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Navyblue has developed brand strategy, packaging and guidelines for International Beverage's new offering Caorunn Gin, which will be launched on 2 August. Copyright: Centaur Communications Ltd. and [...]

Beam Global Spirits & Wine, Inc., a provider of premium spirits, and Sauza Tequila, announced the relaunch of its super-premium Tres Generaciones family of tequilas, which now offers a full [...]

Diageo has removed the 'Special' from its Crown Royal Special Reserve brand, but claims it has not altered the Canadian whisky's composition. The brand has been re-launched as Crown Royal [...]

Bulletproof has revamped the packaging and identity for fruit-flavoured spirit Sourz. Brand-owner Beam Global appointed the consultancy in August last year, following a three-way pitch. It briefed Bulletproof to reposition [...]

The article discusses the emphasis of label packaging synergism for cosmetics, fragrance and liquor products. It states the similarities of design and decorative techniques of housing beauty products to accommodate with managing suppliers' brands in the packaging industry. It also mentions the essential of monitoring package design specifically in the vodka industry to attract consumer attention and gain market share.

The article discusses distillers in the United States and changes in the design of the packaging of liquors and decanters intended to be more consumer friendly.

A photograph of a locked liquor bottle of Yale & Towne Manufacturing Co. is presented.

Features Grafilac SA, metal printing industry. Reputation for high-quality work and up-to-date equipment; Advantage of the Agfa CTP system for the quality of liquor boxes; Types of lithography and varnishing on the tinplate or aluminum; Approval of the U.S. Food and Drug Administration on varnishes.

Southern Comfort is planning its first packaging redesign for 70 years in an effort to give the spirit brand a more modern and masculine image. Brown-Forman, owner of Southern Comfort, [...]

Brown-Forman, Louisville, Ky., selected artwork by equine artist Celeste Susany to appear on bottles of Early Times Mint Julep Cocktail. The label's art work is titled The Race to Glory, [...]

Todhunter Imports Ltd., West Palm Beach, Fla., is rolling out new bottles for its Cruzan Tropical Rums this spring. The frosted bottles feature clear, colorfully accented labels and a new [...]

As part of the shift back to the United States from Europe for bottling Tarantula Azul blue citrus-flavored tequila, McCormick Distilling Co., Weston, Mo., also gave the brand a new [...]

The new bottle for Original Polish vodka features clear metallic silver lettering, which provides a see-through effect that further enhances the cobalt blue bottle. Original Polish vodka is imported from [...]

Makers of Alize's V.S and V.S.O.P. cognacs have created a gift box to complement the products for the holidays. Tall, uniquely shaped amber-tinted glass bottles with fluted ridges and royal [...]

The 1.4-million case Dewar's Scotch brand has introduced a new bottle and label for its White Label. Since being acquired by Bacardi Ltd. two years ago, the brand has undertaken [...]

Brown-Forman Corp. has added a new 375-ml. size to its Woodford Reserve Distiller's Select Bourbon. The new bottle is 8.25 inches tall and 3.75 inches wide. Like the 50-ml., 750ml. [...]

Packaging design firm Saxco International, Horsham, Pa., recently worked with McCormick Inc. on its new Ke Ke Beach Key Lime Flavored Cream Liqueur. The brand features a flint glass, white [...]

Jack Daniel's Country Cocktails, the 200-ml. cousin of Jack Daniel's Tennessee Whiskey, are now available in 1.75-liter packaging. Choose from Downhome Punch, Lynchburg Lemonade and Wild-berry Jack flavors. Additional flavors [...]

Moonshine Drinks has unveiled a new brand design for its Vodka Ice range of premium packaged spirits, aimed at capturing a greater share of the 18-30 market. Designed by Manchester-based [...]

Sazerac, New Orleans, has given its superpremium Rain Vodka a new image. 'Originally, the thought was to create a bottle with a teardrop effect directed toward the feminine market. However, [...]

UDV North America has repackaged Smirnoff Vodka in new upscale bottles. The new package is taller and more slender than the original bottle, while the label is slightly smaller. The [...]

The bottle cleaner that had been on Jim Beam Brands' high-speed flask packaging line in Clermont, KY was wearing out. The old 'roller coaster' style cleaner functioned by removing the [...]

Sazerac Co., New Orleans, has made Dr. McGillicuddy's Vanilla Schnapps available in two new packages: 750-ml. PET and a 1.75 liter [...]

Brown-Forman, Louisville, Ky., has rolled out a VIP bottle for Woodford Reserve Small Batch Bourbon. The new bottle features a copper foil label that can be personalized with a name [...]

NEW YORK--Remy Amerique has spruced up two brands with recent efforts behind Mount Gay Rum and Galliano. Overhauled with contemporary packaging and graphics, and a reformulation that introduces a lower [...]

Jim Beam Brands has introduced two innovative new packages with Vox Vodka and Distiller's Masterpiece Straight Bourbon Whiskey. The company worked with Saxco International to develop both new packages. The [...]

Jim Beam has unveiled new-look packaging across its range worldwide, in a global first for the American whiskey brand. The changes--set to appear in more than too markets--will roll out [...]

Agave Loco Brands' RumChata Cream Liqueur expanded its size selection to include 1.75-ml, 1-liter, 750-ml, 375-ml and 50-ml bottles. The company released the new packaging sizes to meet the demands [...]