129 results on '"Sport organisation"'
Search Results
52. What is Sports Law? Lex Sportiva and Lex Ludica: A Reassessment of Content and Terminology
- Author
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Siekmann, R. C. R. and Siekmann, Robert C.R.
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- 2012
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53. International Sports Boycotts: Sport, Law and Politics
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Siekmann, R. C. R. and Siekmann, Robert C.R.
- Published
- 2012
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- View/download PDF
54. The Specificity of Sport: Sporting Exceptions in EU Law
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Siekmann, R. C. R. and Siekmann, Robert C.R.
- Published
- 2012
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- View/download PDF
55. What is Sports Law? A Reassessment of Content and Terminology
- Author
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Siekmann, Robert C. R., Siekmann, Robert C.R., editor, and Soek, Janwillem, editor
- Published
- 2012
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- View/download PDF
56. Public International Sports Law: A 'Forgotten' Discipline?
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Wax, Andreas, Siekmann, Robert C.R., editor, and Soek, Janwillem, editor
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- 2012
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- View/download PDF
57. Management Tools for Evaluating Performance and Value Creation in Sports Organisations
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Barajas, Angel, Gregoriou, Greg N., editor, and Finch, Nigel, editor
- Published
- 2012
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- View/download PDF
58. The impact of governance principles on sport organisations’ governance practices and performance: A systematic review
- Author
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Milena M. Parent and Russell Hoye
- Subjects
Corporate governance ,05 social sciences ,General Social Sciences ,Public administration ,principles ,lcsh:Social Sciences ,lcsh:H ,systematic review ,governance ,sport organisation ,Political science ,0502 economics and business ,050211 marketing ,guidelines ,050212 sport, leisure & tourism ,performance ,Uncategorized - Abstract
Objectives: The objective of this systematic review was to determine what impact governance principles and guidelines have had on sport organisations’ governance practices and performance. Methods: Following the PRISMA, PIECES and Warwick protocols, we conducted a search of academic, grey literature and theses in sport and broader social sciences and humanities databases. We excluded studies that only proposed governance principles and did not actually measure their use by sport organisations, as well as those studies which did not consider the governance principles in relation to organisational performance. Results: From the initial 2,155 studies reviewed, 19 met the inclusion criteria. A wide range of governance principles or guidelines have been considered by the relatively small number of studies included in the analysis. We did find a variety of researchers from mainly developed countries examining the issue, often using case studies as a means to explore the topic. Although the link between board structure and organisational performance has been empirically found, the link between other governance principles and organisational performance remains lacking. Conclusions: Despite an increased interest in good governance principles and guidelines in sport, there is a clear need for both the international sport community and researchers to develop an agreed set of governance principles and language relevant for international, national, provincial/state and local level sport governance organisations. The multidimensionality of the concepts of governance and organisational performance, as well as their interrelationship and the potential positive and negative impacts of implementing governance principles render this need all the more critical.
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- 2023
- Full Text
- View/download PDF
59. The Post-Apartheid Scenario in South Africa
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Ramsamy, Sam, Long, Jonathan, editor, and Spracklen, Karl, editor
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- 2011
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60. Using Charters and Standards to Promote Anti-Racism in Sport
- Author
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Spracklen, Karl, Long, Jonathan, Long, Jonathan, editor, and Spracklen, Karl, editor
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- 2011
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61. Profiling Voluntary Action: Who does what?
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Rochester, Colin, Paine, Angela Ellis, Howlett, Steven, Zimmeck, Meta, Rochester, Colin, Paine, Angela Ellis, Howlett, Steven, and Zimmeck, Meta
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- 2010
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62. Sports and Games 1925–1928
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Rossol, Nadine and Rossol, Nadine
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- 2010
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63. Organisational learning for corporate social responsibility in sport organisations.
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Zeimers, Géraldine, Anagnostopoulos, Christos, Zintz, Thierry, and Willem, Annick
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ORGANIZATIONAL learning ,SOCIAL responsibility of business ,ATHLETIC clubs ,SUSTAINABILITY ,STAKEHOLDERS - Abstract
Research question: Although the implementation of corporate social responsibility (CSR) may require changes at the strategic, organisational, and operational levels, studies fall short of investigating the role of organisational learning (OL), which is key to grasp how CSR occurs in organisations. This study fills this gap by exploring the dynamic interaction between different levels of the learning process through which sport organisations implement CSR. Research methods: Drawing on Crossan et al.'s 4I Framework, we examine the learning sub-processes characterising CSR implementation in a sport federation. This study uses a single-case-study research design and analyses interviews (n = 18) and organisational documents (n = 20). Results and findings: This study reveals that OL for CSR is a critical multilevel and dynamic process that consists of learning subprocesses at the intra-organisational and inter-organisational levels. CSR requires both learning new ways of incorporating CSR practices, as well as embedding into the organisation what has already been learnt. Informal and formal groups were identified as strong repositories of learning, while external stakeholders are essential sources of learning intertwined within the organisation alongside the work of inter-organisational boundary spanners. Implications: Theoretically, this paper extends the discussion of CSR implementation by highlighting the critical role of. It does so by revealing patterns of learning institutionalisation for CSR in a particular European sport federated setting. These findings highlight that the level of institutionalisation of learning influences the integration and sustainability of the CSR strategy. Practically, managers should consider these learning subprocesses as appropriate platforms on which to instil the CSR construct within their organisation. [ABSTRACT FROM AUTHOR]
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- 2019
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64. An empirical analysis of the leader-member exchange and employee turnover intentions mediated by mobbing: evidence from sport organisations.
- Author
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Yildiz, Suleyman M.
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BUSINESS turnover ,WORK environment ,ORGANIZATIONAL commitment ,PHYSICAL activity ,JOB satisfaction - Abstract
Despite the existence of numerous important factors that affect organisations' efficiency and productivity, including leader-member exchange, mobbing, and employee turnover intentions, studies analysing the relationships among these variables are scarce in the sports literature. Hence, the purpose of this study was to investigate the relationships between leader-member exchange and turnover intentions, focusing primarily on the mediating role of mobbing. The sample for the study was collected from participants who worked in a public organisation providing sports and physical activity services. The results of the study showed statistically significant relationships among leader-member exchange, mobbing, and employee turnover intentions. More specifically, leader-member exchange was found to have a significant negative relationship with mobbing and employee turnover intentions. Mobbing, on the other hand, had a significant positive relationship with employee turnover intentions and mediated the relationship between leader-member exchange and employee turnover intentions. Managerial and research implications and contributions of the study were discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
65. Sport policy in Flanders (Belgium).
- Author
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van Poppel, Marjolein, Claes, Elien, and Scheerder, Jeroen
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SPORTS & state ,SPORTS administration - Abstract
This article reviews the state of play and the evolution of sport policy in Flanders, the Dutch-speaking northern part of Belgium. The organisation of sports is influenced by the political structure of the Belgian state. To explain the distinctive politics and to provide insight into the context in which sport policy, and in particular Sport for All policy, is situated, the constitution of Belgium and its regions is discussed. After an overview of the history and the development of sport policy, the organisation of sports and the main actors in the landscape of sports in Flanders are analysed. Apart from the public sector, the role of both the not-for-profit and commercial sectors is also dealt with. To conclude, evolutions in Flemish sport policy and the related challenges are discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2018
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66. Participation, Social Life and Politics
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Evans, Karen, Aspin, David N., editor, Chapman, Judith, editor, and Evans, Karen
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- 2009
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67. The impact of governance principles on sport organisations’ governance practices and performance: A systematic review
- Author
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Milena M. Parent and Russell Hoye
- Subjects
systematic review ,governance ,guidelines ,principles ,performance ,sport organisation ,Social Sciences - Abstract
Objectives: The objective of this systematic review was to determine what impact governance principles and guidelines have had on sport organisations’ governance practices and performance. Methods: Following the PRISMA, PIECES and Warwick protocols, we conducted a search of academic, grey literature and theses in sport and broader social sciences and humanities databases. We excluded studies that only proposed governance principles and did not actually measure their use by sport organisations, as well as those studies which did not consider the governance principles in relation to organisational performance. Results: From the initial 2,155 studies reviewed, 19 met the inclusion criteria. A wide range of governance principles or guidelines have been considered by the relatively small number of studies included in the analysis. We did find a variety of researchers from mainly developed countries examining the issue, often using case studies as a means to explore the topic. Although the link between board structure and organisational performance has been empirically found, the link between other governance principles and organisational performance remains lacking. Conclusions: Despite an increased interest in good governance principles and guidelines in sport, there is a clear need for both the international sport community and researchers to develop an agreed set of governance principles and language relevant for international, national, provincial/state and local level sport governance organisations. The multidimensionality of the concepts of governance and organisational performance, as well as their interrelationship and the potential positive and negative impacts of implementing governance principles render this need all the more critical.
- Published
- 2018
- Full Text
- View/download PDF
68. Green Sport Business: Greenbacks and Green Thumbs
- Author
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Smith, Aaron, Westerbeek, Hans, Smith, Aaron, and Westerbeek, Hans
- Published
- 2004
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69. Worship in the Sport Cathedral: Keeping the Faith
- Author
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Smith, Aaron, Westerbeek, Hans, Smith, Aaron, and Westerbeek, Hans
- Published
- 2004
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70. Corporate Sport Citizenship: Tigers and Sharks
- Author
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Smith, Aaron, Westerbeek, Hans, Smith, Aaron, and Westerbeek, Hans
- Published
- 2004
- Full Text
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71. FUNCTION of MANAGEMENT IN SPORT
- Author
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Srećko Novaković
- Subjects
the sportively management ,sport organisation ,motivation ,manager ,sport ,organisation. ,Sports ,GV557-1198.995 - Abstract
In the sport management coordination represents the basic deposit of management, and terms through numerous activities. Brother-in-law activity in sport has the specific management so speak about the management of sport event, management of sports facilities, management of management to the human activities, financial management in sport etc. The sportively management has presumed the specific management related to sports activities whose basic task of coordinations of sports activities. Management of sport organisations have been confided sport managers of special profile which differs towards the type of sport, rank of contest etc. The sport managers could utter survived the statement that in sport have not been educated special diameters manager, besides sport coaches. Specifically, in the role of manager in sport prevails almost all diameters of professional in professional or the volunteer relationship.
- Published
- 2011
72. Designing Sustainable Sporting Organisations
- Author
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Davies, John, Stowell, Frank A., editor, Ison, Ray L., editor, Armson, Rosalind, editor, Holloway, Jacky, editor, Jackson, Sue, editor, and McRobb, Steve, editor
- Published
- 1997
- Full Text
- View/download PDF
73. Sport policy in Sweden.
- Author
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Fahlén, Josef and Stenling, Cecilia
- Subjects
SPORTS & state ,CIVIL society ,SOCIAL contract ,PUBLIC sphere - Abstract
Contemporary sport policy in Sweden is the result of a century-long relationship between national and local governments and voluntary, non-profit and membership-based club sport which has resulted in extensive financial support to organised sport. The relationship is defined by an ‘implicit contract’ in which the government decides on the extent and the purpose of the funding, and the recipient, the Swedish Sports Confederation, determines the details of the distribution and administration. These funds are distributed to 20,164 sport clubs and their 3,147,000 members in exchange for the realisation of social policies on public health and the fostering of democratic citizens. While an important cornerstone of the relationship has been the autonomy and self-determination of the recipient of the funds in their capacities as civil society organisations, recent decades have witnessed an increase in demands on performance outputs. These demands have explicated a wider social responsibility for organised sport and entailed a system for follow-up and control of the results of the government support via key performance indicators. In these ways, the corporatist agreement and consensus traditionally characterising the public–civil society interaction has been accompanied by governing mechanisms associated with neo-liberal ideologies which in turn are putting the sustainability of the implicit contract to the test. [ABSTRACT FROM PUBLISHER]
- Published
- 2016
- Full Text
- View/download PDF
74. Professionalisation of sport federations – a multi-level framework for analysing forms, causes and consequences.
- Author
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Nagel, Siegfried, Schlesinger, Torsten, Bayle, Emmanuel, and Giauque, David
- Subjects
SPORTSMANSHIP ,PROFESSIONALISM in sports ,ATHLETIC associations ,SPORTS & state ,SOCIOLOGY of sports - Abstract
Research question: International and national sport federations as well as their member organisations are key actors within the sport system and have a wide range of relationships outside the sport system (e.g. with the state, sponsors, and the media). They are currently facing major challenges such as growing competition in top-level sports, democratisation of sports with ‘sports for all’ and sports as the answer to social problems. In this context, professionalising sport organisations seems to be an appropriate strategy to face these challenges and current problems. We define the professionalisation of sport organisations as an organisational process of transformation leading towards organisational rationalisation, efficiency and business-like management. This has led to a profound organisational change, particularly within sport federations, characterised by the strengthening of institutional management (managerialism) and the implementation of efficiency-based management instruments and paid staff. Research methods: The goal of this article is to review the current international literature and establish a global understanding of and theoretical framework for analysing why and how sport organisations professionalise and what consequences this may have. Results and findings: Our multi-level approach based on the social theory of action integrates the current concepts for analysing professionalisation in sport federations. We specify the framework for the following research perspectives: (1) forms, (2) causes and (3) consequences, and discuss the reciprocal relations between sport federations and their member organisations in this context. Implications: Finally, we work out a research agenda and derive general methodological consequences for the investigation of professionalisation processes in sport organisations. [ABSTRACT FROM PUBLISHER]
- Published
- 2015
- Full Text
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75. Sports and Hobbies Listings
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Crompton, Simon and Crompton, Simon, editor
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- 1994
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76. The Barriers to Knowledge Sharing Within a Third Sector Sport Organisation.
- Author
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Jackson, Thomas, Hinde, Chris, Parboteeah, Paul, Timms, Rebecca, and Washington, Rachel
- Subjects
- *
KNOWLEDGE management , *COMPETITIVE advantage in business , *ORGANIZATIONAL performance , *PUBLIC sector , *PRIVATE sector - Abstract
Knowledge Management (KM) is essential within organisations in order to improve organisational performance and competitive advantage. It is a difficult task to know where to begin with KM and some suggest carrying out a knowledge audit to identify the current state of KM, however, others advocate focusing on the barriers to Knowledge Sharing (KS). The aim of the research was to identify KS barriers at the Amateur Swimming Association (ASA) and compare the results against public and private sector organisations. There are limited studies that investigate KM within third sector organisations and this research may be beneficial to those who operate within this sector who are considering putting KM on their priority list. An electronic questionnaire consisting of open and closed questions and individual, organisation and technology statements was distributed to 300 employees at the ASA. A 56% response rate was achieved; 7% from senior management, 17% middle management and the remaining 76% from non-managerial positions. Analysis involved using the parametric statistical tests Multivariate (MANOVA) and Analysis of Variance (ANOVA) with 95% confidence intervals. Status, length of service, gender and department were fixed factors used to identify significances and differences in opinion for each statement. The main barriers identified at the ASA included communication, insufficient understanding of what other departments do and how they contribute towards the organisation and a lack of rewards to motivate KS. Although some indicated rewards should not be necessary they did highlight the culture of the organisation not supporting KS practises. There were also positive signs of KS at the ASA, for example 97% of respondents agreed they shared their knowledge and expertise to help others within their department and this is relatively high when compared to commercial organisations in the literature. Furthermore the results highlighted a demand for tools that capture knowledge and expertise. [ABSTRACT FROM AUTHOR]
- Published
- 2012
77. Internet marketing benefits among sport organisations in South Africa.
- Author
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MAFINI, C. and DHURUP, M.
- Subjects
SPORTS business ,INTERNET marketing -- Social aspects ,SPORTS ,HEALTH education ,CUSTOMER loyalty ,SPORTS marketing ,WORLD Wide Web - Abstract
Internet marketing has gained prominence as an effective practice in the sport industry. This has lead to the adoption of Internet marketing by many sport organisations that intend to receive the pertinent paybacks associated with the practice. The purpose of this study was to investigate the benefits of Internet marketing among sport organisations in South Africa and to establish whether Internet marketing benefits vary across gender. This subject has not received sufficient empirical investigation in the past. A self-administered survey questionnaire was used to collect information from a sample of 164 website owners, web administrators or webmasters based in Gauteng Province, South Africa. Data were analysed using descriptive statistics and independent t-tests. The findings of the study indicate that that all nine benefits identified for the purposes of the study were important to sport organisations. These are; reaching out to the demographics of the region, establishing customer loyalty, reaching global markets, creating brand positioning, creating a data base of information, enabling one-to-one marketing, reducing marketing costs, reducing marketing costs, gaining website marketing experience and accessing online purchases/buyers. Among these, accessing online buyers emerged as the most important benefit to sport organisations. The result of the independent sample t-tests reveal that two Internet marketing benefits namely customer loyalty and one-to- one marketing vary across gender. [ABSTRACT FROM AUTHOR]
- Published
- 2014
78. Managing professional sports coaches in South Africa: Perceptions of human resource managers in sport organisations.
- Author
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SURUJLAL, J. and MAFINI, C.
- Subjects
PROFESSIONAL sports ,PERSONNEL management ,COACHES (Athletics) ,ATHLETIC associations ,SPORTS ,MANAGEMENT - Abstract
Sport in South Africa has grown tremendously in the post-apartheid era as evidenced by the existence of many professional sport organisations in the country. Professional sports coaches are among the paid employees in sport organisations. High turnover of professional sport coaches in certain sport disciplines has triggered the question of HRM in professional sport organisations. This study investigated the management of professional sports coaches in sport organisations affiliated to the South African Sports Confederation and Olympic Committee (SASCOC). The aim of the study was to investigate the perceptions of human resources managers in sport organisations regarding the management of professional sports coaches at sport organisations. The study used a mixed method approach which involved conducting in-depth interviews with 10 human resources managers and administering questionnaires to 450 human resources managers in the nine provinces of South Africa. Data were assessed for frequencies and percentages on each item in the questionnaire. In addition, Cronbach's coefficient alpha was used to test the reliability of the scale. Shortcomings in the current human resource practices were identified in six areas namely, recruitment and selection, training and development, compensation, job security, labour relations, and performance appraisal. Based on the findings, recommendations were made to address the shortcomings identified. [ABSTRACT FROM AUTHOR]
- Published
- 2011
79. An empirical analysis of the leader–member exchange and employee turnover intentions mediated by mobbing: evidence from sport organisations
- Author
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Süleyman Murat Yildiz and MÜ
- Subjects
Economics and Econometrics ,Sport Organisation ,05 social sciences ,Affect (psychology) ,Mobbing (animal behavior) ,Turnover ,Employee Turnover Intentions ,0502 economics and business ,Mobbing ,050211 marketing ,Demographic economics ,Leader-Member Exchange ,Business ,Leader–member exchange ,mobbing ,employee turnover intentions ,sport organisation ,Productivity ,050203 business & management - Abstract
WOS: 000425691300003 Despite the existence of numerous important factors that affect organisations' efficiency and productivity, including leader-member exchange, mobbing, and employee turnover intentions, studies analysing the relationships among these variables are scarce in the sports literature. Hence, the purpose of this study was to investigate the relationships between leader-member exchange and turnover intentions, focusing primarily on the mediating role of mobbing. The sample for the study was collected from participants who worked in a public organisation providing sports and physical activity services. The results of the study showed statistically significant relationships among leader-member exchange, mobbing, and employee turnover intentions. More specifically, leader-member exchange was found to have a significant negative relationship with mobbing and employee turnover intentions. Mobbing, on the other hand, had a significant positive relationship with employee turnover intentions and mediated the relationship between leader-member exchange and employee turnover intentions. Managerial and research implications and contributions of the study were discussed.
- Published
- 2018
- Full Text
- View/download PDF
80. Les organisations sportives nationales sont-elles des acteurs économiques de la santé ?
- Author
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Zintz, T.
- Subjects
- *
PHYSICAL fitness , *SPORTS & economics , *PUBLIC health , *SOCIAL status , *HEALTH planning , *SPORTS sciences - Abstract
Abstract: Introduction: Physical activity is considered to be a tool for public health. Diseases resulting from a settled way of life should be prevented or solved by physical activity. This paper focuses on the role of national sport organisations in the socioeconomic context of health. Facts: An in-depth analysis of the relation between physical activity and health, of the pressure of the economical environment and of social stakeholders is done. An historical approach of sports organisations is presented. The various organisational and managerial challenges they have to face within different national sport systems in Europe are underlined. Conclusion: National sports organisations have to undergo a metamorphosis whether they want to become socioeconomic actors in the health sector. It is suggested that they should accept some social and behavioural missions included in the various national health plans. They should be granted in this context, in order to fulfil their mission of sport for all. [Copyright &y& Elsevier]
- Published
- 2009
- Full Text
- View/download PDF
81. Sport and Transgender People: A Systematic Review of the Literature Relating to Sport Participation and Competitive Sport Policies
- Author
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Jones, Bethany Alice, Arcelus, Jon, Bouman, Walter Pierre, and Haycraft, Emma
- Published
- 2017
- Full Text
- View/download PDF
82. VOLUNTEERS' PERCEPTIONS OF BENEFITS DERIVED FROM VOLUNTEERING: AN EMPIRICAL STUDY.
- Author
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SURUJLAL, Jhalukpreya and DHURUP, Manilall
- Abstract
Volunteers form an integral part of the sport industry. The operational and financial success of many major sports events is highly dependent on the benevolent contribution of volunteers. Although several studies have been conducted internationally regarding volunteers, comparatively few empirical studies exist within a South African sports context that investigate the perceived benefits of volunteerism. Hence, the purpose of this study was to elicit responses from volunteers at a major sport event regarding their perceived benefits. The respondents (n = 218) in the study comprised volunteers at the 2006 Federation of African Students Universities (FASU) games. A structured questionnaire comprising 51 items regarding the benefits of volunteering was used in the study. The items in the questionnaire were scored on a 5-point Likert-type scale with 1 anchored at strongly agree and 5 anchored at strongly disagree. Exploratory factor analysis was conducted resulting in four factors (32 variables) viz. social interaction, skill enhancement, personal rewards and personal enrichment being extracted. This study demonstrated that social interaction, skill enhancement, personal rewards and personal enrichment are substantial benefits that volunteers derive through volunteering. In conclusion, the factorial dimensions developed in the study may be employed by sport organisations as a mechanism to attract volunteers by emphasising the salient benefits derived from volunteering. Prospects for future research are also outlined. [ABSTRACT FROM AUTHOR]
- Published
- 2008
83. Issues of governance in sport organisations: a question of board size, structure and roles.
- Author
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Chien Mu Yeh and Taylor, Tracy
- Abstract
Governance is a critical component of the effective management of a sport organisation. Due to the changing nature of sport organisations, most notably the movement to adopt business models of operation, questions of appropriate forms of governance have attracted increasing research attention in the sport sector. This paper reviews the governance literature in sport management, and discusses issues of board roles and board composition. Four governance theories ore presented to help us better understand how to interpret the function of board roles in sport organisations. We conclude by suggesting future research directions. [ABSTRACT FROM AUTHOR]
- Published
- 2008
- Full Text
- View/download PDF
84. Sports and Hobbies
- Author
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Crompton, Simon and Crompton, Simon, editor
- Published
- 1994
- Full Text
- View/download PDF
85. När idrottsorganisationer tar ansvar : kommunikation och aktiviteter som påverkar medlemmar och samhälle.
- Author
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Johnsson, Josefin, Belvroy, Celine, Ragnhage, Kajsa, Johnsson, Josefin, Belvroy, Celine, and Ragnhage, Kajsa
- Abstract
Den forskning som finns om hållbarhet är utförlig och det finns skillnader mellan perspektiven och betydelserna. Människor är nuförtiden mycket medvetna om hållbarhet och det ger organisationer en möjlighet att inkludera det i sitt arbete. Därför gjordes denna studie; för att utforska hur IF Elfsborg och Göteborg HC, som sportorganisationer, arbetar med denna aspekt och hur de kommunicerar det till samhället och sina medlemmar. Den här studien syftade till att utforska koncepten social hållbarhet och socialt ansvar genom att studera två idrottsorganisationer. För att hitta kunskapen om hur idrottsorganisationerna kommunicerar dessa koncept har studien följt en komparativ design med en kvalitativ forskningsstrategi. En modell skapades sedan för att vidare stötta förståelsen för kommunikationsstrategier och social hållbarhet och socialt ansvar och vad de ger och bidrar med till samhället. Detta ledde till en analys genom modellen. Den empiriska datan har samlats in genom semistrukturerade intervjuer med de berörda parterna. Genom att intervjua IF Elfsborg och Göteborg HC har information samlats in gällande deras arbete och strategierna de använder för att arbeta med hållbarhet. Det finns flera olika kommunikationsstrategier såsom Corporate Social Responsibility (CSR), Cause Related Marketing (CRM) och Corporate Sustainability Strategy (CSS) men båda idrottsorganisationerna använder enbart CSR som ett verktyg i sitt arbete mot hållbarhet. Det är viktigt att organisationer har kunskap om hållbarhet och aspekterna det inkluderar för att kunna implementera kommunikationsstrategier., The research on sustainability is immense and there are often differences between the perspectives and the meanings. People nowadays are very aware of sustainability and this gives organizations a bigger opportunity to include this in their work. That’s why this study is written; to explore how IF Elfsborg and Göteborg HC, as sport organizations, are working with this aspect and how they are communicating it to the society and their members. This study aimed to explore the concept of social sustainability by studying two sports organizations. To obtain the knowledge of how the sport organizations communicate these concepts the study followed a comparative design with a qualitative research strategy. A model was then created to further support the understanding of communication strategy and social sustainability and what it brings out and contribute to society with. This lead to an analysis through the model. The empirical data has been collected through semi-structured interviews with the concerned parties. By interviewing IF Elfsborg and Göteborg HC, information about their work and strategy of working with sustainability and communication was collected. There are multiple communication strategies such as Corporate Social Responsibility (CSR), Cause Related Marketing (CRM) och Corporate Sustainability Strategy (CSS) but both organizations only uses CSR as a tool in their work towards sustainability. It is important that organizations have knowledge about sustainability and the aspects it includes to be able to implement communication strategies.
- Published
- 2019
86. Mer än bara ett sportintresse : en studie på supportengagemang
- Author
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Eriksson, Mathilda, Forsberg, Sandra, Skogström, Emmy, Eriksson, Mathilda, Forsberg, Sandra, and Skogström, Emmy
- Abstract
Konsumtion av sport är mer än bara laget/idrottaren i sig. Supporterengagemang är en del i sportkonsumtionen, bland annat genom människor som deltar i tävlingar och matcher för att stötta sitt lag/idrottare. Engagemanget kan vara gynnsamt för både sportorganisationen och den individuella supportern och kan bidra med både positiva och negativa effekter. Studiens syfte var att undersöka motivationsfaktorer hos supportrarna, för att se vad som ger upphovtill deras engagemang. Efter analys av tidigare studier inom området, skapade vi en egenmodell med ett antal utvalda motivationsfaktorer. För att mäta faktorerna användes en webbenkät som instrument. Enkätundersökningen skickades ut via ett snöbollsurval tillsupportrar för diverse sportorganisationer i Sverige. Resultatet blev en respons på 287enkätsvar, och för att analysera detta tillämpades en regressionsanalys. Resultatet visade att Självidentitet var den största motivationsfaktorn till att supportrar väljer att engagera sig i ett lag/idrottare. Även skillnader mellan fysiskt engagemang och engagemang på sociala medier mättes, där Social gemenskap var en större motivationsfaktor på sociala medier än för det fysiska engagemanget. Vidare mätte vi eventuella skillnader i engagemanget mellan kvinnor och män, då man i tidigare forskning sett brist på data inom området. Resultatet för studien visade att engagemanget inte skiljer sig något nämnvärt åt mellan kvinnor och män, och att samma motivationsfaktorer är underliggande för båda parters engagemang. Den enda möjliga slutsats för könsskillnader som kunde mätas, var att mängenerellt anser sig vara mer engagerade än vad kvinnor anser sig vara., Sport consumption is more than just the team/athlete itself. Fan engagement is a part of the consumption, for example through people that are attending competitions and games to support their team/athlete. Fan engagement comes with both positive and negative effects, as well as bringing different kinds of profits to both the sport organisation and the individual fan. The aim of the study was to examine motivational factors for sport fans to see which factors contribute most to their engagement. After analysing previous studies on the subject, we created our own model using a few selected motivational factors. To measure the motivators, we created an online self-questionnaire survey. Through a snowballing sample we collected answers from fans of multiple sport organisations in Sweden. As a result we received 287responses that later was analysed through a regression analysis. The results showed that Self identity was the key motivator to why sport fans decides to engage with a team/athlete. The differences between physical engagement and social media engagement was measured as well. The results showed that Social community was proven to be a higher motivator on social media engagement rather than in physical engagement. Furthermore, the differences in engagement between men and women were measured, since studies on this subject was lacking in previous research. The results showed little difference between the two and that they are driven by the same motivators. The only possible conclusion regarding differences between the genders was that men, in general, consider themself more engaged in sports than women do.
- Published
- 2019
87. SPECTATOR LOYALTY TOWARDS SPORT ORGANISATIONS – THE CREATION OF TRULY NEW FAN RELATIONSHIP MANAGEMENT
- Author
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Huiszoon, Paul, Huiszoon, Paul, Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428) (L-VIS), Université Claude Bernard Lyon 1 (UCBL), Université de Lyon-Université de Lyon, Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport, Prof Guillaume Bodet, and Dr Guillaume Martinent
- Subjects
fan relationship management ,fidélité ,spectator profiles ,spectateurs de sport ,profils de spectateurs ,loyalty ,organe de gouvernance du sport ,sport governing body ,[SHS]Humanities and Social Sciences ,LPA ,gestion des relations avec les fans ,Relationship management ,sport organisation ,organisation sportive ,SEM ,sport spectators ,[SHS] Humanities and Social Sciences ,Gestion des relations - Abstract
The rationale of the study is to broaden the knowledge on the contemporary sport spectator’s relationships with sports teams and sport governing bodies. By including the spectator, the team, and the governing body in a holistic Fan-Relationship- Management-Model, this study gives insights in the formation of loyalty within the spectator-team-governing body-triad. A structural equation modelling approach is used to test, refine and validate the model among samples of four hundred fifty-five and five hundred five football spectators from France and Germany. Further, a latent profile analysis is implemented to uncover spectator profiles based on a two- dimensional loyalty conceptualisation. Additional latent profile analyses with covariates from the model, allow identifying variables that facilitate profile belongingness. The final model revealed major country-specific differences in the relationships within the spectator-team-governing body-triad. In both samples we found non-loyal, latent loyal, and loyal spectators. For France, however, satisfaction and trust do not contribute to loyalty; a notable contradiction to the established marketing literature. This study is useful to appreciate a sport governing body’s role in the spectator-team relationship. Also, it offers new perspectives on spectator profiles and encourages the implementation of a credibility variable when investigating relationship management in sports. Overall, the study’s holistic approach in analysing relationships and loyalty is unique in the sport marketing literature., La raison d'être de l'étude est d'élargir les connaissances sur les relations du spectateur sportif contemporain avec les équipes sportives et les instances dirigeantes du sport. En incluant le spectateur, l'équipe et l'organe directeur dans un modèle holistique de gestion des relations avec les supporters, cette étude donne un aperçu de la formation de la fidélité au sein de la triade spectateur-équipe-organisation sportive. Une approche de modélisation par équation structurelle est utilisée pour tester, affiner et valider le modèle parmi des échantillons de quatre cent cinquante-cinq et cinq cent cinq spectateurs de football en France et en Allemagne. De plus, une analyse du profil latent est mise en œuvre pour découvrir des profils de spectateurs basés sur une conceptualisation bidimensionnelle de la fidélité. Des analyses de profils latents supplémentaires avec des covariables du modèle permettent d'identifier les variables qui définissent l'appartenance au profil. Le modèle final a révélé d'importantes différences propres à chaque pays dans les relations au sein de la triade spectateur- équipe-organisation sportive. Dans les deux échantillons, nous avons trouvé des spectateurs non fidèles, fidèles à l’état latent et fidèles. Pour la France, cependant, la satisfaction et la confiance ne contribuent pas à la fidélité, ce qui est une contradiction notable avec la littérature marketing. Cette étude est utile pour apprécier le rôle d'une instance dirigeante sportive dans la relation spectateur-équipe. De plus, il offre de nouvelles perspectives sur le profil des spectateurs et encourage la mise en place d'une variable de crédibilité dans l'étude de la gestion des relations dans le sport. Dans l'ensemble, l'approche holistique de l'étude dans l'analyse des relations et de la fidélité est unique dans la littérature scientifique sur le marketing sportif.
- Published
- 2019
88. When sports organizations take responsibility : communication and activities that affect members and society
- Author
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Johnsson, Josefin, Belvroy, Celine, and Ragnhage, Kajsa
- Subjects
Social Responsibility ,Corporate Social Responsibility ,Sustainability ,Sport Organisation ,Communication ,Social Sustainability ,Kommunikation ,Hållbarhet ,Social Hållbarhet ,Idrottsorganisationer ,Socialt Ansvar ,Business Administration ,Företagsekonomi - Abstract
Den forskning som finns om hållbarhet är utförlig och det finns skillnader mellan perspektiven och betydelserna. Människor är nuförtiden mycket medvetna om hållbarhet och det ger organisationer en möjlighet att inkludera det i sitt arbete. Därför gjordes denna studie; för att utforska hur IF Elfsborg och Göteborg HC, som sportorganisationer, arbetar med denna aspekt och hur de kommunicerar det till samhället och sina medlemmar. Den här studien syftade till att utforska koncepten social hållbarhet och socialt ansvar genom att studera två idrottsorganisationer. För att hitta kunskapen om hur idrottsorganisationerna kommunicerar dessa koncept har studien följt en komparativ design med en kvalitativ forskningsstrategi. En modell skapades sedan för att vidare stötta förståelsen för kommunikationsstrategier och social hållbarhet och socialt ansvar och vad de ger och bidrar med till samhället. Detta ledde till en analys genom modellen. Den empiriska datan har samlats in genom semistrukturerade intervjuer med de berörda parterna. Genom att intervjua IF Elfsborg och Göteborg HC har information samlats in gällande deras arbete och strategierna de använder för att arbeta med hållbarhet. Det finns flera olika kommunikationsstrategier såsom Corporate Social Responsibility (CSR), Cause Related Marketing (CRM) och Corporate Sustainability Strategy (CSS) men båda idrottsorganisationerna använder enbart CSR som ett verktyg i sitt arbete mot hållbarhet. Det är viktigt att organisationer har kunskap om hållbarhet och aspekterna det inkluderar för att kunna implementera kommunikationsstrategier. The research on sustainability is immense and there are often differences between the perspectives and the meanings. People nowadays are very aware of sustainability and this gives organizations a bigger opportunity to include this in their work. That’s why this study is written; to explore how IF Elfsborg and Göteborg HC, as sport organizations, are working with this aspect and how they are communicating it to the society and their members. This study aimed to explore the concept of social sustainability by studying two sports organizations. To obtain the knowledge of how the sport organizations communicate these concepts the study followed a comparative design with a qualitative research strategy. A model was then created to further support the understanding of communication strategy and social sustainability and what it brings out and contribute to society with. This lead to an analysis through the model. The empirical data has been collected through semi-structured interviews with the concerned parties. By interviewing IF Elfsborg and Göteborg HC, information about their work and strategy of working with sustainability and communication was collected. There are multiple communication strategies such as Corporate Social Responsibility (CSR), Cause Related Marketing (CRM) och Corporate Sustainability Strategy (CSS) but both organizations only uses CSR as a tool in their work towards sustainability. It is important that organizations have knowledge about sustainability and the aspects it includes to be able to implement communication strategies.
- Published
- 2019
89. More than just an interest in sport : a study regarding fan engagement
- Author
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Eriksson, Mathilda, Forsberg, Sandra, and Skogström, Emmy
- Subjects
Sport organisation ,Fan engagement ,Sportkonsumtion ,Motivational factors ,Motivationsfaktorer ,Sport consumption ,Sportorganisation ,Supporterengagemang ,Business Administration ,Företagsekonomi - Abstract
Konsumtion av sport är mer än bara laget/idrottaren i sig. Supporterengagemang är en del i sportkonsumtionen, bland annat genom människor som deltar i tävlingar och matcher för att stötta sitt lag/idrottare. Engagemanget kan vara gynnsamt för både sportorganisationen och den individuella supportern och kan bidra med både positiva och negativa effekter. Studiens syfte var att undersöka motivationsfaktorer hos supportrarna, för att se vad som ger upphovtill deras engagemang. Efter analys av tidigare studier inom området, skapade vi en egenmodell med ett antal utvalda motivationsfaktorer. För att mäta faktorerna användes en webbenkät som instrument. Enkätundersökningen skickades ut via ett snöbollsurval tillsupportrar för diverse sportorganisationer i Sverige. Resultatet blev en respons på 287enkätsvar, och för att analysera detta tillämpades en regressionsanalys. Resultatet visade att Självidentitet var den största motivationsfaktorn till att supportrar väljer att engagera sig i ett lag/idrottare. Även skillnader mellan fysiskt engagemang och engagemang på sociala medier mättes, där Social gemenskap var en större motivationsfaktor på sociala medier än för det fysiska engagemanget. Vidare mätte vi eventuella skillnader i engagemanget mellan kvinnor och män, då man i tidigare forskning sett brist på data inom området. Resultatet för studien visade att engagemanget inte skiljer sig något nämnvärt åt mellan kvinnor och män, och att samma motivationsfaktorer är underliggande för båda parters engagemang. Den enda möjliga slutsats för könsskillnader som kunde mätas, var att mängenerellt anser sig vara mer engagerade än vad kvinnor anser sig vara. Sport consumption is more than just the team/athlete itself. Fan engagement is a part of the consumption, for example through people that are attending competitions and games to support their team/athlete. Fan engagement comes with both positive and negative effects, as well as bringing different kinds of profits to both the sport organisation and the individual fan. The aim of the study was to examine motivational factors for sport fans to see which factors contribute most to their engagement. After analysing previous studies on the subject, we created our own model using a few selected motivational factors. To measure the motivators, we created an online self-questionnaire survey. Through a snowballing sample we collected answers from fans of multiple sport organisations in Sweden. As a result we received 287responses that later was analysed through a regression analysis. The results showed that Self identity was the key motivator to why sport fans decides to engage with a team/athlete. The differences between physical engagement and social media engagement was measured as well. The results showed that Social community was proven to be a higher motivator on social media engagement rather than in physical engagement. Furthermore, the differences in engagement between men and women were measured, since studies on this subject was lacking in previous research. The results showed little difference between the two and that they are driven by the same motivators. The only possible conclusion regarding differences between the genders was that men, in general, consider themself more engaged in sports than women do.
- Published
- 2019
90. LA FIDELITE DES SPECTATEURS ENVERS LES ORGANISATIONS SPORTIVES – LA CREATION D'UN NOUVEAU SYSTEME DE GESTION DES RELATIONS AVEC LES SPECTATEURS
- Author
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Huiszoon, Paul, STAR, ABES, Huiszoon, Paul, Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428) (L-VIS), Université Claude Bernard Lyon 1 (UCBL), Université de Lyon-Université de Lyon, Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport, Prof Guillaume Bodet, Dr Guillaume Martinent, Université de Lyon, Guillaume Bodet, and Guillaume Martinent
- Subjects
Fan relationship management ,fidélité ,Sport governing body ,Organe de gouvernance du sport ,[SHS.EDU]Humanities and Social Sciences/Education ,[SHS.EDU] Humanities and Social Sciences/Education ,Gestion des relations avec les fans ,[SHS]Humanities and Social Sciences ,Spectateurs de sport ,LPA ,Sport organisation ,Loyalty ,Relationship management ,Spectator profiles ,Organisation sportive ,Profils de spectateurs ,SEM ,[SHS] Humanities and Social Sciences ,Sport spectators ,Gestion des relations ,Fidélité - Abstract
The rationale of the study is to broaden the knowledge on the contemporary sport spectator’s relationships with sports teams and sport governing bodies. By including the spectator, the team, and the governing body in a holistic Fan-Relationship- Management-Model, this study gives insights in the formation of loyalty within the spectator-team-governing body-triad. A structural equation modelling approach is used to test, refine and validate the model among samples of four hundred fifty-five and five hundred five football spectators from France and Germany. Further, a latent profile analysis is implemented to uncover spectator profiles based on a two- dimensional loyalty conceptualisation. Additional latent profile analyses with covariates from the model, allow identifying variables that facilitate profile belongingness. The final model revealed major country-specific differences in the relationships within the spectator-team-governing body-triad. In both samples we found non-loyal, latent loyal, and loyal spectators. For France, however, satisfaction and trust do not contribute to loyalty; a notable contradiction to the established marketing literature. This study is useful to appreciate a sport governing body’s role in the spectator-team relationship. Also, it offers new perspectives on spectator profiles and encourages the implementation of a credibility variable when investigating relationship management in sports. Overall, the study’s holistic approach in analysing relationships and loyalty is unique in the sport marketing literature., La raison d'être de l'étude est d'élargir les connaissances sur les relations du spectateur sportif contemporain avec les équipes sportives et les instances dirigeantes du sport. En incluant le spectateur, l'équipe et l'organe directeur dans un modèle holistique de gestion des relations avec les supporters, cette étude donne un aperçu de la formation de la fidélité au sein de la triade spectateur-équipe-organisation sportive. Une approche de modélisation par équation structurelle est utilisée pour tester, affiner et valider le modèle parmi des échantillons de quatre cent cinquante-cinq et cinq cent cinq spectateurs de football en France et en Allemagne. De plus, une analyse du profil latent est mise en œuvre pour découvrir des profils de spectateurs basés sur une conceptualisation bidimensionnelle de la fidélité. Des analyses de profils latents supplémentaires avec des covariables du modèle permettent d'identifier les variables qui définissent l'appartenance au profil. Le modèle final a révélé d'importantes différences propres à chaque pays dans les relations au sein de la triade spectateur- équipe-organisation sportive. Dans les deux échantillons, nous avons trouvé des spectateurs non fidèles, fidèles à l’état latent et fidèles. Pour la France, cependant, la satisfaction et la confiance ne contribuent pas à la fidélité, ce qui est une contradiction notable avec la littérature marketing. Cette étude est utile pour apprécier le rôle d'une instance dirigeante sportive dans la relation spectateur-équipe. De plus, il offre de nouvelles perspectives sur le profil des spectateurs et encourage la mise en place d'une variable de crédibilité dans l'étude de la gestion des relations dans le sport. Dans l'ensemble, l'approche holistique de l'étude dans l'analyse des relations et de la fidélité est unique dans la littérature scientifique sur le marketing sportif.
- Published
- 2019
91. Professionalisation of sport federations – a multi-level framework for analysing forms, causes and consequences
- Author
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David Giauque, Emmanuel Bayle, Siegfried Nagel, and Torsten Schlesinger
- Subjects
business.industry ,Strategy and Management ,Rationalisation ,Context (language use) ,Sport organisation ,professionalise ,sport governance ,multi-level approach ,research agenda ,Public relations ,Managerialism ,Organization development ,Tourism, Leisure and Hospitality Management ,Political science ,Democratization ,business ,Sport management ,Research question ,Social theory - Abstract
Research question: International and national sport federations as well as their member organisations are key actors within the sport system and have a wide range of relationships outside the sport system (e.g. with the state, sponsors, and the media). They are currently facing major challenges such as growing competition in top-level sports, democratisation of sports with 'sports for all' and sports as the answer to social problems. In this context, professionalising sport organisations seems to be an appropriate strategy to face these challenges and current problems. We define the professionalisation of sport organisations as an organisational process of transformation leading towards organisational rationalisation, efficiency and business-like management. This has led to a profound organisational change, particularly within sport federations, characterised by the strengthening of institutional management (managerialism) and the implementation of efficiency-based management instruments and paid staff. Research methods: The goal of this article is to review the current international literature and establish a global understanding of and theoretical framework for analysing why and how sport organisations professionalise and what consequences this may have. Results and findings: Our multi-level approach based on the social theory of action integrates the current concepts for analysing professionalisation in sport federations. We specify the framework for the following research perspectives: (1) forms, (2) causes and (3) consequences, and discuss the reciprocal relations between sport federations and their member organisations in this context. Implications: Finally, we work out a research agenda and derive general methodological consequences for the investigation of professionalisation processes in sport organisations.
- Published
- 2015
- Full Text
- View/download PDF
92. Brynäs IF – Mer än en idrottsförening : En fallstudie om Brynäs IF:s arbete med CSR
- Author
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Emanuelsson, Philip, Eriksson, Joakim, Emanuelsson, Philip, and Eriksson, Joakim
- Abstract
Bakgrund: Forskning visar att svenska idrottsföreningar besitter grundläggande värden som är att betrakta som samhällsnyttiga. Svenska idrottsföreningar erhåller likaså ett ekonomiskt stöd från den offentliga sektorn som ett erkännande av dess samhällsnytta. Likväl har svenska idrottsföreningar börjat arbeta med CSR likt företag för att bidra till samhället. En av dessa svenska idrottsföreningar är Brynäs IF som arbetar med ett omfattade CSR-arbete trots att deras kärnverksamhet, dvs. idrotten i sig, redan bidrar med samhällsnytta. Syfte: Syftet med studien är att bidra med en ökad förståelse varför Brynäs IF arbetar med CSR trots att deras kärnverksamhet redan bidrar med samhällsnytta och om CSR-arbetet har betydelse för huvudsponsorerna. Metod: Forskningsdesignen som tillämpades var en fallstudie för att beskriva det enskilda fallet Brynäs IF. En kvalitativ metod med intervjuer användes som angreppssätt för att bidra med en ökad förståelse. Slutsats: Anledningen till att Brynäs IF arbetar med CSR beror på olika saker. Dels tillmötesgår de kraven från huvudsponsorerna. Dels erhåller de även ökade sponsorintäkter i och med CSR-arbetet. Studien visar även att CSR-arbetet är en väsentlig anledning till varför huvudsponsorerna sponsrar Brynäs IF., Background: Research shows that Swedish sport organisations possesses socially useful values. Swedish sport organisations obtain as well economic support from the government as a recognition of their socially beneficial basis. However, Swedish sport organisations have begun working with CSR like companies in order to contribute to the society. One of these sport organisations is Brynäs IF, who is working with a comprehensive CSR despite their socially beneficial basis. Purpose: The purpose of this study is to increase the knowledge why Brynäs IF working with CSR despite their socially beneficial basis and if CSR is essential for the main sponsors. Method: The research strategy adopted was a case study in order to describe the case of Brynäs IF. A qualitative method with interviews was used in order to increase the knowledge. Findings: The reason why Brynäs IF working with CSR depends on different motives. First of all, they meet the requirement from their main sponsors. Secondly, they obtain a higher amount of sponsorship revenue. This study also shows that CSR is an essential reason why the main sponsors is associated with Brynäs IF.
- Published
- 2018
93. Strategiczna karta wyników na przykładzie organizacji sportowych
- Author
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Tomanek, Mateusz Tomasz and Karaszewski, Robert
- Subjects
strategiczna karta wyników ,Balanced Scorecard ,klub ,sport organisation ,zarządzanie ,organizacja sportowa ,sport ,sport club ,management - Abstract
s. 63-74 Wprowadzenie. Profesjonalizacja sportu w Polsce powoduje, że kluby sportowe muszą dostosować się do tego trendu. Początkiem tego dostosowania jest określenie celu i strategii jaką zamierza obrać dany klub sportowy. Przez to W artykule przedstawiono koncepcję strategicznej karty wyników w tym możliwości i ograniczenia w jej stosowaniu przez organizacje sportowe w Polsce. Cel pracy. Celem artykułu jest stworzenie strategicznej karty wyników i odpowiedzenie na pytanie jakie cele może mieć organizacja sportowa i w jaki sposób sprawdza stan ich wykonania. Metody i materiały. W artykule przedstawiono wyniki badań na podstawie ankiety pocztowej przeprowadzonej wśród klubów koszykarskich grających w najwyższej lidze koszykówki męskiej w Polsce. W przygotowaniu strategicznej karty wyników posłużyła analiza źródeł wtórnych, w tym m.in. raportów przygotowanych na zlecenie Ministerstwa Sportu i Turystyki. Wyniki. Strategiczna karta wyników, przez charakterystykę danej dyscypliny sportowej i poziom profesjonalizacji klubu zmienia się przede wszystkim w realizacji obranych celów z zakresu szeroko pojętych działań marketingowych. Wnioski. Kluby sportowe, które nie grają w ligach zawodowych oraz kluby mające „niemedialne” dyscypliny, jako główną strategię realizują szkolenie dzieci i młodzieży. Kadra zarządzająca zawodowymi klubami sportowymi, których drużyny grają w najwyższych ligach, skupiona jest na działaniach z zakresu marketingu, aby móc pozyskać sponsorów na budowę sportowej siły drużyny. The development of sport in Poland causes that sports organizations have to adapt to new trends. The first action of a sports organization is to define the goal and the strategy it intends to take. The article presents the concept of a strategic scorecard, including opportunities and limitations in its application by sport organizations in Poland. This tool is one of the elements of adapting to the professionalization of sport, including showing in which direction the sports club is to develop. The aim of this article is to create a strategic scorecard and answer the question of what goals a sports organization can have and how it is checking their performance. The article presents the results of a survey based on a post-poll conducted among basketball clubs playing in the top men's basketball league in Poland. In the preparation of the strategic scorecard, secondary sources were analyzed, including, among others. Reports prepared by the Ministry of Sport and Tourism. The strategic scorecard, by the characteristics of the sport and the level of professionalization of the club, is different because of different marketing objectives. Sports organizations that do not play in professional leagues and have teams in unpopular disciplines are most likely to have strategies in the form of training children and youth. The management of professional sports clubs, whose teams play in the highest leagues, as a goal indicates the implementation of marketing activities, which leads to the acquisition of sponsors to build a strong sports team.
- Published
- 2018
94. CSR in Sport: a Case Study of Brynäs IF
- Author
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Emanuelsson, Philip and Eriksson, Joakim
- Subjects
Sponsorship ,Sport organisation ,Idrottsförening ,Intressentteorin ,Brynäs IF ,Sponsring ,Stakeholder theory ,CSR ,Business Administration ,Företagsekonomi - Abstract
Bakgrund: Forskning visar att svenska idrottsföreningar besitter grundläggande värden som är att betrakta som samhällsnyttiga. Svenska idrottsföreningar erhåller likaså ett ekonomiskt stöd från den offentliga sektorn som ett erkännande av dess samhällsnytta. Likväl har svenska idrottsföreningar börjat arbeta med CSR likt företag för att bidra till samhället. En av dessa svenska idrottsföreningar är Brynäs IF som arbetar med ett omfattade CSR-arbete trots att deras kärnverksamhet, dvs. idrotten i sig, redan bidrar med samhällsnytta. Syfte: Syftet med studien är att bidra med en ökad förståelse varför Brynäs IF arbetar med CSR trots att deras kärnverksamhet redan bidrar med samhällsnytta och om CSR-arbetet har betydelse för huvudsponsorerna. Metod: Forskningsdesignen som tillämpades var en fallstudie för att beskriva det enskilda fallet Brynäs IF. En kvalitativ metod med intervjuer användes som angreppssätt för att bidra med en ökad förståelse. Slutsats: Anledningen till att Brynäs IF arbetar med CSR beror på olika saker. Dels tillmötesgår de kraven från huvudsponsorerna. Dels erhåller de även ökade sponsorintäkter i och med CSR-arbetet. Studien visar även att CSR-arbetet är en väsentlig anledning till varför huvudsponsorerna sponsrar Brynäs IF. Background: Research shows that Swedish sport organisations possesses socially useful values. Swedish sport organisations obtain as well economic support from the government as a recognition of their socially beneficial basis. However, Swedish sport organisations have begun working with CSR like companies in order to contribute to the society. One of these sport organisations is Brynäs IF, who is working with a comprehensive CSR despite their socially beneficial basis. Purpose: The purpose of this study is to increase the knowledge why Brynäs IF working with CSR despite their socially beneficial basis and if CSR is essential for the main sponsors. Method: The research strategy adopted was a case study in order to describe the case of Brynäs IF. A qualitative method with interviews was used in order to increase the knowledge. Findings: The reason why Brynäs IF working with CSR depends on different motives. First of all, they meet the requirement from their main sponsors. Secondly, they obtain a higher amount of sponsorship revenue. This study also shows that CSR is an essential reason why the main sponsors is associated with Brynäs IF.
- Published
- 2018
95. Collective Programme Policies
- Author
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Sendall, Bernard and Sendall, Bernard
- Published
- 1983
- Full Text
- View/download PDF
96. International Sport Relations
- Author
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Bedecki, T. and Ilmarinen, Maaret, editor
- Published
- 1984
- Full Text
- View/download PDF
97. The State as Sponsor of International Sports
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Klemola, H. and Ilmarinen, Maaret, editor
- Published
- 1984
- Full Text
- View/download PDF
98. Mass Media, Sport and International Understanding
- Author
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Gitter, W. and Ilmarinen, Maaret, editor
- Published
- 1984
- Full Text
- View/download PDF
99. The Extent, Content and Organisation of International Co-operation in the Past, Present and Future in Respect of Sport for All
- Author
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Wolanska, T. and Ilmarinen, Maaret, editor
- Published
- 1984
- Full Text
- View/download PDF
100. The Role of International Sporting Ties in Strengthening Peace and Understanding Between Nations
- Author
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Stolyarov, V., Sanadze, L., and Ilmarinen, Maaret, editor
- Published
- 1984
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