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The digital mental health industry has seen remarkable growth in recent years. However, within this crowded landscape, many companies overlook a critical factor for gaining a competitive edge: the integration of science. In this context, “science” refers to the strategic collection and analysis of information (i.e., data) at digital mental health companies, aimed at guiding business decisions and achieving business objectives. This paper demonstrates that science is integral, yet underutilized in the digital mental health industry, with common misconceptions about its role. When science is integrated within a company, it enables them to (1) innovate, (2) understand customers, (3) make informed decisions, and (4) drive revenue. Digital mental health companies recognizing the multifaceted value of science may be better equipped for sustainable growth and success amid the crowded digital health market.

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The study investigated the utilization of mannequins in merchandizing ready-to-wear garments by retailers in Anambra State. Specifically, it determined the availability of mannequins in ready-to-wear garment shops in Anambra State, ways mannequins influence sales of ready–to-wear retail shops in Anambra State, functions of mannequins in merchandizing of ready-to-wear apparels in retail shops. Survey research design was adopted. Population was 820 ready-to-wear garment retailers in the area. Sample size was 110. Questionnaire was used for data collection. Data were analysed using percentage and mean. Findings revealed that flexible mannequin, wooden mannequins were averagely available. Findings reveal availability assorted types of 29 mannequins. They are grouped base-on their style; audience of focus; feature; colour; prose; materials; size and functionality. Availability frequency/percentage (F%) range from F(%) 88(19.7%) to 239(53.6%). Other findings are 18 ways mannequins influence sales of ready-to-wear garments. These include among others, help to draw customers to the ready-t-wear garment shops in order to make a purchase (X̄ = 3.87), help to tell what products have arrived and in which store (X̄ = 3.85), create a particular atmosphere or give a certain fell (X̄ = 3.81). Further findings are 29 functions of mannequins in the shops. These include, among others, showcase merchandise (X̄ = 3.04), help retailers to make good choice (X̄ = 3.09), and increase the sales of clothing in retail shops (X̄ = 3.07). Four recommendations were made for improving the mannequins clothing merchandizing. Based on the findings of the study, four recommendations were made. These including among others, workshop aqnd seminars should be organized by ready-to-wear garment association on effective utilization of mannequins for advertising ready-to-wear garments to their customers. [ABSTRACT FROM AUTHOR]

Business finances and marketing are a highly discussed concept. Finances deals with the process of money management through proper and profitable investments. Business finances are the concept of management of financial resources in an entity. Business finances may involve different aspects like budgeting, analysis and evaluation, raising capital, taking investment decisions and management of risk. The marketing process is different that involves promotion or letting the customers know the type of product that the company wants to make available to the customer to meet their needs and demands. Business finances and marketing involve skill about financial analysis, risk management, market research, advertising, branding, customer relations, etc. Business finance and marketing are essential components that are needed in the success of any organization because they are interdependent on each other. Business finances ensures that resources are always available and properly utilized leading to financial stability, while marketing helps in customer engagement, satisfaction and helps in increasing sales and revenue. Business finance and marketing combined helps in growth and profitability of the business. [ABSTRACT FROM AUTHOR]

Introduction: Supplier Segmentation (SS) makes Supplier Relationships Management (SRM) easier, especially when the number of suppliers is large. SS creates value and synergy in relation with the supplier. SS as a step between the two strategic activities of supplier selection and SRM obtains distinct groups of suppliers based on their similarities. In the field of marketing, segmentation usually refers to the aspect of market demand, in which the goal of companies is to segment groups of customers with similar needs and demands. Past researches have usually considered one of the aspects of supply or demand for segmentation and have not investigated the issue of segmentation from both aspects (supply and demand). When a company (manufacturing or service) has segmentation information about the status of its customers and shopping centers at the same time, it can be successful in policies. In this paper, shopping centers (supply side) and customers (demand side) of Food Center Company (FCC) are segmented using the TOPSIS technique. Methodology: First, the criteria related to the segmentation of shopping centers and customers are identified separately based on the literature and after localization by the managers of the FCC, they are classified in two objective and subjective dimensions. After localization of criteria, four decision matrixxs are formed for 109 shopping centers and 50 customers. By implementing TOPSIS steps on the decision matrixes of shopping centers and customers, the final score of shopping centers and customers is obtained in objective and subjective dimensions. Finally, shopping centers and customers are selected in four sections, namely shopping centers/customers with weak objective and subjective dimensions, shopping centers/customers with strong objective dimension and weak subjective dimension, shopping centers/customers with weak objective dimension and Strong subjective dimension, and shopping centers/customers with objective and strong subjective dimensions are placed. By sharing the segmentation results with the managers of the FCC and consulting with them, solutions for improving the performance of shopping centers and improving the relations of the FCC with customers in the areas of supplier relationship management and customer relationship management are presented. Results & Discussion: After studying the literature, 19 criteria related to customer segmentation and 19 criteria related to shopping centers were identified. After receiving experts' opinions, 11 criteria for segmenting customers and 16 criteria for segmenting shopping centers were recognized as final criteria. Segmentation results of shopping centers show that 32 shopping centers were placed in Section 1, 4 shopping centers in Section 2, 31 shopping centers in Section 3 and 42 shopping centers in Section 4. Segmentation results of customers show that 19 customers were placed in Section 1, 4 customers in Section 2, 16 customers in Section 3 and 11 customers in Section 4. The customers of Section 1 are the weakest customers of the FCC. FCC can remove these customers from its customer list or help improve their situation through incentive programs. For the customers of Section 2, solutions such as interaction in social networks and recording the voice of customers will be useful. For the customers of Section 3, solutions such as designing a communication calendar will be useful. The customers of Section 4 are the strongest customers of the FCC. For the customers of this sector, solutions such as providing free services and special appreciation for them can help to retain them for the company. For shopping centers of section1, the FCC can remove them from its shopping list or help to improve their situation through methods such as holding training courses in order to promote these shopping centers and evaluate their performance after conducting training courses. For shopping centers of section 2, FCC can improve their mental dimension by improving the indicators of their position in the industry, after-sales service, customer relationship management, compliance with ethical standards, desire to share information and desire to learn and grow in these shopping centers. For shopping centers of section 3, FCC should help to improve the objective dimension of these shopping centers in improving the geographical distance of the shopping center to the customer, the frequency of sales of the shopping center, the quality of the shopping center's products or services, the variety of advertising by the shopping center, and the use of incentive policies by the shopping center. shopping centers of section4 are the best and most profitable shopping centers of the FCC. Conclusion: Since the past researches have examined the issue of segmentation mainly from the aspect of supply, considering aspects of supply and demand, and application in the real world is useful for researchers in this field. The company should maintain these profitable shopping centers that are effective in the survival of the company and invest in creating long-term relationships with these shopping centers. [ABSTRACT FROM AUTHOR]

All companies, regardless of their sector, can take measures to contribute to sustainability, one of these measures consists of their communication strategies to promote responsible consumption among their consumers. That's why, the present study investigates the impact of marketing communications on customers' attitudes towards mobile advertising with the mediate of motivation. The statistical population includes all customers of Chain Stores located in Tehran. A standardized 28-item questionnaire with 5-point Likert Scale was applied for data collection and the sample size was estimated to be 196 people considering the population limitations. In order to analyze data, partial least squares structural equation modeling was applied using smart PLS 3. The results showed consumers need an intrinsic agreement and they hardly accept the in-formation that disagrees with their beliefs. That's why marketers who tend to confirm individuals' attitudes should use highly valuable resources for advertisements. In conclusion, customers' trust in advertising can lead to their loyalty and increase profitability for chain store. It will also lead to greater competition among chain stores in sustainability and dynamic environmental conditions. [ABSTRACT FROM AUTHOR]

Online shopping helps consumers search for information about products and services, makes it easier to compare prices and product features, and enables a quick and easy exchange of positive and negative experiences. However, through numerous positive advantages, there is inevitably a constant increase in the negative consequences of online shopping, especially from the consumer's perspective. [ABSTRACT FROM AUTHOR]

Advertising has always been a crucial element in the uplifting of profitability in firms of every sector. The purpose of this paper is to investigate the impact of advertising expense on the profitability of banks in Pakistan. The research study utilized primary as well as secondary sources for data collection. This research focuses on five leading banks of Pakistan and data on their profitability and advertising expenditure from the year 2012 till 2021 was gathered from their financial reports for analysis. Two other instruments i.e., an online questionnaire and interview were also made use of in order to collect primary data. A total of 500 questionnaires filled by bank customers were included in the study to find out the impact of advertising on customers' purchase decisions and the Joint Director of the State Bank was also interviewed to develop a wholistic understanding of the variables and their impact on each other in the context of banking sector. The findings of this research indicated that advertising has a significant positive impact on the profitability of banks. [ABSTRACT FROM AUTHOR]

This study is based on the role of advertising expenses in the sales of the fertilizers industry in Pakistan. The study is the quantitative one and conducted with the help of an adapted questionnaire. The study was conducted with the help of data collected randomly from two hundred stakeholders of the fertilizers industry, these stakeholders mainly include customers and employees of the fertilizers companies. The analysis was performed on the collected data with the help of the statistical software SPSS to know about the role of advertising expenses on the sales of fertilizers in Pakistan. The statistical analysis include descriptive statistics, reliability, and correlations. These three statistical analyses were used to know what relationship advertising expenses have in the sale of fertilizers in Pakistan. The results of the study show the relationship between the variables advertising expenses and sales of fertilizers in Pakistan have medium positive. Thus, it can be concluded that advertising expenses have a role in the sales of fertilizers in Pakistan. [ABSTRACT FROM AUTHOR]

The development of technology and e-commerce has brought significant changes in consumer shopping behaviour. Online marketplaces such as Tokopedia have become one of the popular platforms for consumers to shop online. The main objective of this study is to identify and analyse the effect of entrepreneurial innovation on customer shopping habits on Tokopedia. This study uses a quantitative research method with a survey research design. Data is collected through distributing questionnaires to Tokopedia customers. The data collected through the questionnaire will be analysed using regression analysis techniques. The results showed that entrepreneur innovation affects customer shopping habits at the Tokopedia Marketplace. Entrepreneurial innovation creates more exciting and varied products or services. Tokopedia, as an e-commerce platform, is a forum for various entrepreneurs to present new and unique products. The availability of these diverse products encourages customer interest to continue exploring and shopping on Tokopedia. [ABSTRACT FROM AUTHOR]

Phishing described a kind of deception in online that includes thieving customers' sign in details into the virtual portals. Internet users betrayed by attackers through well known websites with the purpose of get the personal information. Due to the idiomatic-based tackle approach, it is arduous to determine whether a site page is real or phishing and it broadly utilize computer users' weaknesses. Phishing offense are especially exhibited because of seclusion and fluctuation of the Internet. Based on existing technique, phishing detection technique performance have some lacking. Consumers need a quick solution to protect themselves from cyberattacks. The motive of this research is to create a contemporary phishing website with deep learning for cyber-assurance.Firstly, the authentic as well as phished site dataset are preprocessing for removes any missing values of related data. Improved term frequency reverse document frequency method is proposed to enhance the features of preprocessed data. The regained attributes are sorted as phished or non-phished websites via improved deep neural network. Deep neural network weight update enhance through mayfly optimization method. Processing rate, error rate, precision, recall, detection rate is applying to determine proposed methodology performance. The proposed system results the effective phishing sites detection. [ABSTRACT FROM AUTHOR]

The paper addresses the topic of Forecasting in the era of globalization on retail, influenced by Artificial Intelligence. Artificial Intelligence is defined as the science of creating machines with the ability to achieve goals in the world. Humanity is currently facing a great change. We will live in a world of technology, which brings with it many opportunities but also many unknowns and challenges. They are generated by the impact of globalization, technological progress and the changes generated by the presence of millennials. Retail stores should be open to AI but be careful to adopt those AI solutions that lend themselves to their specific context. For this scientific article we implemented a qualitative research. Among other things, following the research, we found out that Artificial Intelligence applied in retail is the solution to achieve higher performance in the field of retail, but without being used in an unethical way. The results obtained from the research provide an overview of Artificial Intelligence in the sphere of the web at the present time. Considering the direction in which technology is evolving and based on the arguments of specialists, it can be stated that Artificial Intelligence will represent an element of distinctiveness and competitive advantage in the era of globalization. [ABSTRACT FROM AUTHOR]

This study investigated the factors that could predict the airline complaints of 81 young Chinese customers. Results of this study showed that when young Chinese customers believed that male pilots had better flying proficiency, their scores on attitude towards complaint would be higher. In addition, there were significant differences found between male and female participants on the following variables: the number of trips per year by airplane, flying proficiency, flying standards and fly confidence. Overall, airlines should try to reduce the gender prejudice of young Chinese customers, maybe by training and hiring more female pilots, so that there would be less complaints from them. [ABSTRACT FROM AUTHOR]

Copyright of European Journal of Applied Business & Management is the property of ISAG - European Business School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper is a synthesis of several theoretical works on the pros and cons of digital banking services. The objective is to allow future users of digital banking services to have a clearer idea of the pros that these services can offer. In fact, pros are many: availability, mobility, time saving, ease of access to services, autonomy in the relationship with the bank, reducing banking service prices and increasing interest rates on deposits, online bill payment, knowing about bank products, non-discrimination of technology and environment friendly. As for cons, they include: absence of human contact, complexity, fear of insecurity, no or slow internet connection, limited scope of the services offered, unnecessary letters and notifications and high using costs.

In a global pandemic, there is a need for banks to improve service delivery through financial technologies. Since the fight against COVID-19 is the community responsibility, the role of banks in channeling cash to all stakeholders is essential for the contemporary human race. This study investigated the impact of the government response to COVID-19 on the resilience of banks. A multivariate Structural Equation Model (SEM) was used to specify the links between the exogenous factors (government’s social and financial responses) and the endogenous variables (resilience of bank customers, employees and investors). A research survey approach was used where 543 respondents were sampled. A self-constructed online questionnaire was used to harvest responses from customers, employees and investors of the selected banks. The result of the analysis showed a significant relationship between government’s social response and the resilience of bank customers. However, such a relationship does not hold between government’s social responses and other resilience indicators (employees and investors). Furthermore, the result revealed that government’s financial responses do not affect the resilience of banks. The study concluded that the government’s social response during the COVID-19 pandemic influenced bank customers’ resilience in Nigeria. It was recommended that banks, as part of the policy, develop tools to complement government actions during the pandemic, thereby ameliorating its impact on their customers. AcknowledgmentThe authors will like to acknowledge all respondents who took part in the survey.

Copyright of Summa, Animali da Compagnia is the property of Point Veterinaire Italie s.r.l. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The perseverance of this study is to examine how the influence of marketing via V-logging on Instagram has changed consumers’ buying behavior in the current pandemic in Pakistan. Design/Methodology/Approach: The study employed the 'media richness theory,' which states that there are various types of communication channels, each of which tends to be richer than the others based on two major principles associated with those channels: the first is a communication's tendency to provide sufficient feedback, and the second is the cues the medium can provide. Findings: By exploring the factors that are affecting the buying intentions of consumers using Instagram adverts, the research study attempted to portray a new yet different viewpoint on the use of media richness theory. The study purports to examine the role of social media influencers in changing consumer purchase intention in Pakistan during the Pandemic and the chances that it may remain uniform even after the pandemic passes for young Pakistani consumers only. Implications/Originality/Value: Finding of the study suggests that as social media play a key role in changing consumer purchases intentions. Thus, this could be improved and ought to be in more realistic way for the benefit of society.

Over the years, service quality has been a topic that has continued to garner a lot of interest. This study sought to appraise electronic service quality, customer satisfaction, and behavioral intentions in online shopping in South Africa. A unique conceptual model was developed to investigate the factors that led to customer loyalty, positive word-of-mouth, and ultimately repurchase intention toward goods online. This study aims to determine the influence of e-service quality on customer satisfaction and behavioral intentions in online shopping in South Africa. Non-probability sampling was used to select the participants. A structured questionnaire, based on the conceptual model, was developed and distributed online. A total of 307 usable response questionnaires were collected, and descriptive and regression analyses were conducted using SPSS 27. The major findings indicate that customer satisfaction and positive word of mouth are closely associated. The implication is that marketing practitioners should pay more attention to customer behavior after receiving services.

This research investigates the relationship between exposure to social media and the formation of a mental image among customers of Jordanian Islamic banks. The study encompassed four Jordanian Islamic banks and a sample of 400 respondents comprising their clients. The research revealed a moderate correlation between social media exposure and customers' mental image formation concerning these banks. It was noted that the banks' efforts in establishing a unique identity on social media platforms heightened customer loyalty and facilitated service differentiation from other banks. Furthermore, the study found no significant gender or educational qualification-based differences in the responses of Islamic banks' customers. However, there were significant variations in responses based on age groups among the surveyed clients. The study emphasizes the importance for Islamic banks to promptly address customer inquiries related to services advertised on social media platforms. [ABSTRACT FROM AUTHOR]

Immunitary bioeconomy encompasses a significant share of the bioeconomy that is accompanied by a ‎high degree of complexity and various religious and ethical controversies for both customers and the ‎service providers. Compared to blood banking, these complexities are more substantial for the ‎new state-of-the-art technology of umbilical cord blood (UCB) banking, in which the viable ‎therapeutically active substance of cord blood (i.e., cord blood stem cells (CBSCs)) is banked for much ‎less likely future demand. It became even more complicated when we knew that the main three types ‎of cord blood banking industry (i.e., private, public, or hybrid models) are not the same regarding ‎economic, ‎ethical, and even social considerations. The present paper aims to review and discuss the ‎main drivers of behavioral intention among the customers of private UCB banking. We focused on ‎private UCB banking because, although there is a low likelihood of childs' future need for their siblings' ‎CBSCs, there is an unnecessary growing demand for using private UCB banking services. Based on the ‎previously published pieces of research, we discussed five main influential factors (i.e., awareness, ‎reference group, usability, disease history, and price) that can affect the customers' risk perception ‎‎(and further their behavioral intention) to preserve their child UCB for private applications. Finally, we ‎concluded that private UCB banking must not be considered a commercial activity, and ethically healthcare ‎managers must be more actively involved in ‎facilitating the proper flow of information among the ‎customers. [ABSTRACT FROM AUTHOR]

Relationship marketing (RM) is gaining momentum with the advent of new marketing philosophies. RM proves as an aid to long term retention of customers, more market share, customer satisfaction, imparts customer benefits, raises competition and what not. The present study takes into consideration the existing literature and is descriptive in nature which examines the impact of RM of banks on the business performance of small & medium enterprises. Primary data were gathered from 183 branch managers of Jammu & Kashmir Bank (62 branches) through structured questionnaire. Principal component analysis and Exploratory factor analysis was run to reduce the data. The factor RM benefits comprised of four measured indicators, viz., Convenience benefits, Time saving benefits, Advisory benefits and better financial decisions. The confirmatory factor analysis model has been found to have a good fit as all regression weights are above 0.50. The results indicated that market orientation significantly influences business performance and RM directly influences Business Performance. Hence, the present study makes an effort to unearth the impact of relationship practices of banks (service provider) on the business performance of SMEs (customers). The study presumes to be useful for researchers, practitioners, marketers and policy makers. The study is confined to Jammu and Kashmir Bank (JKB) branches and their SMEs operating in two industrial areas. [ABSTRACT FROM AUTHOR]

This paper presents research on technologies that can facilitate direct interactions with customers, offering unique and attractive experiences when using artificial intelligence. As per the 2019 survey conducted by BearingPoint, two major categories of developing AI technologies are found to enhance the overall customer experience: (1) technologies that allow direct interaction with customers, and (2) technologies that enable more efficient handling of customer requests and expectations. Regarding the technologies that facilitate direct interactions with customers, there are POS technologies, AI-powered chatbots, digital voice assistants, etc. These technologies transform and enhance the customer experience, thus making shopping more appealing and interesting. The motivation for choosing this topic is that it gives a global, current perspective and arouses interest, curiosity, uncertainty, even fear. The research question is implemented with the help of an empirical investigation among retail representatives and customers to pinpoint if modern technologies that facilitate direct interactions with customers is the solution for achieving higher performance in the retail field, but without being used unethically. The originality of the research consists in investigating the behavior of generation Z towards technologies powered by Artificial Intelligence in the retail sphere, in an emerging market. Considering the direction in which the technologies that facilitate direct interactions with customers is evolving and based on the arguments of specialists, it seems that these will represent an element of distinction and competitive advantage. Companies in the retail sector that will invest in the development of Artificial Intelligence will benefit in the long term. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Various types of marketing are putting into practice in all industries across the world at this time. Additionally, numerous viewpoints and methods are being exploited by marketers to develop creativity and improve sales in such industries, with their own labels (Jensen et al., 2023); including guerrilla marketing (GM) as one of the most novel concepts. In this sense, GM can bring loads of benefits to all industries, and the sports industry is no exception here (Liao et al., 2021). Many companies, manufacturing sporting goods and supplying various sports services are currently tapping GM as a strong market penetration strategy (Fujak et al., 2018). The sports industry has been also significantly influenced by changing lifestyles, thereby devoting much attention to health issues among people and even making them give more value to leisure-time and sports activities (Scola & Gordon, 2019). Over and above promoting the sports industry, this has also led to a growing trend in other industries (Liao et al., 2021). What is more, higher standards of living have augmented purchasing power among consumers, and undoubtedly the number of sports stores are on the rise (Serazio, 2021). In this context, Yazd Province, Iran, is annually attracting lots of sports tourists during domestic and international competitions, festivals, as well as training camps for clubs and national teams in various sports fields. Accordingly, sports stores in this region are in need of proper marketing activities for their survival (Mohebi et al., 2021). Given the widespread emergence of sports stores in Yazd Province, there has been an intense competition, in comparison with the past, to attract and retain more customers, which is the most challenging issue (Tighband Jangalei, 2022). With regard to the gap in the market of sporting goods, sales ratios, the wide of variety of products, and the competitive market over the last few years, retailers have further resorted to diverse strategies to attract and retain customers, including GM (Fujak et al., 2018). Therefore, investigating the effect of GM on attracting and retaining the sports store customers was assumed as the main objective of this study. This empirical study with an exploratory research design was accordingly fulfilled using a deductive-inductive approach. In terms of the type of data, the mixed-methods (qualitative-quantitative) strategy was tapped, so it was a cross-sectional survey with resepct to data collection time and method. The statistical population consisted of university professors (namely, theoretical experts) and sports store managers (i.e., empirical experts) in Yazd Province, Iran. Snowball sampling until theoretical saturation was reached was also conducted to select the study samples (N=12) due to the high number of the experts in this field and the probability of not being familiar with all by the researcher. The criterion for selecting the empirical experts was having at least 10 years of work experience in this domain. On the other hand, the theoretical experts were selected out of the professors involved in the universities in Yazd Province, nominated for their academic works published as books and articles in the field of sports marketing. The data collection tools were interviews and questionnaires. As well, thematic analysis was initially used to explore the specialized interviews, and then the fuzzy Delphi method (FDM) was operated to prioritize the GM tools. Ultimately, the effect of GM on the attraction of the sports store customers was simulated through the agent-based modeling (ABM). In the qualitative phase of this study, the validity of the interviews was tested via the Q-sort technique, and their reliability was checked and confirmed using the Cohen’s kappa coefficient. In the quantitative phase, the validity of the questionnaires was measured by relative content validity, and their reliability was established based on test-retest reliability. MAXQDA 2020 was further utilized for thematic analysis, the fuzzy Delphi method calculations were correspondingly performed in Microsoft Excel, and the ABM was done using AnyLogic. Based on the study results, 36 primary codes, 8 subthemes, and 4 main themes, including the cultural, human-related, technological, and customerattraction tools, were identified, wherein the cultural tools were spotted as the most effective ones. The simulation outputs also revealed that the proposed model could properly estimate the future of attracting sports store customers in Yazd Province, Iran. Moreover, all four tools, were of utmost importance, but in varying degrees, in order to attract the customers of sports stores in this region, and their prioritization was simply to gain a better understanding of more effective GM tools. In line with the study findings, as a general policy, the managers of sports stores in Yazd Province are thus suggested to implement this research model. In this way, it is ideal to run the proposed model within a specific time period and measure its capacity to improve the effectiveness of the mentioned GM tools. If the existing model leads to an increase in the attraction of sports store customers in practice, it is then recommended to be taken into account in future periods. [ABSTRACT FROM AUTHOR]

This study aims to identify and evaluate the elements that affect the sales of automobiles in Pakistan. The most important independent variable of the study is duties and taxes. This is combined into a study framework after a review of the literature, and the hypothesis of the role of duties and taxes on sales is examined. Individual automobile buyers in Karachi, Pakistan, were chosen at random to collect data with an adapted questionnaire, and 200 people made up the sample. Results were analyzed using various statistical analyses on SPSS. The statistical analyses are descriptive statistics, reliability, and correlation. The statistical results showed a weak negative relationship between the independent variable taxes and tariffs and the dependent variable sale of automobiles, thus concluding that duties and taxes do not have much impact on the sales. This study will be useful to both managers in the automobile industry and policymakers when they are developing strategies and auto policies regarding the future of the industry. [ABSTRACT FROM AUTHOR]

Copyright of Acta Agriculturae Serbica is the property of University of Kragujevac, Faculty of Agronomy and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: Mu'amalah is the activity of interaction between individuals and their surrounding environment. In Islam, this teaching promotes cooperation in everyday life. In the era of globalization, Islamic financial institutions such as Pegadaian Syariah are becoming increasingly vital, offering trust products with strict adherence to Sharia principles. This evaluation becomes a crucial key to measuring product performance and customer satisfaction, supporting the sustainable growth of Islamic financial institutions. Purpose: This research aims to evaluate the benefits provided by Amanah Products at Pegadaian Syariah Central Makassar Branch and measure the level of customer satisfaction with the product. Methodology: The research method used in this study is qualitative descriptive with data analysis techniques including data reduction, data presentation, and drawing conclusions. Findings: The findings of this research reveal that Amanah Products at Pegadaian Syariah offer easy, structured, and inclusive requirements and procedures, facilitating various groups of individuals such as civil servants, employees, and micro-entrepreneurs to obtain vehicle financing without difficulties. The transparent application process also assists customers in meeting their vehicle needs. Customer satisfaction is very high due to the friendly, professional quality of service and structured procedures meeting customer expectations. Customer loyalty is reflected in their intention to continue using Amanah Products. Pegadaian Syariah Central Makassar Branch demonstrates a high level of professionalism, providing equal treatment to all customers, creating an inclusive atmosphere, and facilitating understanding of structured work processes. The quality of service and professionalism build a strong relationship between Pegadaian Syariah and its customers, enhancing long-term trust and loyalty. [ABSTRACT FROM AUTHOR]

Digital marketing is a marketing term for the marketing of products and services using digital technologies. The goal of this research is to explore the magnitude and impact of online marketing on customers, to explore social media methods, and introduce the best way to reach out to customers. The aim is to show if marketing methods used by companies are appealing to customers as well as to find out which marketing strategy is most successful for a target market by organizing a survey that is focused on social media and email marketing, and to predict where the customers want to see business marketing.

Background: Hospital service is a field that is constantly changing, with the availability of creativity, opportunities motivating passion, and allowing experts to thrive. Healthcare marketing is a scientific discipline since it uses concepts, plans, and methods that are exclusive to both conventional and social marketing. The importance of this study is to build up the bridge and relationship between the hospital and the patient. To introduce the healthcare services to the patient to let them know what services the hospital provides and what advantages they will receive for their health betterment. With the help of this study, we can track the flow of the patient from which median they are coming, for example, traditional marketing or digital marketing. This study will promote and analyse where the marketing strategies are lacking and where they need to be improved with the help of recommendations of this study. The objectives of this study to bridge the gap by providing the corrective information and developing the relationship between patient and hospital, to create a leadership position and differentiate from competitors. Methods: A retrospective study approach will be adopted in the study. It includes a collection of data and information direct from the marketing department. Study will be conducted in the tertiary care hospital of central India. Secondary type of data will be collected from the Hospital Management Information system. Expected Result: The expected result of the study will be to bridge the gap by providing the corrective information and developing the relationship between patient and hospital, to create a leadership position and differentiate from competitors to know where the institute is standing in the market.