101. International Fairs in the Modern Food Systems
- Author
-
Fabio M. Santucci, Roberta Callieris, and Philippe Debs
- Subjects
trade fairs ,organic trade ,Italy ,BioFach ,classification tree ,Nutrition. Foods and food supply ,TX341-641 - Abstract
International trade fairs are an important marketing tool for the expanding organic market. Although much output is marketed locally and there is a growing demand for the so-called zero miles products, Italian organic raw materials and processed foods are largely exported. For the first time, a direct survey has been conducted on 100 Italian firms attending BioFach 2000, to analyze aspects like activities performed, goals and expectations, forms of private – public partnerships. By using seven relevant variables, the firms are grouped into five categories. The same firms have been contacted after one month, to assess results, level of satisfaction and willingness to participate in a next edition.
- Published
- 2012