members and researchers use ASNS primarily to access freely available millions of research papers, slightly less for communicating in a new way with researchers, and very rarely for increasing citations of research papers. Finally, the results reveal a positive attitude towards using famous academic social networking sites. NIFT should organise workshops and seminars on ASNS platforms to raise awareness and visibility of their research. [ABSTRACT FROM AUTHOR]

Recently, Social Media (SM)'s adoption as educational instruments in Higher Education (HE) has been gaining popularity among researchers and practitioners. Nonetheless it has been adopted to support various learning approaches such as Cooperative Learning (CL). Despite the growing research in this field, few studies have proposed a comprehensive SM integration framework as well as empirical studies to evaluate its effectiveness. This paper examines how SM is being used as a pedagogical tool in HE and identifies major factors that drives SM's inclusion in HE classrooms. In addition, the paper investigates the effectiveness of a previously proposed integration framework which was developed to promote CL using a popular SM platform, LinkedIn. A survey was administered to collect data from students in different subjects at a university in Australia. Structural Equation Modelling (SEM) was adopted for data analysis using IBM's SPSS26 and AMOS26. One of the notable results of this study is the significant positive relation found between the use of the adopted integration framework and CL, SM challenges' mitigation, students' intention to use SM and their learning process. The findings of this study have important implications for practice and pave the way for future empirical studies. [ABSTRACT FROM AUTHOR]

LinkedIn is a professional social network that facilitates information exchanges and networking among its members. Based on the user profiles, the platform's algorithm assigns them to a municipality, a sector, or a region, thus drawing up a spatial polarization. However the logic of the resulting partition of space is difficult to follow: the assignments vary for a given municipality, and the partitions obtained do not correspond to those of traditional geography. As these assignments potentially determine the establishment of contacts between members, they may induce performative effects on the labor market. In this current work, we therefore seek to better describe and understand them. The polarizations of the platform were revealed using a database on LinkedIn members in the SUD region. They were then compared to traditional geography partitions. Finally, we study the differences in LinkedIn polarizations depending on the jobs of the platform's members.

Resumo Objetivo: O objetivo principal deste artigo é compreender o comportamento de jovens em início de carreira no contexto da Covid-19, considerando a intenção de continuar utilizando os serviços da rede social profissional LinkedIn. Originalidade/valor: Este artigo amplia o escopo dos estudos de aceitação na intenção de continuar utilizando (uso contínuo) o LinkedIn, analisando uma série de fatores positivos e negativos em relação aos processos. Design/metodologia/abordagem: Realizou-se uma pesquisa descritiva com abordagem quantitativa. Os autores coletaram dados de um survey (n = 386) e, com o objetivo de testar as hipóteses, aplicaram a técnica de modelagem de equações estruturais (MEE), com estimação de mínimos quadrados parciais, e um efeito moderador com o construto otimismo tecnológico para as variáveis preditivas da intenção de continuar utilizando. Resultados: Os resultados indicaram que todas as relações diretas e indiretas foram aceitas, exceto uma moderação (H7d), que foi rejeitada, visto que os usuários menos otimistas com a tecnologia podem se sentir positivamente sobrecarregados quanto ao nível de utilidade percebida do serviço. A variedade de serviços do LinkedIn pode levar o usuário a uma intenção de continuidade no uso da plataforma, uma vez que o objetivo dessa rede é facilitar a autoapresentação coletiva, mantendo as relações profissionais ativas. Os resultados também indicaram que os entrevistados da amostra são mais propensos a se envolverem ativa e semipassivamente no LinkedIn. / Abstract Purpose: The primary purpose of this article is to understand the behavior of young people at the beginning of their careers, in the context of Covid-19, considering the intention to continue using the services of the professional social network LinkedIn. Originality/value: This article expands the scope of studying a user group from acceptance in the continuance intention (continuous use) of LinkedIn, analyzing a series of positive and negative factors regarding the processes. Design/methodology/approach: We carried out a descriptive quantitative approach. The authors collected data from a survey (n = 386). To test the hypotheses, the researchers applied the technique of structural equation modeling (SEM), with estimation and partial least squares, and a moderating effect with the technological optimism construct for the predictive variables of the intention to continue using. Findings: The results indicated that all direct and indirect relationships were accepted, except a moderation (H7d) which was rejected, considering that users less optimistic about the technology may feel positively overwhelmed regarding the service’s perceived usefulness. LinkedIn’s variety of services can lead users to continue using the platform. The platform’s objective is to facilitate collective self-presentation, keeping profes sional relationships active. The results also indicated that the sample respondents are more likely to be actively and semi-passively involved on LinkedIn.