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Title: Marketing Research of Customers' Satisfaction in a Prague Sports Centre Objectives: The main goal of this work is to gather information about customers' satisfaction in one Prague Sports Centre through marketing research. Then, based on that research, analyze the data so that conclusions and possible further recommendations for the management of the sports center can be made. Methods: In this thesis, both quantitative and qualitative methods of the marketing research were used. Qualitative in the form of two interviews that were held in the centre - one with the manager of the centre and the second one with two members of staff, last but not least a hidden observation of one sport class in the sport centre. Quantitative method was in the form of an electronic questionnaire filled in by 136 customers of the sport centre by computer in the hall. Results: This thesis has revealed that the sport centre is very popular among its customers but there are still few things to improve. The results of this work are also suggestions of some possible improvements that could lead to an increased attendance at the sport centre during less popular days and times while also increasing customer's satisfaction and total revenue. Keywords: marketing, customers' satisfaction, sport services, sport marketing, 7C,...

Title: Economic impact of the 2018 Winter Olympics in Pyeongchang Objectives: The aim of this thesis is to determine economic impact of the 2018 Winter Olympics in Pyeongchang. Futhermore, this thesis finds out how the former host cities use Olympic venues, then compared with host cities and Pyeongchang. Methods: To determine economic impact of the Winter Olympics was used analysis based on study of various documents and websites. Also was used prognostic and comparative research to predict impacts and to make comparison across host cities. Results: The 2018 Winter Olympics in Pyeongchang was successful. By hosting the Olympics, transport infrastructure and the image of the country and Korean companies were improved, New buildings were constructed and invigorated the economy and tourism as well. However, negative impacts are shifting of people from Pyeongchang to next larger city, justification for using national money caused the increase of the national debt and the undecided plan of post-olympic use of venues. A recommendation was also made. Keywords: Olympic Games, host city, hosting the Olympic Games, Pyeongchang

Title: Popularity of esports in Czech Republic Objective: The objective of this bachelor thesis is to find out the popularity of esports in Czech republic. The primary aim of the thesis is to figure out if the people of Czech Republic were interested in attending a big esports event which would take place in the Czech Republic. The thesis further focuses on respondents' knowledge of Czech and world esports teams and players. Methods: Research was done by questioning. The main instrument of the thesis was electronic questionnaire, which was tailored specifically for the purpose of this thesis. Resultsy: Results of this research show, that people of the Czech Republic are more and more aware of esports. The majority of respondents, that are actively interested in esports, showed big interest in attending the tournament. Respondents also showed solid knowledge of Czech and world esports scene. Keywords: Questioning, Videogames, Tournaments

Title: Marketing communication of the company engaged in the sale of cycling equipment. Objectives: The purpose of this bachelor thesis is to create a proposal to improve the marketing communication of The Bike company for the upcoming season, based on the analysis and evaluation of the current marketing communication from the perspective of the customer and the company management. Methods: The qualitative and quantitative research method was used in this thesis. Specifically, an in-depth semi-structured interview with the company owner is used to obtain management data and written and electronic queries to obtain customer data. The thesis also used methods of observation and analysis of internal documents. Results: The result of this thesis is the concept of marketing communication for the upcoming season. The proposal will be submitted to The Bike management. Key words: Marketing, communication mix, advertising, promotion, event marketing, questionnaire

Title: Attitudes and knowledge of Prague college students about beach soccer Objectives: In addition to the description of the Czech and world scene of beach soccer, the main aim of this work is to find out and compare attitudes and knowledge of students of Prague universities about beach soccer through a questionnaire. Furthermore, the thesis examines general knowledge of this sport, including basic rules. The last but not less important goal is to make recommendations for the management of beach soccer in the Czech Republic, which would help to raise public knowledge and attitudes towards this sport and possibly help to bring new active players. Methods: The main method that was chosen for this work is quantitative method - written questioning. Data was obtained by using custom questionnaire that was created just for this case. The content of collected data was theoretical knowledge of respondents about beach soccer and their interest in this sport. Results: Although Prague university students are aware of beach soccer, the results showed that they are not comprehensive and lack basic knowledge. On the other hand, in the future, an absolute majority would be interested in visiting the beach soccer event as a spectator or an active player. This is not true in case of an interest in watching this...

Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis: observation of online marketing area, monitoring and synthesis, analysis of PPC campaigns, analysis of e-mailing campaigns, analysis of commodity comparators settings, SEO analysis and analysis of social media. Next used methods were monitoring and synthesis. Results: The result contains recommendation to improve the structure and settings of online marketing channels/tools to achieve better results of Kolo-park.cz online marketing activities. The result is a new created strategy of individual online marketing tools/channels on the basis of framework See-Think-Do-Care. Audience, targeting, relevant content and the way how to measure online marketing activities depending on customer's buying cycle is defined...

Title: Marketing communication of selected amateur tennis league Objectives: The objective of this thesis is to find out and evaluate the current state of marketing communication of amateur tennis league. The main aim is to create effective marketing communication enriched with new ideas that can be used by the tennis league to increas interest and attracting new potential members. Methods: The thesis combine quantitative and qualitative research with using analysis of tennis league documents. Quantitative research uses electronic and written questioning. Qualitative research uses the method of in-depth interview in the form of semi-structured interview. The obtained informations are processed by data analysis and serves as a basis for creating a marketing communication proposal. Results: The result of the thesis is a proposal of marketing communication, which is intended for amateur players Babolat ATTour. The proposal was created on the basis of marketing communication data, which is operated by the tennis league at nowadays. Key words: communication mix, promotion, communication plan, tennis

Title: Judging systems of competitions in dance sport from judges point of view Objectives: The main goal of the thesis is to introduce the absolute judging system used on a dances sport competitions 3.0 to a wider public, and to describe differences between absolute judging systems 2.0, 2.1 and 3.0. Next goal is to map opinions, knowledge and attitudes of the TOP judges of the CDSF towards the judging systems of the dance sport. Methods: To obtain the necessary data for the elaboration of the thesis was used a method of electronic questionnaires. For the elaboration of a theoretical part of the thesis were used primary sources, professional literature and experts' own materials. Result: The thesis maps used systems of dance sport in the Czech Republic and abroad and their main progress towards objective and measurable judging. Based on survey, the questionnaire reveals the knowledge, opinions and attitudes of the Czech TOP judges towards System 3.0. In fact, the thesis is a breakthrough, because even though the absolute judging system 3.0 is already used in practice, there is still no Czech written documentation of its work or usage. Keywords: Dance sport, Latin, Ballroom, Dance, Judges, Judging systems, Sport, The questionnaire

Title: Aggressive behaviour of the SK Slavia Prague football fans Objectives: To find out, what are the specific features of the aggressive Slavia Prague fans and evaluate the consequences of their behaviour for the participants of football games. Methods: In this work, a quantitative method of a survey questionnaire was used. Electronic questioning was chosen as a specific method. The questionnaire was intended only for Slavia fans and its goal was to find out what kinds of aggressive behaviour they were showing and whether they felt their effects. The questionnaire was distributed through fan groups, as well as the official and unofficial sites of the club on Facebook. The results were analyzed by processing the answers into graphs and tables using absolute and relative frequencies, or their comparison in the sample files with the basic file. Results: The assumption that aggressive fans belong mostly to lower social groups has been confirmed. The consequences for the participants of football games are not very serious, but it is necessary to constantly try to identify deliquent fans in order to further eliminate the spectators' aggression at the stadiums. Keywords: Football spectatorship, Hooliganism, Tribuna Sever stand

Title: The popularity of minority sports in Czech Republic among the young generation Objectives: The main objective of this work is to find out the popularity of selected minority sports among the young generation and then to compare the active and passive popularity. The secondary tasks are to find out the ideal communication channels for minority sports and to follow up recommendations for minority sports representatives to increase their sport's popularity. Methods: In the initial phase, electronic inquiry was used to determine the general, active and passive popularity of minority sports, to find the ideal communication channel and, last but not least, to propose recommendations for representatives of chosen minority sports. Statistical methods of absolute and relative frequency were used to analyse the results. After the initial research, a semi-structured interview with a marketing specialist followed, with which we analysed the results of the electronic inquiry. Results: As the results stated, there were large differences between active and passive popularity, which generally corresponds to the previous theory. At the same time, it was found that the selected minority sports are inefficiently using available social networks. Representatives of these sports should focus on them if they want...

Title: Human resources management in selected company Objectives: The main goal of this bachelor thesis is to determine crucial shortages of personnel management and subsequently creation of proposals for improvement of personnel management of the company Decathlon. Methods: In the work method of qualitative interview was used consulted with the HR manager Jiří Matějovský then the method of quantitative questionnaire with employees and also the method of document analysis. Results: The bachelor thesis determined crucial shortages of personnel management and consequently proposed measures for improvement in the area of leading employees owing to improvement of evaluation, control and remuneration. Keywords: personnel management, company, personnel activities, employees

Title: Diagnosis of selected competencies of track and field coach of youth Objectives: The main aim of the thesis is to diagnose selected competences of a coach of youth athletics and to verify the hypothesis about the connection between performance and the aspiration of coaches. Methods: The thesis used qualitative methods of research and psychological testing. The qualitative methods used were testing, observation and research. Psychological testing was in the form of TATSO test. Finally, the statistical method F-test was used Results: The results of the work will be a useful source of information for the Czech Athletic Association in the development of curricula for trainers and will also be an indicator for athletic clubs, which organize youth trainers. Keywords: Athletics, coach of youth, coach competencies, TATSO test, F-test, ČAS, Czech Athletic Association, aspiration, level of aspiration

Title: Organization and composition of outdoor program for the open air schools Objectives: Main objective of this thesis is to compose suitable outdoor program for open air schools for children groups within age 6 to 10. The goal of this new program is more efficient use of time during open air schools with focus on development of abilities, skills, physical and psychical strength, communication among children and social interaction. Methods: In this thesis will be used quantitative research method, written questioning method. Acquired data analysis will be used as background for development of outdoor program for open air schools for children groups within age 6 to 10. Outcome: Benefit of this thesis will be development of new outdoor program for open air schools for children groups within age 6 to 10 which will be passed on to travel agency offering this kind of programs. Key words: game, child, open air school, nature, teacher, instructor

Title: Customer standards for comparing fitness gyms. Objectives: The goal of the bachelor thesis is to assemble inside and outside standards, which influence customers decisions on choosing fitness gym. Next objective is to evaluate primary assembled standards by the customer preference. In other words, these standards are evaluated by the importance of the customer. Methods: The bachelor thesis is based on two types of primary sources that allow to assemble the standards and their scaling. Qualitative method of semistructured interview completes theretical basics and ensures current and traditional marketing data. However, quantitative method ensures customers preferences. Standards, that infulence customers for choosing the most convinient fitness gym, are evaluated by the importance. Results: Fitness service should respond to the customer demands and needs. The thesis monitors significant and unimportant customer standards. Using the thesis, fitness gyms will be able to discover the right things for optimalization and innovation. The thesis can be also used as a manual for the fitness gym owners. These people can increase preference of their gym, if they focus on the significant standards. The thesis can be used by the beginner athletes too, if they are not sure, what fitness gym is the most...

Title: Position and functioning of a football coach as a manager Objectives: 1) Analysis of the position and functioning of a football coach as a manager Focus: requirements, claims, competences, responsibilities and education 2) Comparison of positions in the Czech Republic and in the UK 3) Proposal and recommendation for improving the position of the coach as a manager for the future Methods: 1) Obtaining study materials and collecting information from written and electronic sources 2) Semi-structured interviews with selected personalities Results: 1) The assumptions that the position and activity of a football coach is different between these two countries were achieved 2) It showed where the most important differences are 3) It suggested possible recommendations and changes to the future Keywords: claims, competences, education, leadership, management, soccer

Title: Attitudes to american football at the Faculty of Physical Education and Sport, Charles University Objectives: The focus of this bachelors thesis is to find out what are the attitudes of the students of Faculty of physical education and sport of Charles University to American football and also find out what knowledge students possess about this sport. Methods: In this work is used the method of quantitative questioning through questionnaire survey of students and graduates of the Faculty of Physical Education and Sport of Charles University. Questionnaire was distributed in electronic form and was created exclusively for the purposes of this thesis. The theoretical part was created and written based on studies of specialised literature. Results: In conclusion the research helped with finding the attitudes students of Faculty of Physical Education and Sport to American football. The results are showing what knowledge do those students possess about rules of the game, posts or specific clubs and players. Some of the respondents were showing an interest in trying out this sport. Current knowledge of american football is average, however the stances are mostly positive and there is also an interest in playing this sport as well. Keywords: attitudes, knowledge, american football, electronic questioning

Name: Level of Aspiration and psychomotor speed of squash players Aims: The aim of this thesis is to find out the differences between professional and performance squash players in the area of aspirations, psychomotor speed and resistance to stress. Further, to verify the hypothesis that professional players have a higher level of all these categories than performance players Methods: The thesis uses the quantitative questionnaire TATSO (2017), which is supplemented with a qualitative interview with trainers of squash professional players. Data are evaluated by statistical functions of Microsoft Excel and verified by f-test and T-test at 5% and 1% level of significance. Results: Research reveal statistically significant differences between professional and performance players at psychomotor speed and aspirations, while professional players showed significantly higher values, the results of this group proved above average even compared to the current test standards. The results of both groups were above average when tested for resistance to stress, but there was no significant difference between the selected test groups. Key words: Personality test, speed diagnostics, squash, Czech Republic, psychological training

Title of the work: Reputation and popularity of parkour in the Czech Republic. Objectives: The bachelor thesis researches a chosen group of people. The main objective of this work is to find out if people know about the sports activity called parkour, what experience do they have with this activity and what is their stance on the issue. Achieved results might prove useful to coaches in improving people's stances towards parkour and introducing them to this sports activity. Methods: The bachelor thesis has been done using questionnaire survey. It was published in an electronic form through various social networks. In addition, an interview was made with one of the first traceurs, Tomáš. Results: The results show that parkour is becoming more and more popular. People are interested in this sports activity and their opinions about parkour are rather positive than negative. Key words: Parkour, reputation, attitude, sports activity, questionnaire survey, interview

Title: Problematics of motivation and aggressivity in sports Objectives: Main target of my diploma thesis is to test selfdetermination of individuals participating in sports, their motivations and motivation factors which are connected to aggressivity, by using the questionnaire method. Methods: Datas for research were collected from quantitativ questionaire, which was a compilation of three standard questinnaires, their Czech version used in psychology. A questionnaire called Sport motivation scale - 6 was used to measure selfdetermination, a questionnaire called Percetion of Success Questionaire was used to measure the motivational orientation and a questionnaire called The Buss - Perry Aggression Questionaire was used to measure different dimensions of aggressivity. Results: Results of selfdetermination measured on sportsmen of UK FTVS prove the general hypothesis of high contribution of intrinsic motivation and very low participation of amotivation for any individuals participating in sports. Higherst values measured we got for integrated regulation, which is the most intrinsic form of external motivation. Results of motivational orientation of respondents show clearly dominance of motivational orientation toward the target rather than toward ego. The highest measured value of different forms...

Title: Satisfaction of I. ČLTK Praha competitive players with club services Objectives: The aim of this diploma thesis is evaluation of I. ČLTK competitive players satisfaction with club services. Then were proposed recommendations that should lead to services optimization and higher satisfaction of competitive players. Results will be presented to club management. Methods: In this research were used interviews with club management, coaches and players and then primary method of data collecting - written questionnaire. The final version of questionnaire was made after many editing, consultations and questionnaire testing especially for environment of this tennis club. Results: Results of research are presented in analytic part of this thesis in classification crosses, graphs and charts. Based on acquired data and interviews with players were proposed recommendations for I. CLTK Praha management, that should lead to quality improvement of provided services and also to higher satisfaction of I. CLTK Praha competitive players. Keywords: tennis, sport service, customer, quality, research

1 Abstract Title: Marketing communication of Hervis Sports company Objectives: The main aim of the Diploma Thesis is to analyse marketing communication of Hervis Sports company and is suggestions for improvement based on informations of Hervis Sports employee, the results of research and analysis of documents. Methods: The main metods of collectiong datas used in this Diploma Thesis were in - depth interview with one of the head employee of Hervis Sports company and marketing research focused on knowing Hervis Sports and its communications methods. For the description of marketing communications was used analyse of documents. Results: From results of in - depth interview and marketing research has been found that in current time marketing communication is more focused on customers shopping in stores. The most money Hervis Sports spend for marketing communication with customer through leaflets. Based on marketing research has been found that 71 % of respondents recieved leaflets at least once. Hervis Sports hardly work on improving of online communication and started to invest more money to this section. Results of marketing research show that people connect Hervis Sports with sport's goods and clothes. Keywords: marketing, communication, customer, strategy, e-shop

Title: Image of the brand adidas Originals Objectives: The objective of this thesis is to identify the image of the adidas Originals brand of the two facebook groups: Asociace studentů FTVS and Streetchange. The aim is to find out and compare the image between these two groups and to create complex image and suggest advices to improve adidas Originals brand image. Methods: For the analysis of the adidas Originals brand image, a quantitative marketing research was used, specifically electronic questionnaire. Results: The results of marketing research of the image of adidas Originals proved that both groups connect the brand especially with positive attributes, such as style, uniqueness and quality. The main difference between these two groups is ability to connect any musician with the adidas Originals brand. This knowledge influences the brand image very much. The results show that many respondents mix up adidas Originals and adidas Perfomance. Interviewees often assign sports such as football, tennis or running to this brand and they also mix up logos of these two brands. The suggestion for improving image of the brand is mainly focused on events promotion. Keywords: Brand, brand image, adidas Originals, questionnaire, marketing research

Title: The research of biathlon vieweship among students of FTVS UK Objectives: The objective of this bachelor thesis is to provide data on the basis of marketing research about biathlon viewership among students of FTVS UK. Contribution of this thesis should be providing useful insight related to viewership and interest into biatlon for this group. This data could set a basis for a deeper reasearch in the foreseeable future. Methods: This thesis uses the method of quantitative research. The selection of the respondents was done by partially influences selection and the minimal sample size was set to at least seventy five respondents. Electronic questioning was used to collect the primary data. Results: According to the research results, nearly 86 % of the respondents had shown interest into biathlon. It was also found out, that vast majority of them has been watching biathlon races via ČT sport channel. More than 78 % of the respondents follows biathlon content on social networks. According to respondents, the two most important factors of biathlon broadcasting are quality commentary and quantity of commercials. Keywords: marketing research, media, viewership, biathlon

Title: Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic Objectives: The aim of this bachelor thesis is to identify the profile of a sport manager, which is demanded by Czech labour market and creation of the type positon of a "sport manager". The resulting profile of the sport mnager should help future sport managers to better prepare for the requierements and demands of the labour market. Methods: In the thesis method of qualitative content analysis was used. Via content analysis recruiting advertisements were analysed. Results: The bachelor thesis achieved its goal, it has been found what requirements are demanded from sport managers at labour market. The type position of a "sport manager" was created on bases of the analysis. Keywords: content analysis, type position, recruiting advertisements, competence Create PDF files without this message by purchasing novaPDF printer (http://www.novapdf.com)

Title: Analysis of use of social networks by Tipsport Czech Extraligas clubs and marketing research of the satisfaction of their fans Objectives: The aim of this bachelor work is to analyze of use of four selected social networks by Tipsport Czech Extraligas clubs. Next goal is comparison each other's profiles will lead to certain recommendations how to use them. By marketing research find out satisfaction of their fans with usage of their social networks profiles. Methods: In my bachelor work I used these methods: collecting and analysis data, comparison. I collected data from social networks profiles of all clubs playing in Tipsport Czech Extraliga. The next step was descriptive analysis which helped me to interpret all the data. Comparison was the key to evaluating acquired data. Results: I have found that even through there are a lot of teams using social networks alike, we can observe some exceptions. Based on the established hypotheses, I found some dependencies on the number for total fans on social networks. After analyzing all the clubs, I drew recommendations that some clubs can use and change their style of social networking. I also found that fans are mostly happy with the functioning of clubs on social networks. Keywords: social networks, marketing research, Tipsport Czech Extraliga, fans

Tite: Preference and perception of tennis brands in TK Pelhřimov Objectives: The aim of the bachelor thesis is to find out how members of tennis club Pelhřimov perceive the brands of selected tennis products and compare thein preferences with thein owned products. Methods: In this thesis is mainly used a question method. It is a written form of questioning which is intended for members of TK Pelhřimov. Further more are used semi- structured and structured interview with some members of the club. Based on the interview was created the questionnaire and found an important informations about the club. Results: Selected questionnaires show that brand perception is influenced by theproduct type. The resulting colours are different for the same brands due to the product. The charectetistics of the individual brands selected by a respondents shows the most importantat tributes with regards to a product types. Keywords: Tennis, preference of brand, perception of brand, TK Pelhřimov

Title: Professional Competencies of Czech Handball Federation Staff Objectives: The aim of this work is to assemble competence profile of the Czech handball federation employee. Furthermore the goal also is to analyse the importance of perception of this profile's individual components from this institution's employees' point of view. Methods: Gathering of the necessary data for processing the topic is reached via the method of source study in order to create the competence profile. For the questioning was used the method of electronic questionnaire created strictly for the purpose of this work, and also the method of semi-structured interviews. Results: The research has provided and evaluated the list of competencies that are necessary for profession performance within Czech handball federation. Also the key competencies for particular departments of this institution were identified and the structure of this institution was described and examined. Keywords: Handball, staff competencies, abilities, personality, skills

Title: Communication with fans of AC Sparta Praha Objectives: Main objective of this thesis is analyze communication of club AC Sparta Praha with fans, reveal shortcomings and make suggestions for improvement Methods: In this thesis were used methods of analyze of documents, halfstructured interviews and focal group Results: When analyzing the data, it was found that club communication with fans was not used properly and some shortcomings were revealed. As a result of these deficiencies, proposals have been made to improve communication with the fans. Keywords: football, fans, public relations, marketing communication 2

Title: Compentency profile of tennis coach from the point of player's view Objectives: The main objective of my diploma thesis is to create competency profile of tennis coach from the point of players view showing from the list of the competencies and compare player's opinion with the differences beween the ages and sex. I focus on mladší žactvo, starší žactvo, dorost and dospělí. Another part of my diploma thesis is the Comparison of the newly acquired competency profile from the view of players with compentency profit of tennis coach from the view of independent coaches made like a part of different work. Methods: The research was done base on judging the importance of the individual competences. The people that were asked made their decisions based on the four levels of Likert's scale without a middle value. The list of competency has been made according to previous resources, literature, interviews with the tennis specialics, coaches, and player. For clarity, the individual competencies were splitted into three categories (characters, skills and another profesíonal atribution). Results: The results of this work shows the top twenty compentencies of tennis coaches from the view of individual players. It also shows the difference between importance of individual categories. At work, it shows...

Title: Russian Sport Management Anti-doping Practice Objectives: I would like to point up how is practical antidoping working in Russia in sport. Sanction which were imposition to Russia in sports world and approach Russia sports mentality. I the end found out public opinions about this problem. Methods: Document analysis, internet questionair, interview. Results: I am combinating results from my work with explanation how is antidoping politics working in Russia and on the world. The results containing Russia sanctions and opinions of respondents to doping problemations. Keywords: Sport, Doping, Anti-doping Convention, Sports legislation, IOC.

Title: Analysis of selected running events Objectives: The goal of this diploma thesis is to analyse participants taking part in particular running competitions and their relationship to running. Furthermore, to obtain information in relation to their lifestyle, education, employment, age, homelife, financial possibilities and training for particular race. Methods: Analysis of participants of running events is done through questionnaires which were handed out electronically on social websites and personally at the place of a competition. Teoretical base has its origin on personal experiences, studied literature and internet sources. Results: Based on results, I came to the conclusion that promoting running competitions primarily via social websites is the most advantageous. Runners who participated at the running event previously already, share their experiences among themselves. They attract more runners to well-organized running competitions and ensure their success this way. Each running event has its runners who differ slightly, for example by age, running equipment etc. The results may serve as a guideline for organisators of running competitions in creating marketing strategy focusing on particular target groups. Results from questionnaires are presented through graphs in analytical part....

This bachelor thesis deals with a teambuilding program for a specific working group. More precisely, with its creation and with its piloting on a group, similar to the target group . The thesis has two parts. In the theoretical part, the thesis deals with the analysis of the term teambuilding, history of teambuilding and current trends and activities in teambuilding. The practical part of the thesis deals with the creation of the program itself, the creation of particular activities and the realizacion of this program. Key words: teambuilding, experience, outdoor, group, work team, communication, confidence, entertainment

Title: Marketing communication of the SK Slavia Prague Objectives: The following bachelor thesis is focused on the analysis and evaluation of the current marketing communication of football club SK Slavia Prague. Based on the detected state, proposals and measurements are made to improve its marketing strategy. Methods: In the practical part of this thesis, quantitative methods, such as analysis of official webpages, social media profiles, documents and various texts, are used. Marketing research is based on interview with an employee of Slavia's marketing department and semi-structured interviews with 3 fans of the club. Results: This thesis has revealed that the club could work with some communication tools more effectively. It has been found that some communication tools the club does not use at all. Important part of this thesis is proposal of possible options how to improve marketing communication between the club and supporters. Keywords: Communication mix, football, fans, public relations

Title: General model and process of plannig sports events Objectives: The aim of this work is create and propose general process of plannig sports events and also construct and propose general model of planning sports events. Methods: The diploma thesis used a method of qualitative analysis and synthesis of knowledge from selected events. Results: The outputs of the thesis are the general model and the process of planning sports events, which are applicable to any sports event and serves organizers to simplify their work on preparing sports event. Keywords: planning, organization, planning model, planning process, sports event

Title: Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic and Germany Objectives: The main objective of the primary survey is to examine the job-side situation of "Sports Manager" on the labour market on the Czech Republic and Germany. Compare the differences between demands for sports managers and use the results of empirical research to introduce a sports manager. The partial goals, comments and recommendations were formulated as follows: 1) Determine which knowledge and skills are relevant to HR department (human recources department) and quantify them. 2) Verify that HR department requires education and practice, and specify the type of education, length and type of practice. Methods: The theoretical part is processed in the form of a research. From professional literature and publications. A comparison method was used to fulfill the scientific research objective. We have added the findings by formulating recommendations for the implementation of the recruitment and selection process in order to obtain the most suitable candidate for the position of "sports manager". Results: From the empirical knowledge and research of recruitment insertions are distinct the identification and difference of the requirements for the professional...

Title: Suggestions for the organization of rugby competitions in the Czech Republic Objectives: The objective of the thesis is to create proposals for improving the system of organizing male rugby competitions in the Czech Republic. Methods: To obtain the necessary information about Czech rugby competitions, a quantitative, specifically an in-depth interview method was used. The Number of Winning Titles, Top Team Identification and Percentage of Points were used to determine the level of competition. Another method used in the work is the performance ranking, created on the basis of already existing rankings, partially modified. Results: The research has shown that adjusting the system for organizing rugby competitions in the Czech Republic is suitable. The proposed changes include, in particular, the introduction of open competitions and increasing the number of matches played during the season. Subsequently, some proposals were made to make the system of organizing rugby competitions more efficient in the Czech Republic. Keywords: rugby, sport competitions, sport event management, gaming systems

Title: Popularity of esports in Czech Republic Objective: The objective of this bachelor thesis is to find out the popularity of esports in Czech republic. The primary aim of the thesis is to figure out if the people of Czech Republic were interested in attending a big esports event which would take place in the Czech Republic. The thesis further focuses on respondents' knowledge of Czech and world esports teams and players. Methods: Research was done by questioning. The main instrument of the thesis was electronic questionnaire, which was tailored specifically for the purpose of this thesis. Resultsy: Results of this research show, that people of the Czech Republic are more and more aware of esports. The majority of respondents, that are actively interested in esports, showed big interest in attending the tournament. Respondents also showed solid knowledge of Czech and world esports scene. Keywords: Questioning, Videogames, Tournaments

Title: Analysis of employment agencies Objectives: The aim of this thesis is to explore employment agencies on Czech labour market and find out its functionality and credibility from the side of job seeker. One of the constitutive aim was also using the marketing method Mystery client. The term functionality of employmenet agencies was evaluated as attitude and ability of employment agency to mediate good job for job seekers. Methods: To obtain data, that allows to final evaluation, was used special technique of market research called Mystery client. This method represents hidden observation during job interview. The research was completed with question survey of selected staff consultants. Results: The results of the research indicated that employment agencies are mainly focused on outsourcing and are usually mediating short-term job for young and less educated people. The research also indicated that employment agencies are not able to mediate appropriate job in reached level of education. In spite of these problems, there were recommended three employment agencies that are properly able to communicate and react for job supply and demand. Key words: Employment agency, analysis, mystery shopping, mystery client, questionnaire

Title: Marketing research of motivation to attendance of fans FK Dukla Praha on matches. Objectives: The main target of this thesis is to reveal the cause of low attendance at local matches of FC Dukla Praha, based on marketing research. Methods: Marketing research consists of qualitative methods. For acquiring the necessary data, methods of electronic questionnaire, personal enquiry and interview were used. FC Dukla Praha fans inquiry was conducted by a method of electronic questionnaire on server Vyplňto.cz. During FC Dukla Praha fans motivation factor measurement, a part of Al-Thibiti (2004) questionnaire was used. The people enquiry was conducted by a method of personal enquiry. The interview was conducted as an in-depth individual talk supervised by Ing. Vladimír Šmíro, marketing manager. The statistics analysis was implemented for the gained data interpretation. Results: The results of this research revealed many reasons that lead to descending number of the audience of FC Dukla Praha matches. The most serious ones are unsuitable terms and times of the matches, the whole generation of FC Dukla Praha fans outflow, unsuitable premises, quality of performances and difficult access to the pitch/stadium. The club received sufficient information and at present, they try to remedy this negative...

Title: Comparison of basketball coaches competencies with other sports. Objectives: The main objective of this diploma thesis was to compile a basketball coach's competence list and compare these competencies with demands on selected coaches of other sports. Semi- structured interviews with active basketball coaches as well as the literature were used to obtain desired competencies. Methods: This marketing research included both quantitative and qualitative methods. The collected data from questioning players and coaches was obtained via an electronic questionnaire. The 4 level-point Likert scale without central tendency was chosen for evaluating the importance of the collected data and a semi-structured interview with active basketball coaches had been used to obtain desired competencies. These competencies were categorized into clusters which, subsequently, made the interpretation of the results more transparent. Results: The results of the research identified the most important competencies for the profession of an "ideal" basketball coach. These competencies (20 of them in total) were chosen to take part in competency profile. The 3 most important competencies were following: "knowing the basketball rules", "fair-minded" and "ability to motivate". The comparison of basketball coaches...

Title: Competency profile of tennis coach Objectives: The aim of this work is to create competency profile of ideal tennis coach which based on evaluation by tennis experts. Methods: At first data for the research was obtained by studying the written sources and was subsequently extended and modified thanks to interviews with tennis coaches. 4 level-point Likert scale without central tendency was chosen for evaluating the importance of the data. Respondents were exclusively tennis coaches. They were asked about the importance of competencies in person and also by social networks. Results: The most important competencies for ideal tennnis coach were identified in accordence to results of the evaluation. These competencies were chosen to be in competency profile. Keywords: evaluation, coach, competency, tennis

Title: Prognosis of the German Bundesliga Objectives: The main goals of the diploma thesis were to analyse the German Bundesliga from her financial aspect and to create a prognosis of selected values until the year 2020. Methods used: First time was used the financial analysis of absolute, differential and relation indicators. Then to estimate the future development of the German Bundesliga were selected linear and exponencial trends calculated and applied with using the least squares method. On the top was calculated and applied the modified exponencial with using the method of partial sums. Results: Summary the outcome of the financial analysis through financial indicators and selected values prognosis of the German Bundesliga until the year 2020. Key words: Football, financial source, club, competition, financial analysis, turnover, profit, salaries, revenues, costs

Title: Personnel management of the HC Škoda Plzeň ice hockey club. Objectives: The main goal of this bachelor thesis is to eliminate shortages found on the basis of analysis of personnel management and then creation of proposals and their use for improvement of personnel management of the sports club HC Škoda Plzeň. Methods: In the work method of qualitative interview was used consulted with the sports manager Tomáš Vlasák then the method of semi-structured interviews with club employees and also the method of document analysis. Results: The bachelor thesis evaluated current condition of sports club HC Škoda Plzeň and consequently proposed measures for improvement in personnel planning and employees training. Keywords: human resources, sports club, personnel activities, employees

Title: Sponsorship of Česká spořitelna Objectives: The main purpose of this bachelor thesis is to present the sponsorship relationship between Česká spořitelna and the Czech Olympic Committee, in direct connection with the 2016 Summer Olympic Games. The secondary aim is to propose recommendations for subsequent sponsorship practices of Česká spořitelna. Methods: A case study has been used to achieve the set goals, drawing on three partial methods of data collection. The first is the analysis of documents, especially virtual data. The second one is the observation in Rio - Lipno Olympic Park and in the fanzone of Česká spořitelna in Prague. The third method is a qualitative interview - both an interview led with the current head of the sponsorship unit as well as a group discussion with two representatives of the department who also participated in the preparation of the campaign. Results: In 2016 Česká spořitelna signed a contract for the main partnership of the Czech Olympic Committee valid until 2018, which implies the provision of funds in exchange for a series of benefits and rights defined in the sponsorship package. The motivation of the bank for this step is based primarily on the value of linking its brand to the Olympic brand. Česká spořitelna has created an integrated Olympic campaign...

Topic: Comunication in junior sports team Object: The main goal of this Thesis was to find and evaluate communication techniques, forms and signs, which have the most effect on players during the training process. Metodology: The Thesis used the qualitative method of data gathering, through the use of a questionnaire. Altogether $! younior category players, from ages 15 to 18, from a hockey team in Košice took part. The questionnare was specially modfied for the purposes of this Thesis. Results: The resulst of the questionnaire are presented through the use of graphs and tables. We were able to create a hypothetical model of communication between the coach and the players based on our findings. Key words: comunication, junior, trainer, sports team

Title: Doping and management in elite sport Objectives: The main aim of this diploma thesis is to find the opinions of the cardinal representatives from professional sport, i.e. top sports officials and elite sportsmans, to doping, who may have the different attitudes to this issue from their position and roles. Methods: In this diploma thesis were used two methods for collection of data. Specifically, the method of questionnaires and semi-structured interview method. Mixed type of research was selected due to deeper into the issue. In the diploma thesis was also used the method of analysis or comparison, mostly to gather sufficient information for the development of theoretical foundations of work. Results: Results of mixed research are interpreted in the research of this diploma thesis. The results of this study found the opinion of the cardinal representatives from professional sport, sports managers and the elite sportsmans, to doping. The results can serve as a basis for future research in this area, for example, when comparing the sports company to the general public, as to whether individuals who show more willingness in the use of doping, they have a different attitude to their body and health than individuals who do not want to show this willingness. Keywords: doping, management, sports...

Title: Image of FAT PIPE brand Objectives: The aim of this bachelor thesis is through research to analyze the image of FAT PIPE brand on domestic market, and with reference to results provide suggestions for its improvement. Methods: This thesis uses the method of quantitative research, concretely electronic questioning. The question sheet was posted on a web and Facebook pages of clubs, which are taking part in Czech floorball leagues, with request to spread it among their members. Results: The results of research, which was aimed on image of FAT PIPE brand, show good position on market. Consciousness about FAT PIPE appears as high, while the brand is considered as above-average. On the other hand is rated as common, probably because of high-level competition on the market. Floorball players see its products as quality, while having a higher price than average. Although the brand is considered as well-known, more particular informations are not known among the respendents. FAT PIPE then should aim on improving availability of these informations to improve connection between the brand and the consumer. Helpful would be also linking with more succesful teams from top Czech floorball league. Keywords: FAT PIPE, floorball, image, research

Title: Competency profile of sports manager from the perspective of students FTVS and TOP managers Targets: The goal of this work is to identify required competencies for the position of sports manager and then created the list of competences claims and build competence profile of sports manager. Method: To achieve the goals of this work were used study of literature in the field of management, personal management and psychology. For the final compilation of the profile method was used interview and interrogation. Results: The result of this work is to create a competence profile of sports manager, which includes competencies divided into several groups and their required level. Key words: manager, sports manager, competence, competence of manager, competency profile

Title: Sport activities among students of primary school and high school in Louny Objectives: Bachelor thesis is about research of sport activities among students of high school and primary school in Louny. The aim of this thesis is to find out in which sports are students engaged and what are the main motivators and bariers in sport. With regard to the local sport situation, we want to find out in which sports are students interested in and alternatively they would like to try it. Methods: Sport activities among students has been investigated by using a questionnaire survey. The questionnaire was realized in written form. Results: Results of this survey has shown that the level of sport activity among student of high school and primary school is high. Compared to 2010, sport situation has improved. Frequency of doing sport has increased. Despite the particular problems, student are rather satisfied with the local sport situation. Keywords: Sport activities, sport environment, questioning, competitive and recreational sport, Louny, students of primary and high school

Title: The demands on the personality of the coach in tennis Objectives: The main aim of this work is to gain a deeper insight into the coach's personality and his competency based on in-depth interviews with tennis players and coaches. Methods: The work utilizes semi structured interviews and in-depth interviews with tennis players and coaches. Literary sources and the most important competencies gained from the questionnaires of Jan Králík's bachelor's thesis became the foundation for the interviews. Semi structured interview was used for evaluating the importance of the data and to create a competency profile. The method of in-depth interview was used for a deeper analysis of competencies. Results: Based on the interviews, a competency profile was created and compared with competency profile of the bachelor thesis of Jan Králík. Selected competencies needed by a proper tennis coach were thoroughly analyzed. Keywords: tennis, demands, coach, personality, competency