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57. Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy.

58. Biting the bullet: When self-efficacy mediates the stressful effects of COVID-19 beliefs

63. Digitalization in the financial industry: A contingency approach of entrepreneurial orientation and strategic vision on digitalization

67. Tracing the roots of innovativeness in family SMEs : the effect of family functionality and socioemotional wealth

68. To network or not to network - is that really the question? : the impact of networking intensity and strategic orientations on innovation success

69. All roads lead to Rome : internationalization pathways of family-owned SMEs

70. Tracing the Roots of Innovativeness in Family SMEs

76. Technologies That Support Marketing and Market Development in SMEs—Evidence from Social Networks

77. Entrepreneurial orientation and digitalization in the financial service industry:: A contingency approach

78. INCREASING CROWDFUNDING SUCCESS THROUGH SOCIAL MEDIA: THE IMPORTANCE OF REACH AND UTILISATION IN REWARD-BASED CROWDFUNDING.

81. Tracing the roots of innovativeness in family SMEs:The effect of family functionality and socioemotional wealth

82. Entrepreneurial orientation and digitalization in the financial service industry:: A contingency approach

91. Cable ratings can be increased

93. Risk-reducing options in crowdinvesting: An experimental study.

94. Theoretische Fundierung und explorative Analyse der Nutzung von Web 2.0-Anwendungen

95. Workshop EFFEKT - Integration betriebswirtschaftlicher Anforderungen in den Forschungsprozess

100. Wenn der Kunde aus Gewohnheit kauft: State-oft-the-Art des habitualisierten Verhaltens im Marketing

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