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Discusses the lawsuit filed by Barnes & Noble Inc. (B&N) against Amazon.com. B&N's contesting of Amazon's claim to be the world's biggest bookstore; Other issues in the lawsuit; Aim of B&N to bar Amazon from running the advertisements that make these claims.

Discusses the success book publisher Ballantine has been having with authorless promotion events in book stores in the United States. How the community events are held; The praise from the book sellers; Examples of authorless events that have been tried; Borders in Las Vegas, Nevada; Bibelot in Bel Air, Maryland; Other events.

Reports on the unveiling of Borders' cable television advertising campaign for the holiday season, during a meeting at the corporate headquarters in Ann Arbor, Michigan, to get its suppliers to shell out $5 million for the cost of the campaign. Background on the advertising campaign; Reaction from book publishers to the plan; Lawyer Jerald A. Jacobs' comment on the Borders proposition.

Focuses on a colorful full-page ad in the `New York Times Book Review' magazine announcing the launching of Louisa May Alcott's `A Long Fatal Love Chase.' Publication of excerpts in the `Ladies' Home Journal.'

Deals with the advertising campaign of John Evans, president and chief executive officer (CEO), for `Detour' magazine. Change in the focus of the magazine; Other magazine purchased by Evans; April 1998 issue of `Detour.'

Announces the release of Holiday Classics Collection by Golden Books on September 1, 1998. Titles included; Promotions for the line.

Describes LCF&L associate creative director Bruce Palmer's advertising efforts for his book `The Karma Charmer.' Book's plot; Use of a direct-response advertisement targeted at talk show hosts; Result of the marketing ploy.

Reports that Barnes & Noble Inc. has unveiled a variety of Christmas book advertising promotions in support of its program to syndicate book sales on other Web sites. Online bookselling business; Plans of adding sites to its affiliates' base and charge advertisers for the placement of banner ads on its affiliate network.

Reports on the campaign developed by Johnson Adams Nicholson Marketing & Communications for the Canadian Booksellers Association to promote Canadian-authored books. Publications carrying the advertisements; Federal government aid.

States that publishers of special-interest books are developing strategies to cash in on the growing trend of non-academic advertising. Comments from Beth Brenner, publisher of Conde Nast's `Self,' a women's health and fitness book.

Focuses on the efforts of publisher Macfarlane Walter & Rossin in marketing the book `Boom, Bust & Echo,' by David Foot and Daniel K. Stoffman. Appeal of the book to customers; Aggressive marketing approach employed.