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NEW YORK -- The initial round of average commercial ratings data based on three-day-delayed viewing, released by Nielsen Media Research last week through its NPower proprietary service, affirmed predictions by [...]

NEW YORK -- Through Oct. 11, 16 of the broadcast networks' returning shows had more viewers in week three than in week two, while another 14 had virtually the same [...]

NEW YORK -- Media agency Mediaedge:cia is combining the resources of all of its global sports, entertainment and cause-marketing businesses, previously known individually as MEC Sponsorship, Leverage Group and Sponsorcom, [...]

NEW YORK -- Media agency Carat has issued an official position paper defining why it endorses Average Commercial Minute ratings per show, including up to three days of DVR viewing, [...]

NEW YORK -- Broadcast network prime-time viewing patterns took a small step toward normalization last week, when live-plus-same-day viewing increased for several veteran shows, following heavy viewer sampling of new [...]

NEW YORK -- TBS, which began televising Major League Baseball's National League Divisional Series yesterday, is complementing its TV effort with an online channel that offers behind-the-scenes coverage, including batting [...]

NEW YORK -- The broadcast networks were in a holding pattern last week, as the hefty DVR viewing of their premiere-week shows made it nearly impossible in the short term [...]

NEW YORK -- The broadcast TV network ad marketplace is shaping up as a 'fortress' in 2008, according to Lee Westerfield, senior media analyst at Harris Nesbitt, summing up the [...]

NEW YORK -- Cameron Death, most recently with Miscrosoft, has joined NBC Digital Entertainment as vp, digital content. In his new role, he will oversee the division's digital production and [...]

NEW YORK -- A quirky ABC drama about a pie shop owner who helps a detective solve crimes by bringing dead victims back to life is poised to be this [...]

NEW YORK -- The Big Four broadcast nets are again treading water this summer, with cumulative live-plus-same-day DVR viewership down 2.3 million per night or 9 percent lower than last [...]

NEW YORK -- The title of one of the most anticipated new prime-time series this fall, the ABC dramedy Big Shots, could describe broadcast network sales executives, who have just [...]

NEW YORK -- Despite stagnant national ratings for the National Basketball Association's regular season, the rights holder networks (ABC, ESPN, TNT) said ad sales for the approaching playoffs are pacing [...]

While commercial viewer engagement guarantees are on the wish list of every advertiser and media agency for this year's upfront, don't expect many of the broadcast networks to follow NBC's [...]

With commercial ratings looming as the new currency media agencies will use to buy television spots--perhaps as early as this May's television upfront, on a limited basis--the broadcast and cable [...]

In prime time, season-to-date, Spanish-language network Univision is beating the CW among all adults and viewers in general-market ratings. And, on any given night, Univision, from 8 p.m.-9 p.m., is [...]

While there are still three months to go before the annual television upfront buying period kicks off, the upfront market for cross-platform selling is going on right now, as agencies [...]

Media buyers expect little impact on overall TV ratings as a result of Nielsen Media Research's inclusion of college student viewing into its national people meter sample, which began on [...]

Friday night's lights are getting brighter for some of the broadcast networks this season, with CBS and NBC in a dead heat for adults 18-49 demo supremacy. Season-to-date, the two [...]

NEW YORK -- At a meeting of more than 100 clients Thursday, Nielsen Media Research said it would provide the data necessary for agencies and TV networks to create minute-by-minute [...]

NEW YORK -- At a Thursday meeting of more than 100 clients, Nielsen Media Research said it would make available all the data necessary for agencies and TV networks to [...]

Though ABC is the 18-49 leader, researchers say CBS may end up No. 1 due to a more stable slate. The stability of the CBS prime-time schedule so far this [...]

Fox is suffering through its annual post-baseball prime-time 'flailing cycle,' mired in fourth place among the five broadcast networks. Fourth-quarter ratings in the advertiser-desired adults 18-49 demo are a full [...]

One tracker of online buzz for broadcast prime-time programming has proven to be a fairly accurate predictor of which new shows would succeed or fail thus far this season. Three [...]

With a quarter of the 2006-07 National Football League schedule in the books, ESPN appears to have made good on its $8.8 billion gambit to bring the hallowed Monday Night [...]

Three new broadcast network shows that most media agencies and TV critics did not expect to last very long produced solid ratings last week, proving that audience viewing patterns are [...]

THE UNCERTAINTY OF how the new broadcast prime-time television season, which officially began last week, will play out among viewers has left the financial community and TV executives in a [...]

NEW YORK -- Garth Ancier, most recently chairman of the WB Network, is expected to be named head of programming at In2TV, the broadband network partnership between AOL and Warner [...]

The initial buzz on the broadcast networks' new fall shows has been compiled by Brandimensions, and the NBC dramedy Studio 60 on the Sunset Strip is far and away the [...]

The broadcast networks and media agencies are eager to begin evaluating the commercial ratings data that Nielsen Media Research plans to supply on a daily basis beginning this November, with [...]

IT WAS A WAKE-UP CALL for one of the most popular prescription sleep aids. For the first time since it went on the market, Ambien would be facing new competitors, [...]

Media buyers are optimistic that the first broadcast upfront ad deals for the 2006-07 prime-time season will be done sometime this week. They also say that's dependent on network sales [...]

A new prime-time battleground between the two largest Hispanic broadcast networks will take place Saturdays this fall when Telemundo challenges Univision's 20-year-old variety show institution Sabado Gigante with its own [...]

As the broadcast network programming teams huddled in their war rooms late last week putting the finishing touches on their prime-time schedules for the 2006-07 season, it was clear that [...]

Mediaedge:cia executives want Nielsen Media Research to begin offering on a test basis this fall to all clients a cumulative rating per TV show for just commercials, with the hope [...]

The adults 18-49 demo ratings race in prime time will once again come down to the wire with program performances during Nielsen's May sweeps deciding whether ABC, CBS or Fox [...]

Reaction to Nielsen Media Research's decision last week to quit a joint venture with Arbitron for the Portable People Meter dashed the hopes of agency executives and TV broadcasters who [...]

With about $15 billion up for grabs in the broadcast and cable upfront marketplace just three months from now, there are rumblings among the media buying agencies that the networks [...]

NBC's 17 nights of prime-time Winter Olympics coverage will not be strong enough to propel the network to win the February sweeps in the key adults 18-49 demographic. Through the [...]

The Olympic Games may not be the ratings juggernaut they once were, but NBC's demo delivery is up between 150 percent and 350 percent over regular programming during its telecasts [...]

Media buyers are lauding the merging of financially struggling broadcast networks UPN and the WB into the new CW Network, but also cautioned the new partners to stay grounded as [...]

With news of on-demand and interactive media choices stealing the headlines almost daily, along with studies citing the imminent exodus of marketers to more ROI-friendly options, it would seem the [...]

The broadcast networks this month are rolling out a slew of new shows aimed at bringing more viewers into their respective tents, but in the race to see who wins [...]

NBC has whipped up a flurry of new Winter Olympics advertising deals involving DHL, Lenovo and ExxonMobil, each ranging from $15 million to $30 million. These deals push the Games' [...]

Through the first two weeks of the November sweeps, CBS and ABC are proving that the strategy of primarily sticking with regular season series programming--rather than replacing it with splashy [...]

NEW YORK -- Always trying to find innovative ways to reach potential TV viewers, CBS will run ads for its Monday night comedy block on AquaCell water coolers in Rite [...]

NEW YORK -- Always trying to find innovative ways to reach potential TV viewers, CBS will run ads for its Monday night comedy block on AquaCell water coolers in Rite [...]

NEW YORK -- Viacom today officially signaled its intent to split the company into two separate, publicly traded units, now that its board of directors unanimously has given chairman and [...]

NEW YORK -- ABC sales president Mike Shaw said his network has sold $2.1 billion in primetime advertising for the 2005-06 season, excluding Monday Night Football and other primetime sports [...]

NEW YORK -- The broadcast prime-time upfront marketplace is moving at a steady, methodical pace today, with five of the six networks writing significant business. ABC has sold virtually all [...]