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Unilever/PepsiCo joint venture, The Pepsi-Lipton Tea Partnership, is to relaunch its ready-to-drink Lipton Original Iced Tea. The brand will be unveiled with a new formula and new package graphics. There [...]

* PepsiCo Inc., Purchase, NY, will use its Tropicana brand on a line of carbonated soft drinks for the first time this spring. The company plans to begin selling the [...]

* The Quaker Oats Company, a Chicago-based unit of PepsiCo, introduced a new instant oatmeal, Take Heart, with 50% more soluble fiber from whole grain oats to help lower cholesterol [...]

PepsiCo plans to introduce two lime-flavored carbonated soft drinks, to be called Pepsi Lime and Diet Pepsi Lime. The drinks will be available in late April or early May, reported [...]

* Coca-Cola Co., PepsiCo Inc. and Nestle will introduce new flavored waters. Coke will roll out lemon and raspberry version's of its Dasani water brand in the first quarter of [...]

DALLAS -- Element 79 Partners is developing print ads for Pepsico's new Smart Spot food products that are designed to appeal to health-conscious consumers. Among the products that will bear [...]

* PepsiCo Inc. will launch a low-sugar oatmeal product and cheese-enriched Rice-a-Roni later this year to address consumer demand for products with less sugar and higher-protein [...]

* PepsiCo is moving up the launch date of Pepsi Edge, its mid-calorie cola offering, to June 2. Pepsi Edge will be available in 20-oz. bottles first, with take-home sizes [...]

* Pepsi-Cola's LiveWire is returning to the U.S. market and will remain available through August. The orange-flavored version of Mountain Dew first appeared last year, but was removed as part [...]

Both Coca-Cola and PepsiCo are looking at the idea of the mid-calorie cola--one that has fewer calories than the original and a different flavor than the diet version. The idea [...]

* It is 'highly likely' that PepsiCo will introduce new dairy-based drinks this year, Beverage Digest reported. Pepsi applied for three trademarks for dairy-based beverages: Smooth Moos, Milkquakes and Milk [...]

* PepsiCo Inc. is launching Turkish-style Doritos, A la Turca corn chips, in Turkey. The chips contain poppy seeds and have a dried tomato flavor, according to Mintel's Global New [...]

Marketers -- thirsty to profit from the popularity of bottled water -- are flooding the market with new brands featuring vitamins, antioxidants and other added ingredients. 'I think we're definitely [...]

As many marketers ponder whether to create brand extensions targeting Hispanics, Gatorade has launched a sub-brand called Xtremo, and rival Powerade is about to break its first general-market ad campaign […]

* PepsiCo Inc., Purchase, NY, will be targeting teens-the biggest consumers of carbonated drinks--this summer when its launches Pepsi Blue, a berry-flavored cola. Like Pepsi's Mountain Dew Code Red another [...]

* Starbucks Coffee Corp. and PepsiCo, Inc. are launching a new cold coffee experience--Starbucks DoubleShot. The new beverage, possessing the 'delicious intensity of espresso mellowed by a touch of cream,' [...]

Consumer demand for more flavorful and, more importantly, nutritionally enhanced beverages, has prompted the launch of a number of unique drinks in recent months. These new introductions, as well as [...]

Moving to expand its portfolio of non-carbonated beverages, PepsiCo Inc., Purchase, N.Y., is introducing a tea blended with fruit juice through a joint venture with Unilever plc. The new Matika [...]

NEW YORK -- It's the cola wars again -- with a dash of lemon. Pepsi-Cola Co. has introduced Pepsi Twist, while Coca-Cola North America will launch Diet Coke with Lemon [...]

Web site for Matika (www.matikafusions.com), the Pepsi-Lipton Tea partnership's new juice/tea, offers a glimpse at how the beverage could be marketed during what the company hopes will be a national […]

After testing in a couple of markets in the warm months of 2000, Pepsi is rolling out Pepsi Twist--Pepsi with a squeeze of lemon. It's out in regular and diet. [...]

PepsiCo/Frito-Lay Inc. introduces Lay's Bistro Gourmet Potato Chips. Varieties include Apple-wood BBQ & Smoked Cheddar, Classic, Roasted Garlic & Herb, and Sharp Cheddar & Jalapeno. This collection of gourmet-style potato [...]

PURCHASE, N.Y. -- Pepsi has introduced Dole single-serving juices, developed with the support of PepsiCo's Tropicana R&D organization. The new Dole bottles are being distributed via Pepsi bottlers in a [...]

Get ready for the 'aquaceutical' explosion. Pepsi's Aquafina and Coca-Cola's Dasani are creating line extensions in the category that will likely include calcium, fluoride and possibly vitamins. The move comes [...]

PURCHASE, N.Y.--In a continuing effort to expand its non-carbonated drink portfolio, PepsiCo will launch a high-end tea brand named Matika in select markets this August. The 20-oz. bottled beverage, which [...]

Red to run for cherry good summer Maybe it's one of those questions that seemed so obvious that it never occurred to anybody to ask it. But if you had [...]

* PepsiCo, Purchase, NY, is seeking to spark soft drink sales with Mountain Dew Code Red, a new high-caffeine soda. Mountain Dew Code Red, with nearly 45% more caffeine than [...]

CHICAGO -- The high failure rate among new products--only one or two out of 10 make the grade--underlines the huge hurdles that manufacturers face in their product-development efforts. Consequently, the [...]

The difference between alternative beverages and soft drinks came to mean less and less last year as carbonated soft drink companies added alternatives to the line up and in some [...]

PepsiCo last month rolled out new Dole single-serve juices in 16-ounce PET bottles and 11.5-ounce cans. Developed by PepsiCo's Tropicana R&D division to leverage its Dole juice brand name, product [...]

Total Beverage Company becomes an ever more encompassing pseudonym for Pepsi-Cola with the debut of lemon-lime Sierra Mist and the majority-stake acquisition of functional beverage dynamo South Beach Beverage and [...]

PURCHASE, N.Y. -- Pepsi has introduced a new caffeine-free, lemon/lime soda. With the launch of Sierra Mist, Pepsi is hoping to create more brand loyalty in that particular segment of [...]

* PepsiCo Inc., Purchase, NY, is launching a new lemon-lime soft drink called Sierra Mist. It will compete with Coca-Cola's Sprite and Cadbury Schweppes PLC's 7UP in this $6.5 billion [...]

Energy drinks. Coca-Cola has introduced its first energy drink in the Australian market under its Lift brand. Plus Energy Drink contains the energy-promoting ingredients, guarana and ginseng. PepsiCo is also [...]

Business in the second-largest soft drink category is about to get much more exciting. 7 UP, which lost the lemon-lime crown to Sprite in 1985 when the two brands' industry [...]

Lemon goes with lime, but for at least one franchisor, it connects to cola. Pepsi Twist is testing in Minnesota and Texas, providing consumers there with the taste of Pepsi [...]

PURCHASE, N.Y. -- Pepsi-Cola has officially introduced its FruitWorks line of non-carbonated juice drinks. They are available in five flavors: apple raspberry, peach papaya, pink lemonade, strawberry melon and tangerine [...]

Out with the old, in with the new. New year, new century, new millennium, new beverages. 'Are you still drinking a carbonated soft drink? That is sooooo 20th century,' teens [...]

Pepsi plans a national rollout of its Fruitworks juice drink line in early 2000. The five-flavor, cold-fill line has been test-marketed for two years and is currently available in about [...]

Pepsi Cola North America has introduced a new calorie version of Storm, its lemon-lime entry. Light Storm is sweetened with ace-K, recently a big hit for the company in Pepsi [...]

* PepsiCo, Inc., Purchase, NY, is rolling out a diet version of its caffeinated lemon-lime drink, Storm, which it has been test marketing since last year. Light Storm will use [...]

As consumers look for more healthful, lower-calorie options on the beverage shelf, producers are faced with the challenge of delivering drinks that have less sugar, but equal flavor. Finding the [...]

If you trace the history of diet carbonated soft drinks (which you can do if you look at the timeline in this section), the concept of a diet soft drink [...]

Who: PepsiCo What: Quaker Oats Wholesome Crunch--Goji & Blueberry Granola Where: Breakfast cereals When: Launched June 2015 How much: Rsp: 3.89 £ Why: Quaker Oats made a major push into [...]