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This systematic literature review synthesizes empirical evidence to comprehensively examine factors driving international students' choice of Australia as their preferred destination for tertiary education. Deductive analysis of findings from the 46 selected studies, framed within the push and pull framework, identified 27 factors that revealed Australia's distinctive attractiveness to international students. The results of this review reaffirmed the strengths of Australia's environmental images in the international tertiary education market, highlighting that it could be a double-edged sword. The review discusses Australia's attractiveness, especially after the COVID-19 crisis and suggests strategies to make the international education sector more sustainable. This review provides implications for policy, practice, and future research that are of importance to work towards enhancing Australia's intake of international education. Additionally, it serves as a valuable resource for those seeking guidance on effectively attracting international students in the post-pandemic era. [ABSTRACT FROM AUTHOR]

To improve the understanding of the drivers of interest, and its impact on other outcomes, researchers and educators need valid and informative measures capturing the different domains of interest. Answering the lack of interest measures in marketing education, we develop and psychometrically assess three instruments reflecting the theoretical notions of situational and individual interest: course interest, contents interest, and job interest. Drawing on a relatively large sample of Norwegian upper-secondary marketing classes (N classes = 22; N students = 433), initial psychometric validation showed that each instrument has good unidimensionality, local item independence, measurement precision across the latent scales, and invariance across instructional approaches, gender, and parental education level. Furthermore, the interest instruments are related but distinct from each other and provide different information than measures of perceptions and achievement. We conclude this first steppingstone by showing the instruments' information value and discussing future paths for strengthening the validity evidence. [ABSTRACT FROM AUTHOR]

Copyright of Bordón: Journal of Education / Revista de Pedagogía is the property of Sociedad Espanola de Pedagogia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aims to enhance marketing strategies in higher education institutions by applying data mining techniques, specifically K-means clustering. The research focuses on Mindanao State University - Lanao del Norte Agricultural College (MSU-LNAC), a tertiary institution in Northern Mindanao, Philippines, with the objective of increasing enrollment. The study utilizes the K-means algorithm to group attributes into different clusters. The clustering analysis provides valuable insights into the characteristics and preferences of the surveyed student population. Based on the findings, recommendations are presented to guide targeted marketing efforts, such as geographic targeting, collaborations with senior high schools, financial assistance programs, and the development of marketing campaigns that emphasize the institution's strengths and advantages. By implementing these recommendations, MSU-LNAC can enhance its recruitment and marketing strategies to attract and retain students effectively. [ABSTRACT FROM AUTHOR]

This research explores the perspectives of marketing students and educators about the Big Data courses in marketing education programs. It also examines drivers that predict interest on the part of marketing students in taking Big Data courses. Data was collected through interviews with 20 marketing educators, and a survey was completed by 480 marketing students. Results of this research show how marketing educators can introduce Big Data concepts in their marketing classes and incorporate new teaching techniques. The results of our first study show that ability factors, affective factors, and interest in big data have an impact on marketing students' attitudes toward big data courses. Nevertheless, our analysis shows that the students' competitiveness traits and the academic value of big data do not have an impact on marketing students' attitudes toward big data courses. Our second study emphasizes the importance of integrating big data courses into marketing education programs. It also lists the requirements for teaching big data in marketing programs, including the skills, qualifications, and experience of big data instructors. Collectively, this research provides insights associated with the growing desire to upskill in big data by marketers and the belief that these skills will be necessary for the future. [ABSTRACT FROM AUTHOR]

In the era of big data, many business organizations consider data analytics skills as important criteria in the acquisition of qualified applicants. As numerous managerial decisions in the field of marketing are becoming evidence-based, business schools have integrated case studies about different stages of data analytics such as problem identification, data collection, data processing, data analysis and data visualization in order to improve the knowledge of marketing students. Although case studies can provide a good theoretical foundation about data analytics in the field of marketing, but they may not be sufficient for building analytical skills from a technical perspective. This paper provides a guideline on how Python as a programming language can be used to explore large datasets and improve marketing students' capabilities with a focus on data processing, data analysis and data visualization tasks. In this research, a survey was conducted to measure the teaching effectiveness and overall satisfaction of marketing students (n = 84) in a Canadian university. The evidence suggests that Python libraries designed for marketing-related data analysis and data visualization have positive outcomes in students' learning experience and perception of teaching effectiveness. [ABSTRACT FROM AUTHOR]

This paper describes an adaptation of "field-based consulting" methodology and its application to two undergraduate courses. This was done to overcome the challenges faced when students with little real-world experience cannot confidently work with external clients and offer feedback. Instead of real-world business owners this project involved "to-be business owners" from an entrepreneurial marketing course who used consulting teams from an integrated marketing course. Qualitative feedback gathered from students in the courses showed a high level of engagement with the project and with each other. This case study shows marketing educators the opportunities that exist for considering adapted teaching methodologies. [ABSTRACT FROM AUTHOR]

In this paper, we study the formation of a new market actor, the digitalised marketer, which emerges at the boundary between strategy- and data-driven marketing. Building on constructivist market studies, we draw attention to the notion of agencing as boundary work and the range of boundary workers in the agencement of which the marketer is part. Drawing on 63 interviews with marketing professionals from multiple contexts, we reveal the difficulties to keep a pace with the plethora of digital marketing tools and highlight the emerging 'market for digital marketing' as a key device in the agencing of the digitalised marketer. We present two modes of agencing work, prosthetic and habilitative, to conceptualise how digitalised markets and platforms concurrently enable and captivate marketers' agency, but also how marketers and their peer networks contest these limits and expand the space for action. This contribution serves to extend the recognised need to reconnect marketing with markets, to also acknowledge how markets are connected to the shaping of marketing and its actors. Implications for theory, practice and marketing education are discussed as we seek to capacitate marketers to operate in an increasingly digitalised environment. [ABSTRACT FROM AUTHOR]

Organizations often use blogs as a promotional vehicle to create superior value for their stakeholders. While blogs are one of the most utilized digital marketing tools, there has been limited academic research and in-depth applications on how to successfully design and execute such initiatives. This article fills that gap by providing a sound and systematic approach for implementing and improving this marketing communications priority. The case study explains how to launch, assess, and enhance a customer value blog to inform and engage readers. Using blogging and customer value literature as well as qualitative and quantitative metrics, research and strategic marketing insights are offered. Data are presented and analyzed from the Customer Value blog on viewership, comments, popular topics, categories of interest, and usage by geography, technology, and traffic sources. Recommendations to generate strong content, adapt and promote the blog, and teaching ideas are offered. Students, marketers, and businesspersons gain real world knowledge on the latest customer value topics from thought leaders. The process described in this article is readily adaptable by marketing educators and businesses interested in creating a blog to strengthen relationships with their target audiences. [ABSTRACT FROM AUTHOR]

Modernization and meritocratic theories contend that with modernization, socioeconomic background (SES) becomes less important for educational and socioeconomic attainments, while cognitive ability becomes more important. However, the evidence is mixed. This study investigates if the effects of SES and cognitive ability on educational and labor market outcomes have changed in the US by comparing two longitudinal cohort studies: the 1960 Project Talent and the 1979 National Longitudinal Survey of Youth. For all outcomes—grades-at-school, educational and occupational attainment, and income—cognitive ability clearly has stronger effects than a composite and broad measure of SES. The effects of cognitive ability for grades-at-school and income are notably stronger in the more recent cohort, whereas its effects on educational and occupational attainment are similar. SES effects, net of ability, for educational and occupational attainment are only moderate and for school grades and income are very small (β < 0.10). However, for each outcome SES effects are stronger in the more recent NLSY79 cohort. This is attributed to ability being a stronger influence on the educational and socioeconomic attainments of NLSY79 parents compared to Project Talent parents. These analyses suggest that in the US, cognitive ability has long been an important, and SES a much weaker, influence on educational and subsequent socioeconomic outcomes. [ABSTRACT FROM AUTHOR]

E. Limitations - acknowledge the limitations of the work (again, something we do in our discipline-based research) Both the big picture and practical aspects of SoTL point to a meticulous research process when engaging in the scholarship of teaching and learning. I was once again reminded that SoTL is a hard sell, with advocates having a difficult time convincing colleagues that SoTL is a worthwhile use of time and resources ([6]). The Scholarship of Teaching and Learning (SoTL) is always at the forefront of my thinking. Critically, SoTL is both a big picture view and a practice area (and I will note here that I am avoiding the debate on whether there is one definition of SoTL). [Extracted from the article]

Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise comparisons, a methodology that has previously been overlooked in this context, to estimate the dollar value of several components of marketing education. These components include types of undergraduate and graduate degrees, industry certifications, internships, graduate academic certificates, additional undergraduate coursework, and written communication and Excel skills training. We provide recommendations concerning how marketing academic program directors can modify their programs to increase the return on investment for their students. [ABSTRACT FROM AUTHOR]

This paper reports on a systematic review into inclusivity and diversity in the higher education marketing discipline. Thirty-one studies met the inclusion criteria and are analyzed to identify the inclusion and diversity identities that have been studied, synthesize strategies that have been identified as successful in supporting inclusion and diversity in the classroom and propose a future research agenda to further scholarly understanding within the marketing discipline. The findings suggest that most prior studies have focused on cultural diversity or diversity in general, and the strategies identified as effective were (a) utilizing technology to support inclusion and diversity, (b) developing curriculum that takes into consideration the diverse society we live in, (c) integrating projects into curriculum that are focused on diversity and inclusion, and (d) considering extra-curricular activities to deepen students' inclusivity and diversity skills. [ABSTRACT FROM AUTHOR]

Multimodal learning via the use of smart devices, online social interactions, and intuitive communication platforms are fundamentally changing teaching and learning settings. Consequently, educators face unique challenges around student engagement as learners increasingly look to the use of technology-enabled activities for meaningful collaboration. Within this context, this research explores the role of digital storytelling in promoting perceived individual student and group engagement, and how these interact with group functioning, in a postgraduate marketing subject. We evaluate the implementation of this assessment as an avenue to optimize the benefits of the blended learning setting. It contributes to understanding by incorporating the concept of collective, or collaborative engagement where there is a scarcity of research despite the widespread application of group assessment in business education, and marketing education in particular. We employed canonical correlation analysis as an exploratory technique to gain initial insight into its efficacy for student engagement. We contend that digital storytelling shows promise as an inherently social and interactive learning task to provide an authentic assessment for a range of marketing problems. In turn, these attributes provide a stimulating vehicle for student engagement that can promote learning and satisfaction. [ABSTRACT FROM AUTHOR]

Young people face enormous difficulties in finding decent jobs both in developed and developing countries. The estimates indicate that 68 million young people globally are looking for a job; 123 million are working but living in poverty; and 270 million are not in employment, education, or training (NEET). Many young people are also underemployed, inadequately paid, and working in the shadow economy. Earlier research finds that structural problems of the labor market and the education system, individual characteristics, and crimes (such as theft or robbery) influence job opportunities for young people. However, previous studies disregard the potential consequences of organized crime (OC) on the quality of jobs for youth. This gap is surprising as OC is a transnational problem. It manages illicit activities producing between 2 % and 5% of the world's GDP, and 79.2% of the global population lives in high-level criminal countries. Thus, this study aims at quantifying the impact of the presence of OC on decent jobs for youth. I conduct a quantitative cross-sectional case study of 106 Italian provinces, using the Synthetic Index of Mafia Presence developed by the Bank of Italy and several indicators to measure the quality of jobs for people aged 15-34, 15-24, and 25-34. The results of the OLS analysis are robust to alternative measurements and control variables. The evidence demonstrates that where the mafia is more present, regular employment, average hourly wages, and labor participation are lower, while irregular employment is higher, especially among 25-34 years old. [ABSTRACT FROM AUTHOR]

The article makes the case for stronger interactions between marketers and those who do the "thinking" (those work in marketing research and education.) The historical distance between these two fields is compared with what Aristotle referred to as distinguished thinking (theoria) and doing (praxis). The topic is compared to weaving, where individual fibers have value separately, and when combined can produce useful materials or beautiful tapestries.

Project-based learning (PBL) has been widely implemented in higher education under various disciplines. In this study, sophomore-year marketing students' perception of PBL-based course outcomes was analyzed to explore implications of PBL for better student learning and marketing education practices. Data were collected through students' written narratives at the end of the semester. The results suggest that the PBL methodology significantly increases student motivation and engagement, along with the successful application of learned skills in building social media influencer brands. However, teamwork and participation with group mates were found to be significant challenges for students. Recommendations for future work and practical implications are proposed in this article. [ABSTRACT FROM AUTHOR]

Copyright of Ensayos - Revista de Economía is the property of Ensayos Revista de Economia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: This study aims to examine the impacts of the forced shift to online/hybrid learning on international students' perceptions and behaviour. It aims to understand the direction of future university marketing changes to address this vital and urgent concern. Design/methodology/approach: This study deployed an explorative qualitative design and data collected through interviews (n, 20) with prospective international students. Findings: The study identified four main themes: mode of class operation, that is, the balance between online/offline/hybrid modes of course delivery; enhanced level of flexibility in terms of both visa regulations and financial aid; strategic use of social media and virtual tools to connect with and impress the international student community; and evidence of digitalization and experiential learning. Practical implications: This study has many theoretical and managerial implications. As international students perceive COVID-19 as an under-researched theme in the higher education market, the study's outcome helps understand the grey areas of expectation versus reality in higher education marketing. Originality/value: This research offers a new perspective from the demand side on higher education marketing strategies amid COVID-19. [ABSTRACT FROM AUTHOR]

In today's digital economic landscape, financial literacy has become increasingly important in making informed financial decisions. To meet this growing need, Securities Industry Development Corporation (SIDC) has been entrusted to develop a targeted e-Learning capacity building initiative where everyone could participate without the limitations of cost, time and location. However, there has been no study to date exploring the effectiveness of the e-Learning programme in the field of the capital market education. Hence, this preliminary study aims to gain insight into the effectiveness of capital market e-Learning programme by adopting a convergent parallel mixed-method approach, collecting both quantitative and qualitative data based on Kirkpatrick's model (Level 2) to measure the level of knowledge transfer and satisfaction of learning among participants. The finding showed a positive knowledge transfer, with a mean score of 25.5% and the survey questionnaire submitted by 1,423 respondents revealed that the average course rating was 4.4 out of 5.0. Hence, this indicates the effectiveness of the programme. It is hoped that the findings can be used as a benchmark, reference or guidance for capital market training providers to develop a successful e-Learning programme. [ABSTRACT FROM AUTHOR]

Copyright of Revista Interdisciplinar de Marketing (RIMAR) is the property of RIMAR - Revista Interdisciplinar de Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Marketing has become a vibrant academic field and a highly popular university subject choice globally since Philip Kotler (1967) first popularised the discipline with his seminal text Marketing Management: Analysis, Planning and Control. The normative, managerial paradigm popularised by Kotler remains the dominant influence in marketing thought and pedagogy, yet it has many shortcomings, one of which is the fact that it was conceived for a very different world to the one we now face. In this Pensata I argue that Marketing pedagogy must be conceived as an intellectually critical discipline if it is to serve the needs of contemporary students, organisations and universities. In order to be an intellectually critical discipline, I suggest that Marketing must engage critically with its own ideological character if it is to equip students with the skills to navigate their path through an ideologically inflected world. [ABSTRACT FROM AUTHOR]

Copyright of Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi is the property of Itobiad: Journal of the Human & Social Science Researches and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

With the increased involvement of universities in the internationalization process, educational institutions in Kazakhstan are modifying their programs and curricula to align with evolving labor markets and the national education environment. Therefore, it is crucial to examine the perceived discourse of global citizenship among Kazakh college students. The primary objective of this study is to adapt the Global Citizenship Scale to the context of the research. The research design employed in this study is a cross-sectional approach, utilizing quantitative methods to gather data and analyze the findings. Three hundred seventy-four (374) college students completed the scale. Based on the results of the exploratory factor analysis, confirmatory factor analysis, and reliability calculations conducted for the adaptation of the Global Citizenship Scale, it has been determined that the scale is applicable within the context of Kazakhstan. [ABSTRACT FROM AUTHOR]

A complex of econometric methods is used: regression and correlation analysis to model the influence of the marketing factors on the results in the sphere of universities' quality management; and optimization method to determine the perspectives of increasing the results in the sphere of universities' quality management based on marketing factors management. The research objects are universities from different countries from Reuters Top 100: The World's Most Innovative Universities 2019. To determine the current contribution and future perspectives of using the marketing mechanism for universities' quality management in the conditions of competition in the cross-border markets of higher education. It has been found that an increase in HR marketing (employer reputation) by 26.21% leads to an increase of total patents in universities of the sample by 43.20%, an increase in their success rate by 30.16%, and an increase in commercial impact by 41.77%. It is proved that the marketing mechanism allows increasing the level of universities' quality in the conditions of competition in the cross-border markets of higher education by more than 30%. [ABSTRACT FROM AUTHOR]

Copyright of Marketing (0354-3471) is the property of SEMA - Srpsko udruzenje za Marketing i Ekonomski fakultet Beograd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Turkish Maarif Foundation (TMF), established in 2016 with a special law, is Türkiye's newest public diplomacy agency, providing formal and non-formal education abroad on behalf of Türkiye. TMF is defined as a "hybrid public diplomacy agency" in this article, as it is established as a private law legal entity but also has some public legal entity features. Since TMF operates abroad, it faces the challenges of adapting to domestic legislation, which may differ in each country. In addition, potential political and economic crises in the host countries where educational activities are carried out by TMF, the ever-changing global education market, and competition with globally influential international school networks with centuries of experience complicate TMF's activities. TMF can overcome these difficulties with the flexibility brought by its new generation and hybrid structure. With the flexibility and advantage of its hybrid structure, TMF can create different legal entities and offer country-specific curriculums; on the other hand, it can facilitate interlocutors in diplomatic negotiations with the appearance of a public legal entity. This article argues that its hybrid structure provides TMF flexibility and advantages in overcoming challenges in international politics and the global education market. [ABSTRACT FROM AUTHOR]

The landscape of student tolerance for ambiguity and engagement, both in and out of the classroom, has changed markedly in recently years. Technology is simultaneously redefining the boundaries of learning and eroding tried and true pedagogical structures. Signs of change were present prior to recent global upheaval. However, against the backdrop of the pandemic, students connected with others online and consumed media in new and different ways that have arguably emboldened a do-it-yourself attitude toward learning. The authors argue that this learning breakdown, exacerbated by loosened course structures (if not standards), is rooted in psychological ownership. Empowerment theory is employed to conceptualize, and subsequently deploy, a choose-your-own-adventure marketing course format to guide students toward achieving a sense of control. Quantitative and qualitative feedback suggest that this approach may substantively enhance both perceived quality of instruction and rigor, while shifting a greater number of attributions for poor performance onto the student. [ABSTRACT FROM AUTHOR]

This paper studies the impact of the 1988/1989 educational reform in Jordan which extended mandatory schooling from nine to ten years and restructured secondary schooling. Despite weakness in the Jordanian labor market, our estimates suggest that an additional year of required schooling in the late 1980s was sufficient to improve labor force participation, employment, and wages. These effects were initially largest for women, while males with more education were also slightly more likely to be self-employed, work longer hours, and earn higher wages. We show that the extensive margin gains we observe for women persist over the life cycle, while intensive margin gains materialize only later in life. In contrast, the impacts for men strengthen over the life-cycle. These patterns are consistent with a persistent influence of traditional gender norms in Jordanian society influencing labor market decision making. [ABSTRACT FROM AUTHOR]

Under political competition, bureaucrats who wish to maintain their jobs and salaries must continue to stimulate demand for their agency's services in order to secure funding. This paper suggests that one way a bureau can do so is by creating avenues for private entities to collect rents through entrepreneurial action. The Federal Student Aid office in the U.S. Department of Education and their Free Application for Federal Student Aid (FAFSA) can serve as an example. By getting students to fill out a FAFSA application, colleges obtain the detailed financial information of students and families. Colleges can then use this information to price discriminate. The bureau's derived benefits from this behavior are two-fold: (1) Private interests groups can lobby political sponsors to continue funding the agency. Using data obtained from lobbying reports filed with the federal government, we find that there is a positive relationship between lobbying expenditures and the implementation of regulations that enhance the value of the rents associated with the FAFSA. (2) The source of the rents can be used as a performance indicator to meet the demands of political sponsors. Drawing from the 5-year strategic plans from the Department of Education and the Federal Student Aid office, we find that these bureaus can benefit from engaging in such behavior. [ABSTRACT FROM AUTHOR]

Political decision-making related to future challenges, for example in the fields of medical care, the housing market or education highly depend on valid estimates of the future population size and structure. However, such developments are usually heterogeneous throughout a country making subnational projections necessary. It is well-known that these regional differences are highly influenced by both internal and external migration processes. In this paper, we investigate the consequences of different migration assumptions on regional development in Germany using a spatial dynamic microsimulation. We find that migration assumptions have a strong direct influence on the future population and composition at the regional level and, therefore, require special attention. Depending on the scenario selected, very different socio-demographic trends may emerge in specific districts or even district types. We also demonstrate that migration assumptions affect non-demographic indicators such as the participation rate, albeit to a lesser extent. The findings are relevant to understanding the sensitivity of population projections to migration assumptions both on the national and regional level. This also paves the way to analyze how potential political interventions behave under those assumed future migration processes. [ABSTRACT FROM AUTHOR]

Through their history, adult education graduate programs have flourished and dwindled and sustainability always seems to be in jeopardy. This case study examines one program's growth, decline, and continuous rebirth in the competitive higher education market and academic stratification. Throughout its 55 years of existence, faculty have risen from the ranks to embrace an entrepreneurial spirit and leadership. Through flexibility and diversification, the program has evolved to meet the needs of the current learners. This model is sustainable if all faculty focus on the program first and their own professional reputations second. [ABSTRACT FROM AUTHOR]

International and national legislation guarantees the right to employment and education for every citizen, including members of nonmajority communities. As a multi-ethnic state, Kosovo has very advanced legislation to guarantee access to employment and education for members of its non-majority communities. This study aimed to examine the actual level of enforcement of these two rights by members of nonmajority communities. Relevant scientific works, local and international legislation, and statistical data on the level of access to the labor market and the education system of non-majority communities in Kosovo were consulted for this study. The research results show that access to the labor market and the education system varies across communities and has not continuously increased in 2015-2021. The situation has particularly affected the RAE community, which has the highest percentage of unemployment (over 90%) and the lowest access to pre-university education (below 5%). Therefore, this article recommends that relevant stakeholders take measures to ensure the proper enforcement of access to employment and education rights for non-majority communities in Kosovo. [ABSTRACT FROM AUTHOR]

Copyright of Administração: Ensino e Pesquisa is the property of Administracao: Ensino e Pesquisa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article presents a case study on how to configure a promotional campaign that would benefit the Faculty of Arts at Dunărea de Jos University of Galați. The study explores the integration of market economy principles and organizational strategies into the parameters of artistic education. It emphasizes the importance of considering students both as clients and as inputs/outputs of the didactical approach. The article proposes six pillars for an effective marketing discourse in academic institutions: the connection between artistic education and the art market, the establishment of a commercial art gallery, the creation of an exhibition laboratory, the identification and marketing of student success stories, the development of an institutional brand, and the adaptation of content and student-centered approaches. The study also discusses the need for in-person interactions and the utilization of online platforms to enhance visibility and engagement. Furthermore, it highlights the significance of understanding students' interests and involving pre-university teachers in the promotional process. The article concludes by emphasizing the importance of an efficient marketing strategy to attract potential candidates and foster institutional growth in artistic education. [ABSTRACT FROM AUTHOR]

The significance of education for the development of knowledge and skills in the field of marketing is undeniable, but there is a limited number of scientific studies addressing the alignment of formal education with the needs of contemporary marketing practices. This research aims to bridge the identified gap. To achieve this, two studies were conducted. The first study analyzed the offerings of marketing programs and courses in 165 accredited higher education institutions within the territory of the Republic of Serbia. The findings indicate that subjects such as marketing, strategic marketing, consumer behavior, and market research have maintained their leading positions in the curricula, with a noticeable trend of rapid development in other areas (e.g., digital, internet, and social media marketing). In the second study, the attitudes and perceptions of 117 members of the academic and business communities in the field of marketing were examined through surveys. The results reveal a consensus regarding the importance of specific knowledge, skills, and attitudes for working in marketing practice, as well as the necessity of specialized formal education for positions such as executive marketing director, brand manager, and marketing consultant. Conversely, significant differences were observed in the perception of the academic and business communities regarding the preparedness of graduates to apply marketing knowledge and skills practically. The research results provide insight into the state and prospects of marketing, as well as the effectiveness of formal education in equipping graduates with knowledge and skills aligned with the demands of contemporary marketing practice.

Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of "consumer decision-making." The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and engaging platform for faculties that can help stimulate learning. With the blend of real-time situations, role-play can serve as a useful tool to fulfill the marketing course's many learning objectives. Instructors can further use the activity set up in the study on marketing courses in teaching consumer behavior. [ABSTRACT FROM AUTHOR]

In this article, we examine the linkage between students' game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, we discover four clusters of students that vary in terms of their game-motivational bases and views on gamification elements. Social completionists want to study together with others and enjoy the social aspects of gamification. Highly motivated completionists could be described as ambitious students who enjoy social learning but are also internally motivated and willing to accept most gamification elements. Independent completionists want to immerse themselves in learning but prefer the individual and noncompetitive elements of gamification. Pure completionists are the "let's get it done" group, who want to focus on completing their studies and are likely to be critical toward any gamification. We propose that higher education should take into account the differences in students' game-playing motivations and fine-tune their gamification efforts to engage and motivate different kinds of students. Finally, we provide suggestions to marketing educators on how to consider the various motivational bases of the participants in gamified experiences. [ABSTRACT FROM AUTHOR]

Marketers and designers are likely to work together on innovation teams as they both have customer satisfaction as their end goals. Collaboration between these disciplines in innovation teams is often impaired due to the different thought-worlds that drive decision making: intuitive versus rational. To facilitate collaboration between design and marketing it is valuable to teach marketers about designers' ways of thinking. Approaches to teaching design thinking to marketing students often focus on students becoming more creative, intuitive, and innovative themselves. However, the integration of the two disciplines does not require that marketers become designers, and vice versa, as both bring unique skills necessary for successful innovation. An educational framework is presented that aims to teach marketing students an understanding of the thought-world of design thinking rather than to become design thinkers themselves. The focus is on recognizing how the others' approach to the same goals are complementary to their own approaches instead of being different or "wrong." This framework is unique in aligning design thinking phases with critical thinking phases—marketing students' dominant thinking style—through specifically chosen activities to scaffold the understanding of an intuitive, divergent, and creative thinking approach to the development of innovative marketing ideas. [ABSTRACT FROM AUTHOR]

Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal relationships whereby individuals are motivated for personal growth and identify with others to gain access to their resources. In the context of marketing education, self-expansion stems from enhancing student self-awareness for personal growth as well as perceived vulnerability and relatedness of the instructor to encourage access to expertise. The KMA was conducted at three universities and assessed to determine its usefulness as a self-expansion exercise. Survey results indicate that students found the activity contained self-expansion characteristics, and they recommend it for future use. The results of the pretest and posttest analyses also demonstrated an increase in student self-awareness, perceived instructor vulnerability, and perceived instructor relatedness. Self-expansion activities enhance relationships by design and participating in them can lead to increased student effort and persistence. Marketing educators can, therefore, have confidence in utilizing the KMA as a means for mitigating social isolation and encouraging perseverance. [ABSTRACT FROM AUTHOR]

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They then conducted marketing educator interviews and found several important themes, including pedagogical discomfort and digital inclusion in education, as means to encourage students to identify cognitive bias and achieve organic classroom engagement. Student Outcomes After innovating pedagogical elements considering environmental factors, marketing students should realize several outcomes: improved academic performance, enhanced cross-cultural competences, and increased awareness of responsible marketing. These changes in marketing practice integrate inclusive and diverse strategies that need to be reflected in marketing education and pedagogy to train the next generation of business leaders (Kipnis et al., [14]). This editorial offers a broad conceptualization of inclusive marketing education that we hope will inspire instructors and researchers to innovate and explore how to create responsible marketing professionals that know the value of diversity and inclusion. [Extracted from the article]

The purpose of this study was to assess the efficacy of digital marketing education in augmenting the professional preparedness of business graduates. In order to accomplish this goal, data was collected from senior students attending business schools in Saudi Arabia. The data that was collected was subjected to analysis using the Statistical Package for the Social Sciences (SPSS). The findings of this analysis indicated that educational curriculum, third-party certifications, and experiential learning all have a positive impact on the preparedness of graduates for the workplace. This study has conceptualized employability by identifying four dimensions: job-specific skills, meta-skills, intellectual skills, and personality skills. The study's results demonstrated the significance of both formal academic courses provided by educational institutions and privately offered courses and certification programs in augmenting students' preparedness for the workforce. Additionally, the significance of internship programs has been highlighted. This study makes an important scholarly contribution by addressing the limited research on the impact of digital marketing education on workplace readiness. Specifically, it examines the effectiveness of academic curriculum enhancements, third-party certifications, and experiential learning in this domain. This study provides a significant contribution to the current literature by empirically investigating a comprehensive model that encompasses all three dimensions of knowledge and skill development. This study strives to examine the relationship between these dimensions and the employability of business graduates in the field of digital marketing. [ABSTRACT FROM AUTHOR]

Activation policies to promote self‐sufficiency among recipients of welfare and other types of benefits are becoming more common in many welfare states. We evaluate a law change in Norway making welfare receipt conditional on participation in an activation program for all welfare recipients below the age of 30. Analysing the program's staggered implementation across municipalities with several modern event study estimators, we estimate that the law change had quite precise 0‐effects on benefit receipt, work and education. We also do not find any effects on the probability of being out of work or of being in employment, education or labour market programs. Qualitative evidence suggests that the zero effect may be due to the law change only impacting the participation of recipients with low expected gain from activation. [ABSTRACT FROM AUTHOR]

Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement dimensions comprising social interaction, sharing of information, surveillance and information quantity are tested as antecedents to relationship quality. Relationship quality is examined as antecedents to brand image and brand loyalty. Design/methodology/approach: Data are obtained through survey questionnaire from 410 undergraduate and postgraduate students from six HEIs in Malaysia. Structural equation modelling was applied for data analysis. Findings: The findings of this study reveal that social interaction, sharing of information, surveillance and information quantity have positive effect on relationship quality. Relationship quality has significant positive influence on brand image and brand loyalty, respectively. Originality/value: The study contributes to the extension of social exchange theory through the development of an integrative framework of social media engagement (exchange) needed for improving relationship quality (relational responses) and brand performance (behavioural outcomes) in the HEM. [ABSTRACT FROM AUTHOR]

Introduction: The current development of the world economy defined as the Fourth industrial revolution (Industry 4.0) is rather determined by a larger social change caused by the interconnection of the physical, virtual, and social worlds. It affects the market of products, production factors, sectors, services, education, research, social systems, the labour market, the education, and specialization, including the legal framework, and the use of digital technologies for production and education purposes. Purpose: The aim of the literature review will be the description and analysis of Industry 4.0, which are digitization and the application of digital technologies, associated with new emerging jobs in the circular economy, artificial intelligence, cloud computing, development, sales of products and services and the focus on human resources, as Industry 4.0 requires new standards regarding Education 4.0. Methods: The study, analysis, evaluation and comparison of selected scientific papers and research reviews of international organizations (European Union, OECD, etc.) related to Industry 4.0 and Education 4.0 resulted in the need for a significant transformation of education and labour markets, because of newly emerging professions demanding new profiles of graduates. Conclusions: Calls for changes in the educational structure and new qualifications will be formulated regarding the Slovak economy by 2030. A successful transition to Industry 4.0 paradigm requires the linkage between industrial policy and educational, scientific, technical and innovation policies. [ABSTRACT FROM AUTHOR]