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- Author
-
Peterson, Kate
- Subjects
SOCIAL media ,WEDDING supplies & services industry ,MARKETING strategy ,SALES promotion - Abstract
The article offers information on the importance of social media on wedding brands in the U.S. The author states that possessing social media presence is not just an option for businesses but already a necessity. According to John Harris III, the chief executive officer (CEO) of marketing company Graphite Bridge, social media is a powerful and effectual tool for company's marketing plan, especially for connecting and pursuing sales to bridal customers.
- Published
- 2015