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Benevolent leadership is one of the leadership styles which provides a positive influence on employees. However, the current leadership literature has yet to investigate how benevolent leadership leads to job performance, the processes involved, the relationship between organizational culture and benevolent leadership, and the role of dark side of leaders in affecting this relationship. Using the leader-culture fit framework within an Eastern context, the current study first investigates the relationship between benevolent leadership and job performance through work engagement. The study then compares two contrasting organizational culture (i.e., market culture and clan culture) on benevolent leadership. Finally, the study investigates how leaders' dark triad affects the relationship between organizational culture and benevolent leadership. 374 full-time white-collar employees (Males = 54.01%; Mean age: 32.7 years) from various private organizations within the service industry participated in this study. The results showed that work engagement mediated benevolent leadership and job performance. Market culture showed a negative relationship with benevolent leadership while clan culture showed a positive relationship with benevolent leadership. Benevolent leadership mediated clan culture (but not market culture) and work engagement. Under a high market culture with a high dark triad leader, benevolent leadership is at its lowest level. Under a high clan culture with a low dark triad leader, benevolent leadership is at its highest level. The findings suggest the importance of benevolent leadership within a clan culture (rather than market culture), in aligning with the leader-culture fit framework in increasing employees' work engagement and job performance. [ABSTRACT FROM AUTHOR]

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth. [ABSTRACT FROM AUTHOR]

This paper aims to re‐evaluate the customer experience literature in the hospitality and tourism (H&T) domain by employing a paradox lens and constructing a model for future research direction and practitioners. Using two co‐citation analysis methods—a hierarchical cluster analysis and a multidimensional scaling analysis—to investigate 312 customer experience papers from the leading H&T journals with 22.124 citations over the 44‐year period (1987–2021), we identified five knowledge foundations that have made up the intellectual structure of customer experience in H&T: experiential consumption, authenticity, memorability, place branding, and service. This result reveals the dualistic representations of the paradoxical character of customer experience including authentic/fantastical, structured/unstructured, branded/ecological, and bubbled/exposed. Based on this finding, this study developed a framework for scholars and marketers to reveal different approaches to managing the tensions between paradoxes. [ABSTRACT FROM AUTHOR]

Objective: The current research aimed at designing a paradigmatic model for social media marketing in the Iranian banking services. Methodology: This study employs an exploratory qualitative research method. The population of this research consisted of a group of experts, including professors in the field of marketing management and a group of banking industry experts in the marketing sector, who were deeply interviewed. In this study, sampling was conducted purposively until theoretical saturation was reached in the interviews, which continued until theoretical saturation was achieved with 16 experts interviewed. In this research, the main tool for data collection in the field section was semi-structured interviews, and the grounded theory approach was utilized using MAXQDA software version 2020 for analyzing collected data and presenting the paradigmatic model. Findings: Consequently, after conducting open, axial, and selective coding, 18 categories and 70 indicators were identified within six main sections including causal conditions (factors related to social media, management factors, structural factors, electronic word-of-mouth advertising), contextual conditions (relationship marketing, information and communication technology), intervening conditions (customer trust, perceived risk), the core phenomenon of social media marketing (the role of communications, the role of advertising), strategies (human resources actions, marketing actions), and outcomes (customer satisfaction, environmental opportunities, environmental threats, awareness, perceived quality, customer trust). As a result, the paradigmatic model of a native social media marketing pattern in the Iranian banking services industry has been fully delineated with a qualitative approach considering six conditions (causal, contextual, intervening, the core phenomenon of social media marketing, strategies, and outcomes). Conclusion: Banks can segment their target market and plan and act more for awareness raising for each segment of society as appropriate. The research and development department of banks should study hidden needs or sometimes define new needs for audiences and customers and introduce them in an attractive manner. [ABSTRACT FROM AUTHOR]

Using the Austrian Business Survey between 2011 and 2016, we study how firms' individual credit market experiences influence their beliefs about the bank lending policy. Firms that have recently experienced a loan rejection are more likely to believe that the lending policy is restrictive. We see similar effects for firms that were granted loans, but with conditions worse than anticipated. Exploiting the panel structure shows that firms without recent credit market experience are less likely to change their beliefs, which converge towards the middle category. Our findings are in line with theories of rational inattention and with asymmetric experience effects. [ABSTRACT FROM AUTHOR]

Copyright of Academica Turistica is the property of University of Primorska, Faculty of Tourism Studies - Turistica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of the current research is to explain and investigate the pattern of using experiential marketing in building tourism dreams. In terms of purpose, this research is applied, in terms of data collection, it is descriptive-survey and quantitative research. The research community was formed by tourists visiting Khuzestan province during the years 2020-2021 (the last 10 years), whose number is unlimited and uncertain. The sample size based on Cochran’s formula was 384 people who were selected by simple random method. Data collection was done through a closed questionnaire, and its reliability and validity were confirmed through the conducted tests. The mentioned questionnaire was prepared based on the results of data analysis related to the data obtained from interviews with experts in the design stage of the model. To test the model of using experiential marketing in the construction of tourism dreams, the structural equation model test was used, which was done through PLS software. The results showed that there is a significant relationship between the model variables. In such a way that the causal conditions have a positive effect on the central phenomenon; The central phenomenon, background conditions, and intervention conditions have a positive, positive, and negative effect on strategies, respectively; And finally, the strategies had a positive and significant effect on the results. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

We investigate potential factors influencing token after-market returns to explain the extreme levels of underpricing experienced in the cryptocurrencies market. This research analyses a sample of 300 tokens issued between September 2015 and May 2018, fully capturing the window of maximum ICO activity. The results confirm the presence of significant underpricing with an average of 180.66% and a median of 32.21%, which far exceed that of the IPO market. The cumulative after-market mean returns at three months, six months, nine months, and twelve months continue to be remarkably high and above 100%. However, the return distributions exhibit substantial negative median values, highlighting the poor post-ICO performance of most tokens. The research also confirms the IPO 'fads hypothesis' as a reasonable explanation of token underpricing, which attributes positive initial returns to investor overreactions. This hypothesis provides a rationale for ICO higher underpricing with respect to the IPO market as well. Finally, the quality of the management team positively affects token after-market returns while the project technical validity does not significantly impact on them. Blockchain entrepreneurs may use these results to design tokens and the offering campaigns with the aim of reducing negative swings in the after-market. [ABSTRACT FROM AUTHOR]

Purpose – The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective. Design/methodology/approach – The research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term. Findings – The research underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA). Research limitations/implications – Research design supplements the subjective survey data with the objective FP data on the ROA to avoid common method bias. Practical implications – Implementation of RM practices by Russian companies can increase their effectiveness of performance in the long term. Originality/value – This research shows the positive impact of RM practices on the FP of Russian firms over the past 13 years.

The notion of vulnerability is relevant to much of social marketing as interventions often involve people seeking support or people experiencing disadvantage. However, the deficit-framing of people experiencing vulnerability is problematic. We propose that the alternate strengths-based approach will improve social marketing success and illustrate this with data from a project aimed at widening participation in tertiary education. Using data from interviews and co-design workshops with 87 school students and recent school leavers, we offer a new evidence-based definition of customer/consumer vulnerability that is strengths-based. We also present a five-step, evidence-based process for how social marketers can use a strengths-based approach (SA) to elicit deep insights (I) from the tacit knowledge of customers/consumers experiencing vulnerability (V). We term this process SAIV and demonstrate the value of tacit knowledge in intervention innovation and how a strengths-based approach can draw out tacit knowledge. We encourage social marketers to adopt a strengths-based approach, definition of vulnerability and process to enhance intervention efficacy. [ABSTRACT FROM AUTHOR]

Bitcoin futures exchange-traded funds (ETFs) are recent innovations in cryptocurrency investment. This article studies the price-volume relationship in this market from an information perspective. We first propose effective mutual information which has better estimation accuracy to analyze the contemporaneous relationship. Using half-hourly trading data of the world's largest Bitcoin futures ETF, we find that trading volume changes and returns contain information about each other and are contemporaneously dependent. Then, we employ effective transfer entropy to examine the intertemporal relationship. The results show that there exists information transfer from volume changes to returns in most of our sample period, suggesting the presence of return predictability and market inefficiency. However, information transfer in the opposite direction occurs much less frequently, and the amount is typically smaller. [ABSTRACT FROM AUTHOR]

This study examines the potential economic and labour market impacts of a hypothetical but plausible migration scenario of 250,000 new migrants inspired by Austria's experience in 2015. Using the agent-based macroeconomic model developed by Poledna et al. (Eur Econ Rev, 151:104306, 2023. 10.1016/j.euroecorev.2022.104306, the study explores the detailed labour market outcomes for different groups in Austria's population and the macroeconomic effects of the migration scenario. The analysis suggests that Austria's economy and labour market have the potential to be resilient to the simulated migration influx. The results indicate a positive impact on GDP due to increased aggregate consumption and investment. The labour market experiences an increase in the unemployment rates of natives and previous migrants. In some industries, the increase in the unemployment rates is more significant, potentially indicating competition among different groups of migrants. This research provides insights for policymakers and stakeholders in Austria and other countries that may face the challenge of managing large-scale migration in the near future. [ABSTRACT FROM AUTHOR]

Recently, there has been a lot of interest in industry and academia in virtual influencers (VIs). This study aimed to augment the understanding of VI marketing by exploring the relationship between VI's characteristics (i.e., their humanlikeness level and operator type), their social media post characteristics (i.e., emotional expression, use of pronouns, use of punctuation marks), and consumer engagement. The analysis of three popular VIs' Instagram profiles and posts revealed that VIs with less humanlike appearances tend to exhibit stronger positive emotional expressions. Interestingly, the level of humanlikeness in appearance was not associated with VI's other post characteristics, suggesting other intrinsic factors (e.g., the VI's character and virtual universe) may play a pivotal role. Whether a brand operates the VI or not made a statistically significant difference in the VI's post characteristics. Assessment of user engagement metrics (i.e., number of likes and comments) showed that users prefer hyper-realistic VIs and VIs operated by non-brand agencies, underscoring the importance of perceived authenticity in the digital realm. The emotions expressed by VIs, along with their use of punctuation, were positively related to user engagement. [ABSTRACT FROM AUTHOR]

The goal of this study was to address the question: ‘What sport marketing research has been conducted on customer engagement on social media until now, and what could be future avenues for research?’ by conducting a scoping review. The PRISMA-ScR was followed. A total of 37 peer-reviewed journal articles in English were analysed. The findings synthesised the definitions and measurements of consumer engagement on social media as well as the theories and methods utilised. In addition, we proposed an integrative framework to demonstrate the role of consumer engagement on social media in the research model in the sport marketing field. The framework showed seven dimensions of antecedents of consumer engagement on social media, including (1) the content of the post, (2) the feature of the post, (3) the feature of the team/player, (4) the feature of the sponsor, (5) motivation, (6) identification with the team/community, and (7) others. The consequences of consumer engagement on social media mainly include loyalty and consumers’ behavioural intention. Finally, several research directions were provided based on the analysis. [ABSTRACT FROM AUTHOR]

As the university student body becomes more diversified and students' lives less linear, student retention carries increased importance for universities, including the conversion of deferrers and the re-enrolment of leave-taking students. This paper is based on a broader research project which explored national patterns of deferral and leave of absence in Australia and the policies and strategies for re-engaging the students who defer or take leave. Through a mixed research design, the study explores the extent to which students are positioned at the centre of deferral and leave of absence policy, informed by relationship marketing concepts. This study suggests that many universities have moved towards greater consideration of student perspectives and individualised approaches to building a trustworthy and supportive relationship with deferral and leave-taking students, based on data analytics of individual students' information and circumstances. Despite such efforts, there remain both limitations and tensions within these approaches. [ABSTRACT FROM AUTHOR]

What are the success factors for careers in marketing? This important question is lacking a definite answer so far. This paper presents an empirical study of the drivers of marketing career success. First, we interviewed renowned marketing executives about the characteristics that, in their view, make successful marketers. Next, we analyzed data from a career survey among the alumni of a major business school, with career success as the dependent variable. We identified three distinctive factors that are related with success in marketing: extraversion, independence, and breadth of experience. Furthermore, our findings suggest that a style of learning from concrete experiences (learning from "what happens") serves a marketer better than a learning style of deep reflection. Different from many other professions, we did not find a relationship between conscientiousness and performance in marketing. Interestingly, having followed a major in marketing during business school education is not correlated with later success in a marketing career. Our findings support the notion that work-integrated elements with an emphasis on experiential learning in marketing curricula contribute to marketing career success. We discuss ways of implementing this is in marketing education programs. Specific suggestions for follow-up research are given at the end of the paper. [ABSTRACT FROM AUTHOR]

This research investigates the connectedness and the tail risk spillover between clean energy and oil firms, from January 2011 to October 2021. To this, we use the Tail-Event driven NETworks (TENET) risk model. This approach allows for a measurement of the dynamics of tail-risk spillover for each sector and firm. Hence, we can provide a detailed picture of the existing extreme relationships within these markets. We find that the total connection between the markets varies during the period analysed, showing how the uncertainty in oil price plays a critical role in the risk dynamics for oil companies. Also, we find that relationships between energy firms tend to be intrasectoral; that is, each sector receives (emits) risk from (to) itself. These results can have important practical implications for risk management and policymakers. [ABSTRACT FROM AUTHOR]

This article analyses actor relationships in Transit Oriented Development (TOD) planning in order to better understand the preconditions necessary for planning processes to result in TOD in lower density contexts, in suburbs, or small cities. Empirically, the analysis builds on a comparative case study of TOD planning projects. The focus in the analytical work is on understanding how market conditions in lower density contexts influence the conditions for TOD planning projects, and how this feeds through to planning processes. The overall conclusion is that we should not expect that planning processes in small cities with low to medium densities of populations and activities differ much from those in more 'classic' highly urban TOD locations. Market conditions had an impact on planning processes, but once in the planning stage conditions for implementation depended more on the ability to handle competing interests and less on market conditions. In terms of policy recommendations, it is important for actors to develop a joint vision of the built environment of the site in question that channels organizations' individual actions in a joint direction. The ability to achieve such a joint vision for the design of the site in question may be more important in small towns than in more 'typical' TOD contexts in denser urban areas. This is because all enablers need to work together in a positive way in such location – which may be marginal from a market point of view – for the development to be able to go ahead. [ABSTRACT FROM AUTHOR]

This study examines the link between retail and modernity and bring as case study the Romanian perception of the future of the store. The research combines insights from secondary data consumer perception study with the potential applications of AI research. We explore convergences and divergences between AI-generated perspectives and actual consumer beliefs and expectations, focusing on technology integration, sustainability, and experiential retail. While both AI and the the consumer perception study highlight the importance of technology, the research reveals specific consumer concerns like affordability and cultural nuances that AI might not fully capture. The combined analysis offers valuable insights into Romanian consumer preferences and identifies potential future trends in the retail landscape. By acknowledging limitations like the scope of AI analysis and data source restrictions, we emphasize the need for further research integrating AI with diverse research methods for a comprehensive understanding of the future of retail in Romania. [ABSTRACT FROM AUTHOR]

The object of this study is digital marketing at an enterprise. The investigated problem is the lack of a sufficient level of systematic consideration of the task to use information communication systems and technologies in the marketing activities of enterprises. Availability of such a system would increase the company’s potential in creating mutual value for the seller and the client when implementing relationship marketing technologies. It is shown that the information and analytical support of the enterprise’s marketing activity can be presented as a tool of the enterprise’s activity, functioning as an element of the enterprise’s management system. Among the general criteria for choosing a CRM system, it is proposed to consider convenience and ease of use, flexibility of system settings for special business needs, price, simplicity. Such consideration of CRM systems and their capabilities provide economic effects that affect the profitability of the enterprise and prevent the impact of negative factors on the development of the company. The proposed procedure for choosing an adequate CRM system was verified on the example of a dental clinic, which made it possible to draw a conclusion about the feasibility of implementing a CRM system in the business under study. It is based on received estimates of short-term and long-term economic effects of the system’s application. Calculated data are provided for support, which showed that the productivity of the administrator’s work increased by 73.3 %, and the average duration of patient care by the doctor, taking into account the time of registration, decreased by 25 %. This is due to the fact that the system makes it possible to perform a quick search on the general electronic database, and the time saved at this stage can be spent on performing additional work. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi is the property of Journal of Abant Social Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The authors introduce meta-analysis as a compelling tool for macromarketing research in an increasingly complex and data-driven world, and share an example of its application. They synthesize and generalize empirical findings on the relationships between marketing systems (MS) and quality-of-life (QOL), two concepts integral to macromarketing. Results indicate dimensions of MS are positively associated with QOL, suggesting that marketing systems enhance consumer well-being across contexts and metrics. The promotion dimension of MS has the highest correlation with QOL; the strongest positive MS-QOL relationship was estimated for personal health. Measurement, cultural, and socioeconomic factors that affect the strength of MS-QOL relationships also were assessed. Results suggest the association between MS and QOL is stronger in studies based on primary/subjective measures of QOL constructs, in samples drawn from developed economies, and in more indulgent, uncertainty-tolerant, and long-term-oriented cultures. Implications for theory, policy, practice, and opportunities for further research are discussed. [ABSTRACT FROM AUTHOR]

This essay examines the role that marketing played in shaping the audience's reception and interpretation of Eric Hodgins' Mr. Blandings Builds His Dream House (originally published in 1946 as a short story titled 'Mr. Blandings Builds His Castle') and its 1948 film adaptation. It argues that while the print versions—modeled after Hodgins' own unfortunate experience with the housing market before the war—relied on the self-deprecating humour to appeal to urban audiences and ultimately promote caution and frugality, the film adaptation, released at the onset of the suburban sprawl, targeted white families newly entering the middle class and promoted equality through mass consumption mythos. Working in conjunction with its massive advertising campaign that involved the construction of seventy-three replicas of the Blandings' dream house across the United States, the film adaptation blurred the enormous disparity between Blandings' dream and the suburban reality of baby boomers by creating new sites of middle-class identification. By reading each adaptation of the original story against the period-specific ideological forces, I demonstrate how marketing, by structuring the audience's interpretation, shapes the process and the product of adaptation. [ABSTRACT FROM AUTHOR]

The current research proposes an integrated model to investigate both the bright and the dark sides of consumer–human brand relationships facilitated by social media on consumers' lives. Grounded in the duality of social media and self‐regulation theory, the findings show that human brand attachment improves consumers' daily performance through stress relief, which in turn increases life satisfaction (Study 1). However, the findings also indicate that human brand attachment can cause consumers' daily performance to deteriorate as a result of compulsive human brand consumption on social media and human brand‐personal conflict, which diminishes life satisfaction (Study 2). Collectively, the findings may suggest that strong consumer–human brand relationships tend to be detrimental to consumers' well‐being as the indirect negative impact of human brand attachment on daily performance and life satisfaction overpowers its indirect positive impact (Study 3). Such detrimental effects are moderated by self‐regulatory focus (Study 4). Moreover, the findings indicate that the indirect negative effect of human brand attachment is attenuated when consumers have a higher level of work/study–life balance. Accordingly, the current research advances the theoretical understanding of the consumer–human brand relationship facilitated by social media, by highlighting its dual effects associated with the nature of technology and consumers' self‐regulatory focuses. [ABSTRACT FROM AUTHOR]

The global manufacturing landscape is undergoing a profound shift, and the paradigm of service-led industrial evolution has taken on paramount importance. Service-oriented manufacturing has emerged as a pivotal conduit for the transformation and elevation of China's sporting goods manufacturing sector. However, we acknowledge that the current state of service-oriented transformation in this sector is still in an embryonic phase. The nuanced interplay between the level of servitization and its consequent impact on corporate performance, along with the intricate forms of interference exerted by various factors in the process of servitization, are shrouded in ambiguity. This article, which is predicated upon the financial disclosures of China's sporting goods manufacturing enterprises listed on the A-share and New Third Board markets, presents a rigorous investigation. Through the construction of an imbalanced panel dataset covering the period of 2007 to 2022, we embark on an empirical journey examining the intricacies of a moderated mediation model to ascertain the mechanisms underlying the influence of servitization on the performance of sporting goods manufacturing entities. Through this research, we unearth a compelling revelation: (1) Within the cohort of sampled enterprises, an elevation of servitization evokes a modest suppressive effect on corporate performance, thus resulting in the enigmatic "servitization paradox." (2) A total of 29.1% of the servitization impact on enterprise performance is achieved through marketing intensity; that is, there is a partial mediating effect of marketing intensity on the relationship between servitization and enterprise performance. (3) Market power play a negative regulatory role in this relationship, which drives the servitization paradox in sporting goods manufacturing but can also promote the positive impact of servitization on marketing intensity. In addition, with the expansion of market power, corporate servitization does not need to impact corporate performance through marketing activities. (4) R&D intensity negatively affects the relationship between marketing intensity and corporate performance, promotes the inhibitory effect of marketing intensity on corporate performance, and aggravates the inhibitory effect of servitization on corporate performance through marketing intensity. [ABSTRACT FROM AUTHOR]

This study adopts a cross-cultural perspective and investigates the ways in and the extent to which the pragmatic choices made by the authors of COVID-19 signs announcing business closures in the UK and in Greece could reflect the Relationship Marketing approach. The data for the study comes from a large corpus of COVID-19 related public signs that appeared in London and Athens between 2020 and 2022. The analysis of the data focuses on the extent to which the relationship between the businesses and the customers is treated as personal and intimate. To this end three types of pragmatic choices are examined in detail: (i) (in)directness and (in)formality of directives used on the signs, (ii) conveyance of emotions, and (iii) the extent to which future encounters and transactions with the customers are thematised. The analysis shows that the pragmatic choices of UK sign authors reflect the Relationship Marketing approach to a far greater extent than those of their Greek counterparts. This finding is discussed in the light of observed cultural differences and the possible impact of Relationship Marketing on language use. • Cross-cultural investigation of the influence of Relationship Marketing on COVID-19 signs in Greece and the UK. • Data drawn from a large corpus of business closure signs that appeared in the two countries during the first two lockdowns. • Both UK and Greek messages seek to establish and maintain a relationship with their customers. • UK authors tend to be more direct, informal and emotional than their Greek counterparts. • The influence of the Relationship Marketing approach is found to be much bigger in the UK than in the Greek signs. [ABSTRACT FROM AUTHOR]

Although there is much discussion of what makes travel experiences memorable there is less on how remembering those experiences together then makes us feel and act. This empirical paper builds upon recent conceptual work in shared emotional memory, and explores the processes through which memories are negotiated and how these then affect our attitudes and behavioral intentions. Using an innovative qualitative methodology, we analyze individual and shared memories from six pairs of festival tourists. The findings highlight how wellbeing increases, through a shared reality and sense of belonging, as we negotiate an agreed memory of a past experience. The agreed memory is formed through negotiation, attunement, and emotional synchrony. This desire to agree and the wellbeing benefits that accrue strongly influence attitudes, behavioral intentions, and word-of-mouth. There are important implications for tourism practitioners in the design of experiences and in post-trip marketing activities informed by and influencing consumer memory sharing. [ABSTRACT FROM AUTHOR]

Copyright of Management & Organization Review is the property of Cambridge University Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Past studies examined the role of performing arts within a STEM-based curriculum, but there has been little research to date on how to fully integrate the two into one unified program at the higher education level. A qualitative study was conducted utilizing a phenomenological approach vis-à-vis four focus groups with students engaged in the Performing Arts Scholarship Program at Rochester Institute of Technology in Rochester, NY. The commitment-trust theory of relationship marketing as well as self-efficacy theory were considered to ground the theoretical framework surrounding the success of the program and the experiences of a sample of 951 Performing Arts Scholars. Entering its fourth year of existence in fall 2022, the RIT Performing Arts Scholarship Program continues to evolve. Very little data has been collected as of the time of this study on the success of this program or the shared experiences of the students participating in performing arts at RIT. The results of this study confirmed that students are seeking to further blur the boundaries between the STEM and liberal arts degrees they are pursuing and their talents and passions in the performing arts. The researcher also uncovered how this program can be strengthened through the first-hand stories of participants involved in the music, theatre, dance, and technical production opportunities at RIT. Using those findings, recommendations are presented for other institutions seeking to implement a similar model for STEAM education while resolving certain tensions between STEM and STEAM to potentially come closer to finding a solid balance between the two. [ABSTRACT FROM AUTHOR]

Previous research has generally shown that increased export experience is positively correlated with the subsequent survival of newly launched export flows by a firm. In this paper, we find that there are important differences in the relationship between firm experience and export survival depending on the source of the experience. Specifically, experience built up by a firm from previously exporting a particular product before launching it in a new market is positively associated with the survival of a new product-market flow. In contrast, experience within a market prior to adding a new product has a mainly negative correlation with the survival probability of the new product-market export flow. This shows that taking a successful product to new markets is more likely to succeed than expanding product range within a market. We further find evidence suggestive of firms bringing their most established products to a wider range of markets while launching new product lines in their more established markets. [ABSTRACT FROM AUTHOR]

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The public sector's possibilities of using geospatial technologies are vast and can improve public management. In the Brazilian Federal Government, the use of geospatial technologies is unknown, nor is it known the main applications and public and private actors involved. This research proposes to analyze the geospatial technologies market in the Federal Government between the years 2011 and 2019 through public data of contracts. Through the individual analysis of 600 contracts, we concluded that R$ 804,747,626.99 were negotiated during the period. The contracts mainly involved Remote Sensing and Aerophotogrammetry (50%) and Geographic Information Systems (33%) solutions, applied primarily in the thematic areas of Oil & Gas (39%), Infrastructure (19%), and Environment & Natural Resources (10%). Fototerra was the leading company, providing R$ 155,553,107.03 in products and services. The foremost acquiring institution was the Ministry of Mines and Energy, contracting R$ 410 million, of which Petrobras acquired R$ 311 million. This paper showed how different federal institutions use Geography's technological bases to fulfill their missions, improve social well-being, and contribute to a more developed, less unequal, and fairer country. [ABSTRACT FROM AUTHOR]

This article explores the impact of experiential marketing on customer loyalty in the fast fashion industry, specifically focusing on Uniqlo. The study found that sense and relate directly have a positive effect on customer loyalty, while feel, think, and act do not directly impact loyalty. Sense and relate partially affect loyalty, mediated by job satisfaction, while feel, think, and act have no effect on loyalty and are fully mediated by customer satisfaction. The research provides insights into factors that influence customer loyalty and can guide marketers and managers in designing strategies to increase loyalty through targeted experiential marketing efforts. The document presents discriminant validity results, reliability test results, and a structural model evaluation of the study. The results suggest that sense and relating have a positive effect on customer loyalty, while feelings, thinking, and acting do not directly affect loyalty. The influence of sense and feelings on loyalty is mediated by customer satisfaction. The research findings indicate that sense, feel, think, act, and relate all have varying effects on customer loyalty, with sense and relate having direct influences and the others having indirect effects through customer satisfaction. The implications of the research suggest that companies should focus on enhancing customer experiences, fostering emotional connections, and maintaining customer satisfaction to effectively increase loyalty. [Extracted from the article]

The agri-food sector has been stressed as an essential determinant for an economy, as its impacts contribute directly and indirectly to its growth in various ways; with its products, with its trade, both in outputs and inputs, and when the sector grows. The current work aims to capture the relationships and impacts of the agri-food sector in a regional economy through linkage analysis. Building upon the relationship marketing theory, this is achieved by utilizing an I/O model constructed through modifying the Generation of Regional Input-Output Tables (GRIT) regionalization technique and using the Flegg Location Quotient (FLQ). The relationships of the economic sectors resulting from the purchases and sales between them provide helpful information for the region's economy. The results demonstrate that the agri-food-related sectors are closely linked in the regional economy, as the primary activities supply processing with raw inputs. Moreover, agri-food-related sectors have strong interconnections with the rest of the local economy and can induce economy-wide impacts. Accordingly, the interdependence between different economic sectors determines the agri-food sector's economic impact. [ABSTRACT FROM AUTHOR]

This paper examines relationship marketing through the views of agri-food enterprises during COVID-19 using the commitment-trust theory as a framework. For this purpose, a primary research was conducted in 266 Greek agri-food enterprises at all stages of the agri-food sector and its activities to investigate relationship marketing in times of crisis. Through a confirmatory structural equation model (SEM), compatible with the commitment-trust theory, the results show that relationship termination costs explain the relationship commitment while communication explains trust. Moreover, there is an indirect effect of shared values on cooperation through trust. It is important to note that despite the COVID-19 crisis, there is no effect of uncertainty on trust. The above outcomes shed light on agri-food enterprises and relationship marketing in periods of crisis. With this knowledge, this paper provides recommendations to agri-food enterprises to focus on cooperation and shared values rather than being dominated by uncertainty. [ABSTRACT FROM AUTHOR]

The higher education sector faces challenges in attracting students due to increasing competition, disruptive forces of online education, social media and employment orientation of education. A differentiating factor can be created by focusing on student-teacher relationships by creating positive learning experiences inside the classroom. The present study indicates that caring behaviors displayed by teachers impact students positive learning experiences. A multi-dimensional construct incorporating relevant dimensions from Watson's caring behavior model was used for this exploratory study with a sample size of 267 millennial students belonging to higher education. Nurturing, direction setting, and supportive environment were significant dimensions of caring behavior that impacted students' positive learning experiences. While most institutes differentiate themselves based on cost, career opportunities, campus amenities, showcasing teachers' caring behaviors can give institutes the edge to market themselves since educational journeys experienced by students are at the crossroads of technology and human connection. [ABSTRACT FROM AUTHOR]

This study explores the positive relationships between the three dimensions of relationship benefits (confidence benefits, social benefits, and special treatment benefits), attitudinal loyalty (consumer emotion and customer commitment), and behavioral intention in the Kids' café segment. To test the proposed hypotheses, structural equation modeling was utilized based on data from a total of 263 customers visiting Kids cafés in South Korea. The current study demonstrated the role of relationship benefits as a key determinant of attitudinal loyalty (customer emotion, customer commitment) and behavioral loyalty in an emerging business paradigm of Kids' café services. The results offer insight not only into how the salient constructs might impact behavioral loyalty but also provide practical guidelines for enhancing the effectiveness of relationship benefits thus helping facilitate behavioral loyalty in the strategic relationship marketing practices of Kids cafés. [ABSTRACT FROM AUTHOR]

This research work was developed in the company Hidroagua in the city of Quito, with more than 16 years of experience in the market, focused on solving basic needs of water supply in homes through pumps and hydro-pneumatic systems. Over the years it has been expanding its activities, sales and manufacture of products with the purpose more focused on the enjoyment and comfort through water. It has been observed that it lacks an administrative management, which does not allow the economic-accounting strengthening to be based on actions and contingencies according to its objectives and goals, therefore, it was developed as an objective to determine how the administrative management is an alternative for the economic-accounting strengthening of the company, The methodology was applied research, field, bibliographic and transversal, with a qualitative approach, the methods were analytical-synthetic, deductive, documentary, statistical, using survey and interview techniques which helped to obtain information regarding the situational state of the microenterprise. It should be mentioned that both the administrative management and the economicaccounting strengthening are based on being important and essential in the organization, in order to achieve the objectives and goals set. [ABSTRACT FROM AUTHOR]

Jointly formulated by the Steering Committee for Academic Libraries of China (SCAL) and Peking University Library, the Compass of Academic Library Modernization (CALM) Report on User Relationship Management establishes a theoretical framework for managing user relationships in academic libraries. Based on questionnaires distributed to medium and large-scale academic libraries nationwide, the report systematically analyzes the current state of library-user relationship management. It delves into various dimensions such as user benefit, user trust, user participation and overall progress and the development trends of user relationship management in university library. The report further encapsulates the evolving trends in library-user relationship management, focusing on aspects such as strategic planning, service expansion, trust building and user engagement. It serves as a valuable guide for fostering and evolving the relationships between academic libraries and their users. [ABSTRACT FROM AUTHOR]

Purpose: This paper sheds light on the impact of market risk measures on systemic risk. Market risk, which is captured by the volatility of stock market returns, is also decomposed into systematic and idiosyncratic risks. Design/methodology/approach: The author uses the five-factor asset pricing model and systemic risk methodologies to derive market and systemic risk measures, respectively. Using a sample of 2,667 US banks for over 30 years and employing panel data estimation techniques, the author tests the said relationship. Findings: It is shown that idiosyncratic risk can surge systemic risk, while systematic risk plays a less important role. Results survive a battery of tests, including different systemic risk measures, controlling causality and interacting with bank size, market fear and crisis periods. Practical implications: These findings call for regulatory intervention, especially for large banks with high idiosyncratic risk. Originality/value: This is the first paper that provides a more granular picture of the relationship between market and systemic risk from the US banking industry for more than 30 years. [ABSTRACT FROM AUTHOR]

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