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Graffiti art is a controversial art form, and as such there has been little empirical work assessing its aesthetic value. A recent study examined image statistical properties of text-based artwork and revealed that images of text contain less global structure relative to fine detail compared to artworks. However, previous research did not include graffiti tags or murals, which reside in the space between text and visual art. The current study investigated the image statistical properties and attractiveness of graffiti relative to other text-based and pictorial art forms, focusing additionally on the role of expertise. A series of images (N = 140; graffiti, text and paintings) were presented to a group of observers with varying degrees of art interest and expertise ( N = 169). Findings revealed that image statistics predicted attractiveness ratings to images, and that biases against graffiti art are less salient in an expert sample.

تهدف هذه الدراسة إلى معرفة اتجاهات المستهلکيـن نحو الألوان وأهميتها في التسويق، والتعرف على تفضيلات الألوان، کما تم استعراض الأدبيات البحثية ذات العلاقة بالألوان والعوامل المؤثـرة في الجماليات. وقد اعتمد البحث على المنهج الوصفي التحليلي لکونه ملائما لطبيعة الدراسة وتحقيق أهدافها، وقد تم جمع بيانات العينة من مجتمع المملکة العربية السعودية، حيث تم تطبيق الدراسة على عينة عشوائية قوامها (625) مفردة، واستخدام الاستبيان کأداة للدراسة لجمع البيانات المطلوبة، وتحليلها بواسطة البـرنامج الإحصائي SPSS. وقد خلصت الدراسة إلى أن لون المظهر الخارجـي للمنتج يعتبـر المثيـر الرئيس لاستجابة المستهلک نحو المنتج، کما خلصت إلى أن هناک فروقا ذات دلالة إحصائية في تفضيل أفراد عينة الدراسة للون في المنتج، کما لا يوجد هناک فرق بيـن أهمية اللون للمستهلک باختلاف الجنسين، لون المنتج يثيـر استجابة المستهلک نحو جماليات البصرية بدرجة کبيـرة. وأوصت الدراسة بأنه على المسوقيـن الاستثمار في اللون للمظهر الخارجـي من أجل تحسين فرصة الشراء کونها من العوامل الأکثـر تأثيـرا على استجابة المستهلکين، وضرورة اهتمام الشرکات المنتجة في عملية التخطيط ضمن استـراتيجيات مدروسة بعناية في اختيار لون المنتج بما يتناسب مع نوعه، حيث إن هناک علاقة في اختيار المستهلک لنوع المنتج وبيـن أهمية لونه بالنسبة للمستهلک. This study aims to identify consumer trends toward some colors. It identifies the most influential factor in consumer response to aesthetics and how they are important to marketing activities. This research identifies the color preferences as well as the importance of color for respondents to search for different demographic characteristics. This helps to explore the impact of the visual aesthetics of colored product on consumers. In addition, it identifies the relationship between color and visual aesthetics of goods and their effect on consumer response. The research literature related to colors and its influences in aesthetics have been reviewed in this research. The study has adopted the descriptive analytical research as being appropriate to the nature and objectives of the study. Random sample data of 625 surveys have been gathered from the community of Saudi Arabia, where the study was applied, using the online questionnaire as a tool to collect the required data, and analyzed by SPSS statistical program. The study found that the color appearance of the product is considered as the main factor of consumers responses to products. There are statistically significant differences in the respondents’ preference of products colors. However, there is no significant difference between the importance of color to consumers according to gender. The study concluded that the color of the product raises consumer response towards visual aesthetics. So, this research recommends that marketers have to invest for exterior appearance of the product in order to increase the possibility of the product being selected in the consumer purchasing process due to its influential factors on consumer response.

espanolEste articulo realza la importancia del branding para consolidar el posicionamiento de una marca corporativa. El presente estudio fue aplicado a los usuarios del Consultorio Fisioterapeutico KAMB y a una muestra de habitantes cercanos a la entidad, con la finalidad de conocer los criterios de percepcion que ellos tienen sobre la marca. La problematica consiste en que el consultorio tiene una identidad visual que se creo de manera empirica y bajo la presion de tener un nombre comercial, ademas hay un escaso profesionalismo en el manejo de la marca, puesto que su logotipo y estructura publicitaria no concibe la esencia de la empresa. Por ello, el objetivo general es analizar la importancia de la renovacion de una marca corporativa para el Consultorio Fisioterapeutico KAMB de la ciudad de Manta, mediante el uso de recursos estrategicos de branding que permitira proyectar su posicionamiento en el mercado. Por esta razon se realizo una investigacion de tipo cuantitativa, aplicando la tecnica de la encuesta que estuvo divida en dos secciones; una para los pacientes y otra para los ciudadanos. Segun los resultados arrojados por la investigacion, existe un minimo posicionamiento donde la gran mayoria de personas encuestadas, dicen no reconocer la marca, a mas de ello, los usuarios y la poblacion consideran contundentemente que esta debe pasar por un proceso de renovacion, para que se diferencie de la competencia y al mismo tiempo se convierta en algo fresco, innovador, expresivo e interactivo, que tenga presencia, reconocimiento y estetica visual, puesto que la actual no representa estas caracteristicas. Es necesario que se plantee una estrategia de branding para proyectar, fortalecer y darle valor a la marca. EnglishThis article highlights the importance of branding to consolidate the positioning of a corporate brand. The present study was applied to the users of the Physiotherapy Clinic KAMB and to a sample of inhabitants close to the entity, with the purpose of knowing the criteria of perception that they have on the brand. The problem is that the office has a visual identity that was created empirically and under the pressure of having a trade name, in addition there is little professionalism in the management of the brand, since its logo and advertising structure does not conceive the essence of the company. Therefore, the general objective is to analyze the importance of the renewal of a corporate brand for the Physiotherapy Clinic KAMB in the city of Manta, through the use of strategic branding resources that will project its positioning in the market. For this reason a quantitative research was carried out, applying the technique of the survey that was divided into two sections, one for patients and another for citizens. According to the results of the research, there is a minimum positioning where the vast majority of people surveyed say they do not recognize the brand, moreover, users and the population strongly believe that this must go through a process of renewal, to differentiate it from the competition and at the same time become something fresh, innovative, expressive and interactive, which has presence, recognition and visual aesthetics, since the current does not represent these characteristics. It is necessary to consider a branding strategy to project, strengthen and give value to the brand.

Jewelry in general is a fashion item that is favored because of its uniqueness, beauty, and ability to become one of the investment objects. Various types, materials, and models of jewelry can affect the value of the jewelry. One of them is gold jewelry. Gold jewelry is not only preferred because of the visual aesthetics of the style and model of the jewelery, but also because the weight of gram values in each design has a stable investment price, and can also be an identity that reflects the user's lifestyle and is the most considered factor when choosing jewelry. In the value of use, some jewelry has its own value for a culture and is often worn for traditional events or certain holidays, such as Eid or weddings. Innovations in jewelry designs are needed to produce new products that can meet market opportunities, one of which is multiform jewelry design, where one model of jewelry can be worn in two or more ways. This study focuses on jewelry with the concept of 2in1 which takes the theme of Arabian Night on the basis of cooperation with one of the largest gold companies in Indonesia to issue gold jewelery designs that will be produced and accepted by the public. Key words: jewelry, 2in1, investment, lifestyle, gold, market opportunities

A person’s visual aesthetics is an emerging behavioral biometric. Visual aesthetics can be defined as a person’s principles pertaining to their sense of beauty or fondness. Utilizing a person’s preference to certain images as discriminatory features forms the basis of person identification from visual aesthetics. This paper proposes a novel three-stage framework based on the convolutional neural network, AestheticNet, for the extraction of high-level features and identification of individuals from visual aesthetics. The rank-1 accuracy of 97.73% and rank-5 accuracy of 99.85% are achieved on the publicly available benchmark dataset, which outperforms all state-of-the-art methods.

The US–Mexican border towns are often defined as both multicultural and relatively young transnational cities, which have grown apart despite their common historical past. The border policy, which actually started during Eisenhower’s administration, seems to favor further differences. Border towns as well as the identity (construction) of their inhabitants – whether they are in passing or not – now seem to change more drastically. The present article analyzes how documentary film-maker Phillip Rodriguez translates urban imagery and ethnographic shifts to the screen, in particular in Mixed Feelings: San Diego/Tijuana (2002) and Los Angeles Now (2003). Close attention will be paid to multimodal strategies and other discursive practices, as well as to the dominant use of English language and the somehow biased focus on the social actors involved in the border zone. We argue that, in his portrayal of border towns, Rodriguez invites his audience to consider border towns from a mainly northern perspective, aiming to represent multilayered and connected worlds, while visualizing dual and divided spaces. We thus seek to answer the question to which extent this discourse on border towns enriches the larger socio-cultural polysystem in terms of transmission of knowledge and affects related to living experiences in urban borderlands. Resumo As cidades fronteiriças dos Estados Unidos e do México são geralmente definidas como multiculturais e cidades transnacionais relativamente recentes, as quais se afastaram apesar de seu passado histórico comum. A política de fronteira, que começou efetivamente durante a administração de Eisenhower, parece favorecer outras diferenças. Cidades fronteiriças, assim como a (construção) da identidade de seus habitantes – estejam eles de passagem ou não – agora parecem mudar mais drasticamente. O presente artigo analisa como o documentarista Phillip Rodriguez traduz o imaginário urbano e as mudanças etnográficas para as telas, especialmente em Mixed Feelings: San Diego/Tijuana (2002) e Los Angeles Now (2003). Será dada muita atenção às estratégias multimodais e outras práticas discursivas, assim como para o dominante uso da Língua Inglesa e ao enfoque de alguma forma enviesado dos atores sociais envolvidos na zona de fronteira. Nós argumentamos que, em seu retrato das cidades fronteiriças, Rodriguez convida sua audiência a considerar essas cidades a partir de uma perspectiva do norte, desejando representar mundos multifacetados e conectados, enquanto se visualiza espaços duais e divididos. Procuramos, dessa forma, responder a questão de em que medida o discurso nas cidades fronteiriças enriquece o polissistema socio-cultural em termos de transmissão de conhecimento e dos efeitos relacionados às experiências de vida em fronteiras urbanas.

Researchers have established improved methods for undergraduate science and engineering education, yet these efforts often overlook the personal meaning students find in their work. Institutions of higher learning should support the creation of personal meaning along with content mastery, aspects that are both included in arts education. The authors argue that STEM educators must work to overcome student perception that content mastery and personal meaning sit at odds. The authors provide an example of a technical course that achieves these goals as well as evidence that it is possible to foster connection while developing content mastery.

이 연구는 드론 쇼트(Drone Shot)와 핸드헬드 쇼트(Hand-held Shot)라는 두 촬영기법의 미학적 기능을 비교, 분석하는 데에 그 목적이 있다. 연구를 위해 세르토(Certeau)의 장소와 공간의 개념을 이해하였다. 두 촬영기법의 미학적 기능을 비교, 분석할 텍스트로서 〈세계테마기행〉 ‘유카탄 반도’ 편을 선정하고 그들의 미학적 특성이 잘 드러나는 장면들을 중심으로 장소와 공간의 개념을 적용, 분석하였다. 분석 결과, 드론 쇼트는 자기반영성이 제거된 고요한 움직임으로 도시를 내려다보면서 지역의 전반적인 분위기와 정보를 제공하는 권위적인 시점을 취하였으며, 이러한 기능은 그 지역의 고유한 규칙 및 질서 등에 대한 선지식을 전달하는 내레이션이나 자막 등을 통해 강화되었다. 반대로 핸드헬드 쇼트는 도시에 내재된 규칙과 질서 등에 얽매이지 않고 자유보행을 통해 공간을 실천적으로 경험하였다. 관람 코스로 굳어진 주요 명소보다 소도시와 시골의 일상에 관심을 기울이면서 인간적인 보행을 실천한다는 점에서 권력 주체의 전략에 저항하는 전술을 담아내었다.

Visual image of modern Perm resembles the images of bear. Most recognized in urban environment is image of a bear in sacrificial pose (“bear-pray”). This image reflects a phenomenal “core” of Perm archaic cultures of pre-Christian time. Myths and legends about Bjarmia and Parma are currently depicted in the artistic-stylized form in the objects of Perm’s urban environment. The image of “bear-pray” is captured on the facades of public buildings, street lightening, small architectural forms. Painters, architects and designers explain their reference to this image as imposing “Perm character” to their works. At the same time, in festival movement such image of bear is overshadowed by other bear-themed compositions: polygonal “rainbow” bear of the “Great Perm” tourist brand, polygonal bear of the mega festival “Perm Period. Modern Age” in white and red colors. It is demonstrated that Perm animalistic style with its stylized images that retained semantic and symbolic features, can be viewed as the foundation for realization of the strategy of city’s geocultural branding for Perm and other cities of Ural Region. It is suggested to use art potential of animalistic style, useful for visualization of aesthetics of urban environment, through reference to the practices of arranging street space of Perm.

In his essay New York (1920-30), the Uruguayan painter Joaquin Torres-Garcia analyzes the tight connection between advertising industry and the spiritual vulgarity of consumer society. Despite his enthusiasm far the visual aesthetics of advertisement, Torres-Garcia denounces how the materialist logic that operates at the heart of advertising results in a vulgarization of capitalist societies. The advertising industry aspires to disciplining subjectivities and transforming individuals into an anonymous mass. This is achieved through discursive strategies based on psychological manipulation that banalize human affectivity by transforming it into a commodity.

Urban areas, characterized by impervious surfaces, produce storm water runoff which during unexpected heavy rainfall exceeds the carrying capacity of the storm water drainage system causing urban flooding. Transport expressways are massive hard-scaped surfaces generating large amounts of polluted surface run-off during the rains. In the case of the Nandi Infrastructure Corridor Enterprises (NICE) Expressway at Bengaluru, India, which is also a tolled road, the demonstration is about using the surface run-off or stormwater as a resource for developing urban green infrastructure complementing the transport grey infrastructure. The functions of urban green infrastructure include air quality improvement, microclimate modification, storm water management, biodiversity, recreational opportunities and visual aesthetics. Here we show, that the surface runoff or stormwater is effectively channelled to the areas around, to mark the beginning of a well-planned and executed drainage system, maintenance-free landscape and technically a sound, urban green infrastructure in the form of site-specific models of Rain Gardens. The same models can be used in other transport expressways as they are the indicators of economic growth and connectivity although would require to be customized as per the city and its climatic conditions. This paper explores three different scenarios with a typical model of development of green infrastructure along the transport expressway tailormade for each of the situations. While in the first and the second models, the Central Rain Garden and the Edge Rain Garden have been respectively proposed, the third model explores a comparatively complex scenario in the form of an Intersection Rain Garden.

In the early 2000s, no framework within which to investigate the biology of aesthetics had been articulated. The author believes that a componential framework, as was common in cognitive psychology, applied to neuroaesthetics made sense. Such frameworks were commonly applied to complex cognitive domains, such as in language, emotion processing, or visual processing research. As such, the author proposes a “box and arrow” model which incorporated levels of visual processing, emotions, attention, and decision-making. The advantage of such a framework is that specific experiments could be placed in the context of testing hypotheses of parts of a larger system deployed for aesthetic processing. The framework has held up well over the years, although the author believes he did not sufficiently emphasize the role of the motor system and the rich contribution of semantics in aesthetic experiences.

This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small and medium enterprises (SMEs). Data were collected through the content analysis on Instagram, consisting of 1,147 posts, 758,462 likes, and 24,059 comments from 10 fashion SMEs in Indonesia. The results demonstrate that longer LTI can improve likes and comments. In relation to visual aesthetics, while independently it has no effect on likes and comments, it negatively affects likes when combined with medium and long LTI. Theoretically, this study extends content marketing literature by discussing the roles of visual aesthetics and LTI in influencing customer engagement in the contexts of Instagram and SMEs. Practically, insights from this research can be applied to fashion SMEs' customer engagement enhancement strategies. Such a contribution is especially substantial given that it is evident that SMEs typically lack knowledge in developing effective content marketing strategies. nonPeerReviewed

It is well-known that physical activity has many benefits for health and well-being. However, one in four adults worldwide does not engage in enough physical activity. On the other hand, nowadays, many people look for physical exercise motivation online on image-sharing social media platforms, where it is relatively common to find encouraging text messages embedded in visual presentations (as visual quotes). Considering that perceived beauty can influence our perception of an artifact, this research project explored whether and how aesthetic pleasure affects people's perception of motivational text messages and the textual content's motivating capability on people's exercise motivation. The influence of several aesthetic pleasure levels (ugly, neutral, and beautiful) was explored in textual content with different characteristics (e.g., positive-framed, self-liberating messages, low-perceived competence, high-perceived competence). Several experiments revealed that high levels of aesthetic pleasure does not necessarily lead individuals to perceive a textual message as more positive. Similarly, low levels of aesthetic pleasure did not affect textual content perception. Indeed, ultimately, the influence of aesthetic pleasure seemed dependent on the textual content's own characteristics. Some experiments focused on the immediate effect of aesthetic pleasure, while others focused on aesthetic pleasure in the mid-term (over four weeks). In none of the scenarios did aesthetic pleasure influence intrinsic motivation, which has been found to be linked to individuals’ enjoyment of and likelihood of engagement with exercise over the long-term, or influence the extrinsic motivation (the identified behavior regulation), related to the initial adoption of physical exercise. Nonetheless, it was found that visual presentations perceived as aesthetically appealing help to instill a positive feeling regarding the textual content. Possibilities for future research are suggested on the basis of Cognitive Evaluation Theory, a sub-theory of Self-Determination Theory). É de conhecimento geral que fazer exercício físico traz vários benefícios para a saúde e bem-estar. Contudo, um em quatro adultos em todo o mundo não faz exercício físico suficiente. Por outro lado, hoje em dia, muitas pessoas procuram motivação para fazer exercício físico na internet nas redes sociais, onde facilmente se podem encontrar mensagens de texto motivacionais embutidas em apresentações visuais (designadas visual quotes). Tendo em conta que a perceção de prazer estético pode influenciar a nossa perceção sobre um determinado artefacto ou pessoa. Este projeto de investigação explorou se e como o prazer estético pode afetar a perceção de mensagens motivacionais e a capacidade motivadora do conteúdo textual na motivação das pessoas para fazer exercício físico.Foram explorados a influência de diversos níveis de prazer estético (feio, neutro, belo) em conteúdo textual com diferentes características (por exemplo, positive-framed, self-liberating, perceção de baixa-competência, perceção de alta-competência). Vários estudos (experiments) revelaram que níveis de perceção de prazer estético altos não levam necessariamente a que as pessoas percecionem as mensagens de texto como mais positivas. De forma similar, níveis de perceção de prazer estético baixos não afetaram a perceção do conteúdo textual. Em último caso, a influência da perceção de prazer estético pareceu dependente das próprias características do conteúdo textual. Alguns dos estudos focaram-se no efeito imediato da perceção de prazer estético enquanto outros focarem-se no efeito a curto prazo (até quatro semanas). Em nenhum dos cenários, a perceção de prazer estético influenciou a motivação intrínseca para fazer exercício físico dos participantes, que está associada à prática de fazer exercício físico a longo-prazo; Ou influenciou a motivação extrínseca identified behavior regulation, que está associada à adoção inicial de hábitos de exercício físico. Não obstante, verificou-se que as apresentações visuais das visual quotes percecionadas como esteticamente apelativas ajudam a incutir um “sentimento” positivo relativo ao conteúdo textual. Por último, são sugeridas possibilidades para futura investigação tendo como base a teoria Cognitive Evalution (uma sub-teoria da teoria da Auto-determinação).

The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. This study thus develops a visual information adoption unimodel (VIAUM), to explore the relationship between visual aesthetics and social commerce intentions. Users with social commerce experience are invited to complete our online survey, and 321 valid data are collected. The results reveal that visual aesthetics has direct and indirect (via perceived usefulness) effects on the social commerce intention of users. Besides, interdependent self-construal (InterSC) strengthens the direct effect between visual aesthetics and social commerce intention. In contrast, independent self-construal weakens the mediation effects of perceived usefulness. This study is among the first attempts to empirically examine the intervening mechanism and boundary conditions between the visual aesthetics of self-presentation of micro-celebrity and the social commerce intention of consumers.

Purpose The purpose of this paper is to investigate how visual aesthetic referents used in branding can help foster a transnational imagined community (TIC). The authors use brands embedded with Middle Eastern visual aesthetics as a research context. As such, the study aims to examine how Middle Eastern non-figurative art is used by non-Middle Eastern brands to foster an imagined Middle Easternness. Design/methodology/approach Through a critical visual analysis, the authors apply a visual social semiotic approach to Middle Eastern art canons to better understand the dimensions of transnational imagined communities. Findings The study finds and discusses six sub-dimensions of Middle Easternness, which compose two overarching dimensions of TIC, namely, temporal and spatial. These sub-dimensions provide brand managers and designers with six different ways to foster transnational imagined communities through the use of visual aesthetic referents in branding. Research limitations/implications This research identifies the specific visual sub-dimensions of brands that enable transnational communities to be imagined. Practical implications Understanding the visual aesthetic sub-dimensions in this study provides brand managers with practical tools that can help develop referents that foster transnational imagined communities in brand building to achieve competitive advantage and reach a transnational segment. Originality/value Prior studies have primarily focussed on how visual aesthetics help in understanding issues related to national identity. In contrast, this paper examines the use of visual aesthetics in branding from a transnational perspective.

The Mathematics of beauty and beauty in mathematics are important ingredients in learning in the liberal arts. The Fibonacci numbers play an important and useful role in this. This paper seeks to present and illustrate a grounding of visual aesthetics in natural mathematical principles, centered upon the Fibonacci numbers. The specific natural mathematical principles investigated are the Fibonacci numbers, the Fibonacci Spiral, and the Cosmic Bud.

Purpose The purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on Instagram. Design/methodology/approach A content analysis of 40,679 posts on the official Instagram accounts of 15 global luxury brands was conducted. Findings Brand posts using expressive aesthetic image received more likes and comments on Instagram than those with classical aesthetics. Brand video content received more likes and comments than static content. There was also a significant interaction between visual aesthetics and presentation modality in generating likes and comments. Brand content adopting expressive aesthetic and audio-visual modality generated more responses when using audio-visual modality, while content using classical aesthetics produced more responses in a visual-only format. Practical implications As visual aesthetics and modality resulted in different responses to Instagram ads, luxury marketers should consider using appropriate approaches when creating brand posts on Instagram. Originality/value This is one of the few studies examining the effectiveness of visual aesthetics and presentation modality in Instagram advertising, especially in luxury fashion brand context.

Visual aesthetic evaluations, which impact decision-making and well-being, recruit the ventral visual pathway, subcortical reward circuitry, and parts of the medial prefrontal cortex overlapping with the default-mode network (DMN). However, it is unknown whether these networks represent aesthetic appeal in a domain-general fashion, independent of domain-specific representations of stimulus content (artworks versus architecture or natural landscapes). Using a classification approach, we tested whether the DMN or ventral occipitotemporal cortex (VOT) contains a domain-general representation of aesthetic appeal. Classifiers were trained on multivoxel functional MRI response patterns collected while observers made aesthetic judgments about images from one aesthetic domain. Classifier performance (high vs. low aesthetic appeal) was then tested on response patterns from held-out trials from the same domain to derive a measure of domain-specific coding, or from a different domain to derive a measure of domain-general coding. Activity patterns in category-selective VOT contained a degree of domain-specific information about aesthetic appeal, but did not generalize across domains. Activity patterns from the DMN, however, were predictive of aesthetic appeal across domains. Importantly, the ability to predict aesthetic appeal varied systematically; predictions were better for observers who gave more extreme ratings to images subsequently labeled as “high” or “low.” These findings support a model of aesthetic appreciation whereby domain-specific representations of the content of visual experiences in VOT feed in to a “core” domain-general representation of visual aesthetic appeal in the DMN. Whole-brain “searchlight” analyses identified additional prefrontal regions containing information relevant for appreciation of cultural artifacts (artwork and architecture) but not landscapes.

Background With many US Food and Drug Administration-approved cohesive gel implant styles currently available in the United States, surgeons and patients may feel overwhelmed by the implant-selection process. We discuss the relative merits of the most commonly used silicone cohesive gel implants and associated adjuncts, particularly in the reconstructive setting. Methods A literature review was conducted in PubMed to identify articles that assessed the clinical impact of differing cohesive silicone gel implants and associated adjuncts on aesthetic outcomes and complications profile. Results First, we review how the shape, cohesivity, and texture of cohesive gel implants impact breast aesthetics and complications after implant-based breast reconstruction (IBBR). Second, we review common adjuncts used in IBBR, including fat grafting and acellular dermal matrix (ADM), and we explore their roles in prepectoral IBBR. Finally, we review future directions in IBBR, including nanoscale implant surface modifications. Conclusions In the absence of data showing that shaped implants are aesthetically preferable over round implants, we turn to a risk-benefit analysis of the complication profile of each type of implant. In selecting a smooth, round cohesive silicone implant that offers a variety of cohesivity levels, the patient can enjoy the benefits of smooth shells and avoid the drawbacks of textured shells, all without sacrificing clinically significant visual aesthetics. In the era of the bioengineered breast, this remains even more true.

This essay recalibrates the visual signifier of blackness in eighteenth-century art to the period’s adjoining theories and visual aesthetics of lines. The uneven archive of eighteenth-centu...

This study aims to determine how the concept of street vendors in Bengkayang Regency, so as to improve the image of the region. The research method uses descriptive qualitative methods. Research location in Bengkayang Regency. The object of this study is the street vendors, which is one of the jobs using the roadside area to sell, as well as the street vendors in Bengkayang Regency. Initially, the street vendors sell at night in the terminal area, but because the terminal will build a shop, the street vendors moved to the Dekranasda area. In these areas it was felt rather quiet of the buyer, so the street vendors moved to sell at the edge of the roadside shophouse that was closed. Thus actually disturbing the view of Bengkayang Regency city planning. But it cannot blame these street vendors either, because it is their livelihood and indirectly adds to regional income. The results of this study are a form of business facilities that harmonious and memorable transparent street vendors so as not to interfere with the visual aesthetics of the corridors on the road, so as to make the road neat and attractive.

Magic and mystery shroud Florence + the Machine's and Bat for Lashes's performances and interviews, which frequently frame the two groups’ frontwomen, Florence Welch and Natasha Khan, as ‘witchy’ or magical, or spur comparisons to Pagan aesthetics. This article investigates the unique ways the two bands use Pagan influences to speak to mainstream and Pagan audiences. Ultimately, the two groups set themselves apart from other bands through marketing that fuses commercialism with an esoteric religion. Florence + the Machine and Bat for Lashes create a ‘Pagan chic’ that draws in listeners through videos, instrumentation often featuring harp and tom-tom drums, fantasy-oriented lyrics, and stage props which use a Pagan lens to respond to current political events reminiscent of the counterculture of the 1960s and 1970s.

Visual aesthetics is a crucial aspect of visual experience, and very few amount of knowledge is distributed to people on how some visual colors are more pronounced than others or why users prefer some colors to others. There are few articles that have written topics on the natural adaptations and how colour can affect people. In this chapter, we lay special emphasis on improving methods on visual aesthetics for user interaction by applying natural valence modelling where color preferences arise from user’s average affective response to visual aesthetics, that is mostly related to objects or things around us. A simple experiment conducted as provided support in respect to this phenomenon. Users like or prefer very strong and sharp colors that attract the eyes and dislike colors that are less sharp or clear to human vision. This natural valence modelling agrees more to the data collected and gives a more plausible or very comprehensive meaning to how users prefer the colors of objects they had viewed.

Visual Aesthetics has gathered interest among scholars in HCI research. The growing interest stems from examinations of the aesthetic-usability effect (“what is beautiful is usable”), and possibly vice versa. Thus, numerous studies focus on understanding how we make sense and experience visual entities in interacting with technology. However, theoretical, and methodological stances vary, which impact conclusions of the studies conducted, and thus, affect design implications. Visual experience research in HCI lacks detailed conceptualizations of the constituents of visual experience and understanding of how these conceptualizations affect the overall research results through implicit methodological stances taken. In this paper, an overview of methodological stances to visual aesthetics in HCI research is presented and an interactionist approach is discussed which combines objectivist and subjectivist methodological stances and enriches our understanding of current research of visual aesthetics in HCI. In addition, methodological grounds of interactionism are described and extended from cognitive processing fluency paradigm to take into account the overall complexity of visual experience. Moreover, conceptualization of visual experience from cognitive-affective perspective in line with interactionism is discussed, following with metodical considerations of interactionism, and issues related to the role of visual stimuli in examining visual aesthetics in HCI. peerReviewed

Visual aesthetics are related to a broad range of communication and psychological outcomes, yet the tools of computational aesthetic analysis are not widely available in the community of social science scholars. This article addresses this gap and provides a tutorial for social scientists to measure a broad range of hand-crafted aesthetic attributes of visual media, such as colorfulness and visual complexity. It introduces Athec, a Python library developed for computational aesthetic analysis in social science research, which can be readily applied by future researchers. In addition, a case study applies Athec to compare the visual aesthetics of Instagram posts from the two candidates in the 2016 US presidential election, Hillary Clinton and Donald Trump, showing how amateurishness and authenticity are reflected in politicians’ visual messages. With tools of computational aesthetic analysis, communication researchers can better understand the antecedents and outcomes of visual aesthetics beyond the content of visual media.

Visual aesthetics of Chinese characters is influenced by many factors, e.g., the rate of height and width of boundary rectangle (RHW), the rate of pixel counts of glyphs and pixel counts of the convex hull (RGC), the rate of pixel count of the convex hull and the boundary rectangle (RCB), the center of gravity position, the vertical symmetry axis position, the component gap, the thickness of strokes, the gap of strokes, and the background. Here, we studied the effect of RHW, RGC, and RCB on visual aesthetics of Chinese Kai-style characters. We selected 2100 characters from Chinese Calligraphy Dictionary Kai Volume. 10 naive subjects in calligraphy and 8 non-naive subjects were asked to score and rank the Chinese characters in visual aesthetics. Results showed that (1) two different presentation, white characters on a black background and black characters on a white background, had significantly different effect on visual aesthetics of Chinese characters; (2) the aesthetic score tended to increase with the increase of RHW and RGC and to decrease with the increase of RCB. Results suggested that the visual aesthetics of Chinese Kai-style characters tended to be “thin” and “plump”.

In recent years, the trend that allowed for person identification based on behavior rather than physical traits to emerge as a growing research domain. Its application spans areas such as online education, e-commerce, e-communication, human-computer interaction, robotics, and biometric security. The expression of opinions is an example of online behavior, that is commonly shared through the liking of images or music. A person's aesthetic preference involves using a person's sense of fondness to experienced stimulus. This thesis examines for the first time aesthetic preference as a biometric trait. It then establishes the efficacy of a combined multi-modal approach to person identification using aesthetic preference. The potency of this approach is tested on a proprietary dataset.

Soundscape perception is a very weak link in the national park landscape evaluation system in China. A thorough understanding of soundscapes and their effects on visual aesthetics is important for the management of national park landscapes. In this study, features of soundscapes (e.g., loudness, frequency, preference, and auditory satisfaction) were investigated based on 394 valid questionnaires of residents in the Qianjiangyuan National Park Pilot Area. The effects of soundscape on visual aesthetics were analyzed using the PLS-SEM. The results demonstrated that: (1) Peddling voice and insect sound were the loudest components in the soundscape, running water and birdsong were the most commonly heard and most preferred, religious sound was the quietest and least frequently heard, and horn was the least preferred. Residents in the Pilot Area were generally satisfied with the auditory environment. (2) Both sound frequency and preference have significant effects on auditory satisfaction, but preference (path coefficient = 0.426) has a larger effect than does frequency (path coefficient = 0.228). (3) Loudness has negligible effects on visual aesthetics, but other soundscape characteristics did influence visual aesthetics. Soundscape preference had the most significant effect (path coefficient = 0.305), followed by auditory satisfaction (path coefficient = 0.174), and sound frequency (path coefficient = 0.165). Among them, effects of perception frequency are the indirect utilities.

Naloga obravnava temo filmskega ustvarjanja in se posveča problematiki z vidika osvetlitve na filmskem setu. Ker je okolje produkcije ponavadi zelo kompleksno in je zaradi različnih faktorjev vanj vključenih ogromno posameznih segmentov, je za nekoga, ki šele vstopa v svet profesionalne produkcije, izven njegovih kompetenc ter cenovnih zmožnosti. Še posebej se mi je zdelo pomembno vprašanje postavitve svetlobe v prostoru. Kako lahko na enostaven način oblikujemo svetlobo? Pomembno je bilo upoštevati način postavitve v prostoru, tako da omogočimo hitro, lažjo in učinkovito uporabo vsakemu posamezniku, ki uporablja produkt. Način uporabe in sestave končnega produkta je zasnovan tako, da je razumljiv tudi uporabnikom brez predhodnega znanja. Zasnovana rešitev omogoča nadzor usmerjanja svetlobe kot širokega, ozkega, kontrastnega, mehkega, umetnega, naravnega, delnega vira. Končni koncept produkta je vmesnik, ki omogoča vsakemu posamezniku hitrejše, enostavnejše ter predvsem cenovno ugodnejše rešitve za oblikovanje svetlobe na področju filma. The thesis deals with the topic of filmmaking and focuses on the issues from the point of view of lighting on the film set. Because the production environment is usually very complex and, due to various factors, it includes a huge number of individual segments, it is beyond the competences and price range of someone who is just entering the world of professional production. In particular, I found the issue of lighting placement in the room important. How can be light easily shaped? It was important to consider the method of placement in the room, so that quick, easier and efficient use for each individual who uses the product is enabled. The method of use and composition of the final product is designed in such a way that it is understandable even to users without prior knowledge. The designed solution enables the control of light direction as a wide, narrow, contrasting, soft, artificial, natural, partial source. The final concept of the product is an interface that enables each individual faster, simpler and, above all, more affordable solutions for designing light in the field of cinematography.

Outfit recommendation requires the answers of some challenging outfit compatibility questions such as 'Which pair of boots and school bag go well with my jeans and sweater?'. It is more complicated than conventional similarity search, and needs to consider not only visual aesthetics but also the intrinsic fine-grained and multi-category nature of fashion items. Some existing approaches solve the problem through sequential models or learning pair-wise distances between items. However, most of them only consider coarse category information in defining fashion compatibility while neglecting the fine-grained category information often desired in practical applications. To better define the fashion compatibility and more flexibly meet different needs, we propose a novel problem of learning compatibility among multiple tuples (each consisting of an item and category pair), and recommending fashion items following the category choices from customers. Our contributions include: 1) Designing a Mixed Category Attention Net (MCAN) which integrates both fine-grained and coarse category information into recommendation and learns the compatibility among fashion tuples. MCAN can explicitly and effectively generate diverse and controllable recommendations based on need. 2) Contributing a new dataset IQON, which follows eastern culture and can be used to test the generalization of recommendation systems. Our extensive experiments on a reference dataset Polyvore and our dataset IQON demonstrate that our method significantly outperforms state-of-the-art recommendation methods.

International audience; Assessing visual aesthetics has important applications in several domains, from image retrieval and recommendation to enhancement. Modern aesthetic quality predictors are data driven, and leverage the availability of large annotated datasets to train accurate models. However, labels in existing datasets are often noisy, incomplete or they do not allow more sophisticated tasks such as understanding why an image looks beautiful or not to a human observer. In this paper, we propose an Explainable Visual Aesthetics (EVA) dataset, which contains 4070 images with at least 30 votes per image. Compared to previous datasets, EVA has been crowdsourced using a more disciplined approach inspired by quality assessment best practices. It also offers additional features, such as the degree of difficulty in assessing the aesthetic score, rating for 4 complementary aesthetic attributes, as well as the relative importance of each attribute to form aesthetic opinions. A statistical analysis on EVA demonstrates that the collected attributes and relative importance can be linearly combined to explain effectively the overall aesthetic mean opinion scores. The dataset, made publicly available, is expected to contribute to future research on understanding and predicting visual quality aesthetics.

Dieser Beitrag bezweckt, den Iconoscape-Begriff vorzustellen; und das mit diesem verbundene Hauptanliegen eines transdisziplinären, allerdings grundsätzlich landschafts- und bildwissenschaftlich ausgerichteten Programms zur Erforschung eines konzeptuellen, perzeptiven und gestaltungswirksamen Wandels von Landschaft als einem Phänomen, das medial wie räumlich erfahrbar ist und sich gegenwärtig, so ein wichtiger Ansatzpunkt, unter den digital noch forcierten Bedingungen ubiquitärer Bildlichkeit entfaltet., kunsttexte.de - Journal für Kunst- und Bildgeschichte, Nr. 2 (2020): Kunsttexte

O Impressionismo não constitui estilo exclusivo das estéticas plásticas, pois outras manifestações artísticas da etapa finissecular oitocentista e da Modernidade são tocadas pela tendência. Na Belle Époque, praticamente todos os artistas, literários ou não, são-lhe tributários. Entre os literatos lusófonos, destacamos Raul Pompeia, o último Machado de Assis e Eça de Queirós; Graça Aranha e Adelino Magalhães; todos no gênero narrativo. De línguas estrangeiras e mesmo gênero, mencionamos Edmond e Jules Goncourt, a pintar descrições cromático-verbais; Marcel Proust e Thomas Wolfe, num memorialismo das sensações; e Henry James, da perspectiva do impreciso. No teatro, citamos Anton Tchekhov, identificado com uma filosofia do momento. Dessa maneira, no presente artigo, abordamos o gênero dramático, sobretudo na Modernidade, em relação à pintura impressionista, mais exatamente numa visada sobre criações tchekhovianas para representação no palco, e detemo-nos por fim, com mais vagar, numa abordagem da peça As três irmãs (1901), obra-prima universal do Impressionismo cênico.