Search

Your search keyword '"co-branding"' showing total 1,672 results

Search Constraints

Start Over You searched for: Descriptor "co-branding" Remove constraint Descriptor: "co-branding"
1,672 results on '"co-branding"'

Search Results

101. The Effects of Ingredient Branding Strategies on Host Brand Extendibility.

102. Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies.

103. The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity.

104. Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity.

105. Threats to the External Validity of Brand Extension Research.

106. A Connectionist Model of Brand--Quality Associations.

110. Examining the Impact of Co-branding Service Failures on Consumer Evaluations

111. El modelo Netflix (2015-2020). Estrategias del servicio de streaming aplicables a las tiendas FNAC

112. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

113. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

119. Spillover effects in marketing: integrating core research domains.

120. Estratégias de co-branding: estudo do caso "Jornada Solidária Estado de Minas".

121. From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands.

122. What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership.

123. Customer–customer value co-creation in social media: conceptualization and antecedents.

124. Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers.

125. Investigating Purchase Timing Behavior in Two Related Product Categories.

126. Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes.

127. Understanding Cooperative Advertising Participation Rates in Conventional Channels.

128. Composite Branding Alliances: An Investigation of Extension and Feedback Effects.

129. Joint Segmentation on Distinct Interdependent Bases With Categorical Data.

133. Vertical Cooperative Advertising Ventures.

134. The Woman's Day Case and Cooperative Advertising.

135. Negative spill over effects in brand alliance crises.

136. The Impact of Product Involvement on Reciprocal Effect in Co-branding

137. Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy

138. Market targeting with social influences and risk aversion in a co-branding alliance

139. Is co-branding a leversor of purchase decisions?

143. SELECTING AN OPTIMAL STRUCTURE OF CO-BRANDING ALLIANCE FOR AN INTEGRATED BUSINESS STRUCTURE.

144. Marketing Management and Communications in the Public Sector

145. The impact of brand image fit on attitude towards a brand alliance

146. Evaluations of Co-Brands: A Two-Country Comparison

147. Tüketicilerin ortak markaları değerlendirmelerinde prestijli ve işlevsel markaların rolü

148. Keeping it real: examining the influence of co-branding authenticity in cause-related marketing.

149. The featuring phenomenon in music: how combining artists of different genres increases a song's popularity.

150. ORTAK MARKALAMADA ALGILANAN FAYDANIN MARKA AŞKINA ETKİLERİ: HAVAYOLU ORTAK MARKALI KREDİ KARTI KULLANICILARI ÜZERİNE BİR.

Catalog

Books, media, physical & digital resources