Search

NEW YORK--U.S. wafer stepper makers are setting their sights on Korean IC suppliers, whose plans to become a major force in the worldwide foundry business are expected to bring orders [...]

NEWARK, N.J. -- Schlumberger last week sold the analog product line of its Weston Instrument subsidiary here to A&M Instrument, Inc., and is negotiating to divest the remainder of the [...]

The article, part of a special advertising section, discusses the use of what are known as infographics, computer images and graphics, in public relations. The use of a graphic comparing the rate of return of Internet display advertising on the social media Website Facebook and on the advertising network of Internet industry firm Google Inc. by the Internet marketing consulting firm WordStream is used as an example of the effectiveness of infographics.

The article, part of a special advertising section, discusses marketing aimed at women. The increasing importance of women in family economic decision making and the increased number of single parent families headed by women are discussed. Research indicating women consumers are purchasing more products in categories such as household electronics which were markets customarily dominated by men is considered.

The article discusses the impact of artificial intelligence (AI) in marketing and advertising technology. Topics discussed include the data points on advertising like demographics, location and age, the link between digital and television through AI-informed advertising, and the advantage of AI to customers.

The article focuses on the role public relations (PR) agencies have taken in becoming content marketing experts. It states that the charter of PRs have expanded from reputation management and media to shaping the conversation brands have with consumers and talks about the use of owned media in building advertising strategies. It comments on the use of storytelling in marketing and talks about PR agency Ketchum's work with food company ConAgra to make frozen foods more attractive to millennials.

A letter to the editor is presented in response to the article "Hamster Wheel," by Dean Starkman in the September/October 2010 issue.

The article discusses strategies used by marketers to encourage word-of-mouth advertising as of December, 2012. Topics include the product launch of the FireVision brand of toys that can be used after dark, brand advocates, the SodaStream home carbonation appliance, the promotion of Philadelphia Cooking Creme flavored cream cheese through product samples, social media, and the BzzAgent word-of-mouth marketing company.

The article, part of a special advertising section, considers radio broadcasting and radio advertising. An increase in radio advertising revenue in 2011 is noted. The use of radio in sales promotion events and Internet radio broadcasting advertising are discussed. The amusement park company Six Flags is used as an example of the ability of radio stations and advertising to engage consumers in local markets.

The article, part of a special advertising section, focuses on television personality, musician and entrepreneur Nick Cannon. Cannon's hosting and production of television programs, his creation of underground dance music and his household electronic company Ncredible Entertainment are discussed. He is presented with the 2013 ADCOLOR All-Star award for multiculturalism in advertising. Cannon says all his various enterprises are basically providing content to consumers.

The article, part of a special advertising section on the Changing the Game awards for women executives presented by the organization Advertising Women of New York, focuses on award winner Rachael Chong of the Internet industry firm Catchafire which recruits volunteers for nonprofit organizations.

The article, part of a special advertising section on the Changing the Game awards for women executives presented by the organization Advertising Women of New York, focuses on award winner Heater Davis, an executive of the financial services industry firm Teachers Insurance & Annuity Association - College Retirement Equities Fund (TIAA-CREF), discussing her creation of a program to employ autistic adults.

The article, part of a special advertising section on the Changing the Game awards for women executives presented by the organization Advertising Women of New York, focuses on award winner Anna Maria Chávez, Chief Executive Officer (CEO) of the nonprofit organization Girl Scouts of USA.

The article, part of a special advertising section on the Changing the Game awards for women executives presented by the organization Advertising Women of New York, focuses on award winner Leah Busque, discussing her founding of the Internet industry firm TaskRabbit.

The article discusses the use of the Social Quality Index consumer data analysis tool from the sharing tool company ShareThis by the convenience food restaurant franchise Wendy's to analyze consumer behavior on social media. Topics include internet advertising, word-of-mouth advertising, and consumer engagement.

The article, part of a special advertising section, focuses on the Internet industry company SocialFlow. The company's creation of computer algorithms based on linguistic modeling for research on social media and of a media buying service for Internet advertising purchases on social media Websites are discussed.

The article, part of a special advertising section, focuses on the marketing consulting firm Collective Bias. The firm's creation of a social media Website which is an aggregation of blogs devoted to shopping and its use in both Internet marketing and marketing research by clients of the firm is considered.

The article, part of a special advertising section, focuses on the advertising agency Tenthwave. The agency's specialization in Internet advertising, advertising in social media and cell phone advertising is examined. The agency's creation of application software for the social media Website Facebook and mass media industry firm Time Warner for a public service advertising campaign against bullying is among the examples cited of its work.

The article, part of a special advertising section, considers the impact of tablet computers on Internet marketing and advertising. Forecasting that one third of Internet users will be employing tablet computers by 2014 is cited. Research indicating that consumers are more engaged with the content offered on a tablet computer than on other mobile computers is discussed and its implications for electronic periodical publishing and the design of Internet advertising considered.

The article, part of a special advertising section, focuses on college basketball player Jacob Tucker, discussing his use of an Internet video to earn an invitation to a slam dunk contest sponsored by the insurance company State Farm which he subsequently won as an example of successful viral marketing.

The article, part of a special advertising section, focuses on advertising executive Dan Wieden and motion picture director Spike Lee. Each man is named a winner of the Catalyst Award of the AdColor Awards for multiculturalism and workplace diversity in advertising and mass media. Widen is cited for his encouragement of workplace diversity in advertising agencies. Lee's success as an African American advertising director and consultant is cited.