51. Assessing the drivers of pro-environmental behaviour and willingness to pay for biodiversity conservation among visitors to Raptor Watch weekend at Tanjung Tuan, Melaka.
- Author
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AMIR MUSTAFA, AMIRA MAS AYU, ISMAIL, NURLIDA, RAHMAN, RABI'AH ABD, and RANJAN DAS, KALPANA DAS SAWDESH
- Subjects
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WILLINGNESS to pay , *FOREST conservation , *BIODIVERSITY conservation , *CONVENIENCE sampling (Statistics) , *ENVIRONMENTAL literacy , *BIRDS of prey , *BIODIVERSITY - Abstract
This study addresses the relationship between visitors' connectedness to nature, environmental knowledge, mindfulness and mindlessness with pro-environmental behaviour (PEB) and willingness to pay (WTP) for biodiversity conservation. This study aims to investigate the pro-environmental behaviour of visitors to the Raptor Watch weekend at Tanjung Tuan. This study also intends to determine the visitors' willingness to pay (WTP) towards biodiversity conservation of ecosites. Convenience sampling technique was used to distribute the questionnaire. The descriptive statistics and cross tabulation data from 172 respondents or visitors to the event were analysed using SPSS. The analysis demonstrate that connectedness to nature, environmental knowledge, and mindfulness are key drivers of pro-environmental behaviour among the visitors, based on mean values. This suggests that visitors concur on these three factors. A close examination further revealed that connectedness to nature resulted in the overall highest mean value. Additionally, 68.6% of the respondents agree to contribute towards conservation of the recreational forest sites, with the mean WTP value of RM28.73 from this study. However, among those who were less willing to pay, the barriers to contributing are primarily due to financial constraints, as 36% of the visitors were students. This study offers important insights regarding the need to encourage environmental behaviour and environmental management among visitors to enhance natural experiences of ecotourism to increase their willingness to pay. [ABSTRACT FROM AUTHOR]
- Published
- 2023