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Recent studies point to a progressive politicization of the European Union, after years of being considered a project of the political elites that received little attention from European citizens. The aim of this article is to find evidence of the progress in the process of politicization of the European project. For this purpose, an analysis of all the tweets published during the 2019 election campaign by all political parties in Germany, France, Italy and Spain has been carried out. The topics addressed and the number of parties speaking on those topics are studied, in order to trace two of the elements necessary to consider an issue politicized: its visibility and the diversity of voices. The article addresses an issue that has been the subject of previous research using a new methodology and at a particularly relevant moment in history; the first elections held after Brexit. The research provides results that can be interpreted as evidence of a growing politicization of EU policy on issues such as climate or social policy. [ABSTRACT FROM AUTHOR]

Copyright of Methaodos: Social Science Journal / Methaodos: Revista de Ciencias Sociales is the property of Departamento de Ciencias de la Comunicacion y Sociologia, Universidad Rey Juan Carlos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

At present, the importance of visualizing the scientific production of universities is increasingly notorious, the dissemination of research by teachers in horizontal social networks has gained strength, this aims to reach general and non-specialized audiences. The objective of this research was to identify the level of visibility of the scientific production of the Facultad de Ingeniería en Ciencias Agropecuarias y Ambientales FICAYA of the Universidad Técnica del Norte UTN in horizontal social networks. This research was quantitative with a descriptive scope. The study focused on identifying the presence and use of horizontal social networks such as Facebook, Instagram, Twitter (X) by the groups of this faculty, for this observation sheets and surveys were used. leaders of the research groups to find out the reasons for their presence or absence in these networks. According to the observation sheets applied, the faculty has a general presence in horizontal social networks, but they do not share their scientific production, no group has profiles in the networks, one of the important reasons to highlight is that 75% of the groups mention that They are focused on other dissemination channels for their scientific production. Based on the results obtained, it is concluded that scientific production should be displayed not only in specialized channels but also in horizontal social networks with the public, since it can inform and publicize the efforts of the academy with its research to provide solutions to problems. of the royal society. [ABSTRACT FROM AUTHOR]

El ímpetu por involucrar a más mujeres en áreas STEM Science, Technology, Engineering and Mathematics (ciencia, tecnología, ingeniería y matemáticas), está presente en la producción de contenidos audiovisuales. El objetivo de esta investigación documental fue describir contenidos de este tipo en la plataforma YouTube que buscan fomentar las habilidades científicas en las niñas. El enfoque de la investigación fue cualitativo y exploratorio, se revisaron 242 producciones empleando la cartografía conceptual, en el que se incorporó un nuevo eje de análisis: el storytelling. Los resultados apuntan a que las niñas se asumen agentes de cambio, les motiva intervenir en su entorno más cercano capaz de beneficiar a su familia, amistades y/o comunidad. Además, las prácticas STEM para niñas funcionan mejor cuando son medibles, atractivas y alcanzables; la robótica es la más utilizada. Si se sigue ampliando la gama de actividades STEM y experimentos científicos en YouTube, se fortalecerán las vocaciones científicas en las niñas y la reducción de la brecha de género

Internet social networks are used for multiple purposes by their users/consumers, but it is necessary to consider how much they push for models of truth, values, subjectivities, and coexistence. This article investigates the effects of meaning on the female body in images and captions published by digital influencers on their Instagram profiles. Eight posts (photos) were selected from four public profiles of Brazilian digital influencers with the highest number of followers (and, therefore, high reach) and analyzed based on an analysis of Michel Pêcheux's speech. Thus, the eight selected discursive sequences (photos/videos plus captions/comments) were related to two discursive formations: meanings about the female body and meanings about femininity. The main results highlight the meaning of the female body as a commodity to achieve an ideal of beauty through willpower and meritocracy, related to gender binarism and the satisfaction of male pleasures, which can deepen inequalities between genders without the users/consumers of these social networks' perception. [ABSTRACT FROM AUTHOR]

In the recent report The Impact of Influencers on Advertising and Consumer Protection in the Single Market the European Parliament mentions the use of nudity and sexual content and the role of perceptions and expectations towards body image and perfect images. What most moves consumers' attitudes and behavioral intentions is the credibility, attractiveness (both physical and in terms of familiarity and likability), expertise, trustworthiness, popularity, prestige and high power of the influencers. In Spain two White Papers on influencer marketing indicate that a common form of socialization, especially for girls and women, consists of showing a sexy or a perfect body and projecting an egocentric image. The aim of this research is to analyze the presence of self-objectification in top influencers in Spain and to identify its relationship with either social values of success and recognition or stereotypes. The methodology carried out has been a content analysis of 246 images of the first 14 top influencers that appear in the Report of the 500 most influential men and women influencers in Spain in 2022. From a previous literature review, the analysis has been conducted with a deductiveinductive research paradigm through coding with QSR Nvivo the following categories of selfobjectification: (1) sexy self-presentation; (2) appearance-centered attitude towards one's own perfect body - egocentric image; (3) stereotypical gender representation; and (4) success, social recognition, or popularity. The results show that self-objectification is more predominant in women than in men, and that it has an important correspondence with the self-perception of the professions they have as well as with age, being mainly belonging to the Z Generation. Both women and men who selfperceive themselves as having professions in which physical appearance is relevant (models or actors) tend to objectify themselves more. However, success and social recognition are more evident in those male influencers who emphasize their professional facet and do not resort to self-sexualization of their bodies (businessmen, advertisers or youtubers). [ABSTRACT FROM AUTHOR]

Constructing a data-driven spatial contact network model is challenging in epidemiological research. In this study, we examine the applicability of geotagged Twitter data as an instrumental data source for tackling such a challenge. Geotagged Twitter data carrying geolocations of the account users have the strength for longitudinal data collection at a massive scale. Still, the unstructured nature of the data exerts significant methodological and computational difficulties. We focus on methodological solutions and develop a novelty approach that lets a spatial contact network emerge naturally from the massive amount of geospatial tweets. We show that such a data-driven network has reflected the assumptions made by network models regarding human behaviors and has the potential of being used for epidemiological research. To this end, we investigate the network properties and study the spread of pathogens on the proposed spatial contact network by using the homogeneous and heterogeneous susceptible–infectious–recovered (SIR) network models and the event-driven Gillespie's algorithm. Our simulation results strongly suggest that it is feasible to explicitly construct data-driven spatial models using massive longitudinal Twitter data for public health research. [ABSTRACT FROM AUTHOR]

With the rise of social media, forms of communication emerge that are increasingly defined by the use of images. From the perspective of biographical research and visual sociology, the article addresses the question in how far biographical work becomes visible while visual biographies are formed in digitalized visual communication. It proposes a way how these processes can be studied with interpretive biographical and visual methodologies. Based on empirical material from Austria, we show how biographical performances in social media differ, in form and content, from conventional verbal-narratives, and how they simultaneously relate to each other. We present a case study that shows in depth how images on Facebook and Instagram become biographically relevant and what kind of biographical work takes place there. The methodological procedure consists of an innovative triangulation that combines visual analyses, biographical-narrative interviews and media interviews. The aim of this article is to give insights into the biographical significance and biographical work of visual biographies in social media, and to propose by triangulation of different data analysis a way of exploring the intertwining of narrative and visual biographies. [ABSTRACT FROM AUTHOR]

The purpose of this article is to explain how the crisis of the family institution implies a crisis in the human subject, which from its own autonomy and freedom proposes as life project to form a family. The analysis model is centered on this configuration of the new forms of family, mediated by the influence of technologies, especially digital photographs, or selfies, as forms of daily expression where the story or narrative is no longer present; it is replaced by image. The research methodology is phenomenological hermeneutics, mediated by a technological device that is as well a generator of meaning: the selfie as an entire fabric of humanity that is present in both spaces of reality and virtuality. The task from education is to be proactive with a sense of hope, building new meanings with young people so that these new forms of family become spaces of love for them. [ABSTRACT FROM AUTHOR]

The Internet and social media provide opportunities for political engagement, especially attractive for younger generations. Research on online political engagement remains inconclusive on who participates and what drives these activities. Studies are often limited to a single country sample and focus on a specific group of citizens (i.e., college students). To overcome these limitations, using high-quality survey data from 21 countries, this study shows that already at the age of 14, adolescents frequently engage in online political activities. Multilevel analyses show that parents, as well as schools, are important socialization agents that stimulate young people to engage politically online. In addition, young people's political interest, political efficacy, and duty-based citizenship norms are strong predictors of online political engagement. Although the effect of sociodemographic characteristics is limited, online engagement has the potential to mobilize immigrant youth and adolescents with less civic knowledge into the political sphere. [ABSTRACT FROM AUTHOR]

Wikipedia is a paradigmatic example of online collaboration. At an organizational level, the presence of content related to companies and institutions has made it an alternative scenario for social media management and interaction with stakeholders. To establish the eventual causal relationship between outstanding variables (access, participation, and quality), an inferential and correlational statistical analysis on data from articles from 40 Latin American companies was carried out. The results show conditional causality of the increase in participation over the quality of the articles, as well as a positive effect on visits. The result implies for organizations to face the dilemma of strengthening their presence on Wikipedia, while not violating the principle of editorial neutrality, due to conflict of interest. [ABSTRACT FROM AUTHOR]

Copyright of Recherches en Sciences de Gestion is the property of ISEOR and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Pasos: Revista de Turismo y Patrimonio Cultural is the property of Universidad de La Laguna, Instituto Universitario de Ciencias Politicas y Sociales and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Debido a la emergencia sanitaria y la declaración del confinamiento, para la protección de la población del COVID-19, los centros educativos del Estado fueron obligados a continuar con la enseñanza de los educandos a distancia. En esta labor, los medios sociales fueron imprescindibles para la continuación del aprendizaje.El objetivo de este estudio es comprender las capacidades de gestión del alumnado y del profesorado desde la perspectiva del profesorado durante los meses de confinamiento. La metodología empleada se basa en la recopilación de datos mediante un cuestionario distribuido en los centros de educación secundaria de las provincias de Gipuzkoa, Bizkaia, Álava y Navarra. El cuestionario fue distribuido electrónicamente respetando el anonimato del profesorado y del centro en el que ejerce. Los resultados revelan que los medios digitales salvaguardaron los procesos de enseñanza del alumnado durante la pandemia, pero las posibilidades queofrecen no son suficientes para responder ante las necesidades de formación y socialización en la educación secundaria obligatoria de forma permanente.

With the mass use of the web and online social media such as Youtube, Facebook, Instagram and Tiktok, a common question is whether traditional online media are managing to effectively exploit the full potential of these communication platforms. This article aims to point the way towards an answer to this question, based on a theoretical and content analysis, presenting some indications of how this work can be carried out. To this end, concepts will be presented on social networks and online social media, communication and transmedia journalism and a discussion on prosumers, as the new consumers of information are called, who at the same time participate in the process of constructing information content. In addition, some transmedia journalism initiatives developed with the collaboration of this new audience of content consumers and producers will be presented. [ABSTRACT FROM AUTHOR]

Copyright of Bitácora Urbano/Territorial is the property of Bitacora Urbano/Territorial and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Parallel to the representations of the media, memes have become a powerful tool for Internet users to convey opinions and express emotions about war, giving rise to an unexpected communication phenomenon: talking about this fact with humor, despite the thousands of deaths and millions of displaced people. Given their persuasive nature and exponential dissemination, memes contribute to creating public opinion and social reality. Thus, this study aims to decipher and describe the meanings that predominate in the most popular memes about this event and identify their emotional or cognitive intention, rhetoric and style of humor, purpose, and, in the case of memes considered harmful, their objectives and audience to which the harm is targeted. From a rhetorical and content analysis performed on the ten most popular memes on Twitter, we found that these have a high moral content: they point out the mistakes of others. Criticism is directed at Latin America, Putin, the Western media, and the North Atlantic Treaty Organization (NATO). The predominant emotion and intention are fear and social criticism. The intertextual character of memes implies three degrees of semantic dependency. These results show that behind apparently innocuous humor, there are ideologies, perspectives, and social criticism that find support in the network. [ABSTRACT FROM AUTHOR]

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Internet y las redes sociales ofrecen oportunidades para el compromiso político, especialmente atractivas para las generaciones más jóvenes. La investigación sobre el compromiso político en línea sigue sin ser concluyente respecto de quién participa y qué impulsa estas actividades. Los estudios suelen limitarse a una muestra de un solo país y se centran en un grupo específico de ciudadanos (por ejemplo, los estudiantes universitarios). Para superar estas limitaciones, utilizando datos de encuestas de alta calidad de 21 países, este estudio evidencia que, ya a los 14 años, los adolescentes participan con frecuencia en actividades políticas en línea. Los análisis multinivel muestran que los padres, así como los colegios, son importantes agentes de socialización que estimulan a los jóvenes a participar políticamente en línea. Asimismo, el interés político de los jóvenes, la eficacia política y las normas de ciudadanía basadas en el deber son fuertes predictores del compromiso político en línea. Aunque el efecto de las características sociodemográficas es limitado, el compromiso en línea tiene el potencial de movilizar a los jóvenes inmigrantes y a los adolescentes con menos conocimientos cívicos hacia la esfera política.

Objetivo: Analizar si las redes sociales distorsionan el aprendizaje sobre: ¿Cuándo inicia la vida humana?, ¿Desde cuándo es persona el ser humano? y ¿Cuándo aparece la dignidad humana? en estudiantes de tercer ciclo de Ciencias de la Salud de una universidad privada de Lima. Metodología: Estudio observacional, cuantitativo, descriptivo y transversal donde la población estudiada fueron estudiantes universitarios de pregrado de Ciencias de la Salud de una universidad privada de Lima. La participación fue anónima y voluntaria y los criterios de inclusión fueron: ser estudiante, mayor de edad y cursar tercer ciclo académico. Resultados: Los resultados demostraron que el incorrecto uso de redes sociales contribuye a la distorsión de los conocimientos éticos y/o bioéticos en relación al inicio de la vida, persona y dignidad humana. Conclusiones: Las redes sociales como Facebook, Instagram, YouTube, WhatsApp y TikTok distorsionan el aprendizaje del estudiante universitario y esto se traduce en un bajo nivel de conocimiento de los temas éticos y bioéticos sobre el inicio de la vida humana, cuándo es persona el ser humano y cuando aparece la dignidad humana.

Internet y los medios sociales han entrado en todos los ámbitos de la vida diaria y, crecientemente, se adentran en la búsqueda de información de salud. Este estudio se enfocó en la utilización que hacen los pacientes de Internet para la búsqueda de información sobre salud y el COVID-19, qué tipo de páginas web o redes visitan y su impacto en la relación médico-paciente. Se consiguió un tamaño muestral de 124 personas para alcanzar un margen de error de un 7,5% y un nivel de confianza del 90%. Los ciudadanos encuestados demostraron utilizar fuentes de información de Internet para propósitos de salud, de un modo muy balanceado entre páginas web versus los medios sociales. Las búsquedas sobre salud en Internet continúan en aumento. El COVID-19 se impuso como tema de salud de mayor importancia seguido por la depresión y las enfermedades mentales, lo cual es compatible con el tiempo de pandemia. Palabras clave: Internet; medios sociales; salud, COVID-19, médicos, pacientes

Social media can potentially serve as a platform to coordinate medical care among fragmented health sectors. This paper describes procedures of using social media to enhance antiretroviral therapy (ART) and methadone maintenance treatment (MMT) providers' virtual network for integrated service for HIV-positive people who inject drugs (PWID) in Vietnam. A total of 88 ART and MMT treatment providers participated in person group sessions followed by online virtual support to improve service integration. In-person reunions were held to reinforce Facebook participation and network activities. Content analysis was used to identify keywords and topic categories of the online information exchange. Both MMT and ART providers were actively engaged in online communications. Referral and treatment adherence were the two most frequently discussed topic areas by both the MMT and ART providers. Frequent cross-agency connections were observed. Online provider networks and communities could be built and useful to support treatment providers to improve service integration.

The objective of the research was to identify the business conditions for the use of social networks through mobile devices, in times of a pandemic caused by COVID-19. The research was developed under the quantitative methodology approach, within a cross-sectional study and not experimental, structured formats such as interview, survey and the information triangulation mechanism were used. Among the main results, the successes and mistakes in the use of social networks and mobile devices are identified, as well as their determining factors of success as a contribution to organizational consolidation in times of pandemic. It is concluded that the strategies and organizational plans have been left without a floor due to the uncertainty, the situation of the companies that seek innovation to emerge from the crisis is contrasted with the group of companies, which do not find the way to assume the present challenges.

Un público atractivo para los gestores de contenido en YouTube es el infantil. Han aparecido numerosos canales dirigidos a este tipo de espectadores, algunos de ellos con audiencias millonarias como el canal en español de Vlad y Niki en YouTube. Conocer cómo es la administración de un canal con tal éxito de audiencia puede aportar conclusiones interesantes a los gestores de contenido. En este estudio de caso se analizan los contenidos publicados en el canal desde su apertura en diciembre de 2018 hasta febrero de 2021. La investigación sugiere que los gestores, con el objetivo de alcanzar una audiencia masiva y la obtención de marcas que patrocinen su cuenta, modificaron la periodicidad y la cantidad de contenidos, su duración, incluso aumentaron el control en la producción de los contenidos al contextualizarlos en entornos con menor incertidumbre de grabación e historias más guionizadas.

El product placement ha sido estudiado desde diferentes contextos, como por ejemplo en programas de televisión y películas, no obstante, su aplicación en redes sociales ha tenido derivaciones las cuales difieren consistentemente al emplazamiento de productos. Esta investigación tiene como objetivo determinar si la actitud hacia el influencer y su contenido influyen en el efecto del product placement del contenido de streamers en su audiencia. Para esto se desarrolló un estudio descriptivo de corte transversal, y no experimental en 491 hombres y mujeres de la ciudad de Bogotá, entre los 18 y 40 años quienes manifestaron ser visualizadores de contenido gamer en redes sociales y de seguir cuentas de streamers. Se hizo un análisis factorial confirmatorio, y a través del modelo de ecuaciones estructurales se probó la relación entre la actitud hacia el influencer y el efecto del product placement. Las conclusiones indican que el efecto del product placement en el contenido gamer tiene un alto nivel de influencia si la actitud hacia el influencer es positiva, adicionalmente que la relación entre la marca y el contenido también influyen en el efecto del product placement.

Paralelamente a las representaciones de los medios de comunicación, los memes se han constituido en un instrumento poderoso de los usuarios en internet para transmitir opiniones y expresar emociones sobre la guerra. Esto ha dado lugar a un fenómeno comunicativo impensado: hablar sobre este hecho con humor, a pesar de los miles de muertos y millones de desplazados. Dado su carácter persuasivo y difusión exponencial, los memes aportan a la creación de la opinión pública y la realidad social. Por esa razón, este estudio pretende descifrar y describir los significados que predominan en los memes más populares sobre este acontecimiento e identificar su intención emocional o cognitiva, la retórica y el estilo del humor que emplean, su finalidad y, en el caso de los memes considerados perjudiciales o dañinos, sus objetivos y público al que apunta el daño. A partir de un análisis retórico y de contenido aplicado a los 10 memes más populares en Twitter se encontró que estos tienen una alta carga moral: señalan los errores de otros. Las críticas están dirigidas a América Latina, a Putin, a los medios de comunicación occidentales y la Organización del Tratado del Atlántico Norte (OTAN). La emoción y la intención predominantes son el miedo y la crítica social. El carácter intertextual de los memes implica tres grados de dependencia semántica. Estos resultados dan cuenta de que detrás de su humor aparentemente inofensivo se permean ideologías, perspectivas y críticas sociales que encuentran apoyo en la red.

Las noticias falsas se propagaron en gran medida durante la pandemia por coronavirus en el Perú, principalmente a través de las redes sociales, medios utilizados por las personas para informarse en este periodo de crisis sanitaria. Por ello, esta investigación examina las razones que motivaron a los usuarios peruanos de redes sociales a compartir fake news durante los primeros 15 meses de pandemia por coronavirus COVID-19. Se hace un análisis de contenido cuantitativo transversal descriptivo a las respuestas de 821 usuarios de estas plataformas. Según los resultados, la respuesta a la pregunta de investigación ¿Por qué los usuarios peruanos compartieron noticias falsas sobre el coronavirus en las redes sociales entre marzo de 2020 y junio de 2021?, es que lo hicieron principalmente por cuatro motivos: (a) para desmentir el contenido; (b) parar advertir a sus contactos sobre la mentira; (c) porque estuvieron de acuerdo con el contenido; y (d) para iniciar una conversación. También se concluye que la edad y género de los usuarios influyen al momento de tomar la decisión de compartir estas publicaciones.

Este artículo ofrece un análisis exploratorio de las manifestaciones del movimiento de liberación femenina a través de memes publicados en la red social Facebook. Específicamente, nos centramos en el rol político del potencial humorístico de los memes utilizados por las páginas Feminista Consciente y She-Ra Feminista. Se utilizaron la etnografía virtual, el análisis de contenido y la revisión bibliográfica como técnicas para el estudio de relaciones, tipos de cibernautas y comportamientos frente a los memes publicados en las Páginas para Fans analizadas. Con esta investigación encontramos que los memes son, al tiempo, una forma de documentación de la violencia de género, un espacio para la disputa de sentido en torno al rol sexual y una estrategia de relativo impacto para estimular el cambio cultural y social.

El periodista Emilio Doménech es una de las referencias actuales del nuevo periodismo digital transmediático que se expande a través del podcast, el newsletter, Twitch, Discord, Instagram, Twitter y YouTube. En esta entrevista, hablamos sobre su propia carrera y sus comienzos periodísticos. Discutimos el poder de los medios sociales y cómo ha cambiado su relación con el periodismo desde que Emilio empezó su formación. Preguntamos hasta qué punto influye la plataforma en el objetivo periodístico. También se explica cómo está cambiando hoy día la manera de utilizar estas plataformas, y se analizan éstas y las capacidades digitales que el periodismo todavía no ha podido aprovechar. A lo largo de la entrevista, tratamos temas de la actualidad crítica como, por ejemplo, el dilema periodístico de desarrollar una plataforma individual, la relevancia de la objetividad periodística en la era digital o cómo afrontar la política de las compañías privadas dueñas de las plataformas digitales. Por último, abordamos el tema del futuro digital y de los imaginarios periodísticos que se pueden construir con una audiencia global hispanoparlante. ¿Qué España posible se está empezando a imaginar con base en esta nueva forma digital de comunidad global? [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Universitas, Revista de Ciencias Sociales y Humanas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper describes some similarities and differences in interaction and the type of content published on two digital platforms (a Google+ virtual community and the social network Facebook) among young people from two indigenous communities in two regions of the state of Puebla (Mexico). The intention of the research was to explore the use of digital interactive technologies as part of informal learning processes. Data was collected through participant observation, both in person and online, and comparisons were made from digital content produced by indigenous youth. The results show some similarities to previous publications, highlighting, for example, the memories of the people or the oral or written use of indigenous languages, but also identify differences based on each region's sociocultural resources. The study concludes that these digital platforms become informal learning spaces. [ABSTRACT FROM AUTHOR]

The aim of this manuscript is to explain the incidence of cognitive and affective attitudes in the resistance to negative information circulating in the online environment about banks in Colombia. Information was collected from a sample of 282 bank users. The data were analyzed using IBM SPSS Statistics V.25 software. The cognitive attitude was measured from the service experience scales and the affective attitude considered the brand love items. The results suggest that both cognitive and affective dimensions promote resistance to negative information, however, it is the rational component that has a stronger positive effect compared to the emotional component. It is concluded that when consumers have positive experiences in service delivery, they are reluctant to the influence of negative comments that may diminish the bank's image. [ABSTRACT FROM AUTHOR]

This article aims to determine the main characteristics of cyberpolitics in Peru, through the study of the messages issued by Peruvian political leaders in their official Twitter accounts, applying the methodology of analysis and synthesis of their publications. For this purpose, we worked with 20 political leaders, at the rate of 2 leaders per political party selected as of June 1st, 2019. The selection criterion for the political parties was to have a presence in the Congress of the Republic (9 parties) and have notorious media activity (1 Purple Party). The selection criteria for political leaders were either to be the party's official leader or to have the largest number of followers on their Twitter account. The collection of information ended on June 30, 2020, including the theoretical review of the concepts of cyber politics and political leaders of related research. The study reveals the main characteristics of cyberpolitics in Peru to pursue the goal of maintaining power, use personal and partisan propaganda as the most recurrent theme, being reluctant to political alliances, avoiding direct personal or partisan confrontations and preferring indirect ones. [ABSTRACT FROM AUTHOR]

This study aimed to test the relationships between Fear of Missing Out (FoMO), the quantity of networks, frequency of use of social networks, and subjective well-being (SWB) and investigate the predictive role of these variables on SWB. To this end, the research was conducted online and included 265 participants of both genders, between 18 and 73 years old. The results showed a negative correlation between FoMO and SWB and a negative correlation between quantity and frequency of social network use and SWB. Furthermore, in relation to the FoMO regression results, belonging was a negative predictor of all three components of SWB. In view of this, it was observed that both feelings arising from FoMO and quantity and frequency of social network use tend to negatively impact SWB within the Brazilian context. [ABSTRACT FROM AUTHOR]

This article examines the impact of digital influencers' recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral intention, the study also examines the influence of self-brand congruence and consumers' involvement with healthy food on purchase intention. To test research hypotheses, a quantitative study was conducted with 221 Portuguese consumers. High and low involvement with healthy food groups were classified by K-Means Clustering, and the analysis of the structure and the measurement models was performed by using Smart-PLS software. The results confirmed that Instagrammers' credibility drives self-brand congruence and purchase intention for healthy food. It was also confirmed that the involvement with healthy food moderates the influence of self-brand congruity and Instagrammers' credibility on consumers' intention to purchase healthy food, and that brand self-congruence partially mediates the influence of Instagrammers' credibility on purchase intention. Overall, this work offers relevant insights for both marketing managers and researchers, as it demonstrates the importance of considering the indirect effects of source credibility on purchase intention of healthy food and of comparing consumers with high and low product involvement to effectively evaluate the impact of digital influencers' in healthy food endorsement. [ABSTRACT FROM AUTHOR]

This research aimed to analyze the relationship between social media, trust, satisfaction, and loyalty of HEI students. Data collection took place through an online questionnaire, which obtained a sample of 239 students. The proposed model was analyzed using Structural Equation Modeling (SEM). This research contributed to the scientific literature on social media in the educational field by creating and testing a model capable of identifying the relationship between social media, trust, satisfaction, and loyalty of HEI students, which provides a better understanding of the contributions of social media to institutions. The results indicate that students' confidence and satisfaction with HEIs influence their loyalty. They also point out that the use of social media by students and the communication generated by other students in social media influence trust in HEIs, while the communication generated by HEIs in social media influences trust and satisfaction. Finally, the results reveal that social media represent a relevant strategic tool for HEIs, allowing them to build and manage their relationship with the target audience better, generating trust, satisfaction, and loyalty. [ABSTRACT FROM AUTHOR]

The article analyzes government communication in the era of social media, identifying three research trends: the effects on citizen participation, the transformation of digital architecture, and crisis communication during the COVID-19 pandemic. The academic interest in the restructuring of government's digital presence is highlighted, and categories and themes for future studies are proposed. The importance of internal communication is mentioned, and different approaches and styles of government communication are discussed. Additionally, the use of technology and social media in government communication is analyzed, highlighting examples of successful strategies. The incorporation of artificial intelligence and crisis communication are also addressed. In summary, government communication in the age of social media requires adapting to online participation and establishing a close relationship with citizens. [Extracted from the article]

Museums are born from the need to preserve historical heritage in a space where they can research and disseminate knowledge. The evolution of museum communication, together with the use of new technologies or new forms of communication, has been an unprecedented milestone between museums and their public, as it allows them to establish interactions, contributing to the development of a greater knowledge of the cultural demands of museum visitors. Social media, blogs or mobile social media fall within this new way of communicating, being used by museums to expand their dissemination and publicize their activities. The use of these networks has created wider spaces and more open museums. Therefore, social media are already being used by museums to expand their dissemination and publicize their activities, this being a clear use of what is known as "museum 2.0". This research work carries out a bibliometric study since 1976, the first year in which publications in this field were detected. Sixty-four publications have been identified in the databases, Web of Science Core Collection and Scopus, showing a mapping of authorship networks, citation and co-occurrence of keywords or scientific interrelation between organizations and countries. [ABSTRACT FROM AUTHOR]

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El presente trabajo busca identificar los principales encuadres en la construcción de discursos a favor del aborto en la red social TikTok. El estudio se realiza por medio del análisis del discurso y el paradigma del framing visual mediante la revisión de las piezas audiovisuales —videos— en cuatro dimensiones: verbal, visual, aural e ideológico. Entre los principales resultados se encontró que los diferentes encuadres identificados promueven la resignificación del aborto como una práctica liberadora, heroica, cotidiana e, incluso, divertida, a través del uso de recursos audiovisuales con estructura lúdica, que apelan a las emociones antes que a la racionalidad.

El marketing relacional es una estrategia utilizada por las empresas para crear un vínculo con los clientes y obtener buenas relaciones a largo plazo. Melisa La Serranita es una empresa que busca construir relaciones a largo plazo con los clientes debido a la debilidad en este campo. Por ello, se busca estudiar el marketing relacional como una estrategia de fidelización de clientes a través de redes sociales. La investigación bajo el enfoque metodológico cuantitativo, y estudio transversal aplica una encuesta validada a la muestra de 250 clientes con equidad de género y edades de 15 a 54 años pertenecientes a la Provincia Bolívar, Ecuador. Los resultados evidenciaron la importancia de aplicar el marketing relacional para crear y fortalecer relaciones duraderas y de confianza con los clientes, las redes sociales son útiles para una rápida y efectiva comunicación, porque permiten compartir información y por medio de las publicaciones fomentar la conexión emocional con los consumidores.