51. Promoting Green Product Development Performance via Leader Green Transformationality and Employee Green Self-Efficacy: The Moderating Role of Environmental Regulation
- Author
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Baiqing Sun, Wengang Zhang, and Feng Xu
- Subjects
China ,Health, Toxicology and Mutagenesis ,education ,New energy ,lcsh:Medicine ,010501 environmental sciences ,01 natural sciences ,Structural equation modeling ,Article ,Surveys and Questionnaires ,0502 economics and business ,green self-efficacy ,Humans ,0105 earth and related environmental sciences ,Self-efficacy ,Scope (project management) ,business.industry ,05 social sciences ,lcsh:R ,Public Health, Environmental and Occupational Health ,Role ,Environmental economics ,Self Efficacy ,Environmental Policy ,Leadership ,Incentive ,Transformational leadership ,environmental regulation ,green transformational leadership ,green product development performance ,New product development ,Environmental regulation ,business ,050203 business & management - Abstract
By integrating internal green self-efficacy and external environmental regulation, this research investigates the relationship between green transformational leadership and green product development performance. Taking 23 new energy vehicle enterprises in China as samples, we collected 298 valid questionnaires and verified the hypotheses through structural equation modeling. The results show that both green transformational leadership and green self-efficacy can promote green product development performance, green self-efficacy mediates the positive relationship between green transformational leadership and green product development performance, while environmental regulation positively moderates the mediating effect of green self-efficacy. Furthermore, environmental regulation and green self-efficacy interact to promote green product development performance. Our research provides a new perspective to understand how green transformational leadership is related to green product development performance and how this relationship is molded by contextual antecedents. Enterprises need to comprehensively consider the green influence of transformational leadership, green driving of employees themselves, and green linkage among organizations (macro policy guidance, passive market incentives, and self-issued actions) to improve green product development performance. Limitations and future scope are discussed.
- Published
- 2020