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Design for human-machine networks is challenging. To improve our understanding of human-machine networks and strengthen the design of such networks and supporting technologies, a first version of the HUMANE typology and method has been developed. The typology is based on a systematic literature review (HUMANE D1.1), and is structured according to four analytical layers: Actors, interactions, networks, and behaviours; each including two dimensions. Profiling a human-machine network on the dimensions of the HUMANE typology is intended to facilitate access to relevant design knowledge and experience, following a design pattern approach. We provide a first version of a profiling framework and method, and outline associated implications. An early concept for a profiling tool is suggested. This initial version of the typology and method will be applied in the six HUMANE use cases. Experiences from these cases will be used to further refine and develop this approach

The reading bear the great cultural responsibility not to allow the mass communication to serve the individual sovereignty contra-adaptive and anti-manipulative under the pressure of the mass and the unifications. The reader cultivates in himself a tendency to counteracting, anarchism, self-confidence, optimism and information superiority. These are vested functions of reading as „dangerous“ mental process. Referring Police Unit for Combating Organized Crime’s operation “blocking the pirate book distribution in Internet through www.chitanka.info”. On the 22th of June 2010 Bulgarian Police Unit for Combating Organized Crime hit the Internet-based network for distributing contents chitanka.info. The police was alarmed by multiple sources including The Bulgarian Book Association, The Union of Translators in Bulgaria, and different publishing houses. The action was claimed a success in the fight against Internet piracy.

Изследването се отнася до природата на аудио четенето. Статията разучава и анализира различните аспекти на проявите на аудио книгата, на радиото като основа на аудио книгите и на приликата на радиото с четенето с уши. Разисква се върху уместността на създаването на аудио книги за подобряване на качеството на мултимодалната култура на четене., This study is about nature of audio reading. The article investigates and analyzes the different aspects manifestations of features of the audiobook, of the radio as the basis of audio books and of radio similarity with the reading with ears.The article considers relevance of creating audio books for improving quality of multimodal culture of reading.

The aim of the paper is to show that the easy-to-read concept and to make an objections. What is Easy-to-Read? The aim of easy-to-read publications is to write simply and understandably, but at the same time in an adult and varied manner. Easy-to-read books may be fiction and non-fiction: novels, short stories, thrillers, poems, technical books, etc. Some books are written directly in easy-to-read, some are adaptations of classics. what are the information needs of people with learning disability? Many people have difficulties in using and understanding important information and literature. Literacy studies show that in many countries 25 or even 40-45 percent of the adult population are not able to read news information or an ordinary book with good comprehension. You will find disabled persons, functionally illiterates, immigrants, etc. What makes a text easy-to-read, how to write an Easy-to-Read document, how to make layout of publications pictures, illustrations and symbols, Who are you writing for? Easy-to-read books are easier to read and easier to understand than other books but the degree of difficulty varies from one book to another. Use a project to develop „Easy to Read Guidelines“ of the European Union and to translate them into all European languages and the Swedish model for easy-to-read can play an important role in over-bridging the information gap between they who easily can surf in the information society and they who cannot., {"references":["IFLA (2001). Guidelines for Library Services to Persons with Dyslexia / Gyda Skat Nielsen and Birgitta Irvall. Under the auspices of the Section of Libraries Serving Disadvantaged Persons. The Hague: IFLA Headquarters, 2001. 37 p. 30 cm. (IFLA Professional Reports ; 70)","IFLA (1997). Guidelines for Easy-to-Read Materials / Compiled by Bror Tronbacke. Published by IFLA Headquarters. IFLA Professional Report no. 54. The Hague, 1997. (The IFLA Guidelines available in English, Spanish, French, German and Russian)","ILSMH (1998). Make it Simple: European Guidelines for the Production of Easy-to-Read Information for People with Learning Disability for authors, editors, information providers, translators and other interested persons / By Geert Freyhoff, ILSMH-EA Gerhard Hess, Lebenshilfe, Germany; Linda Kerr, ENABLE, Scotland; Elizabeth Menzel, ILSMH-EA; Bror Tronbacke, Easy-to-Read Foundation, Sweden; Kathy Van Der Veken, ANAHM, Belgium. Brussels (Belgium): ILSMH European Association, June 1998. 26 p.","UN (1977). Standard Minimum Rules for the Treatment of Prisoners. Adopted by the First United Nations Congress on the Prevention of Crime and the Treatment of Offenders, Geneva, 1955 and approved by the Economic and Social Council, 31 July 1957 and 13 May 1977.","Tronbacke, Bror (1993). The Publishing of Easy-to-Read in Sweden: Lecture given at National Library of Australia, Canbera, 1993. http://www.llstiftelsen.se","Tronbacke, Bror (2004). Easy-to-Read — Needs, Network and Information Technology: Report, 20.10.2004. http://www.gpntb.ru/win/inter-events/crimea2004/disk/doc/142.pdf"]}

International audience; The aim of the paper is to show that the easy-to-read concept and to make an objections. What is Easy-to-Read? The aim of easy-to-read publications is to write simply and understandably, but at the same time in an adult and varied manner. Easy-to-read books may be fiction and non-fiction: novels, short stories, thrillers, poems, technical books, etc. Some books are written directly in easy-to-read, some are adaptations of classics. what are the information needs of people with learning disability? Many people have difficulties in using and understanding important information and literature. Literacy studies show that in many countries 25 or even 40-45 percent of the adult population are not able to read news information or an ordinary book with good comprehension. You will find disabled persons, functionally illiterates, immigrants, etc. What makes a text easy-to-read, how to write an Easy-to-Read document, how to make layout of publications pictures, illustrations and symbols, Who are you writing for? Easy-to-read books are easier to read and easier to understand than other books but the degree of difficulty varies from one book to another. Use a project to develop „Easy to Read Guidelines“ of the European Union and to translate them into all European languages and the Swedish model for easy-to-read can play an important role in over-bridging the information gap between they who easily can surf in the information society and they who cannot.

Information ecology is a “luxurious” scientific discipline that aims to study the information equilibrium of a person and take care of his survival as a consumer of information. The main problems of information ecology are the purity of the information environment and the information comfort of a person. The main focus of this article is on arguments about the need to deepen research on external factors (such as infotainment) and subjective factors (such as information neuroticism), as well as the urgent need for information hygiene training., COBISS.BG-ID 1200341220: https://plus.cobiss.net/cobiss/bg/bg/bib/1200341220#full

In the HUMANE research project, we aim to support analysis of,and design for human‐machine networks. Towards this end, wehave developed a HUMANE typology and method. The typologyserves to characterize human‐machine networks on dimensionspertaining to the level of agency in the actors of the network, thestrength of the relations between the actors, and networkorganization and workflow. The method supports profilinghuman‐machine networks along these dimensions, to analyseimplications of the network characteristics, identify similarnetworks, and enable the transfer of design knowledge andexperience in the form of design patterns. We have applied themethod to conduct initial implication analysis and suggestpotential design patterns of relevance to the six HUMANE cases,on the basis of their human‐machine network profile.Furthermore, we have developed the prototype version of a toolfor profiling human‐machine networks and sharing designknowledge and experience in the form of design patterns.

To what extend books and reading can be included in the project of the “asymmetrical civilization”? The point is, that the book by nature is politically active, because of the fact that along with many other functions the reforming function is inherent to the book. Often it has invisible, but definite role in the personal, public and global projects. In global aspect it turned out that reading will present the overall surprises., {"references":["Bad Example. Posted by Harvey, 19.06.2004. http://badexample.mu.nu/archives/032790.php","BBC. Indians \"world's biggest readers\". BBC News. Published 27.06.2005, 13:52:37 GMT. http://news.bbc.co.uk/go/pr/fr/-/2/hi/south_asia/4626857.stm","Darnton, Robert. The New Age of the Book. In: The New York Review of Books, Vol. 46, №5, 18.03.1999. http://www.nybooks.com/articles/546","Department of Economic and Social Affairs. http://www.un.org/esa/desa.htm","Eco, Umberto. Eco's cybernetic library: Interview. (translated from Wired, 1997, №3). In: Culture, №43, 31.10.1997, p. 9. http://www.onlinebg.com/kultura/my_html/2002/eco.htm","Eco, Umberto. The perfect bookstore. In: LIK, 1989, №10, pp. 5-10. [in Bulgarian]","Economic and Social Development Home. http://www.un.org/esa","Gergova, Ani, Vladimir Trendafilov, and Marin Bodakov. The book as interest: Conversation. In: Culture, №7, 25.02.2005, p. 5. http://www.online.bg/kultura/my_html/2357/knigaraz.htm","Gyaurov, Stoyan. Europeans and reading. In: Deutsche Welle, 13.01.2003; also: Media Times Review, January 2003. http://www.mediatimesreview.com/january03/EU_Readers.htm","Kristeva, Julia. In love with reading: Interview. In: Le Figaro des Grandes Ecoles et Universites, 23.03.1994.","Lasch, Christopher. The New Illiteracy. In: The School of Cooperative Individualism. http://www.cooperativeindividualism.org/lasch_new_illiteracy.html","Library.ru (Мир библиотек: События, факты, личности). http://www.library.ru/3/event/fact [in Russian]","Mexican policeman are charged to read \"The little prince\". In: Novinar, №56, 10.03.2005, p. 24.","New Illiteracy. In: Bearcastle Blog. 29.08.2005. http://bearcastle.com/blog/?p=436/oPermanent Link: New Illiteracy","NOP World Culture Score(TM) Index Examines Global Media Habits... Uncovers Who's Tuning In, Logging On and Hitting the Books. New York, June 15, 2005. http://www.nopworld.com/about.asp?go=europe","Stephen's Web. 01.09.2002. http://www.downes.ca/cgi-bin/page.cgi?post=72","Sun Tzu. The Art of War. Middlesex: Echo Library, 2006. 112 p.","The net strengthens its influence. In: Pari, 14.08.2003, p. 19. [in Bulgarian]","UNESCO Institute for Statistics. http://www.uis.unesco.org","UNESCO. Indicators on illiteracy: Social indicators. In: The United Nations Statistics Division – Demographic and Social Statistics. 28.01.2005. http://unstats.un.org/unsd/demographic/products/socind/illiteracy.htm","UNESCO. Information Literacy. http://portal.unesco.org/ci/en/ev.php-URL_ID=1657&URL_DO=DO_TOPIC&URL_SECTION=201.html","UNESCO. International Literacy Day 2005. In: UNESCO Institute for Statistics: Fact Sheet, №6, September 2005. http://www.uis.unesco.org","United Nations. http://www.un.org","Vasileva, Raina. Do yow read books? 41% no. In: Art Trud, №31, 28 November. 2004, p. 1. [in Bulgarian]"]}

This paper revises the category of the emergent reader in the light of the media theory of reading. The purpose is to find a solution to the long-occurring problems of the readers from the age of the television and the digital age, among which are easier reading refusal, reading incomprehension and susceptibility to manipulation when reading. Methods: Systematic and critical analysis was applied to the studies of the new theory of the First Thousand Days of Life, as well as to the effects of the pre-literacy and emergent literacy programs. We also took into account the findings and the recommendations for future research on the developing readers, formulated in the “Stavanger Declaration Concerning the Future of Reading” published in January 2019. The results show that reading foundations are laid much earlier before it was ever thought – a circumstance that is underestimated by parents, politicians, educators and even researchers. Taking into account the increasing risks in the global reading medium, we propose the development of policies for expert trainings on “future image” of the child, professional mentors on home and family reading and personal tutors for reading culture., The authors would like to thank the students for their participation in the survey. This article is the result of a collaboration made possible by the support by the Sofia University Science Fund (contract number 80-10-205/17.04.2019).

The study undertakes the problem of the social, political and the theoretically applied potential of the film representation of the characters of the book and the reading in the programs for the stimulation of reading. The zone of problematic is outlined – publishers do not know well the market of the films, film producers do not know the market of the books, investigators of the book do not know the landscape of the „audiovisual reading”, while the younger generation emancipated its attitude towards films and books – absorbs them through all media platforms; makes the connection between them; criticizes, shares, encourages, has permanent expectations. The thesis, which is defended is that the symbolic and metaphorical use of the motif of the book, the reading, the publishing, the bookstore or the library in screen arts continues to resonate with the themes of knowledge and power and in the digital age, and this can be used as „social doping” for the apathetic and the erratic readers. In this article, the expression „social doping” is used to describe positive licit stimulant. The aim of the study is to explain and argue the book-centered films as multimodal tool for improving of the education in reading and the policies of reading worldwide, especially in communities with a high illiteracy rate. An empirical research on movies for the period 1898-2014 is summarized, accomplished by filmographic analytical and synthetic approach. The results are aimed at expanding the conceptual scope of policies to promote reading and creative approaches of the book production, to promote competition and collaboration between the publishing and the movie companies. Proving book-centered films as a serious and prestigious social instrument is expected to raise the awareness and the exactingness of the readers to the publishing programs and to insist on investing in business models with multiplatform representations, cross-media and transmedia of the artistic content. Keywords: studies of reading, film studies, filmography, transmedia, erratic readers, unmotivated readers, education in reading, policies of reading, Acknowledgements: This study was supported by the Sofia University Science Fund under the Grant (contract No168/08.05.2013) for the scientific project "Books and reading in audiovisual transmedia: Film database for empirical science of book". The author are grateful to the editor and peer reviewers for their encouragement and their unconditional work. The author would like to thank the students for their assistance with the collection of the field data., {"references":["Cartmell, Deborah. (2012). Literary Adaptation and Intertextuality, or, What isn't an Adaptation, and What Does it Matter? A Companion to Literature, Film, and Adaptation. Ed. by Deborah Cartmell. Oxford: Wiley-Blackwell. 448 p.","Couldry, N., and A. Hepp. (2013). Conceptualizing mediatization: Contexts, traditions, arguments. Communication Theory, Vol. 23, №3, pp. 191-202.","Debray, Regis. (1999). What is Medology? Transl. by Martin Irvane of Regis Debray Qu'est-ce que la médiologie? Le Monde Diplomatique, August, p. 32.","Fedorov, Alexander. (2005). From Reading Books – to Reading of Media Texts. School Library, №4, pp. 30-33.","Fedorov, Alexander. (2015). Media Literacy Education. Moscow: ICO Information for all. 577 p. http://www.ifap.ru/library/book564.pdf","Ferguson, Kirby. (2010). Everything is a Remix Part 1 Transcript. Everything is a Remix, 18.09.2010. http://everythingisaremix.info/blog/everything-is-a-remix-part-1-transcript","Godard, Jean-Luc. (2010a). Jean-Luc Godard Interviewed by Jean-Marc Lalanne in Les Inrocks: \"The Right of the Author? An Author Has Only Duties\". Cinemasparagus, 19.05.2010. http://cinemasparagus.blogspot.com/2010/05/jean-luc-godard-interviewed-by-jean.html","Godard, Jean-Luc. (2010b). Jean-Luc Godard: 'There is no Such Thing as Intellectual Property'. The Atlantic, 14.09.2010. http://www.theatlantic.com/technology/archive/2010/09/jean-luc-godard-there-is-no-such-thing-as-intellectual-property/62936","Golick, Jill. (2010). Defining Transmedia. Running with my Eyes Closed, 12.04.2010. http://www.jillgolick.com/2010/04/defining-transmedia","Hetcher, Steven. (2009). Using social norms to regulate fan fiction and remix culture. University of Pennsylvania Law Review, Vol. 157, pp. 1869–1899.","Jenkins, Henry (2003). Transmedia Storytelling. Technology Review, 15.01.2003.","McLuhan, Marshall, and Eric McLuhan. (1988). Laws of Media: The New Science. Toronto: University of Toronto Press. xi, 252 p.","Reading in a Participatory Culture: Remixing Moby-Dick in the English Classroom. (2013). Ed. by Henry Jenkins, Wyn Kelley, Katie Clinton, Jenna McWilliams, Ricardo Pitts-Wiley, Erin Reilly. New York; London: Teachers College; Columbia University. xiv, 221 p.","Reilly, Erin, Ritesh Mehta, Henry Jenkins. (2013). Flows of reading: Engaging with Texts. Scalar, 2013. http://scalar.usc.edu/anvc/flowsofreading/index","Russell, Andy. (2011). Storytelling, Creativity, and the New Frontier of Digital Play. Joan Ganz Cooney Center, 18.01.2011. http://www.joanganzcooneycenter.org/2011/01/18/storytelling-creativity-and-the-new-frontier-of-digital-play","Shlain, Leonard. (1998). The Alphabet versus the Goddess: The Conflict Between Word and Image. New York: Viking Press. xiv, 464 p.","Shlain, Leonard. (2005). Media Literacy is Vital in the Age of the Image. Edutopia Magazine, September 26. http://www.edutopia.org/visually-speaking","Slack, Andrew. (2011). Cultural Acupuncture and a Future for Social Change. Huffington Post, 25.05.2011. http://www.huffingtonpost.com/andrew-slack/cultural-acupuncture-and_b_633824.html","Tsvetkova, Milena. (1999). Reading – anti-manipulation filter: Individuality and audiovisual manipulation: Dissertation. [in Bulgarian]. Sofia, 269 p.","Tsvetkova, Milena. (2012). The book as medium. [in Bulgarian]. Sofia: Enthusiast Publishing. 600 p.","Vitter, Lisette. (2011). Transmedia Storytelling. NM Incite, 16.03.2011. http://www.nmincite.com/?p=4002"]}

For the first time, all of humanity is experiencing a fear of reading. The problem discussed here is the consequences of physical distance and social isolation in the context of the coronavirus pandemic for the vital act of reading. We are not talking about the asocialization of reading, because, according to the presumption, reading is asocial. The problem with reading today is its discrediting as an unhealthy process. Based on a two-phase survey, the profile of a "frightened reader" is depicted. The data obtained during the study were analyzed by SPSS. The conclusion is that if the fear of a pandemic is treated with non-reading, illiteracy will become the standard. The author suggests urgently rethinking media literacy in three directions: 1. Hygiene of trust: Cultivating distrust. 2. Get to know yourself. 3. Self-monitoring of the use of digital devices., This publication was made possible by a grant from the Sofia University Science Fund through the contract number 80-10-155/05.04.2021., {"references":["NHS. Worried About Coronavirus: 10 Tips To Help Manage Anxiety. National Health Service, Public Health England, Department of Health, UK, 2021. https://www.nhs.uk/oneyou/every-mind-matters/coronavirus-covid-19-anxiety-tips","CDC. Mental Health and Coping During COVID-19. National Center for Immunization and Respiratory Diseases (NCIRD), U.S. Department of Health & Human Services. Last Updated 22.01.2021. https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/managing-stress-anxiety.html","WHO. Infodemic. World Health Organization, 2020-2021. https://www.who.int/health-topics/infodemic","WHO. Immunizing the public against misinformation. World Health Organization, 25.08.2020. https://www.who.int/news-room/feature-stories/detail/immunizing-the-public-against-misinformation","Miller, Korin. 5 Ways to Manage Your Anxiety During the Coronavirus Outbreak: Psychologists share what to do when the COVID-19 news feels too overwhelming. In: Health, 26.03.2020. https://www.health.com/condition/anxiety/coronavirus-anxiety","Mertens, Gaëtan, et. al. Fear of the coronavirus (COVID-19): Predictors in an online study conducted in March 2020. Journal of Anxiety Disorders, 2020, Vol. 74, Article 102258. https://doi.org/10.1016/j.janxdis.2020.102258","Jackson, Holbrook. The fear of books. Urbana: University of Illinois Press, 1932, pp. 1-7.","Clements, Marcelle. Fear of reading. In: The New York Times, 18.05.1992. https://www.nytimes.com/1992/05/18/opinion/fear-of-reading.html","Fritscher, Lisa. Bibliophobia and How to Overcome It. In: Verywell Mind, 28.06.2018. https://www.verywellmind.com/bibliophobia-2671849","Harrik, Airika. Halva uudise lugemine rikub tuju ka järgmisel päeval. ERR – Eesti Rahvusringhääling, 26.10.2020. https://novaator.err.ee/1150266/halva-uudise-lugemine-rikub-tuju-ka-jargmisel-paeval","Vatican. Interview with the Holy Father Francis for the Belgian Catholic weekly, \"Tertio\", 07.12.2016. In: Holy See Press Office Bulletin, 2016, No 12. https://press.vatican.va/content/salastampa/en/bollettino/pubblico/2016/12/07/161207a.html","Lanier, J. Ten Arguments for Deleting Your Social Media Accounts Right Now. London: Bodley Head, 2018.","Goldberg, Greg. Antisocial Media: Anxious Labor in the Digital Economy. New York: New York University Press, 2018. x, 209 p.","Vaidhyanathan, Siva. Antisocial Media: How Facebook Disconnects US and Undermines Democracy. New York: Oxford University Press, 2018. 276 p.","Wood, Mark. Antisocial Media: Crime-watching in the Internet Age. Cham, Switzerland: Palgrave Macmillan, 2018. xi, 238 p.","Rachman, Joseph. Umberto Eco and the rise of a new fascism. Standpoint Magazine, 04.12.2019. https://standpointmag.co.uk/umberto-eco-and-the-rise-of-a-new-fascism"]}

The research is an attempt to be made a reassessment of the phenomenon „theft of book“ in the foreshortening of the information-communication treatments, the theory of the feedback and the reflexive model of the communication. The theft of book is rationalized as reader’s reflexion and as a specific social resonance towards it. The research thesis is, that it is accumulated a critical mass of circomstances for liberation of the attitude towards the stolen book as a communication phenomenon and for its emancipation on the field of maketing and advertising. Based on retrospective document and discourse analysis are searched proofs about the positive connotation of the phenomenon „theft of book“ in the context of the concept of the book as a medium. In order to be revealed as objectively as possible the communication energetics of the act of the theft of book, the authors set aside from the criminal aspect of the phenomenon. The present text excludes from the subject of the research interest the crime theft, and also any action, causing material damage. The empirical examination the the thesis is accomplished through the method of the anonimous inquiry survey about the attitude towards the stolen book. The consultation was done twice – in 2013 and in 2016 among commonly 283 respondents, which represent widest range of active readers. The research supports and summarizes the changes in the mass connotation of the stolen book in the foreshortening of the communicative practice „reading“ and supports the formulation of proposals about relevant tactics and approaches in the marketing and advertising of the books. Keywords: media studies; theory of reading; model of communication; copyright; marketing; book as media; reader’s feedback; „most stolen book“ index; stealing books; theft of books; library theft, {"references":["Manguel, Alberto. A History of Reading. Toronto: Alfred A. Knopf, 1996.","Zusak, Markus. The Book Thief. New York: A.A. Knopf, 2005.","Korudziev, Dimitar. Thieves of Books: A Novel for Children and Youth. Sofia: Otechestvo, 1989. 157 p.","Bolaño, Roberto. Between Parentheses: Essays, Articles and Speeches, 1998-2003. New Directions Publishing Corporation, 2011. 352 p.","Hennig, Falko. Alles nur Geklaut. Augsburg: MaroVerlag, 1999.","Eco, Umberto and Jean-Claude Carrière. This in not the end of the books: Conversation with Jean-Philippe de Tonnac. Sofia: Enthusiast, 2011. 384 p.","Etgar Keret: \"For me the world of writing is a place of confidence and candour\": An interview with Tsveta Atanasova [online]. Public Republic, 8.12.2011. URL: http://www.public-republic.com/magazine/2011/12/80404.php","Etgar Keret presents his collection \"The girl on the fridge\" in Sofia and Plovdiv [online]. Kafene, 09.09.2011. URL: http://kafene.bg/index.php?p=article&aid=9270","Etgar Keret in Bulgaria [online]. Janet-45 Print and Publishing, 15.09.2010. URL: http://books.janet45.com/news/357","Jones, Philip. Frankfurt's most stolen [online]. The Bookseller, 15.10.2007. URL: http://www.thebookseller.com/news/frankfurts-most-stolen","Kucharz, Christel. Great News: They're Stealing Our Books! [online]. ABC News, 16.10.2007. URL: http://abcnews.go.com/International/story?id=3736578","We are buying less books because of the crisis [online]. bTV, 19.02.2010. URL: http://www.btv.bg//story/154945-Kupuvame_pomalko_knigi_zaradi_krizata.html","Japanese booksellers conduct a campaign to combat cameras [online]. World of libraries: Events, facts, personalities: Facts. Russian State Library for the Youth. 2003. URL: http://www.library.ru/3/event","Certeau, Michel de. L`invention du Quotidien. Paris: Gallimard, 1990.","Franz, Marie-Louise von. Alchemy: An Introduction To The Symbolism And The Psychology. Pleven: Lege artis, 2004. 314 p.","Carrière, Jean-Claude & Umberto Eco. N'espérez pas vous débarrasser des livres. Entretiens menés par Jean-Philippe de Tonnac. Paris: B. Grasset, 2009. 330 p.","Roubakine, N. А. Psychology of the reader and of the book. Moscow-Leningrad: Gosizdat, 1929. 308 p.","Roubakine, N. А. What is this the bibliological psychology? Leningrad: Kolos, 1924. 61 p.","Roberts, Donald. Mass communication effecs. In: The communication. Sofia, 1992, pp. 85-117.","Tsvetkova, Milena. The Book as Medium. Sofia: Enthusiast, 2012. 600 p.","Tsvetkova, Milena. The poor reader is unforgiving: The Bulgarian book is uncomfortable and it is made in unhygienic environment [online]. LiterNet, 2007, Vol. 89, №4. URL: http://liternet.bg/publish3/mtzvetkova/neshtastniat.htm"]}

The research is an attempt to answer the question how far the mobility manages to preserve the cognitive and the social status of the reader and to minimize the negatives of the “technological” reading. Object of the research: the new phase in the changes of the reader’s practices that have occurred with the massive use of mobile communication devices. By the notion “mobile reading“ the author mark the perception of text from a portable or from a mobile digital device and with the notion “stationary reading“ – the perception of text from a fixed medium as a print media and as a desktop device. Purpose of the research: to prove that the mobility is the newest, natural and indestructible stage in the evolution of the reading, within the frames of which are passing mixed transformations, inherent as a whole to the „culture of the nomadism”. Methodology: there are used the methods of the analytic and synthetic processing of primary and secondary resources, the selective monographic method, analysis of combination of statistical data and information from a survey of the National Bulgarian Institute of Statistics for access and use of Internet and the results of two world researches – „Reading in the Mobile Era: A study of mobile reading in developing countries” of UNESCO and „Mobiles for Reading: A Landscape Review” of USAID and JBS. Hypothesis: the new format of the mobile reading (counterpoint of stationary reading) is not a random phenomenon, but a regular and cyclical metamorphosis in the evolution of the communications. Results: the analysis shows an approximately equal correlation between the positives and the negatives of the reading from mobile devices. The suggestion of the author is the reader’s behavior of the mobile citizen to be formed in „compromise duality” – the information, the data, the facts, the references can be assigned to „mobile” modalities, but the knowledge, the learning, the aesthetic delight of the text to be preserved in „stationary modality”., Acknowledgements: The author are thankful to the Sofia University Scientific Research Fund (contract N80-10-223/24.04.2017) for the financial support., {"references":["Vidyarthi, Neil. (2011). Attention Spans Have Dropped from 12 Minutes to 5 Minutes – How Social Media is Ruining Our Minds [Infographic]. In: SocialTimes, 14.12.2011. Available at: http://www.adweek.com/socialtimes/attention-spans-have-dropped-from-12-minutes-to-5-seconds-how-social-media-is-ruining-our-minds-infographic/87484","UNESCO. (2014). Reading in the Mobile Era: A study of mobile reading in developing countries. By Mark West & Han Ei Chew. Paris: UNESCO, 2014. 89 p.","Tsvetkova, Milena. (2017). Reading as communication echo: Scientific model of the reader's feedback research. Saarbrucken, Germany: Lambert Academic Publishing, 2017. 120 p.","Tsvetkova, Milena. (2007). Caprices of the young generation of readers [in Bulgarian]. Kultura, №20, pp. 10-11. Available at: http://www.kultura.bg/article.php?id=13007","Tsvetkova, Milena. (2009). Information Culture: The Name of Reading. Sofia: University Press St. Kliment Ohridski. 356 p.","Schabrun, S. M., van den Hoorn, W., Moorcroft, A., Greenland, C., Hodges, P. W. (2014). Texting and Walking: Strategies for Postural Control and Implications for Safety. In: PLoS One, 2014, Vol. 9, N1, e84312. Published online 2014 Jan 22. doi: 10.1371/journal.pone.0084312","Prensky, Mark. (2001). Digital Natives Digital Immigrants: From On the Horizon. In: NCB University Press. Vol. 9, 2001, №5. Available at: http://www.nnstoy.org/download/technology/Digital%20Natives%20-%20Digital%20Immigrants.pdf","JBS International. (2014). 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