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Sales of a particular style of sunglasses can rise significantly if a celebrity wears the frames for a motion picture, TV program, music video or magazine photo. Bausch and Lomb Inc. reportedly sold 360,000 units of Ray-Ban Wayfarers in one month after Tom Cruise sported the sunglasses in the movie 'Risky Business' in 1983. MTV Networks Inc. has a department to answer viewer questions about the sunglasses worn by program hosts., When Daisy Fuentes wears giant, 'bug-eyed' mirror wraps at the MTV Beach House, they do more than shield her eyes from the sun. They spark a trend. After all, when [...]

Emily Lam's typical customer has probably gained a couple of pounds and a couple of inches during the last few months. Despite the sudden growth, this demanding customer can walk [...]

NEW YORK -- Consumers looking to high-end sunglasses for the latest styles are boosting category sales and margins at chain drug stores. The willingness to trade up is expected to [...]

More than 170 million people in the United States wear prescription spectacles, but only about 18% of that 170 million wear prescription or plano sunglasses. When eye-care professionals (ECPs) reach [...]

This summer, Juicy Couture launched their Choose Green eco-sunglasses collection. The Peony style ($135), available in black, tortoise or 'organic green,' is cat-eye inspired and made with 55% bio-based renewable [...]

The Sunglass Assn of America expects sales of sunglasses to increase 15% to 19% in 1993. Sales of sunglasses increased by 8% since 1991 mainly because people are interested in purchasing them for protection from ultraviolet glare and for driving. Although drug stores accounted for 12% of 1992 sales, they are losing sales to specialty sunglasses stores. Drug stores must improve their merchandising and provide extra information and services to consumers in order to compete with sunglasses stores., Sunglasses have always been a fashion item, but increased consumer interest in ultraviolet protection is moving them out of the seasonal-sell category and spurring the development of new products for [...]

NEW YORK--The chain drug industry's approach to merchandising the sunglass category has remained basically unchanged for years. Recently, some chains and suppliers have begun to question whether that is a [...]

If you are travelling through Glasgow airport then don't miss these Prada Linea Rossa grey gunmetal finish aviators, ideal for the summer season. They have a smart casual look with [...]

Joe Sugarman's success as a direct marketer may well be due to the attention he pays to consumer preferences. His many achievements include marketing the world's first pocket calculator via mail order and starting the BluBlocker sunglasses business. Sugarman was also responsible for introducing the 30-minute infomercial on cable television. To attain success in the business, Sugarman advises other direct marketers to listen well to what the public wants., LISTEN! Marketers take an important step toward success when they learn to listen to what the public wants. Joe Sugarman is a transformer. He takes concepts which thousands of people [...]

LUXOTTICA'S Designing Eyes MILAN - Luxottica Group SpA the Italian eyewear and sunglass manufacturer, is positioning itself for growth internationally, using designer names as its key vehicle. Over the past [...]

Shot as a quasi-reality-type video, 'Kiss' follows a young couple as they suck face and ferociously rub bodies as people who are seemingly unaware that a commercial is being filmed [...]

Seaside Lodge: Salvatore Ferragamo will use The Scene at Cannes to present an exhibition of the firm's scarf and sunglasses collections to buyers. Among the products to be displayed will [...]

Triathletes, runners and cyclists are notoriously among the most finicky and particular consumers around. Designing sunglasses to meet their standards is no easy feat. 'These consumers are more gadget oriented, [...]

US sunglasses brand Maul Jim will make its debut at the TFWA Asia Pacific show in Singapore this year. The company offers 66 styles of sunglasses aimed at water-sports enthusiasts, [...]

Looking forward: Osaka-based sunglasses and swimming goggles manufacturer Yamamoto Kogaku, which exhibited its produces for the first time at TFWA Asia Pacific this year, is confident it will enter the [...]

While clip-on sunglasses are not the newest thing on the market, certainly they comprise a segment of the business that never has amounted to much more than an afterthought in [...]

Marchon builds Latin bridges: The US' largest eyewear manufacturer Marchon, which makes sunglasses under licence for Calvin Klein, Donna Karan, Nautica and Nike, has said it had many successful meetings [...]

As first revealed in DFNI December 1 2002, Dubai Duty Free (DDF) has opened a dedicated sunglasses boutique in the centre of its Sheikh Rashid terminal shopping complex, following a [...]

Among the spin-off merchandising opportunities from the latest James Bond movie Die Another Day, are the sunglasses that the villainous Zao (played by Rick Yune) wears in the film. Made [...]

Mass retailers could have it made with the shades--especially those that merchandise sunglasses year-round. According to the Sunglass Association of America (SAA), based in Norwalk, CT, nearly 90% of all [...]

French Connection has attacked Asda for promoting its sale of fcuk-branded goods in the latest 'grey market' controversy to hit the UK. The supermarket chain has imported a range of [...]

SUNGLASSES Designer Names Shine In A Cloudy Market NEW YORK -- There has been a shift in the sunglasses market, and the better-price designer lines have emerged as the winners. [...]

ON THE RIVIERA: LOTS OF SUNSHINE NEW YORK -- In an industry crowded with smaller family owned companies and independent artisans, Riviera Trading Co. has managed to become one of [...]

Los Angeles -- El Entertainment Television and Ray-Ban Sunglasses are offering consumers a chance to win a free trip to the 1999 Cannes Film Festival. E! promoted the instant-win game [...]

STEVE LIEBERS -- President, Select-A-Vision GORDON HALLERMAN -- Director of sales and marketing, Today's Optical divison of Sun Ban Fashions Inc. BILL POTTS -- Vice president of marketing, AAI/Foster Grant [...]

NEW YORK -- Stylized and architectural in sophisticated colors -- that's the combination eyewear makers are lauding as their latest look. 'I think eyewear is becoming much more of a [...]

Shopping for sunglasses online is now a reality. In April, Ray-Ban launched 'Virtual Preview,' a new technology that enables its Web site browsers to try on sunglasses in the privacy [...]

ORLANDO, Fla. -- Panama Jack International will launch the Panama Jack Limited Edition gift set in time for the 1998 holiday selling season. Shoppers will be able to choose from [...]

SMITHFIELD, RI. -- AAi.Foster Grant continues to expand both its jewelry and sunglass businesses in chain drug stores with a combination of creative marketing and innovative product design, says marketing [...]

ORMOND BEACH, Fla. -- The chain drug industry has embraced Capo Inc. as a 'true and worthy player,' according to Maft Banker, director of marketing and product development. That acceptance [...]

DALLAS -- Foster Grant Group, a division of Smithfield, R.I.-based AAi. is planning several promotions this year to support its lines of sunglasses and reading glasses. 'We have a lot [...]

CORAL GABLES, Fla. -- Sunglass Hut International Inc. widened its third- quarter loss to $5.1 million from $2.9 million a year ago. Sales for the three months ended Nov. 1 [...]

The movie, 'Men in Black,' was a terrific shot in the arm for the sunglass industry. 'That movie really made the predator wrap look successful,' explained Matt Banker, director of [...]

Strong July sales of Ray-Bans, featured in the hit movie 'Men in Black,' weren't enough to save the second quarter at Sunglass Hut International. In the quarter ended Aug. 2, [...]

SUNGLASSES Chain drug stores have a large number of tools for merchandising sunglasses. Fashion, price and seasonality all affect sales, along with promotions. Some suppliers think it's time for drug [...]

Their mission is to save the world from aliens, but since the July release of Men in Black, Will Smith and Tommy Lee Jones, clad in black Predator 2 Ray-Bans, [...]

The boom for sunglasses continues. Donning a cool pair of shades is the easiest way to look hip without shelling out big bucks, so eyewear manufacturers are stepping up production [...]

Nine West Group Inc. is pursuing licensing deals to expand its business beyond making and selling shoes. The company already has sunglasses with its brand name at retail. Its hosiery line will enter stores in July 1997, and a jewelry collection is scheduled to begin selling in the spring of 1998. The moves reflect Nine West's strategy to become a fashion house, instead of only a shoe company. The firm is considering entering other categories as well, says Tracey Nelson, corporate licensing director., Early this spring, when the Nine West Group, Stamford, Conn., realigned its corporate structure along brand lines rather than according to channels of distribution, it did so to further its [...]

Retail sales volume for sunglasses rose by more than 8% in 1996. Department stores saw the average sunglasses price increase to $27. Retailers and vendors appear to be realizing the potential of the product. Manufacturers are striving to broaden their retail distribution and forming company divisions that focus on sunglasses. However, the vendors will have to learn the differences between various retail channels., There's a great line in the recent movie, Jerry Maguire, that made me think of the sunglass business. In this scene, Jerry (Tom Cruise) is on the phone, shouting the [...]

Fashion designers are in a great position to set sunwear trends. Although most consumers don't attend runway shows, they do see editorial interpretations in fashion magazines, as well as actual [...]