101. Participatory Rural Appraisal: A Creativity Improvement to Create Online Marketing Media
- Author
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Na'imah, Tri, Wibowo, Feri, and Retno Dwiyanti
- Subjects
FOS: Economics and business ,Marketing ,Participatory Rural Appraisal ,Media ,Creativity - Abstract
This Participatory Rural Appraisal aims to empower Asy Syifa Business Group in marketing food products. Participants of this research are women who are members of the business group aged 40-55 years. The 50% of participants graduated from senior high schools as their educational background; the rest have bachelor and diploma degrees. Data collection methods used Focus Group Discussion and semistructured interviews. Data analysis utilized qualitative descriptive analysis. PRA activities were carried out in four stages: 1) Conducting social mapping, 2) Creating flow analysis, 3) Conducting a SWOT analysis, 4) Designing an improvement program. PRA implementation in empowering Asy Syifa Business group can improve creativity create and maintain online marketing media., {"references":["T. Na'imah and R. Dwiyanti, \"Pelatihan Pembuatan Media Boneka Dari Kaos Kaki Untuk Pembelajaran Berkarakter Di Tk,\" JPPM (Jurnal Pengabdi. dan Pemberdaya. Masyarakat), vol. 1, no. 1, 2017, doi: 10.30595/jppm.v1i1.1031","M. P. Permatasari and A. Endriastuti, \"Pelatihan Pemanfaatan Media Sosial sebagai Alat Pemasaran bagi UMKM di Kecamatan Kedungpring, Kabupaten Lamongan, Jawa Timur,\" J. Layanan Masy. (Journal Public Serv., vol. 4, no. 1, pp. 91–99, 2020.","E. Radjab, T. Tj, Syahriah, Asima, and Syamsudin, \"Pelatihan Pemanfaatan Media Online sebagai Sarana Pemasaran Online pada BUMDes Tanete Kecamakatan Simbang Kabupaten Maros,\" in Prosiding Seminar Hasil Pengabdian Kepada Masyarakat (SNP2M), 2017, pp. 292–295","V. Magrath and H. McCormick, \"Marketing design elements of mobile fashion retail apps,\" J. Fash. Mark. Manag., vol. 17, no. 1, pp. 115–134, 2013, doi: 10.1108/13612021311305173","R. Maftuhah and H. Rafsanjani, \"Pelatihan Strategi Pemasaran Melalui Media Online Pada Produk Usaha Rumahan Krupuk Bawang dan Kripik Sukun,\" Aksiologiya J. Pengabdi. Kpd. Masy., vol. 3, no. 2, p. 227, 2019, doi: 10.30651/aks.v3i2.1996.","R. R. Dedi and A. A. Leon, \"The Utilization Of Social Networking As Promotion Media (Case Study : Handicraft Business In Palembang,\" in Seminar Nasional Sistem Informasi Indonesia, 2013, pp. 2–4.","R. Chambers, \"Participatory rural appraisal (PRA): Challenges, potentials and paradigm,\" World Dev., vol. 22, no. 10, pp. 1437–1454, 1994, doi: 10.1016/0305-750X(94)90030-2.","D. Oreski, \"Strategy development by using SWOT-AHP,\" TEM J., vol. 1, no. 4, 2012"]}
- Published
- 2023
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