101. Innovation Profitability Analysis in the Assessment of Pharmaceutical R&D Projects
- Author
-
Wilhelm Schmeisser
- Subjects
Stock market valuation ,Intangible asset ,biology ,business.industry ,Early warning system ,Cash flow ,Euros ,Business ,Space (commercial competition) ,Marketing ,biology.organism_classification ,Profitability analysis ,Pharmaceutical industry - Abstract
In management circles, the pharmaceutical industry is referred to as a “high-risk industry”, as it takes a very long time to develop a drug and success is difficult to assess.1 This perception is borne out by practical examples. Thus, for example, the in-house early warning system at pharmaceutical company Bayer was ignored in 2001 in connection with the anticholesterolemic Lipobay, which was associated with 100 deaths. Following the withdrawal of the drug, the company’s stock market valuation fell by €5.6 billion on a single day and lawsuits have been filed against it to date in over 14,000 cases.2 As well as the high risks associated with research and development projects, there are also major opportunities. Huge profits can be made from the successful development and marketing of pharmaceutical products. The American company Amgen achieved sales in excess of 3.5 billion euros within the space of a few years for just two drugs, Epogen and Neupogen.3
- Published
- 2010
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