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Generation Z makes up the largest proportion of the world’s population and owns active spending power. Born in the internet information age, they have diverse values and consumer behaviors compared to other cohorts of generations. While there has been a significant increase in research on the purchasing behavior of Generation Z in recent years, there are particularly few bibliometric studies in this field. This study aims to sort out the current research status on the purchasing behavior of Generation Z, identify the evolution of purchasing behavior research of Generation Z, determine key research hotspots, and explore future research directions and priority suggestions by analyzing the current literature. The bibliometric analysis is based on the citation information of 638 literature items about Generation Z purchasing behavior in the Scopus database. The results sort out the knowledge structure of the purchasing behavior domain of Generation Z and draw a visual map of the network. Four popular research themes are identified based on keyword co-occurrence analysis, namely the influencing factors of Generation Z consumption behavior, the comparative study with other generations of consumers, the analysis from the perspective of human demography, and the study of sustainable consumption behavior. Studies on Generation Z consumers’ spending habits from 2001 to 2022 may be divided into three stages related to the growth process of Generation Z. Future research should focus on the influence of social media on the purchasing behavior of Generation Z and the sustainability of their consumption patterns.

Abstract The recent decade has seen an explosion in the e-commerce industry with the support of modern technologies (e.g., artificial intelligence) to maximize conversion rates. Many recommendation systems, therefore, have been developed to predict the customer behaviors to take appropriate actions. Customization of promotions or items for distinct groups of online customers considerably contributes to enhancing the sales. The purchasing records are essential information that can be used to investigate the customer behaviors. These kinds of information, however, are mainly expressed in tubular forms. Several computational models were developed using conventional machine learning algorithms to deal with that data type. However, these approaches struggle with large-volume and high-dimensional data, feature engineering, and high computational cost. In our study, we propose a deep learning model based on the Feature Tokenizer Transformer architecture to predict the customer purchasing intention. This novel architecture is a simplified adaptive version of the Transformer tabular data. The results demonstrated that our model showed better performance compared to conventional machine learning models. Furthermore, the model’s stability was also confirmed by the results of multiple repeated experiments.

In contemporary society, concerns about sustainability and environmental impact are becoming increasingly relevant, amid climate change and ecosystem degradation. In a global context of significant environmental transformations and increased awareness of the need for collective action, the conceptions of sustainability and ecological responsibility are becoming central to individual decision-making, especially in purchasing behavior. Sustainable development and sustainability have gained significant importance in recent decades, reflecting awareness of human impact on the environment and the need for a viable future for future generations. However, the precise definition of these terms is often ambiguous, due to the complexity and interconnections between the economic, social, and ecological aspects of human development. In this context, the paper aims to analyze the two concepts, clarifying the differences between them. Also, the work aims to analyze the behavior of consumers regarding sustainability and ecological products, as well as underlines the opportunities that companies could capitalize on in this regard for the development of more sustainable businesses, according to market requirements. The methodology is based on the survey method, methods of analysis and synthesis, data interpretation, and relevant comparisons. The research results highlight the increased interest of consumers in the sustainability and ethics of companies, highlighting changes in purchasing behavior oriented towards ecological products and responsible practices in environmental protection. For companies, these results represent various opportunities to adapt their strategies and communicate their commitment to sustainability more effectively to meet consumer demand and differentiate themselves in the market.

Movements and institutions concerned with consumer protection request to improve the standard of living of individuals and improve the quality of life for them. Consumerism among consumers, promoting them to keep pace with developments in various fields, raising their awareness of the risks that threaten their security and safety, and informing them of scientific, health and economic knowledge so that the consumer obtains his full rights without being exposed to fraud or marketing deception. Rationalizing consumer purchasing behavior, as this study was conducted on a sample of consumers in the state of Ouargla, and a questionnaire was used as a tool for the study, so the number of questionnaires used reached 200 forms), and the results showed that: There is a weak direct correlation estimated at (28%) between consumer protection associations purchasing behavior; The Consumer Protection Association played a weak role in providing targeted promotional programs to educate and rationalize consumers.

The social capital theory is selected as the theoretical basis, and the decision-making of household commercial insurance purchase is taken as the research object. By using the frontier theory of big data, an improved K-means clustering algorithm is proposed to segment customers first, then the results of the segmentation are predicted and analyzed. Finally, an insurance consumer purchase behavior model is proposed, and an empirical test is carried out according to the proposed model. Social capital and its three dimensions can promote the possibility in family commercial insurance, thus ultimately promoting residents' families to make purchase decisions on commercial insurance.

Purpose: Consumer behavior is much broad and complex concept in Economics. Not only income but other factors shape the consumption pattern in different regions, countries and even in cities. The main objective of this research is to identify and analyze the factors that influence purchasing behavior of cash and carry consumers during purchasing Design/Methodology/Approach: This study uses different variables as independent variables and purchasing behavior as dependent variables also some intermediate variables that influences purchasing behavior of people. The sample is collecting and analyzing of 200 respondents in the city of District Bagh Azad Kashmir. Convenient Sampling technique uses to collect data and Statistical Package for Social Sciences (SPSS) is use for analysis. Reliability Analysis and Regression Analysis (RA) are use for analysis and hypothesis testing. Findings: According to results people change their behaviour moderately during purchasing, A numbers of customer purchase according to environment, Facilities, advertisement, distance and awareness. However some customer purchase only planned products. This study concludes that some variables including in the study have significant and positive impact and some have negative impact on purchasing behavior. A small number of variables have insignificant relationship with purchasing behavior. Researcher only mentions significant variables. Implications/Originality/Value: So it is concluded that seller behavior, packing, Geography, store environment and brands change the plan purchasing of consumer

Environmental awareness among consumers is on the rise as they are starting to prefer sustainable products and services. The aim of this research was to examine the relationships between consumer behavior when shopping online for green products and the factors that influence it from the point of view of sustainability. Primary data were obtained using a questionnaire survey and subsequently processed using descriptive analysis, confirmatory factor analysis and structural equation modeling. The obtained research results showed that Digitization in Green Marketing has a significant impact on Environmental Attitude, and that aspects like Environmental Attitude, Environmental Oriented Lifestyle, Willingness to Pay for Green Products and Subjective Norms have a significant impact on Environmental Purchasing Behavior. Moreover, the study found that the factors Environmental Oriented Lifestyle, Willingness to Pay for Green Products, Subjective Norms and Environmental Purchasing Behavior have a significant impact on Future Purchase Intention. The research results can help online retailers in planning and implementing green marketing strategies not only in sales but also in other business processes. In order to stay competitive, businesses should be able to respond promptly to changes in consumer behavior trends, while it is undeniable that the aspect of sustainability plays an increasingly important role here. [ABSTRACT FROM AUTHOR]

The biggest change in the purchasing behavior of Filipino employees nowadays is the power of blogging and social media. The most popular of these are YouTube, Instagram, Facebook, Twitter, TikTok, and so many more upcoming platforms. The cited social media platforms greatly impact consumer behavior, specifically employees. Having all the necessary information is readily accessible in the palm of your hand. And this changes everything, including consumer behavior. Consumer decision-making is influenced by social media and blogging. According to UNCTAD, people will continue to shop online long after the epidemic has passed due to the crisis's repercussions. (Cerezo, 2020). This study will analyze the implications of blogging and social media in the buying behavior of Filipino employees observed for the post pandemic period utilizing the black box model. Quantitative information was collected and used for this study's purposes using descriptive and inferential statistics. The research is limited to a specific environmental consultancy firm in Manila. The findings indicate that social media influences Filipino employees' purchasing behavior by providing them with information that alters their perspective and sense of style, which leads to purchases of the products. Without a doubt, social media plays a large connection for both consumers and businesses, including Filipino employees. [ABSTRACT FROM AUTHOR]

The development and expansion of wineries in Appalachian states in the United States over the past 20 years has received attention, while the study of non-wine product consumption in wineries has been very limited. Wineries increasingly include these non-wine products as complementary products in their marketing portfolio. This study analyzes the determinants of wine and non-wine spending among winery visitors in selected Northern Appalachian states, including Pennsylvania, Ohio, Kentucky, and Tennessee. We develop a market segmentation model and a random utility theory with an interval regression model. Results from 1,609 participants show that wine knowledge has a positive effect on local wine spending, and spending on non-wine products should not be underestimated for its overall contribution to the winery business. Our results suggest that wineries have the potential to boost store sales associated with non-wine products. Diversifying the product lines in wineries to include more non-wine products would be a useful marketing strategy. [ABSTRACT FROM AUTHOR]

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In order to study the influence of shopping festival marketing means on consumers' clothing purchasing behavior and return behavior, the theoretical model of shopping festival marketing means, consumer impulsiveness and online shopping behavior was constructed. Data were obtained by questionnaire survey, and SPSS 26. 0 software was verified by factor analysis and multiple regression analysis. The results show that the marketing methods of shopping festival significantly influence the purchasing behavior; consumer impulsiveness have the influence of marketing methods on consumers. The graphic display in the marketing means of the shopping festival have a significant impact on consumers' return behavior. This study make suggestions for the marketing management of e-commerce during the shopping festival to promote the purchase behavior of consumers' clothing in the shopping festival environment. [ABSTRACT FROM AUTHOR]

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To promote consumers to buy green housing, the paper tries to find the effect of information on consumers' green housing purchasing behavior. It classifies the contents and providers of information and explores their different influences. The results show that: 1) Consumers' age and environmental protection attitude have a significant impact on their purchasing behavior, while consumers' gender and monthly income have no significant impact; 2) Consumers are more affected by information relating to the economy and indoor air quality. The detailed order of influence is as follows: information on loan at concessionary rates > cost saving in usage phase > indoor air quality > waste classification > investment benefit > carbon emission reduction > thermal comfort > acoustic environment > greening rate > luminous environment; 3) Consumers with higher environmental awareness care more about the information on living environment and carbon emission. Whereas, those with low awareness of environmental protection are more affected by information on economic benefits. 4) Regarding different information providers, the consumers are mostly impacted by the government, while the information from developers could induce limited effects. It could guide the government and developers to provide appropriate information to promote GH purchasing behavior. [ABSTRACT FROM AUTHOR]

The proposed study corresponds to a descriptive, empirical and analytical type of research, it is cross-sectional with a single cut in time, corresponding to the August-December 2022 semester. The objective is to analyze the determinants of post-COVID purchasing behavior. 19 from the gender perspective in the students of the Tecnológico Nacional de México Campus Coatzacoalcos, Veracruz in Mexico. To carry out the analysis with the data obtained, there was a population of 4393 students and for this a non-probabilistic convenience sample of 1196 participants was determined. A measurement instrument on post-COVID-19 consumer behavior was applied, which is made up of five dimensions to be measured: Purchasing behavior, social factors, psychological factors, cultural factors and personal factors, with 28 items. The main results indicate, on the one hand, that there are no differences in the purchasing behavior of students with respect to gender, and on the other, according to Spearman's correlation, the semester variable has a direct relationship with the dimension of purchasing behavior and the age variable with the dimension of personal factors in times of the COVID-19 post-pandemic. [ABSTRACT FROM AUTHOR]

Consumer behaviour represents a whole complex of procedures. This means from consumer behaviour enables tourism business managers to target specific groups, improve brand loyalty and identify new trends. Consumer behaviour can be influenced by a number of factors, in recent years it has been the Codiv-19 pandemic. The aim of the study was to identify changes in the consumer behaviour of tourism participants with respect to the periods before and after the Covid-19 pandemic. By evaluating the questionnaire as well as confirming the established hypotheses, it was possible to conclude that the Covid-19 pandemic caused changes in the purchasing behaviour of tourism participants in connection with their vacation security, communication with the travel agency and other areas. The findings are important for travel agencies in terms of better shaping and bringing their product closer to the customer. [ABSTRACT FROM AUTHOR]

In contemporary society, concerns about sustainability and environmental impact are becoming increasingly relevant, amid climate change and ecosystem degradation. In a global context of significant environmental transformations and increased awareness of the need for collective action, the conceptions of sustainability and ecological responsibility are becoming central to individual decision-making, especially in purchasing behavior. Sustainable development and sustainability have gained significant importance in recent decades, reflecting awareness of human impact on the environment and the need for a viable future for future generations. However, the precise definition of these terms is often ambiguous, due to the complexity and interconnections between the economic, social, and ecological aspects of human development. In this context, the paper aims to analyze the two concepts, clarifying the differences between them. Also, the work aims to analyze the behavior of consumers regarding sustainability and ecological products, as well as underlines the opportunities that companies could capitalize on in this regard for the development of more sustainable businesses, according to market requirements. The methodology is based on the survey method, methods of analysis and synthesis, data interpretation, and relevant comparisons. The research results highlight the increased interest of consumers in the sustainability and ethics of companies, highlighting changes in purchasing behavior oriented towards ecological products and responsible practices in environmental protection. For companies, these results represent various opportunities to adapt their strategies and communicate their commitment to sustainability more effectively to meet consumer demand and differentiate themselves in the market. [ABSTRACT FROM AUTHOR]

The main purpose of this paper is to analyze the behavior of the young Generation Z in the purchase and payment process. Generation Z (Zoomers, Gen XD, iGeneration, Baby Bloomers) were born in the period between 1997-2012, or they are 11-26 years old in 2023. Why is this Generation a challenge for marketers today? This generation is becoming the largest diverse youth population, consisting of students and professional freelancers, with a readiness to enter the workforce, holding a large amount of spending power and equipped with technological knowledge. According to statistics, it constitutes 1/3 of the total world population or approximately 2 billion people. Although this generation does not earn a lot of money, it spends a lot and is called „Spenders of tomorrow" that is very important for companies. It has totally different fundamental values from the previous generations, such as the Silent Generation (1928-1945), Baby Boomers (1946-1964), Generation X (1965-1980) and Generation Y-Millennials (1981-1996), as well as from the next generation Alpha (2013-). In terms of technology, this is a generation that has known the Internet since childhood and is considered digital natives. Gen Z has its own features in the purchase and payment process that are very different from the patterns that have been recognized in the market so far. For this paper, extensive primary research was done, which included 107 representatives of Generation Z, mostly students. It is expected that the paper will confirm the stereotypical characteristics of this generation, but certain deviations will also be noted. [ABSTRACT FROM AUTHOR]

Over the recent years, there has been a steady increase in the number of customers in luxury market. Such a substantial rise has gained much attention from both academics and industry experts seeking to better understand the meanings and factors involved in luxury consumption. Therefore, this special section aims to enrich and update the existing body of knowledge on luxury product and brand purchasing behaviour. We have encouraged the contributors to forward both conceptual and empirical papers reflecting current concerns in the field of luxury shopping, more specifically in luxury product and brand purchasing behaviour. In the end, this special section includes three papers on external store environment, meaning of luxury, and luxury brand fashion. Certainly, additional references are necessary for better understanding the meaning and contents of luxury consumption and main drivers behind it. The special section introduces the reader to some of these important references but also notes that there is still avenue for more studies in the future. [ABSTRACT FROM AUTHOR]

Background: Identifying the factors affecting buying behavior has always been one of the important priorities of marketers, because in order to create a sustainable competitive advantage, identifying buyers and their behavior and factors affecting their decision-making is essential and increases sales. Therefore, the present study has been conducted with the aim of identifying the factors affecting organizational purchasing behavior and the effective ethical components in this regard have also been examined. Method: The present study was applied and among descriptive-correlational researches. The statistical population of this study consists of 149 managers and experts of Gachsaran Oil and Gas Exploitation Company who were excluded from sampling due to the limitations of the population. The data collection tool in this study was a questionnaire. Finally, the conceptual model of the research was tested using the structural equation model. Results: The research findings confirm that 5 categories of factors including environmental factors, marketing mix factors, organizational factors, individual factors and shortcuts affect the purchasing behavior of organizational buyers and all relationships in the research model were positive and significant. Conclusion: Although corporate buyers follow formal mechanisms, they cannot be considered a model of rationality, because they sometimes buy based on brand loyalty or long-term relationship with a supplier. Individual, organizational, ethical, environmental and marketing factors can affect the buying behavior of organizational buyers.

Abstract Background The sudden outbreak of COVID-19 in early 2020 pushed the online health-care communities (OHCs) into the public eye in China. However, OHCs is an emerging service model, which still has many problems such as low patient trust and low patient utilization rate. Patients are the users and recipients of web-based medical services, as well as the core of medical services. Thus, based on cue utilization theory, this paper studies combination effect of influencing factors in patients’ purchase of web-based medical services through the qualitative comparative analysis method of fuzzy sets (fsQCA). Methods This paper discards statistical methods based on variance theory-based relationships between explanatory and explained variables and uses a construct theory-based fuzzy set qualitative comparative analysis (fsQCA) approach to elucidate such complex relationships of patients' online purchasing behavior. We use a crawler to automatically download information from Haodf.com. This study crawled data in August 2020, involving 1210 physicians. Results Service price, reputation and service quality are the key factors for patients’ purchasing behavior. Physician’s online reputation, online medical service price, number of published articles, mutual-help group, and appointment registration affect patients' purchasing behavior by means of weighted variation. Only when a high scope of internal attribute-related cue elements and a low scope of external attribute-related cue elements are combined with each other in a specific form, patients will generate purchase behavior. Conclusion This paper clarifies the complex causes that promote to patients' purchasing behavior of web-based medical services, enriches and develops the relevant theories in the field of consumer purchasing behavior and online health-care communities market research, and has implications for governments, platforms, physicians and patients in the event of web-based medical service purchases.

Technology has been developing rapidly for a very long time, and this development creates new dynamics in all areas of life. Now, there is almost no area independent from the phenomenon of technology and technological tools. In this context, public relations practices also try to influence people’s purchasing behavior through different tools and applications. Since public relations cannot be considered only as a promotional and image activity, the relationship of the issue with purchasing practices is established in this study. On the other hand, people’s buying behavior is influenced by certain methods. The aim of this article is to examine the effect of fear of missing out (FoMO) on developments, which is a new concept in public relations practices, on individuals’ purchasing behavior through the example of Trendyol. In this study, the extent to which the consumer's FoMO on the activities and life experiences of others affects their purchasing behavior is discussed. At the same time, how demographic structure affects purchasing behavior is also examined. The method of the study is structural equation modeling from a statistical point of view. The results of the study show that the increase in the fear of missing out affects purchasing behavior. It has been observed that this does not differ according to gender but differs according to education level and income source.Keywords: Public Relations, Fear of Missing Out (FoMO), Purchasing Behavior

The food segment is diversified and renewed due to the needs, desires, and increased demands of consumers. In the evolution of society, a defining role is the issue of nutrition which is quite complex, wide-ranging and contradictory. The purpose of this study is to identify the behavior of the Romanian bread consumer. It was used as a research method for conducting the case study opinion survey, the research tool being the questionnaire, in online format. In order to make the research as rigorous as possible, it was calculated by means of χ² whether certain variables such as sex, environment, income and age influence consumption.

Although consumers generally have a positive attitude towards recycled products, purchases of such products remain relatively low compared to the total volume of goods sold globally. This study seeks to add to the limited research literature on consumer attitudes and intentions with respect to purchasing recyclable products. In particular, we focus on Theory of Planned Behavior factors affecting recyclable product purchasing behavior of Generation Z consumers in the province of Iğdır in Türkiye. In addition, this study examines inclusion of an additional potential recyclable product purchase intentions antecedent, “receptivity to green advertising.” Data collected from the participants by questionnaire method were analyzed using Smart PLS4 and SPSS 26 programs. Our findings revealed that two theory of planned behavior antecedents (attitudes and perceived behavioral control) positively predicted Generation Z recyclable product purchase intentions, but the effect of subjective norms was not statistically significant. Moreover, “receptivity to green advertising” was positively associated with increased purchase intentions. [ABSTRACT FROM AUTHOR]

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Copyright of Erciyes Akademi is the property of Erciyes Universitesi Sosyal Bilimler Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The present article dwells into the extant literature regarding purchasing behavior in order to report on the latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior has substantially changed, with customers worldwide being increasingly interested in online shopping experiences as compared to offline shopping sessions for a variety of benefits. The characteristics of pre-pandemic and post-pandemic purchasing behavior are addressed in detail

• Consumer interest in traceable food hinges on knowledge. • Health perceptions drive traceable product purchase intent. • Eco-friendly consumers are more likely to purchase traceable products. • Consumers' confidence in the government does not impact traceable food purchases. • Consumers' confidence in food producers influences traceable food purchases. This study focuses on food traceability, defined as the ability to track a product from raw material to end consumer using an identification code. By reviewing 49 studies from 2005 to 2022, this research aimed to understand the determinants influencing consumer purchases of food products with traceability systems. The results of the review enabled the development of a conceptual model with hypotheses and variables to be empirically tested. Data were collected via an electronic questionnaire, which received 263 responses from 21 Brazilian states. Structural Equation Modeling (SEM) was employed to analyze the hypothesized relationships. The findings confirmed that confidence in food producers and the government has a positive influence on consumer perceptions of food safety. Additionally, knowledge, pro-environmental behavior, perceived health benefits, and food safety positively impact consumers' intentions to purchase traceable products. Most food traceability studies have predominantly focused on developed countries. This study seeks to expand existing knowledge and contribute to formulating more informed and adapted strategies, offering comprehension for more effective traceability practices in developing markets. It also makes a significant contribution to the fields of food safety and consumer behavior by empirically examining the relationships among consumer confidence, government perceptions, environmental concerns, health perceptions, food safety, and purchase intentions. The managerial implications highlight critical areas for building positive relationships with consumers and addressing their growing needs. [ABSTRACT FROM AUTHOR]

IntroductionCoffee is among the most appreciated beverages by consumers globally. Single serve coffee market expands and is highly profitable, but coffee in capsules (CIC) raises a major issue of environmental sustainability. The coffee industry aims to expand the CIC sales and to reduce capsule environmental impact and waste. To better define a sustainability-oriented strategy, the coffee industry needs to understand how to approach different socio-economic consumer groups. Thus, this study aims to explore consumers' perception and awareness of sustainable CIC, with specific attention on consumers' socio-economic characteristics.MethodsThe study interviewed a sample of 261 Italian consumers. Data elaboration includes four main steps: a cluster analysis leading to three socio-economic groups, a factor and structural equation modeling to confirm the factors and the relation between CIC sustainability and quality factors, and a multinomial logistic regression to examine the factors that drive the likeliness of consumers' willingness to purchase sustainable CIC.ResultsResults support that all groups of consumers value sustainability attribute as main CIC purchasing decision driver. The sustainability factor does not show any significance on the explanation of the CIC quality factor. Consumer perception of the CIC sustainability is not affected by age, income, level of education, and gender.ConclusionThis study provides preliminary insights for sustainable CIC production and consumption.

The purpose of this paper is to develop a novel multidimensional typology of free-to-play gamers, based on the theory of consumption values and to test whether these types of gamers differ in their premium content consumer purchasing behavior. The study uses a survey of 839 Czech free-to-play gamers, where the players' values are tested across 27 items. Factor analysis is used to identify 6 different factors (values) influencing the gamers, which are then used as variables in a cluster analysis to identify 5 distinct gamer types. Results show that each identified gamer type differs not only in gaming (length of gameplay) but also in purchasing behavior (current purchase and future purchase intention, average monthly spend). One new gamer type, previously unidentified in the literature, has been identified (the enthusiasts), alongside the development of additional details for three of the more "standard" game types (economic aesthetes, identification seekers and killers). Gamers from the Czech Republic are used in the sample, limiting the generalizability of the study. The research complements existing gamer typologies by developing an empirically supported view of free-to-play gamers that is based on value, which results in the identification of one new gamer type. We also extend consumption values theory by identifying the multi-dimensional impact of value characteristics on purchase behavior in a context of emerging commercial and social importance. [ABSTRACT FROM AUTHOR]

It has been observed that with the resurgence of the worldwide marketplace for organic and green products, consumer decisions reflect not just cost and quality inclinations but also ethical and moral convictions. Further, from the emotional priming and moral regulation perspectives, it has been discovered that merely being exposed to green products and actually purchasing them resulted in quite distinct behavioral consequences. Hence, in the present work, the article explores the purchasing behavior of consumers for green products on social media to identify various influencing factors impacting the buyers. Nowadays, businesses have promoted the green product on social media platforms such as WeChat, microblogs, Twitter, etc., and social media usage (SMU) actively influences consumers' sustainable consumption behavior. Consequentially, the present study will be of great interest to the marketing professional and retailer because it outlines the key factor that can help boost their sales by knowing the factor of influence on purchasing. In this work, an empirical investigation has been done using a quantitative sample collected from 439 respondents for their degree of agreement on various questions presented in the online questionnaire based on a five level Linkert scale. As per the analysis, there is a strong positive correlation between the customer's engagement and social proofing and the intention, attitude, and subjective norms of the respondent. [ABSTRACT FROM AUTHOR]

Marketing is an effective tool in promoting and enhancing the image of any tourism destination. If properly planned and implemented, it will provide very good profit and investment. Using descriptive-correlational research, this study explored of determining if there is a significant relationship between consumers' psychographic intention and purchasing behavior, targeted the domestic and international tourists traveling to Guiuan, Eastern Samar and purchasing local products. A convenience sampling method was utilized to determine the number of respondents. There was a total of 332 tourists participated in the study. Frequency counts, percentages, weighted mean, and Pearson's correlation was used in the analysis of the results. From the findings, it was revealed that consumers are after to quality of products and service delivery. They are particular to price and the value it can give to the amount they paid for. Information about the products must be available online for easy access of information. Accordingly, it is recommended that local government must work with other agencies in assisting how local owners can enhance their delivery of service. Maintaining the culture of hospitality is highly recommended to create a positive image. Consumers' data must be gathered for reference in future decisionmaking from their buying patterns and behavioral purchase. The marketing framework will support different local product manufacturers in developing marketing strategies to enhance the marketability of their products and customer loyalty. [ABSTRACT FROM AUTHOR]

Copyright of Management Intercultural is the property of Romanian Foundation for Business Intelligence and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The COVID-19 epidemic has some beneficial effects. In the contemporary financial technology-based era, deferred payment is the latest feature of consumer purchase behavior. This study aims to better understand the variables that lead customers in Lucknow to use this facility to transact and buy goods and services. The majority of the study's core data came from 200 respondents has selected using a purposive sampling approach. Descriptive analysis has used to explore the variables driving customers to choose the purchase now-pay later form of payment. The analysis' conclusions show that the amount spent yearly on products acquired through this mechanism is greatly influenced by education, an increase in consumer demand for goods, and a rise in the level of life for people who use it.. The rises in spending also indicates the customers' purchasing choices. The study's findings imply that improving financial inclusion, reducing interbank diversity in payment methods, increasing information availability and accessibility, and making later payment options available in retail establishments and other places can all contribute to better outcomes. [ABSTRACT FROM AUTHOR]