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101. Suncom Dials Overbeck; New Balance N-Ergizes

Author

CASSIDY, HILARY

Subjects
AT&T Wireless Services Inc. -- Advertising, Mother's Day -- Usage -- Advertising, Telecommunications services industry -- Advertising -- Usage, Wireless communication systems -- Services, Communications industry -- Advertising -- Usage, Advertising, marketing and public relations, Business, Retail industry, Telecommunications services industry, Wireless voice/data service, Advertising, Usage, Endorsements
Abstract

In a promotion linked to Mother's Day (May 13), Suncom, the Southeast affiliate of AT&T Wireless Services, has signed soccer star Carla Overbeck as a spokesperson for its 'Kicks for [...]

Published
2001

102. A-B Promo Catches Baseball Dreams; NBA Rolls Out Interactive Hoopla

Author

CASSIDY, HILARY

Subjects
Anheuser-Busch Companies, L.L.C. -- Marketing, Yahoo! Inc. -- Marketing, National Basketball Association -- Marketing, Basketball (Professional), Malt beverages -- Marketing, Breweries -- Marketing, Sports franchises -- Marketing, Baseball (Professional) -- Marketing, Online services -- Marketing, Brewing industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Cable television/data services, Online services, Marketing
Abstract

Anheuser-Busch will tap its partnership with Major League Baseball this year for an on-premise bar promotion giving fans the chance to live out their baseball fantasies, and a program that [...]

Published
2001

103. Women's Soccer League Kickoff Puts Focus on J&J's Acuvue, AOL Tie-ins

Author

Cassidy, Hilary

Subjects
Johnson & Johnson -- Contracts -- Marketing, Women's United Soccer Association -- Marketing, Sports franchises -- Marketing, Eyewear industry -- Contracts, Professional soccer -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Contracts, Marketing
Abstract

The WUSA, the new women's pro soccer league kicking off April 14, will have the support of Johnson & Johnson's Acuvue brand and will announce TV exposure for every game, [...]

Published
2001

104. Golf Channel Lends a Hand to Would-Be Woods

Author

Cassidy, Hilary

Subjects
Golf Channel -- Services -- Training, Golf -- Training, Cable television broadcasting industry -- Services -- Training, Cable networks (Television) -- Services, Advertising, marketing and public relations, Business, Retail industry, Services, Training
Abstract

Honing the skills of future David Duvals and Karrie Weebs, The Golf Channel (TGC) is offering the Drive, Chip and Putt Junior Golf Skills program. The two-pronged approach aims to [...]

Published
2001

105. NBA and NBC to Raid Tomb Fans; Claritin Noses Into All-Star Balloting

Author

CASSIDY, HILARY

Subjects
National Broadcasting Company Inc. -- Contracts -- Marketing, Paramount Pictures Corp. -- Contracts -- Marketing, Nike Inc. -- Marketing -- Contracts, National Basketball Association -- Contracts, Major League Baseball Players Association -- Contracts, Claritin (Medication) -- Marketing, Broadcasting industry -- Contracts, Athletic shoe industry -- Marketing -- Contracts, Broadcasting -- Marketing, Video production companies -- Contracts, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Contracts, Marketing
Abstract

In their first joint movie tie-in, the NBA and NBC will partner with Paramount Pictures for a $10 million promotion for Tomb Raider, the upcoming Angelina Jolie vehicle about vidgame [...]

Published
2001

106. Emap's Fray Certainly Knows Her Phrases

Author

Cassidy, Hilary

Subjects
Emap USA -- Officials and employees, Periodical publishing -- Appointments, resignations and dismissals -- Officials and employees, Periodicals, Advertising, marketing and public relations, Business, Retail industry, Appointments, resignations and dismissals, Officials and employees
Abstract

Knowing that the phrase 'action sports' has replaced 'extreme sports' as the cool way to describe the events comprising the Gravity Games, is just one of the requirements for the [...]

Published
2001

107. Michelle Difilippantonio

Author

Cassidy, Hilary

Subjects
XFL -- Officials and employees, Sports franchises -- Marketing, Football (Professional), Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Officials and employees, Marketing
Abstract

She thinks on her feet and can 'run with a program'--no wonder the XFL snapped her up. Say what you will about the XFL. Its on-field antics have done little [...]

Published
2001

108. Fox Sports Goes to 'Matt' for MLB; Gatorade Uses Scientific Method

Author

CASSIDY, HILARY

Subjects
SLM International Inc. -- Contracts, The Gatorade Company, Inc. -- Contracts, Young & Rubicam Brands -- Contracts, FCB -- Contracts, FOX Sports Networks L.L.C. -- Contracts, Satellite communications services industry -- Contracts, Advertising agencies -- Contracts, Advertising, marketing and public relations, Business, Retail industry, Contract agreement, Contracts
Abstract

Fox Sports Net gives new meaning to the term 'potty humor' with a fresh television campaign for its Major League Baseball coverage this season. The spots star 'Matt the Stall [...]

Published
2001

109. Take Me Out to the Schmooze Fest

Author

Cassidy, Hilary

Subjects
Sporting News Publishing Co. -- Marketing, Baseball players -- Usage -- Methods, Employee benefits -- Methods -- Usage, Customer relations -- Methods -- Usage, Publishing industry -- Marketing -- Usage, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Publishing industry, Employee benefits, Usage, Marketing, Methods
Abstract

A select group of lucky clients and agency staffers will be hanging with baseball players this spring as a special treat from the sports pub, The Sporting News. During a [...]

Published
2001

110. P&G, Tropicana Gas Up Racing Deals; Shimano Makes Pitch to 'Me' Riders

Author

CASSIDY, HILARY

Subjects
Nabisco Ltd. -- Contracts -- Advertising, The Kroger Co. -- Advertising -- Contracts, Procter & Gamble Co. -- Contracts -- Advertising, Saatchi & Saatchi -- Contracts -- Advertising, Pepsico Inc. Tropicana -- Contracts, Sports sponsorship -- Contracts, Soft drink industry -- Contracts, Consumer goods industry -- Contracts, Racetracks (Horse-racing), Sports facilities -- Contracts, Toiletries industry -- Contracts, Soap and cleaning agents industry -- Contracts, Automobile racing -- Contracts, Fruit drinks, Contract agreement, Advertising, marketing and public relations, Business, Retail industry, National Hockey League -- Contracts
Abstract

Barely a month after the fatal crash of Nascar driver Dale Earnhardt, two major consumer products marketers--Procter & Gamble and PepsiCo's Tropicana--have inked racing-related deals, showing no hesitancy in embracing [...]

Published
2001

111. NASA, Smithsonian Seek 'Space' Pals For Nationwide Educational Tour

Author

Cassidy, Hilary

Subjects
Smithsonian Institution -- Contracts, United States. National Aeronautics and Space Administration -- Contracts, IMG Associates L.P. -- Contracts, BBH Exhibits -- Contracts, Business consultants -- Contracts, Exhibitions, Marketing industry -- Contracts, Marketing consultants, Contract agreement, Advertising, marketing and public relations, Business, Retail industry
Abstract

Looking to recapture the public's fascination with the cosmos, NASA is partnering with the Smithsonian Institution for a nationwide educational tour called 'Space.' The program, assembled by BBH, a San [...]

Published
2001

112. HBO Swings for Fences With Windup for [61.sup.*]

Author

Cassidy, Hilary

Subjects
Home Box Office Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Cable television/data services, Marketing
Abstract

With its premiere slated for April 21, HBO has a marketing program on deck for its Mickey Mantle-Roger Mans home run race film [61.sup.*]. 'We go out and try to [...]

Published
2001

113. USTA Serves Up May Print Campaign; Ski, Snowboarding Group Gets Push

Author

CASSIDY, HILARY

Subjects
United States Tennis Association -- Advertising, Professional sports -- United States, Advertising, marketing and public relations, Business, Retail industry, Advertising
Abstract

Having declared May as USA Tennis Month, the U.S. Tennis Association will support its grass roots initiative with a series of advertorials, classroom tie-ins and retail promotional partners. An 8-page [...]

Published
2001

114. Skater Kwan Ices AIM Funds Deal; Mountain Dew Enrolls with Burly Bear

Author

CASSIDY, HILARY

Subjects
Richards Group Inc. -- Contracts -- Marketing, Golf Channel -- Marketing -- Contracts, Burly Bear Network -- Marketing -- Contracts, AIM Funds Inc. -- Marketing -- Contracts, NCAA -- Marketing, Winter Olympics -- Marketing, Cable television broadcasting industry -- Marketing -- Contracts, Advertising agencies -- Contracts, Investment advisers -- Contracts, Financial services industry -- Marketing -- Contracts, Cable networks (Television) -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Financial services industry, Contracts, Marketing
Abstract

With the Winter Olympics looming early next year, three-time world figure skating champ Michelle Kwan has landed a marketing deal with financial firm AIM Funds. Starting this month, Kwan will [...]

Published
2001

115. Allen Ready to Kick Off with Women's Soccer

Author

Cassidy, Hilary

Subjects
WUSA-TV (Washington, D.C.) -- Officials and employees, Sports franchises -- Officials and employees, Professional soccer, Advertising, marketing and public relations, Business, Retail industry, Behavior, Officials and employees
Abstract

For a hard-charging Quaker Oats marketing veteran of 20 years, Barbara Allen can sound surprisingly idealistic when talking about her new position as CEO of the WUSA, the eight-team women's [...]

Published
2001

116. It's Time for the Seventh Inning Stretch-Out

Author

Cassidy, Hilary

Subjects
Leather Center Inc. -- Contracts, Texas Rangers -- Contracts, Sports franchises -- Contracts, Furniture stores -- Contracts, Baseball (Professional), Advertising, marketing and public relations, Business, Retail industry, Contract agreement, Contracts
Abstract

Going out to a baseball game at The Ballpark, home of the Texas Rangers in Arlington, just got downright comfy. The Leather Center, with 11 of its 100 furniture stores [...]

Published
2001

117. Kmart Goes to the Mat for WWF In Sweeps Touched by an Angle

Author

CASSIDY, HILARY

Subjects
Kmart Holding Corp. -- Marketing, World Wrestling Entertainment Inc. -- Marketing, Discount stores -- Marketing, Sports franchises -- Marketing, Professional sports -- United States, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

The WWF is getting into the ring with Kmart for its first major national promotion with a 'Big Three' mass retailer. A sweepstakes program, running March 4-15, is tied to [...]

Published
2001

118. On-Track Tragedy May Create Hazard For Future Nascar Sponsorships

Author

Cassidy, Hilary

Subjects
R.J. Reynolds Tobacco Holdings Inc. -- Marketing, Advertising expenditures -- Psychological aspects, Sports sponsorship -- Psychological aspects, Cost control -- Psychological aspects, Automobile racing -- Psychological aspects -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Cost reduction, Psychological aspects, Injuries, Marketing
Abstract

Even though most Nascar promotions will continue unabated, the on-track death of racing star Dale Earnhardt has sparked a lot of hand-wringing in marketing circles, with sponsors taking a closer [...]

Published
2001

119. Safeway, Soccer Stars Tell Kids To 'Take Five'

Author

Cassidy, Hilary

Subjects
United States Soccer Federation -- Contracts -- Marketing, Fresh Express Inc. -- Contracts -- Marketing, Sunkist Growers Inc. -- Contracts -- Marketing, Safeway Inc. -- Marketing -- Contracts, Del Monte Foods Co. -- Contracts -- Marketing, Grimmway Farms Enterprises -- Contracts -- Marketing, T. Marzetti Co. -- Contracts -- Marketing, 5 A Day -- Contracts, Chain stores -- Endorsements -- Health aspects, Produce industry -- Contracts, Food industry -- Marketing -- Contracts, Fruit industry -- Marketing -- Contracts, Supermarkets -- Marketing -- Contracts -- Endorsements -- Health aspects, Food -- Marketing -- Health aspects -- Endorsements, Diet -- Health aspects, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Food and beverage production/distribution software, Contracts, Endorsements, Marketing, Health aspects
Abstract

Targeting soccer moms and families, Safeway Stores is kicking off a cause-related, soccer-themed national promotion valued at an estimated $15 million in conjunction with the non-profit organization 5 A Day [...]

Published
2001

120. Prestone Warms Up NFL Promos; SFX Shapes Up Its Jocks at UPMC

Author

CASSIDY, HILARY

Subjects
Prestone Products Corp. -- Marketing, University of Pittsburgh Medical Center -- Contracts, SFX Sports Group -- Contracts -- Marketing -- Advertising, National Football League -- Advertising, Specialty chemicals industry -- Marketing -- Contracts, Automobile equipment and supplies industry -- Marketing -- Contracts, Anti-freeze solutions -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Advertising, Contracts, Marketing
Abstract

Prestone is on board as a new NFL promotional partner. The antifreeze maker will put $10 million, double its previous marketing spend, toward a supporting campaign that will see NFL [...]

Published
2001

121. Century 21 Swings for Home Run; L'il Debbie, L'il League: Big Promo

Author

CASSIDY, HILARY

Subjects
Century 21 -- Advertising, Real estate management, Real estate agents and brokers, Real estate industry -- Advertising, Advertising, marketing and public relations, Business, Retail industry, Advertising
Abstract

Century 21 is unfurling a program tied to its title sponsorship of the Home Run Derby, held during Major League Baseball's All-Star Week. TV online and a sweepstakes are included. [...]

Published
2001

122. Saucony Laces Up for Lifestyle Effort; All-Star is AmEx, Amtrak's Next Stop

Author

CASSIDY, HILARY

Subjects
Saucony Inc. -- Advertising, Athletic shoe industry -- Advertising, Advertising, marketing and public relations, Business, Retail industry, Advertising
Abstract

In support of its core running business, which has recorded double-digit sales growth over the last three years, Saucony is launching a $5-7 million 'Owner's Campaign,' marking its first attempt [...]

Published
2001

123. HAIL THE GODDESS

Author

CASSIDY, HILARY

Subjects
Nike Inc. -- Marketing, Athletic shoe industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

CELEBRATING ITS NAMESAKE GODDESS HERITAGE. NIKE IS LAUNCHING NEW WOMEN'S FOOTWEAR, APPAREL AND EQUIPMENT LINES WITH A MULTI-PRONGED TV, PRINT AND ONLINE ASSAULT VALUED AT MORE THAN $20 MILLION. ITS [...]

Published
2001

124. XFL Steps Out with Castrol, U.S. Army; Extensions Seek Buzz at Super Show

Author

CASSIDY, HILARY

Subjects
Advertising, marketing and public relations, Business, Retail industry
Abstract

With kick-off just around the corner, the XFL generated a hive's worth of buzz at Super Show last week in Las Vegas with retailers and licensee hopefuls looking to do [...]

Published
2001

125. Operation Bass Lures Alpo for Fishing Tourneys

Author

Cassidy, Hilary

Subjects
ALPO Petfoods Inc. -- Marketing, Operation Bass Inc. -- Marketing, Pet food -- Marketing, Pet supplies industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Operation Bass, the nation's largest bass fishing tournament group, has hooked Alpo as a sponsor, with the latter planning a flurry of local activities under the deal. The partnership supports [...]

Published
2001

126. KOBE INFUSION

Author

Cassidy, Hilary

Subjects
Spalding Sporting Goods Co. -- Advertising, Winstanley Associates -- Advertising, Athletics -- Equipment and supplies, Advertising agencies -- Advertising, Sporting goods industry -- Advertising, Sporting goods, Advertising, marketing and public relations, Business, general, Advertising
Abstract

They may not have been lucky enough to be stranded on a desert Island with Tom Hanks, but Spa ding marketers are making a splash with a new basketball, the [...]

Published
2001

127. Easton Sports Hits the Road with Hooters

Author

Cassidy, Hilary

Subjects
Easton Sports Inc. -- Marketing, Hooter's of America Inc. -- Marketing, Athletics -- Equipment and supplies, Restaurants -- Marketing, Restaurant industry -- Marketing, Sporting goods industry -- Marketing, Sporting goods -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Victimized by scooters, declining participation and, frankly lackluster marketing, the sporting goods business has been in a funk for several years. So when an equipment company reaches out to consumers, [...]

Published
2001

128. LPGA's Durkin Focused on New Messaging

Author

Cassidy, Hilary

Subjects
Ladies Professional Golf Association -- Marketing, Sports franchises -- Marketing, Professional sports -- United States, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Most executives only dream about a 1.4 golf handicap, but Karen Durkin, newly promoted to svp/CMO at the Ladies Professional Golf Association, achieved one while playing on mini-tours as an [...]

Published
2001

129. A WINNING BID?

Author

Cassidy, Hilary

Subjects
Reebok International Ltd. -- Licensing agreements, The Hockey Company -- Licensing agreements, National Football League Properties Inc. -- Licensing agreements, Sports -- Licensing agreements -- United States, Sports sponsorship, Company licensing agreement, Advertising, marketing and public relations, Business, Retail industry
Abstract

Fan disillusionment, an overload of too-similar product and an outdated business model have brought the sports licensing business to its knees. Will the NFL/Reebok deal return profits and prestige to [...]

Published
2001

130. Miller Angles to Be Bowling Kingpin; Pennzoil Gets Out the ESPN Vote

Author

CASSIDY, HILARY and Hein, Kenneth

Subjects
American Bowling Congress -- Endorsements, Miller High Life (Beer) -- Advertising, Miller Lite (Beer) -- Advertising, Malt beverages -- Endorsements, Breweries -- Advertising, Brewing industry -- Advertising, Advertising, marketing and public relations, Business, Retail industry, Advertising, Endorsements
Abstract

Striking up an industry-wide bowling sponsorship, Miller High Life and Miller Lite will be the 'Official Beers of Bowling' through a new deal put together by the Wichita, Kan.-based Strike [...]

Published
2001

131. Kraft Crafts Rebound for NCAA Tie-in

Author

Cassidy, Hilary

Subjects
Mondel?z International Inc. -- Marketing, Food industry -- Marketing, Company marketing practices, Food and beverage production/distribution software, Advertising, marketing and public relations, Business, Retail industry, NCAA -- Marketing
Abstract

Kraft Foods will capitalize on hoops fever during March Madness with a reprise of a national retailer program featuring NCAA basketball teams in POP and sweepstakes offers linked to the [...]

Published
2001

132. MasterCard's Super Bowl XXXV Play: Prized Intangibles, Island Getaways

Author

Cassidy, Hilary

Subjects
McCann-Erickson Inc. -- Contracts -- Marketing, MasterCard International Inc. -- Marketing -- Contracts, Super Bowl Game (Football) -- Marketing, Credit and debit card industry -- Marketing -- Contracts, Advertising agencies -- Contracts, Nonbank credit card services -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Contracts, Marketing
Abstract

MasterCard is using the Super Bowl to extend its 'Priceless' campaign and launch a travel-themed sweepstakes with extras from hotel and cruise partners that offers an upscale twist on the [...]

Published
2001

133. Tripodi Relishes Olympic Marketing Challenge

Author

Cassidy, Hilary

Subjects
United States Olympic Committee -- Officials and employees, Olympics -- Marketing, Sports associations, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Appointments, resignations and dismissals, Officials and employees, Marketing
Abstract

In a move aimed at fostering stronger ties between sponsors and its sports organizations, the U.S. Olympic Committee has tapped Blair Tripodi as director of national governing body (NGB) marketing. [...]

Published
2001

134. Deion Plays with Universal Toon Pals; NHL, BlueLine Address Skate Rat Set

Author

CASSIDY, HILARY

Subjects
BlueLine -- Product development, Universal Studios Consumer Products Group -- Product development -- Mergers, acquisitions and divestments -- Officials and employees -- Advertising -- Management, XFL -- Product development -- Advertising -- Officials and employees -- Mergers, acquisitions and divestments -- Management, Hillshire Brands Co. -- Mergers, acquisitions and divestments -- Officials and employees -- Advertising -- Product development -- Management, FOX Sports Networks L.L.C. -- Officials and employees -- Advertising -- Mergers, acquisitions and divestments -- Product development -- Management, Sandbox Inc. -- Product development, Champion Products Inc. (Winston-Salem, North Carolina) -- Mergers, acquisitions and divestments -- Product development -- Advertising -- Officials and employees -- Management, Clothing industry -- Product development -- Officials and employees -- Mergers, acquisitions and divestments, Baseball (Professional) -- Advertising, Leisure industry -- Product development -- Mergers, acquisitions and divestments -- Officials and employees, Company business management, Company acquisition/merger, Advertising, marketing and public relations, Business, Retail industry, American League -- Advertising -- Officials and employees -- Management, National Hockey League -- Product development -- Officials and employees -- Management
Abstract

Neon Deion: Meet Crash Bandicoot. Deion Sanders has signed with Universal Studios Consumer Products Group for a line of merchandise that will pair the colorful player with some real animated [...]

Published
2001

135. Spalding Taps Kobe for 'Infusion' Ball, Styled as the Cure for Deflation Blues

Author

Cassidy, Hilary

Subjects
Spalding Sporting Goods Co. -- Marketing -- Product introduction -- Contracts, Winstanley Associates -- Contracts -- Marketing -- Product introduction, Athletics -- Equipment and supplies, Sporting goods industry -- Marketing -- Product introduction -- Contracts, Basketball -- Product introduction -- United States, Sporting goods -- Product introduction, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Product introduction, Contracts, Endorsements, Marketing
Abstract

They may not have been lucky enough to be stranded on a desert island with Tom Ranks, but Spalding marketers are making a splash regardless with a new basketball, the [...]

Published
2001

136. Lifestyle, Teens Fuel Recovery

Author

Cassidy, Hilary

Subjects
Reebok International Ltd. -- Marketing, adidas America Inc. -- Marketing, New Balance Inc. -- Marketing, Nike Inc. -- Marketing, Athletic shoe industry -- Marketing -- Purchasing, Teenagers -- Purchasing, Youth -- Purchasing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Purchasing, Endorsements, Marketing
Abstract

One of the few surprising bright spots on Wall Street, athletic footwear is bouncing back from several sluggish years as manufacturers' renewed focus on innovation and fashion has coincided with [...]

Published
2001

137. New Balance Ages Up; IMG Skates Off with Disson

Author

CASSIDY, HILARY

Subjects
Disson Furst and Partners -- Mergers, acquisitions and divestments -- Marketing, Item Management Group Inc. -- Mergers, acquisitions and divestments -- Marketing, New Balance Inc. -- Marketing -- Mergers, acquisitions and divestments, Athletic shoe industry -- Marketing -- Mergers, acquisitions and divestments, Software -- Marketing, Computer software industry -- Mergers, acquisitions and divestments, Advertising agencies -- Mergers, acquisitions and divestments, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Software quality, Company acquisition/merger, Mergers, acquisitions and divestments, Marketing
Abstract

Ramping up its media buy in 2001, New Balance will venture into the national cable TV market for the first time and add 'mature' print titles, extending its reach among [...]

Published
2001

138. XFL Spikes Curiosity with More Tude; Reebok Styles Williams in Couture Ad

Author

CASSIDY, HILARY

Subjects
XFL -- Advertising, Sports franchises -- Advertising, Football (Professional), Advertising, marketing and public relations, Business, Retail industry, Advertising
Abstract

That bad-boy of football, the XFL, continues to gear up for its Feb. 3 launch with new print ads this month in Sports Illustrated and ESPN, and February's Playboy. The [...]

Published
2001

139. Power Play: NHL Nets Broadcast Partners for Overseas Promos

Author

CASSIDY, HILARY

Subjects
Daimler-Benz AG -- Advertising -- Officials and employees -- Marketing -- Contracts, Team Marketing Report Inc., ESPN Inc. -- Contracts -- Marketing -- Advertising -- Officials and employees, Octagon Marketing -- Officials and employees -- Contracts -- Marketing -- Advertising, Merrill -- Advertising -- Contracts -- Marketing -- Officials and employees, Toyota Motor Sales U.S.A. Inc. Lexus Div. -- Advertising -- Officials and employees -- Contracts -- Marketing, Canal Plus S.A. -- Contracts -- Marketing -- Advertising -- Officials and employees, Super Bowl Game (Football) -- Advertising -- Marketing, Automobile industry -- Marketing -- Officials and employees -- Contracts, Information services industry -- Contracts -- Officials and employees, Television broadcasting -- Marketing, Publishing industry -- Contracts -- Officials and employees, Marketing industry -- Officials and employees -- Contracts, Sports marketing -- Marketing, Cable television broadcasting industry -- Contracts -- Officials and employees, Transportation equipment industry -- Marketing -- Contracts -- Officials and employees, Television broadcasting industry -- Marketing -- Officials and employees -- Contracts, Sports franchises -- Marketing, Cable networks (Television) -- Marketing, Professional hockey, Motor vehicles -- Marketing, Securities dealers -- Appointments, resignations and dismissals, Information services -- Contracts -- Officials and employees, Securities industry -- Marketing -- Officials and employees -- Contracts, Company marketing practices, Securities industry, Publishing industry, Contract agreement, Automobile Industry, Information services industry, Advertising, marketing and public relations, Business, Retail industry, National Hockey League -- Marketing -- Officials and employees
Abstract

Looking to drive viewership and encourage global interest in its All-Star Game, the National Hockey League will partner with six of its international broadcast rightsholders for its first simultaneous, multi-market [...]

Published
2000

140. Gatorade Energy Bars Enter NBA Lineup

Author

Cassidy, Hilary

Subjects
Quaker Oats Co. -- Marketing -- Contracts, National Basketball Association -- Contracts, Gatorade (Beverage) -- Marketing, Cereal products -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Contract agreement, Contracts, Marketing
Abstract

Poised for the rollout of Gatorade Energy Bar next month, Quaker Oats' Gatorade has expanded its partnership with the National Basketball Association to add the status of 'official energy bar' [...]

Published
2000

141. Deja Vu: Another Licensed Company Files Chapter 11

Author

CASSIDY, HILARY

Subjects
Logo Athletic -- Finance, Clothing stores -- Finance, Retail industry -- Finance, Business, Retail industry, Sport, sporting goods and toys industry, National Football League -- Licensing agreements
Abstract

INDIANAPOLIS--Licensed apparel maker Logo Athletic, planning a complete restructuring of its business, filed for protection under Chapter 11 of the U.S. Bankruptcy Code early last month. The company has arranged [...]

Published
2000

142. Louisville Slugger's Bionic Glove For Batters

Author

CASSIDY, HILARY

Subjects
Louisville Slugger -- Product introduction, Sporting goods industry -- Product introduction, Business, Retail industry, Sports, sporting goods and toys industry
Abstract

LOUISVILLE, KY-- Louisville Slugger has introduced the TPX Bionic Batting Glove, developed in partnership with a top medical hand specialist. The padding in the orthopedically designed glove preserves comfort, fit [...]

Published
2000

143. Sports Authority Puts Women, Fitness Front and Center

Author

Cassidy, Hilary

Subjects
Sports Authority Inc. -- Marketing, Athletics -- Equipment and supplies, Sporting goods industry -- Marketing, Sport clothes for women -- Marketing -- Donations, Sporting goods -- Marketing -- Donations, Company marketing practices, Business, Retail industry, Sports, sporting goods and toys industry, Boys and Girls Clubs of America -- Donations
Abstract

NEW YORK -- The Sports Authority is ramping up its marketing in anticipation of the holiday season with targeted efforts to reach women and kids. In addition, it has formed [...]

Published
2000

144. Sports Logo'd Apparel Down In '99

Author

Cassidy, Hilary

Subjects
Sporting goods -- Product information, Sporting goods industry -- Product information, Sports franchises -- Licensing agreements, Sport clothes -- Licensing agreements, Clothing industry -- Licensing agreements, Business, Retail industry, Sport, sporting goods and toys industry, National Sporting Goods Association -- Reports
Abstract

MOUNT PROSPECT, IL--A sharp decline in major sports (MLB, NBA, NFL and NHL) licensed sales in 1999 hurt the overall sports logo clothing market, causing it to drop 9.3 percent [...]

Published
2000

145. Champion Gives Retailers Online Hot Market Resource

Author

Cassidy, Hilary

Subjects
Champion Products Inc. (Winston-Salem, North Carolina) -- Marketing, Sporting goods industry -- Product information, Clothing industry -- Marketing, Business, Retail industry, Sport, sporting goods and toys industry
Abstract

WINSTON-SALEM, NC--In the hot market-driven licensing business, timely delivery of quality products has always been a problematic issue. For traditional licensees, providing product that can compete against the cheaper, often [...]

Published
2000

146. Clear Standards Fuel Bat Sales

Author

Cassidy, Hilary

Subjects
Baseball bats -- Standards, Sporting goods industry -- Product information, Business, Retail industry, Sport, sporting goods and toys industry
Abstract

NEW YORK--Amazing what a little clarity can do. With the NCAA and National High School Federation (NHFS) regulations regarding bat specifications finally in place, aluminum bats have been a star [...]

Published
2000

147. George Q. Horowitz

Author

Cassidy, Hilary

Subjects
Everlast Worldwide -- Officials and employees, Active Apparel Group -- Officials and employees, Sporting goods industry -- Officials and employees, Businessmen -- Investigations, Business, Retail industry, Sport, sporting goods and toys industry
Abstract

Everlast Worldwide, Inc. [*] Now entering the ring: George Q. Horowitz, a one-time high school social studies teacher and insurance salesman turned sporting goods prizefighter. Taking a winding career path [...]

Published
2000

148. Will SCOOTERS? Keep rolling along

Author

Cassidy, Hilary

Subjects
Scooters -- Product development, Fads -- Social aspects, Sporting goods -- Product development, Sporting goods industry -- Production management, Business, Retail industry, Sport, sporting goods and toys industry
Abstract

This year, scooters have taken off faster than an F-14. Out of nowhere, they were everywhere. Now retailers must ask if scooters are a fad which, by definition, means they [...]

Published
2000

149. With Spalding The Latest Convert, B2B Solutions Are A Continuing Trend

Author

Cassidy, Hilary

Subjects
Spalding Sports Worldwide -- Contracts, eB2B Commerce Inc. -- Contracts, Sporting goods industry -- Contracts, Online services -- Contracts, Business, Retail industry, Sport, sporting goods and toys industry
Abstract

NEW YORK-- In a move that may encourage more companies to explore business-to-business e-commerce, Spalding Sports Worldwide has partnered with eB2B Commerce, Inc., joining the latter's sporting goods and golf [...]

Published
2000

150. Mickey Newsome

Author

Cassidy, Hilary

Subjects
Hibbett Sporting Goods Inc. -- Officials and employees, Sporting goods industry -- Officials and employees, Executives -- Interviews, Business, Retail industry, Sport, sporting goods and toys industry
Abstract

President & CEO, Hibbett Sporting Goods Since joining Hibbett Sporting Goods in 1965 as an outside salesman, Mickey Newsome, born and raised in Alabama, has enjoyed extraordinary success. Embracing a [...]

Published
2000

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