203 results on '"Gitlow, Howard S."'
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102. Some Aspects of the Controversy Over Direct Foreign Investments by Multinational Corporations in the Less Developed Countries
103. International Commonality of Demand Determinants: A Reappraisal
104. An Analysis of the Effectiveness of Export Marketing Decisions
105. A Profile of Intentions Groups for Generic Branded Grocery Products
106. How to Do Business in the New Vietnam
107. Caribbean Basin Financing: New Developments
108. A Neglected Market Segment in Revitalizing the Central Business District: The Downtown Worker as the Downtown Shopper
109. Stake, Conflict and Performance in Export Marketing Channels
110. Retailers and Energy Conservation - Problems and Promotions
111. Pre-Owned Merchandise Buying: A Neglected Retailing Phenomenon
112. Franchisee/Franchisor Relations: A Study of Channel Contributions
113. Consumers’ Attitudes Toward Preshopping Activity: Measurement and Relationship to Price as a Shopping Goal
114. The Applicability of Gert Modeling and Simulation to Marketing Logistics
115. Impact of Socioeconomic Changes on Retailing
116. Dealing with the Marketing/Physical Distribution Interface
117. Channel Management Issues in New Product Planning
118. Product Trial and Product Usage: Bases for a Strategic Segmentation Framework
119. Marketing Functions Performed by Dealers in Stolen Property
120. An Exploratory Assessment of Potentially Useful Types of Prepurchase Information to Consumers of Legal Services
121. How Much Should Respondents be Told about the Information Being Sought from them?
122. A Multi-Attribute Attitude Model for the Prediction of University Preference
123. Mother-Daughter Conflict in the Perception of Brands and Mass Media as they Relate to Store Selection
124. A Tentative Technique for Measuring Industrial Marketing Productivity
125. The Home Purchase Decision: Measurement of Evaluative Criteria
126. The Case Method of Analysis For Marketing Management Classes: A New Theoretical Conceptualization
127. 'Piggybacking' The Introductory Marketing Courses: Innovation or Disaster in Academic Product Development
128. A Note on Students’ Perceptions of the Effect of Selected Factors on Student Course and Faculty Evaluations
129. The Implications of American Assembly of Collegiate Schools Standards To Marketing Educators
130. Is Word-Of-Mouth More Prevalent Among Males Or Females?
131. A Realistic Appraisal of the New International Economic Order
132. The Industrial Trade Show from an Asian Perspective
133. Grocery Shopper Attitudes Concerning the Non-Availability of Advertised Specials
134. Does Social Class Influence Children’S Attitudes Toward1 Advertising On Television and Radio and in Children’S Magazines
135. Predictors of Evaluative Criteria
136. Alumni-Student Differences in the Level and Components of Satisfaction with a College’s Offering
137. The Data Needs and the Scientific Methodologies of Marketing Studies: An Analysis From Ecological Perspectives
138. Characteristics of Women Marketing Enterpreneurs: are these Characteristics Useful in Predicting Entrepreneurial Behavior?
139. Channel Organization: A Misused Pedagogical Concept
140. Some Observations Concerning the Study of Consumer Goods Shortages in the Polish Market
141. 'Blacks Vs. Whites Decision Criteria: A Reevaluation'
142. The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy
143. How Much do we Know about Consumer Protection Laws?
144. Direct Marketing: An Underdeveloped Marketing Frontier
145. Consistency Versus Variety Seeking Behavior: Situational Effects
146. Magazine and Television Exposure Patterns of the Elderly1
147. Awareness and Perception of the Effects of EEC Expansion: A Comparison
148. The Channel Decision Process: A Comprehensive Model and Review
149. Personality as a Leisure Market Segmentation Criteria
150. PLC: A Vehicle for Marketing Mix Development
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