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Copyright of Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación is the property of Federacion Espanola de Asociaciones de Docentes de Educacion Fisica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study examines the relationships between strategic communication, personalized media content, AI, and consumer service efficiency in social marketing companies in Saudi Arabia. The study used a cluster sampling technique with a quantitative research design. The study targeted 498 responses via distributing the survey links on social media platforms. Using the SEM analysis in Smart PLS 4, this research tested the research hypotheses. The findings showed that strategic communication significantly improves personalized media content and consumer service efficiency, confirming its importance in business customer interactions and outcomes. Customized media content does not significantly improve consumer service efficiency, suggesting other mediating factors may be involved. AI mediates this relationship, bridging strategic inputs and service outcomes. AI boosts strategic communication and personalized content, improving consumer service efficiency. The results showed that AI fully mediates strategic communication and personalized media content into improved service efficiency, demonstrating its transformative potential in business communications and operations. The study shows that AI supports and improves digital marketing communication strategies. It is statistical evidence and confidence intervals that exclude zero, AI-enabled the application of personalized content and strategic directives to improve service efficiency in the mediation analysis.

During the war time dysregulation of negative emotions such as fear, anger, hatred, frustration, sadness, humiliation, and hopelessness can overrule normal societal values, culture, and endanger global peace and security, and mental health in affected societies. Therefore, it is understandable that the range and power of negative emotions may play important roles in consideration of human behavior in any armed conflict. The estimation and assessment of dominant negative emotions during war time are crucial but are challenged by the complexity of emotions' neuro-psycho-physiology. Currently available natural language processing (NLP) tools have comprehensive computational methods to analyze and understand the emotional content of related textual data in war-inflicted societies. Innovative AI-driven technologies incorporating machine learning, neuro-linguistic programming, cloud infrastructure, and novel digital therapeutic tools and applications present an immense potential to enhance mental health care worldwide. This advancement could make mental health services more cost-effective and readily accessible. Due to the inadequate number of psychiatrists and limited psychiatric resources in coping with mental health consequences of war and traumas, new digital therapeutic wearable devices supported by AI tools and means might be promising approach in psychiatry of future. Transformation of negative dominant emotional maps might be undertaken by the simultaneous combination of online cognitive behavioral therapy (CBT) on individual level, as well as usage of emotionally based strategic communications (EBSC) on a public level. The proposed positive emotional transformation by means of CBT and EBSC may provide important leverage in efforts to protect mental health of civil population in war-inflicted societies. AI-based tools that can be applied in design of EBSC stimuli, like Open AI Chat GPT or Google Gemini may have great potential to significantly enhance emotionally based strategic communications by more comprehensive understanding of semantic and linguistic analysis of available text datasets of war-traumatized society. Human in the loop enhanced by Chat GPT and Gemini can aid in design and development of emotionally annotated messages that resonate among targeted population, amplifying the impact of strategic communications in shaping human dominant emotional maps into a more positive by CBT and EBCS. [ABSTRACT FROM AUTHOR]

In the United States, collaboration between landowners and endangered species conservation (ESC) organizations is required to accomplish conservation goals. However, collective action for ESC is stymied by governance legitimacy deficits. Strategic communication is a tool used to accomplish organizational goals that can restore legitimacy through communications that re-align governance institutions with societal notions of appropriateness. Strategic communication, though, has yet to be investigated in the context of landowners and ESC. To illustrate how strategic communication can increase ESC collaboration, we surveyed 956 owners in Houston toad range in Texas to elicit their preferences for stewardship and communication constructs. Findings revealed distinct segments of landowners based on their stewardship preferences that preferred different types of communications. If ESC agencies are to enhance legitimacy amongst an increasingly heterogeneous landowner audience, they will want to adopt landowner-centric governance and communication strategies that account for differences in landowner conservation values, ESC experiences, and organizational expectations. [ABSTRACT FROM AUTHOR]

This study uses survey data to explore ecologists' willingness to prioritize the behavioral goal of considering local community members' perspectives in the context of research at Long Term Ecological Research (LTER) sites. It finds that believing in the benefits of such listening is a relatively strong statistical predictor of expressing a willingness to prioritize listening. Neither normative beliefs nor agency beliefs were strong correlates of prioritizing listening. Women and younger scientists were more willing to prioritize listening as a goal. The study builds on the "strategic science communication as planned behavior" approach to try to better understand scientists' communication choices. [ABSTRACT FROM AUTHOR]

The Jozi Bee Hotel Project recruited Johannesburg residents to help gather data on solitary bee abundance. They were motivated and guided by a strategic communications campaign. This study explores social media's impact on the citizen scientists' project involvement, particularly their interaction with visual elements of the communications campaign. Analysis of engagement metrics reveals that social media played a crucial role in sustaining volunteer participation. This demonstrates that a well-executed, ongoing social media campaign has the power to maintain participant engagement throughout the duration of a research project. It suggests that a consistent, long-term social media strategy can drive citizen science participation. [ABSTRACT FROM AUTHOR]

Environmental communication research often conceptualises hope as an internal state of mind, suggesting that messages focused on hope can be used in strategic communication to foster environmental engagement. In this paper, we critique this individualising approach and instead explore hope discourse as an emergent social phenomenon, focusing on how it is constructed and managed in inspirational meetings about the circular economy. Using critical discursive psychology as a methodology, we identify three interpretative repertoires through which hope is constructed: stronger together, change for real, silver lining. We explore what is accomplished by their use, and discuss the social implications within the meetings and beyond. The repertoires facilitate a positive meeting experience and solidarity amongst participants. However, hope discourse also relies on abstraction which prohibits disagreement, critique, and talk about concrete actions. [ABSTRACT FROM AUTHOR]

Under conditions of intensifying strategic competition, great powers and less-than-great powers alike are reappraising their national-security strategies. Central to such reviews are assessments of power and strategic advantage – in an era of great-power competition, states need to know who is winning. This is the function of strategic net assessment, recently revived in the United Kingdom through the Secretary of State's Office for Net Assessment and Challenge. This paper sets out the conceptual challenges involved in making assessments of power, considers the main historical efforts to do so, and offers some practical guidance as to how strategic net assessment may be used to inform strategy. [ABSTRACT FROM AUTHOR]

In this article, the author shares his firsthand experience leading a high-stakes strategic asset acquisition project and his three key lessons learned: the importance of fostering positive relationships with counterparts, managing communication across multiple levels, and actively engaging relevant stakeholders. These strategies led to comply with all the targets established and served as a solid foundation for the highest sales month ever for the product line. [ABSTRACT FROM AUTHOR]

The study focuses on analyzing internal communication in a municipal government, highlighting the potential of a comprehensive system to boost administrative efficiency. It emphasizes the importance of effective communication to promote agile and transparent interaction among employees. The main purpose was to analyse the organizational communication management of a municipal government in Brazil, identifying areas that require improvement to foster integration and communicative standardization among departments and secretariats. We adopted a quantitative approach through the application of a questionnaire composed of closed-ended questions. The results evidenced a lack of a strategic organizational communication system and gaps in understanding communicative elements and knowledge of how the communication context of the municipal government impacts individuals communication. The findings underscore the need for measures to enhance organizational communication, such as creating a dedicated communication department, with defined functions and appropriate prioritization, which is crucial for optimizing institutional performance and establishing a solid foundation for effective interaction with involved stakeholders. [ABSTRACT FROM AUTHOR]

Is it generally rational to defer to official stories? On the affirmative view exemplified by Neil Levy, grounds for scepticism cannot outweigh the epistemic authority of the experts presumed to generate them. Yet sociological studies of how expertise is mediated into official communications reveal the epistemic potential of citizens' collaboratives. These may include, or advocate hearing, dissident experts. Such groups' epistemic position is arguably analogous to that of the 'other institutions of civil society' that Levy sees as underwriting the authority of official stories. An added advantage is that they are able to adhere to deliberative methods of inquiry. By contrast, an official story presupposes that deliberations have concluded, and what remains is to promote the agreed story. This is achieved by strategic communication, which can involve extensive coordination by organisations committed primarily to persuasion rather than truth-seeking. Sometimes it includes blocking dissidents' deliberative challenges. A case study highlights how even an organisation of indisputable epistemic authority can be politically influenced to block the testimony of its own scientific experts, while uncritical support for its official story is maintained by other institutions of civil society. Hence, an appropriate attitude towards official stories is critical receptiveness rather than automatic deference. [ABSTRACT FROM AUTHOR]

Events are important instruments that generate emotions and enable multisensory experiences. Hence, companies use as a part of their strategic communications efforts. Following the technological developments live communication formats adopted digital and hybrid formats. This trend was accelerated by the COVID-19 pandemic. Within the theoretical framework of the Technology Adoption Model, the present research investigates the usefulness of digital and hybrid live communication in business-to-business events. Eight experts were interviewed and highlighted both the opportunities and challenges that such types of live-communication are associated with. Hence, flexibility of content creation, new strategic approaches, the inclusion of new target groups, and a differentiated approach to communication towards certain target groups were mentioned as advantages of digital or hybrid live-communication. However, there are also disadvantages of digital live-communication which detract from the positive effects such as the limited interaction among participants, less emotional involvement of participants and lack of attention. The present study has both theoretical and practical implications. [ABSTRACT FROM AUTHOR]

The comprehensive defence framework introduced in 2019 in Latvia has the potential to accelerate the implementation of national defence priorities, thus strengthening Latvia as one of NATO’s external border states. In a time of geopolitical turbulence and increasing hybrid threats, a whole-of-society approach is required and work in ever-new directions. As dimensions of psychological resilience and strategic communication are becoming an important part of the defence studies debate, the study focuses on the role of the private sector within Latvia’s strategic defence documents and aims to investigate where these dimensions are situated and how they have evolved in the strategic landscape. To study the role and evolution of the private sector within Latvia’s strategic defence documents, quantitative content analysis and qualitative text analysis were used for in-depth analysis of the documents. The study finds that the role of the private sector in the strategic defence documents has generally increased over the years and there has not been a significant change regarding private sector involvement in dimensions of psychological resilience and strategic communication. The long-term pattern indicates that dimensions of psychological resilience and strategic communication appear rare in strategic documents, suggesting that the private sector is not seen as a significant actor in achieving defence goals. Meanwhile, in more practical dimensions,an upward trend towards strengthening ties and sharing responsibilities is identified. The study therefore opens up a discussion regarding the need for a more institutionalised framework for psychological and strategic communication dimensions in order to achieve the strategic goals of comprehensive defence. [ABSTRACT FROM AUTHOR]

Copyright of Annals of Social Sciences / Roczniki Nauk Społecznych is the property of Towarzystwo Naukowe KUL & Katolicki Uniwersytet Lubelski Jana Pawla II and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aims to illustrate the multidimensional perspective of digital internal communication defined and applied in the context of strategic communication, and how digital capability development and training are embedded. We use a conceptual approach to integrate literature from the fields of digital transformation, digital internal communication, and digital human resource capability development. The findings reveal that an organisational system's technical (channels and platforms, and policy) and social (leadership, culture, and collaboration) digital elements are interrelated across all communication levels, contributing to digital capability development. Furthermore, digital trust is required for and enforced by effective learning in the digital space. This study proposes a holistic digital internal communication strategy focusing on developing digital human resource capabilities as a strategic training initiative in organisational settings to promote strategic communication. Hence, a strategic map for digital capability development and training offers senior leadership a practical and adaptable tool. It allows them to create their own organisation-specific digital human resource initiatives, contributing to organisational learning and trust-building as the bedrock of organisational sustainability and success. [ABSTRACT FROM AUTHOR]

A strategic approach to communication streamlines the communication processes of an organization. In a setting of a wide range of stakeholders like the healthcare system, it is important to focus communication efforts to reach the different stakeholder groups and ensure common understanding and willingness to act by all the groups in order to achieve the organization mission. This study tested the effects of relational cohesion and interaction quality on strategic communication effectiveness in the Ugandan health sector. This study is premised on the commitment-trust theory to explain the relational bonds that are embedded in interactions that drive the audience to implement the action points in the messages received. The study adopted a cross-sectional survey with mixed methods, including triangulated quantitative data collected from 381 health organizations' audiences and qualitative data collected from 12 key informants. The results revealed that relational cohesion is a significant predictor of strategic communication effectiveness. The results further indicated that interaction quality is a partial mediator between relational cohesion and strategic communication effectiveness. Theoretical and policy implications are provided, and direct interactions like dialogues and one-on-one communication formats are recommended as the best communication strategies to achieve the organization mission. [ABSTRACT FROM AUTHOR]

The article discusses the challenges of homeland defense in the Indo-Pacific region, highlighting the need for a comprehensive and global approach to address increasing threats from cyber, environmental, biological, and malign state actors. It emphasizes the efforts of China and Russia to establish global influence and the importance of integrating capabilities, force structures, and partnerships to deter potential adversaries. The article also emphasizes the significance of aligning strategies, plans, and operations among combatant commands, allies, and interagency organizations. Rear Admiral Scott Robertson, the Director of Strategy, Policy & Plans for NORAD and USNORTHCOM, is featured in the article, bringing his diverse background and extensive experience to his role in developing strategies and policies for homeland defense. [Extracted from the article]

Copyright of Revista de Estudios Empresariales Segunda Época is the property of Editorial de la Universidad de Jaen and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the face of increasing consumer scrutiny of the food supply chain, communication practitioners have been determined to understand public perceptions of the food production process from 'farm to fork.' The beef industry has been of particular interest due to the relatively high production emissions and an increased level of public support for environmentally friendly food behaviors, such as eating less beef. To address these concerns, the USDA and industry organizations are creating programs to incentivize and promote climate-smart beef production practices. Further, a new market is being created, where products may be labeled as 'sustainable' or 'climate-smart.' In order for this market to thrive, communicators and educators must strive to educate the public about these production practices; however, little is known about how to educate the public and market these climate-smart production techniques to the public. This study sought to identify and describe unique target audiences for educational communication about climate-smart beef production using audience segmentation. Through a K-means cluster analysis, we identified four strategic target audiences based on respondents' climate change concern, political ideology, trust in science, and perception of the environmental responsibility of the beef industry. After, we described each cluster's demographic characteristics, beef consumption frequency, attitude toward sustainable food products, and preferred communication sources to inform strategic communication efforts. This study provides insight and recommendations for educators and other practitioners communicating about climate-smart beef as well as areas of future research into this emergent area. [ABSTRACT FROM AUTHOR]

This study examines the communication of the State Security Department of the Republic of Lithuania and the Second Investigation Department under the Ministry of National Defence in 2012-2022. It identifies the aspects relevant to the strategic communication of the intelligence services, analyses specifics of the texts and tendencies in national threat assessments and activity reports, and examines how these institutions present themselves. The study applies the theory of securitisation and critical discourse analysis. It includes other research related to the topic, practices of foreign intelligence services in publishing annual reports and using the YouTube social media platform, media publications and other sources. The study concludes that strategic communication for intelligence agencies is essential for the long-term success of their operations. By focusing on strategic objectives, they inform and educate the public about themselves and national security and develop a cooperative relationship, contributing to deterrence. Both institutions examined in this study are becoming not only formally more open to the public, but also aim to build and maintain a high institutional reputation, connect with their audience and create an image of professionalism, modern accountability and openness to the public. [ABSTRACT FROM AUTHOR]

Purpose: Based on Lasswell's communication model, this study investigates how four categories of factors (i.e. the source, content, medium and receiver) conjointly affect the relational, financial and social outcomes (i.e. what effect) of CSA communication. Design/methodology/approach: With a survey (N = 366), this study found configurations of core CSA communication factors leading to three different CSA communication outcomes. Findings: While this study found multiways to yield three different CSA outcomes, combinational logic indicated the combined effects from source, content, medium and receiver. With content and medium, individuals' connectedness (receiver) to a CSA issue is a core factor leading to a high level of purchase intention and issue advocacy. This study also found that message strategies (i.e. informativeness, factual tone, no promotional tone) are core factors leading to a high level of trust and issue advocacy. Practical implications: With the theoretical guidance, this research contributes to strategic communication practice for various entities involved in advocacy communication by enabling an improved understanding of advocacy communication factors and triggering different communication outcomes. Originality/value: As CSA communication involves multiple strategies, conventional research agenda focusing on correlational and path analysis approaches provide limited understanding of communication practice. To fill this void, this study adopts a configurational approach to understand current CSA communication practices holistically. [ABSTRACT FROM AUTHOR]

Although previous studies have recognized the widespread presence of disinformation networks, we know little about the extent to which such networks affect the ability of disinformation spreaders to disseminate falsehoods. In this study, we conceptualize disinformation networks as a form of coordinated strategic communication and apply an innovative algorithm to quantify the networked influence of disinformation spreaders. We found that coordinated networks account for up to 62% of disinformation spreaders' ability to engage the broader public and 23% of their ability to have their message shared more frequently. These findings suggest that any effective disinformation prevention effort needs to incorporate plans aimed at disrupting networks, rather than solely focusing on notable individuals. In addition, our further analysis reveals that the countries of origin and the type of disinformation spreaders significantly affect their ability to gain networked influence among their peers. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Today, corporate crises inherently pose a threat to brand reputation. Multiple stakeholders, online influence and the interconnectedness of reputation with major social issues raise the stakes for crisis teams. The level of complexity has perhaps never been so great, and with it, the need for data‐driven decision‐making. In practice, research, analytics, and intelligence experts are full members of corporate risk and crisis teams from planning, to response, to evaluation. These professionals develop the insights to fuel smart, timely decision‐making by surfacing insights to ameliorate crises. Additionally, they are responsible for measuring and evaluating progress and performance improving the brand's readiness for future issues. Insights, intelligence and performance measures drive conclusions necessary to determine what, if any, brand damage has occurred, how to fix it, and how to prepare better for the next time. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to explore the range of sustainability-related discourses by the stakeholders within a particular Finnish Higher Education Institution (HEI); interaction between the discourses and the context of the HEI; and the extent to which different understandings of sustainability cause challenges for the implementation of the university strategy for sustainability. Specifically, the paper explores how the employees within the HEI make sense of sustainability in their teaching, research and daily life and the extent to which sustainability-related discourses are aligned with the university strategy. Design/methodology/approach: This research draws upon collected qualitative and quantitative data. It focuses on individual discourses by executives, teaching and research staff within an HEI regarding their understandings of sustainability and the Sustainable Development Goals (SDGs). Findings: This paper illustrates the key challenges of sustainability and SDG implementation that may emerge in HEIs due to varied understandings. The results indicate a need for efficient HEI strategic vision communication and consideration of the stakeholders' multiplicity of sustainability values. Originality/value: This paper sheds light on the challenges involved in seeking to enhance sustainable development in an academic setting with multiple disciplines and categories of staff guided by academic freedom. The analysis thus advances the understanding of academic sustainability-related discourses and framings as well as mechanisms through which the implementation of sustainability-related efforts can be enhanced in such a context. [ABSTRACT FROM AUTHOR]

Strategic communication can motivate target audiences to take conservation action. Yet, whether audiences are motivated by more information or more influential visuals is unclear. Using online surveys, we compared different visual communication strategies using text, graphics, and photographs for encouraging parrotfish-friendly conservation behaviors to see which one yields greater emotion, interest, and intended action. Experiment 1 explored whether a scientific-oriented poster would be more or less effective in promoting conservation behaviors than a graphical poster using social marketing techniques. Experiment 2 contrasted the two posters with a photograph and graphic icons without text against a blank control. Results revealed how engaging visuals can inspire reactions and behavioral intentions. The posters both elicited positive reactions, but with less text and content to process, the social marketing poster more efficiently inspired the desired reactions. This work highlights that conservation communications can strategically use psychology and graphics to efficiently inspire desired actions. [ABSTRACT FROM AUTHOR]

Airports throughout the world are remodelling, expanding and upgrading to handle increasing travel demand and Salt Lake International Airport (SLC) is no exception. In 2020, SLC opened the first new hub airport built in the USA in the 21st century. There were many challenges along the way, such as a worldwide pandemic and an earthquake with an epicentre just miles away from the airport. Perhaps the most monumental task was to build a 4 million square foot airport adjacent to an operating one. But beyond navigating construction and operations, building support for a new airport — when the existing airport was so beloved in the community — created additional challenges. SLC's communication and marketing team was tasked with crafting messages to help the community navigate this change, while also educating, informing and engaging the public. This paper discusses how, in order to provide a roadmap for communicating through the massive construction project, a Strategic Communication and Marketing Plan was developed for The New SLC Redevelopment Program that outlined goals and audiences, messaging, branding, marketing, traditional and social media and video production. The paper presents how the campaign was rooted in research and continually adjusted based on feedback and other evaluation mechanisms. The first step in developing a comprehensive communication plan was to conduct research by surveying SLC's audiences prior to undertaking a branding programme. An important research component was to identify key audiences and stakeholders, including internal audiences — such as employees and tenants — to help spread the project's message through grass-roots efforts. Once feedback from the survey was compiled, a brand was developed that resonated with the intended audiences. Just as important was to develop strategic messaging to inform audiences, while also educating and engaging. Next, determining the most effect ways to deliver the message was key, and was done through a combination of advertising, events, press conferences and traditional and social media. [ABSTRACT FROM AUTHOR]

This paper investigates the intricate interplay between artificial intelligence (AI) and the proliferation of disinformation, presenting a strategic framework to mitigate its impact in the digital era. The study encompasses diverse domains, contributing to a comprehensive grasp of AI-driven disinformation. It delves into the dynamics of disinformation, scrutinizing the mechanisms of creation and dissemination, with a particular focus on the role played by AI. The methods employed involve analyzing AI involvement, enhancing algorithms for real-time recognition and analysis of disinformation, and exploring social dynamics and human behavior. The research unveils the tactics employed by malicious entities, such as fabricating misleading naratives and manipulating information. Agile AI algorithms have been devised for assessing credibility, tracking geolocation, and implementing ethical privacy protection measures. The implications encompass identifying social structures and cognitive vulnerabilities, leading to the development of targeted interventions. An AI-centric detection approach revolves around refining algorithms for real-time identification of disinformation, emphasizing credibility assessment, geolocation tracking, and privacy protection measures. The aim is to fortify systems with the capability to swiftly detect disinformation. The assessment of social and psychological factors delves into the influence of social structures, group dynamics, and cognitive biases on the propagation of disinformation. Educational programs are being formulated to enhance awareness and critical thinking, with strategies tailored to address specific vulnerabilities. Cross-sectoral collaboration underscores the importance of information exchange between sectors, pooling expert knowledge, and establishing communication channels. Collaborative efforts with technology companies, educational institutions, and others enable a comprehensive approach to combat disinformation. Balancing regulation and fundamental rights grapples with the challenges of preserving freedom of speech and privacy. Defining the equilibrium of legal frameworks, considering the global context and the dynamic nature of technology, is essential. Transparency and ethical considerations play a pivotal role in regulatory measures. Public awareness and education initiatives aim to reduce susceptibility to disinformation. Awareness campaigns inform about the existence of disinformation, while educational programs foster media literacy and critical thinking skills. Evaluation involves measuring the level of awareness and assessing changes in behavior. In summary, this research offers insights for a holistic approach to address the challenges posed by AI-driven disinformation. The proposed framework encourages interdisciplinary collaboration, underscores ethical considerations in regulation, and advocates for education and awareness. [ABSTRACT FROM AUTHOR]

Objective: The notion of revision has garnered considerable attention across various sectors of society, with higher education institutions also placing significant emphasis on it as a key performance evaluation metric. The burden of cultivating educators and facilitators for an evolving educational framework in society predominantly falls on universities and educational establishments. Consequently, there is a pressing need for this university to approach curriculum revision with heightened seriousness. Thus, the primary aim of this manuscript is to provide a succinct overview of the curriculum revision frameworks employed by Farhangian University, highlighting their shared characteristics as identified through research conducted in Iran, Turkey, and Australia. Methods: The methodology adopted for the study is both descriptive and analytical in nature. The study's participants consist of a panel of experts, with 13 individuals selected for interviews and 20 individuals chosen to respond to the questionnaire (which assesses indicator importance). Results: The study's results have indicated that the fundamental features common to curriculum revision models include: a strategic, long-term perspective on the revision process; a cyclical and continuous nature; an emphasis on interpretative and analytical procedures; recognition of the role played by organizational structure and stakeholders; and an approach to revision that integrates management principles with a research-oriented outlook. Conclusions: The findings reveal that effective curriculum revision models, as exemplified by Farhangian University and corroborated by research in Iran, Turkey, and Australia, share several key characteristics. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Located at the intersection of Asia and Europe, Georgia's tourism industry encounters unique challenges amidst regional geopolitical tensions, notably the ongoing Russian-Ukrainian confl ict and the subsequent Russian migration. This article employs both qualitative and quantitative research methods to explore the impacts of these political realities on Georgia's tourism sector and advocates for a strategic reorientation towards European integration as a means of promoting sustainable development. Drawing insights from qualitative interviews with key stakeholders and quantitative surveys with international tourists, the study unfolds the complex relationship between politics and tourism. Despite the predominantly negative perception of the infl ux of refugees, concerns about rising prices, perceived changes in service quality, and the expanding presence of Russian-owned businesses, the resilience and appeal of Georgia's tourism realm remain evident. Specifi cally, all respondents recommended Georgia as a tourist destination and reported feeling safe during their stay. The study also presents a comparative perspective, evaluating the potential effects of further European integration on Georgia's tourism landscape, and underscores key mitigation strategies, including policy development, diversifi cation of tourism offerings, strategic communication, digital platform advancement and utilization, and in general, the adoption of European best practices in sustainable tourism. These findings emphasize the need for nuanced, proactive, and inclusive policymaking and industry regulation in line with Georgia's European aspirations. This comprehensive exploration provides invaluable insights for stakeholders in the tourism sphere and contributes to the broader understanding of the intricate relationship between geopolitical realities and tourism. [ABSTRACT FROM AUTHOR]

Purpose: The COVID-19 pandemic has generated a significant impact on several aspects of public relations practice. By adopting the theoretical framework of adaptive leadership, this research is designed to explore how an organization's top leadership can support related adaptive action in strategic communication. Particularly, we hope to explore whether the application of adaptive leadership could facilitate a higher level of communication transparency as well as deliver a sense of caring and empathy in COVID-19 communication. Design/methodology/approach: An international online survey was designed and conducted for this study. The first sample consists of 776 full-time communication professionals in the United States of America with 435 women (56.1%) and 341 men (43.9%). The second sample consists of 268 full-time communication professionals in Canada, with 110 women (41.0%) and 158 men (59.0%). The two samples were merged into the final sample of 1,044 for the data analysis. Findings: Results confirmed that the perceived impact of the COVID-19 pandemic increased communication professionals' challenges in building trust. It also drives adaptive changes in their coping actions in strategic communication. More importantly, the top leadership within the organization played a key role in this adaptive leadership environment by demonstrating commitment to transparency in COVID-19 communication and delivering a sense of empathy during the pandemic. Originality/value: This study contributes to our understanding of strategic communication in times of crisis, such as the COVID-19 global pandemic, by focusing on the adaptive nature of communication leadership. More importantly, our study confirms the important roles of two leadership attributes (i.e. the sense of empathy and the commitment to communication transparency) in supporting adaptive leadership, which eventually influences trust building. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to contribute to strategic crisis communication research by exploring international media representations of third sector crises and crisis response; expanding the range of crisis types beyond transgressions; and developing a framework that integrates framing and crisis communication theory. Design/methodology/approach: Quantitative content analysis was applied to identify patterns in crisis reporting of 18 news media outlets in Canada, Germany, India, Switzerland, UK and US. Using an inductive framing approach, crisis coverage of nonprofit organizations (NPOs) and intergovernmental organizations (IGOs) between 2015 and 2018 was analyzed across a wide range of crises, including but not limited to prominent cases such as Oxfam, Kids Company, or the Islamic Research Foundation. Findings: The news media in six countries report more internal crises in the third sector than external crises. The most frequent crisis types were fraud and corruption, sexual violence/personal exploitation and attacks on organizations. Exploratory factor analysis revealed three components of crisis response strategies quoted in the media, conditional rebuild, defensive and justified denial strategies. Causal attributions and conditional rebuild strategies significantly influenced media evaluations of organizational crisis response. Three frames of third sector crises were detected; the critique, the damage and the victim frame. These frames emphasize different crisis types, causes, crisis response strategies and evaluations of crisis response. Originality/value: The study reveals the particularities of crises and crisis communication in the third sector and identifies factors that influence mediated portrayals of crises and crisis response strategies of nonprofit organizations (NPOs) from an international comparative perspective. The findings have relevant implications for crisis communication theory and practice. [ABSTRACT FROM AUTHOR]

Organizations need to agree on their objectives to build strategic communication with their target audiences to ensure coherence and avoid reputational risks due to the perception of corporate hypocrisy. In this work, we propose to characterize corporate hypocrisy as a convergent concept between the forms of strategic communication of the largest bank in Colombia and its users. To achieve this, we used a mixed methodology consisting of a quantitative exploratory analysis phase and a second phase based on qualitative content analysis. The main findings show a discrepancy between the bank's communication and the way users who mention the bank communicate. This could represent a phenomenon of perception of hypocrisy that the bank's communication strategy should consider. The limitation of the study is that more than the information shared on the networks is needed to deduce the bank's real motivations or the way it delivers the promised services, so this is essential to consider in future research.

Climate Change disinformation is causing lasting damage to both sociopolitical spheres and our very own biosphere. The present article identifies the meaning-making mechanisms of Climate Change conspiratorial discourse on social media by analysing the YouTube video Why I Said Global Warming is the Biggest Fraud in History, which had reached more than 758,000 views (May 2023) before the channel was deleted (August 2023). A qualitative empirical semiotic analysis was carried out focusing on discourse in which Climate Change denial is understood as conspiracy theory, that is, a mode of interpretation. The analysed conspiracy discourse creates identities and shapes social relations in the form of dichotomic oppositions/conflicts between those who spread illegitimate information (the enemy) and those with access to the truth (a symbolic elite). In this context, the fragmentation of science into “real” and “fake” is as dangerous as the scientific community’s loss of authority. The analysis of this video shows how Climate Change is represented as a fraud and how possible policy responses to it are therefore represented as scams. The main effect of such discourse is deproblematization, for it provides people with reasons to reject proposals for actions that seek to mitigate the climate crisis.

This study examines the online communication practices of research institutes affiliated with the Italian National Research Council. The analysis employs a combination of quantitative and qualitative methods to evaluate whether these institutes leverage digital technologies to transition from a unidirectional, strategic approach to communication towards a more dialogic and engaging approach with the public. Specifically, the study analyses the institutes’ websites, assessing their use of communication tools, content, target audience, knowledge flows, and contextualization of communication activities, while also highlighting disciplinary-based differences. Although recent research identified Research Institutes’ level as a promising ground for research communication to flourish, our study suggests that, on average, they still employ digital technologies in the same way as traditional media, disseminating information about institutional advancements rather than fostering interactive dialogue. Communication styles remain grounded in Dissemination and Strategic models, which restricts the ability of research institutes to develop a dynamic and transformative relationship with society.

For consulting agencies, service design projects often face tight timelines, requiring rapid adaptation to clients' complex industries. Effective collaboration is crucial, especially in supply chain planning and healthcare logistics. How can strategic communication and interdisciplinary collaboration help leverage client expertise and achieve meaningful outcomes? [ABSTRACT FROM AUTHOR]