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This article focuses on the plan of the U.S. Environmental Protection Agency to review labeling and other guidelines for flea and tick products.

The article discusses the sale of 50% stake in Merial Limited owned by Merck to Sanofi-Aventis, as well as the option given to Sanofi to buy from Merck the animal health unit it will acquire in its planned buyout of Schering Plough. The author mentions that the move to sell flea and tick treatments is viewed as a diversification from prescription medicines in anticipation of Sanofi products that will go off patent.

A personal narrative is presented which explores the author's experience of controlling flea beetles from destroying wheat production.

The article presents a list of examples of what can happen without the services of pest management professionals (PMP) in the pest control industry in the U.S. The examples represent the reasons why there is a need to hire PMP. These examples include rodents chew on wires which creates fire, loss of electrical equipment and computer breakdown, cockroaches, dust mites or mice can trigger asthmatic attack, termites destroy a home, fleas feed on a family pet and flying insects threaten a surgical room.

The article presents statistical data from the pest management industry in the United States. The top five contract pest control services in the country are cockroach management, ant management, rodent management, flea management and WDO inspection. Meanwhile, the top companies in the industry include BASF AG, Bayer, Dow Chemical Co., DuPont Co. and Ecolab.

Presents a section that lists question-and-answers articles about pest management. Use of dual tanks for using more than one insecticide; Potential of non-chemical carpenter bee approach for treating holes; Treatment of recurring flea problem by using Actisol machine for retreating the basement area.

Provides tips on how to treat flea control carpet using a 1-gallon sprayer with a fan nozzle. Use of an 18-inch wand on the sprayer; Arrangement of carpet and furniture so that application can be made in rows; Maintenance of 30 to 40 pounds per square inch in the spray tank.

Responds to queries concerning pest management. Breeding of flies in wet windows; Elimination of German cockroaches in apartment buildings where the sanitation and tenant cooperation is poor; Control of mice which chew up the wiring of a car parked outside at night; Treatment for rodents and fleas.

Answers queries pertaining to pest management and control. Control of fleas; Duck traps; Fly program expansion.

Describes Gianettino & Meredith's advertising campaign for Hartz's Advanced Care Brand Flea & Tick Drops and Flea Control Capsules. Features of the campaign; Number of animals used for the television spots.

Comments on the success of Ciba-Geigy Corp.'s Program prescription flea control products. Plans to double the American advertising spending on Program; Program as the first veterinary pharmaceutical to be backed by national television advertising; Sales of the product; The history of the product, and the sales growth that attended a higher profile created by intensive advertising.

This article features the flea control product called Program, introduced by Ciba-Geigy Corp.'s animal health division. Program interrupts the flea breeding cycle with a chemical, Lufenuron. The drug stays in an animal's bloodstream and is absorbed by fleas when they bite. Program is available in countries like Australia, South Africa and New Zealand.

This article presents information on a television advertising of Bayer Corporation's Advantage flea control product for dogs and cats in 1999.

Reports that Bayer Corp. has increased its media budget to an estimated $40 million and will move from regional to network television advertising starting in May 1998. Details of its television advertising for Advantage flea control for pets, which uses the technique seen in the motion picture `Babe'; How Advantage works; Growth of the flea-control product industry.

Gives advice on specific pest control problems in the United States. Includes the destruction of fleas in the duct system of a vacant house; Remedy to cockroach infestation in the floor slabs of a food processing company; Drawbacks in the use of methyl bromide for fumigating tunnels.

Features the PreFlea Continuous Action Flea Control Collar, a new product from Sandoz Agro. Ingredients; Western Exterminator Co.'s ongoing testing of the product.

Reports on the discussion by pest control expert Creig Manson at the Texas Pest Control Association conference on what pest control operators can advise their customers about flea control work.

Presents advice on how to apply insecticides against fleas in living areas in order to minimize insecticide-related risks. Vacating the premises; Avoiding over-application of insecticides; Concentrating efforts on flea hotspots; Avoiding non-target applications; Using Insect Growth Regulators (IGRs); Warning people concerned about the hazards associated with the service.

Provides information on the effective elimination of fleas from sandbox. Nonuse of insecticide; Fencing of the are to discourage fleas-carrying animals off the area; Replacement or fumigation of the sand.