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Byline: Emma Barrie A construction company's Super Bowl ad that Fox deemed too controversial, features a mother and daughter's difficult journey through Mexico to the United States, only to be [...]

Byline: Amanda Ciccatelli With the Super Bowl just days away, fans are gearing up for the game while brands are gearing up for the biggest day of the year for [...]

Byline: Clint Rainey Fans eager for a four-hour escape (http://nymag.com/daily/intelligencer/2017/01/every-terrifying-thing-that-donald-trump-has-done.html?mid=full-rss-grubstreet) from the new reality aren't going to find it in Super Bowl LI. Besides Budweiser's (http://www.grubstreet.com/2017/01/so-budweisers-super-bowl-ad-is-all-about-immigration.html?mid=full-rss-grubstreet) completely coincidental immigration-themed ad, [...]

KFC reported its first in-game Super Bowl advertisement is a 15-second spot that will air in the fourth quarter of the game. Titled Colonel vs. Colonel, the ad features Kentucky [...]

Byline: Lisa Ryan While Tom Brady will be standing up for equality for (http://nymag.com/thecut/2017/01/tom-bradys-special-super-bowl-necklace.html?mid=full-rss-thecut) fancy necklaces during Super Bowl LI on Sunday, Audi of America is set to air an [...]

Byline: Lisa Ryan Lady Gaga is set to headline the Super Bowl halftime show on Sunday - and now she'll also appear in a new Tiffany and Co. ad during [...]

Byline: Chris Crowley Budweiser cares deeply about its Super Bowl ads, a massive and wildly expensive platform that it uses for noble causes like (http://www.grubstreet.com/2015/02/anheuser-busch-pumpkin-peach-ale-ad.html?mid=full-rss-grubstreet) making fun of craft brewers. [...]

Byline: Jessica Wohl Avocados From Mexico is the latest marketer to confirm its return to the Super Bowl, where the known ad lineup still lacks any newcomers. With its third [...]

The Super Bowl isn't just a football game; it's an event. Each year the broadcast of this NFL championship matchup draws tens of millions of viewers who are reluctant to […]

Super Bowl advertising receives considerable media attention each year, in part, because of the large TV audience the event attracts. Since 2000, advertisers have spent an average of over $2 [...]

This paper presents research gathered from consumer responses to advertisements that appeared during the Super Bowl television transmissions between 1992 and 1997. Results show that positive significant relationships were found between humorous advertisements upon memory and that such advertisements are more effective in low-involvement products.

A new study by Brainsights and Bell Media using brain activity to measure viewer response reveals that 14 of the Top 20 most-engaging ads in CTV's broadcast of Super Bowl [...]

Summary: Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular. By Kate Magee and Pelle [...]

- Why 'the Force' is no longer with adland The real problem is that we expect too much. We want every game to be like Super Bowl 49, when the [...]

TiVo has highlighted this year's most engaging Super Bowl commercials, promotions and game moments. According to a release, from a variety of takes on patriotic messages, quirky humor, and a [...]

Persil ProClean made its first Super Bowl advertising debut with a commercial that aired in the second quarter of Super Bowl 50. According to a release, as a new brand [...]

Byline: AnimationXpress Team Super Bowl in America is one of the most celebrated and televised events and getting an ad spot during it is bound to cost millions of dollars. [...]

Byline: Claude Solnik While many New Yorkers watch the game and advertisements during the Super Bowl, Northwell Health, formerly the North Shore-LIJ Health System, has stepped from the sidelines to [...]

Frixxer, a micro-content television programming designed to help viewers skip the ads, reported, that it will provide Super Bowl counterprogramming for the Youtoo America TV network, as well as stream [...]