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The aim of the Bachelor thesis is comparison of three TV stations -- TV Barrandov, Metropol TV and Prima COOL -- in terms of their marketing communications, to highlight similarities and differences. Furthermore, the evaluation factors of ratings and audience awareness, perception and interaction with the audience. The author also focuses on the comparison of target and focus groups appointed by these TV stations. Due to these aspects it will be possible to evaluate the effectiveness of action of these TV stations at the Czech media market. Hypotheses are higher ratings and awareness of the TV station Prima COOL thanks to interaction with larger and more traditional part of the Czech TV market -- TV Prima and minority status of Metropol TV through the short performance at the Czech media market.

This bachelor thesis addresses the need for marketing in the nonprofit sector. The theoretical part consists of the basic terms that relate to this theme. In the practical part the marketing activities of the Czech non-governmental organization operating in the social sphere. The work is the application of marketing in civic association, which helps children and parents in difficult situations in their lifes. The paperwork is about the application of marketing in Czech civic association called Barevný svět dětí. This thesis focuses on marketing mix especially on the analyses of its promotional tools, explains the importance of their usage and how Barevný svět dětí integrates them. Bachelor thesis describes how the organization applies the fundraising sources and furthermore, it provides with a SWOT analysis. Based on this analysis, personal interviews with staff and the association's plans for 2012, recommendation are proposed. One of the recommendations is changing of the website and creating of the fundraising and marketing plan.

My final work should analyze aviation industry from an economic perspective, the main theme will be differences between traditional operators and low-cost operators. The most important part is analysis of the marketing mix, where the main part of air transport are undoubtedly product and price. Result of my work will be a product portfolio that summarizes all the findings in a summary table.

The goal of this thesis is to analyze the environment of Egypt, to characterize the national and cultural habits and describe the business negotiation with a Czech company. Thesis is divided into several parts. First part characterizes stages of a business meeting, then generally discusses the Arab Republic of Egypt, its basic characteristics, rich culture, history and other attractions. Next section is about Islam and its influence on society. In addition to economic data, foreign trade and commercial relations with Czech Republic, is in the following section made SWOT analysis of the Egyptian environment. Cooperation of Egypt and a Czech company, important cultural specifics of business negotiations and its stages are analyzed in the last part of the thesis. Research was carried out in the company Škoda Auto in Mladá Boleslav on the basis of expert interviews with the employees of export department. Results were crucial for a conclusion of the impact of national and cultural specifics of Egypt on business negotiation between Czech companies and Egypt.

The Bachelor's thesis deals with brands and is mainly focused on the estimation of their value. The purpose of the thesis is to achieve three main goals in the chapters following an introductory theoretical-methodological part. First goal is to perform an analysis of legal protection of brands in the Czech Republic. The analysis shows that all various kind of brands are protected by Czech law mainly by four institutes of private law - trademarks, business firms, protection of personality and unfair competition. The remaining goals are to estimate the value of two formerly used brads Enron and WorldCom to year 2000 and suggest a method, which would be able to calculate the decrease in their value during the consequent years. Both brands are valuated with the help of relief from royalty method and the results signify that both brands used to have an exceptional value. The thesis also suggests using a crude death rate of population to calculate the decrease in brands' value after the termination of their usage and illustrates the decrease in the value of Enron and WorldCom since 2000 to 2025.

This master's thesis deals with a topical subject of intellectual property rights infringements as an example of a misleading commercial practice. The aim of the theoretical part is an analysis of the available data covering the topic. The paper also contains Czech and European statistics of goods infringing intellectual property rights. The thesis then focuses mainly on the issue of an illegal alcohol trade. The objective of the practical part is an analysis of consumer preferences and behaviour of Prague residents in the purchase and consumption of spirits. Another objective is an analysis of a change of consumer preferences and behaviour of Prague residents as an impact of recently revealed cases of a sell of harmful alcohol. The objectives are met via a quantitative questionnaire survey.

The aim of this bachelor's thesis is to evaluate marketing in health service and to examine it in a health allowance organization, the Rehabilitation center Kladruby. This thesis is divided to theoretical and practical part. The theoretical part is focused on the marketing and economy in health service and the great deal of the thesis is devoted to instruments of the marketing mix. The last chapter deals with organization and management of marketing in health service organizations. The practical part is focused on the Rehabilitation center Kladruby, the history of the institute, present situation, economic and human resource information, structure of this institute and range of care. Then the thesis links up the first part, particular application of marketing mix and the systems of treatments in Rehabilitation center Kladruby. In conclusion there are suggested the specific advice and recommendations.

The Bachelor's thesis deals with a protection of the bank customer from ethical point of view. The main objective is to analyze how the banks observe and promote ethic standards during the dealings with their bank customers. The minority objective deals with a description of banks' attitude towards the importance of these ethic rules. The observation was used as a method of the marketing survey. The survey was carried out in the customer centre of the co-operative bank Modrá pyramida stavební spořitelna, a.s. Results of the observation showed that the quality of dealing with bank customers is very high. The dealings take place in the representative room and the services are provided by the professional financial advisors.

This Bachelor's thesis deals with multilevel marketing (MLM) in practice. The number of companies based on multilevel marketing has been enormly increased during the last 20 years. The main conditions for the entrance into the serious MLM company are described in this thesis. The practical part of the Bacelor's thesis deals with people's opinion of multilevel marketing and about multilevel marketing in a company called Oriflame. Several problems were discovered in this company. In the conclusion I suggest possible solutions to these problems.

This bachelor thesis is devoted to the customer protection on the market of textile products. The aim of the thesis is to analyse customers' knowledge in the field of textile labelling, to record their preferences when buying clothes and to observe customers' opinions about competency of textile vendors. The secondary aim is to define textile vendors' attitudes to quality brands, textile education and customers' interests in information provided on product labels. The market research was obtained by the written questionnaires for users and by personal questioning of textile sellers. The market research provides the following results - the users know only some of the maintenance symbols, the product appearance has the strongest influence when shopping and the sellers are not educated enough. Textile sellers do not find quality labels and textile education important. According to their opinions, customers are not interested in detailed information about the products.

Bachelor's thesis focuses on misleading commercial practices on consumers of Czech markets and analyzes legislation means to protect consumers from these unfair methods. It identifies the most common deceiving methods and means to defend against them, including activities of state supervisory organizations, which oversees compliance with applicable laws.

The goal of this Bachelor's Thesis was to analyze the marketing mix of MOIRA CZ, a. s., in the store Prodejna termoprádla Florenc, whose main activity is the sale of functional underwear of this brand. Analysis was based primarily on inspection of the shop and storage area, an interview with company's managers and marketing research realized by written questionnaire with personal contact made in the store Prodejna termoprádla Florenc. The work is divided into two parts. The theoretical part deals with individual instruments of marketing mix, so-called "4P". The practical part is focused on the introduction of company MOIRA CZ, a. s., descriptions of individual components of the current marketing mix in the store Prodejna termoprádla Florenc, evaluation of marketing research and suggestions for improvements.

This work deals with dangerous products marketed in The Czech Republic. The theoretical part summarises legislature concerning dangerous products, and other significant issues related to this work -- RAPEX information system, product tagging, tags for consumers, and respective supervisory authorities. The practical part presents the survey of customer awareness which was done through questionnaires. The aim of the work is to analyse consumer awareness of their rights and responsibilities, how they cope with consumer protection and dangerous products, or to what extend they are interested in product tags.

Bachelor thesis "Aplication of marketing in Prague ZOO" is focused on research of marketing mix tools for services in this organisation. The first objective of this thesis was to analyse the aplication of these tools from the perspective of the ZOO marketing management. The second aim was to find out satisfaction and awareness of public based on survey research. Teoretic part defines basic terms which are services, marketing and marketing mix tools. Practical part is composed from information provided by management of Prague ZOO and analysis of public survey research. Results from the practical part are important for the conclusion of the bachelor thesis where the results of public perception of the Prague ZOO are evaluated. These findings are compared to the information provided by marketing management and at the end minor recommendation is suggested.

The aim of this Bachelor's Thesis is to analyse consumer knowledge of their rights and responsibilities of restaurants through marketing research. The research is performed by questionnaire and is aimed at the general public. Another part of this work is to undertake its own research in pre-selected restaurants, and subsequent analysis of the findings. This analysis is aimed at determining compliance with the obligations of restaurants in selected indicators.

Subject of this Bachelor's Thesis is analysis of student bank accounts in Czech republic. The main target was to asses the best student bank account in the country. Best bank account was evaluated based on financial convenience and on the quality of services provided by particular banks. The Thesis is divided into two parts. Theoretical part generally specifies basic concepts used to deal with this subject, is focused on protecting consumer banking and defines marketing research. Practical part describes process of research undertaken in various banks in Czech republic using the method of Mystery Shopping and furthermore contains it's results and recommendations. The outcome of this research is an overview of student bank accounts and their comparison by means of model examples.

This thesis analyzes the course of indoor sales events and compares the deviations between facts presented and the truth. The thesis also researches views and experiences of consumers by the virtue of interrogation and observation. The list of ways in which visitors can defend against violation of the rights of consumers is another part of this thesis. The aim of the thesis is to provide basis for predicting future development of indoor sales events through data collected and processed.

The goal of this writing is to describe and enlighten chosen marketing facticities and issues using suitable examples from sport marketing practice. Next theme of the writing is an analysis of difference between income of czech and foreign professional football clubs. At least, but not at last, the writing contains an analysis concernig marketing activities of HC Sparta Praha.

The work focuses on consumer's problems in medicine, pacients's compensation and malpractice in practices. First part of this diploma work content theoretical part which shows the law system of compensation, fault and non -- fault liability in the Czech Republic. Health compensation is being huge and very expencive these days specially in the states of western Europe and USA. That is why the part of the work compares the law rules and system between Czech Republic, Germany and France. Because New Zealand has very unusual non -- fault system and the burden of proof doesn't bear the pacient but the hospital the comparision was made also with this country. This issue is also very interesting from the economic point of view. The whole analyses agrees on hypothesis: Consumers'law protection in medicin is comparable with EU and satisfactory.

This bachelor thesis deals with the analysis of actual situation of consumer protection on the market with pastries, linked to the analysis of a pastries offer in chosen supermarkets in Prague and marketing of bakery products. The motivation of this work is mainly the situation of dark pastries that is very extended in actual time. These pastries have often different basis and thus they also have various value for the customer. The analysis of the actual situation of consumer protection was made by a research, which was focused on the knowledge and opinions of consumers about what they really buy and what they think they are buying. Based on ascertained information, the actual situation was evaluated and compared with defined hypotheses. Part of this thesis contains also proposals for improvements in this area.

The Thesis analyze consumer protection on fireworks market in the Czech republic in relation to harmonization with European Union legislation. First defines fireworks as such, then concentrates on the period before the application of norms of the European Union into czech law and finally on the period after their application.

Bachelor document presents marketing activities which are use in sport departments. Theoretic part presents marketing, marketing mix and marketing mix in sport. Practical part is about marketing mix in the czech football club Bohemians 1905, a.s. I evaluate their tools in marketing mix and try to find out some new solutions and give them some new introductions.

Thesis deals with consumer protection in financial sector. The main objective is to analyze the tools which are used in the field of consumer protection. The thesis is divided into two parts. Theoretical part focuses on the legislation of the Czech Republic and the European Union. Furthermore, the legislative framework, which leading to full harmonization of European law on the territory European financial market. The practical part is focused on survey of the Czech financial market, the main objective is analyze information for consumers in the Czech financial sector. Furthermore, an analysis financial codes and their implementation. The last chapter provided a comparison information from the websites of commercial and non-commercial resources.

The main subject of the final Bachelor thesis The legal and the ethic regulation in advertising is summary of Czech legal rules in connection with advertising. It describes mainly ethic point of view according to Codex of Advertising. Practical part describes chosen causes of several past years, which were solved by the Council for Advertising. In the end of the work there is presented the difference of ethic perception in commercial and social advertising.

The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is protected in the Czech Republic. They compared the advantages and disadvantages of both types of drinking water.

This bachelor work is focused on quality analysis of estate agency services and consumer protection because of weak legislative regulation of real estate market.

Zkoumání marketingové komunikace ve vybrané firmě

The diploma thesis is devoted to the issue of online shopping. Its aim is to analyze internet shopping and see the rights and obligations of consumers and sellers, which are based on current legislation. The thesis is divided into two parts. The theoretical part deals with purchase over the internet and its regulations. There are explained the concepts internet, e-business and e-commerce and indicate the types of e-business and is mentioned certification of online stores. The practical part is about the respondents' shopping behavior when buying over the internet. It is examined through a questionnaire survey. At the end of the thesis are mentioned the advantages and disadvantages of internet shopping.

The thesis focuses on marketing mix of football club SK Slavia Prague. The thesis also contains situation analysis of the club and the team's revenue structure in comparision with one of the leading football clubs of the world.

The main goal of the thesis is to evaluate the bus, train and air carriers when loss, theft or damage of luggage occurs. To analyze the best and the worst air carriers and to compare the reasons. To evaluate the experience of air traffic passengers with lost, damaged or delayed luggage; if they have ever had a cancelled or delayed flight and if they received any kind of compensation from the airline. To analyze six airlines based on the quality of their services provided and to compare the results between the airlines. The thesis uses questionnaires for research; open and closed questions were applied; the results are evaluated in both quantitative and qualitative way. The opening assumptions were mainly proved wrong. The quality of services provided in the means of transportation is the most important agent of satisfaction.

The thesis deals with one of the voluntary instruments of state policy environment - ecolabeling (environmentally friendly products). Concretely it focuses on tourist accommodation services category due to the highest number of licenses granted in the program ecolabel of European Union. The goal was to find out the insight of tourist accommodation services and consumers in the Czech Republic and Italy on the issue of environmental protection.

Primary aim of diploma paper "marketing mix analysis of MADETA company" is an analysis and description of marketing mix of MADETA company targeting to LIPANEK product range. Secondary aim is confirmation of theory that appropriately chosen marketing mix can positively affect targets of every business company.

This work is focusing principally on the finding the consumers'informedness of the foodstuff labeling. The primary data are being analyzed. Examination is practiced with the questionnaire-method. The practical part consists of the research of the foodstuff, that can contain azo-dyes, which can have some adverse reaction to the human health. The aim of the work is database creation of this foodstuff and examination of the defined hypothesis related to the foodstuff labelling.

The thesis is focused on protecting consumers and tour operators and travel agencies. The basic aim is to analyze consumer awareness of their rights and obligations arising from the travel contract and general terms and conditions. A sub-goal is to determine the perception of ITQ Code (International Travel Quality), both by consumer and by the tour operator. For the analysis was selected questionnaire survey. The results of the investigation pointed to the fact that consumers are not satisfied with the failure of contractual obligations and are determined to pursue their legal rights. On the other hand, many do not read or terms and conditions. Questions focused on the ITQ Code, which specifies exactly complaints procedure and compensation system, revealed that consumers would welcome such a product and it take into account the selection of a tour operator, but more than half of this Code, still heard.

Diploma thesis deals with the possibility of consumer dispute resolution outside the courts and its emphasis on functional approaches in the Czech Republic. Is described the Project of the Ministry of Industry and Trade for Ensuring Out of Court Settlement of Consumer Disputes which presents new opportunities for Czech consumers. The analytical part of the work represents an analysis of the functioning of the two-year pilot phase of Project, an evaluation its results on the basis of statistical data on the number of complaints, on the basis of results of ADR questionnaire and on the basis of results of questionnaire surfy aimed to general awareness about the Project. Obtained data are evaluated and suggested solutions to improve the operation of the Project.

This work handles with the sales and sales returns dilemma. The practical part contains of research of the assosiation SOS and research made by the author. There are summarized the results of the thesis in the conclusion. Appended are field researches made by the SOS association and the author.

The goal of the diploma thesis is insight into the problematics of spectator's violence at football stadiums and elaboration of proposal of the precautions which would lead to elimination of football hooliganism. Theoretical part contains general characteristic of football hooliganism, history of destructive behaviour at football stadium and activities regarding ensuring security during football matches. Practical part includes marketing research, benchmarking and proposal of the precautions which would solve problematics of spectator's violence at football stadiums in the Czech Republic.

Bakalářská práce se zabývá tématikou bezpečnosti výrobků. Teoretická část mapuje právní rámec ochrany spotřebitele před nebezpečnými výrobky. Teoretickou část tvoří výzkum, který zjišťuje informovanost spotřebitelů o právech v souvislosti s bezpečností výrobků.

Subject of this bachelor paperwork (study and research) is a firm "1000 Turov" and its activities from the perspective of policy-market sales of tourist services. The aim is to find ways of ensuring and improving product sales company in the tourism, particularly the analysis of the possible marketing communication strategy.

Following the base of available informations this writing is going to apply the sport sector facts on the selection of common marketing themes. This thesis doesn't include just existing and previously released facts, but it introduces some new theories as well, according to old ones. The goal of following thesis is to present facts of sport marketing generally and to demonstrate its application in practice. The main part will be implemented of the sector -- riscs and some ideas about the development in the future.

Bakalářská práce se zaměřuje na ochranu spotřebitele ve zdravotnictví v ČR. Cílem práce je zmapovat stěžejní legislativní prameny pro oblast zdravotnictví se zaměřením na části upravující ochranu spotřebitele v tomto oboru. Dále se práce zabývá právy a povinnostmi pacientů a hlavními institucemi, které dohlížejí na jejich řádné dodržování. Také je zde zmíněna oblast výroby a distribuce léčiv jako jednoho z nejvíce užívaných produktů ve zdravotnictví. V praktické části je pomocí dotazníku zkoumána informovanost spotřebitelů a jejich názor na úroveň zdravotnictví v ČR.

Bakalářská práce se zabývá ochranou spotřebitele ve finančním sektoru a to se zaměřením na hypotéky a jiné úvěry na bydlení. Česká republika v roce 2004 vstoupila do Evropské unie, což ji přineslo mnohé výhody v oblasti implementace a nahrazení stávajících zákonů a jiných předpisů, které budou zabezpečovat ochranu spotřebitele v rámci celé Evropské unie. Práce osvětluje význam ochrany spotřebitele, dále důvody jeho ochrany a úskalí, se kterými se v současné době může setkat bankovní klient. V neposlední řadě jsou zde uvedeny nejen české ale i evropské zákony, které se zaměřují na danou problematiku.

This paper is mapping the situation of Czech Real Estate market in time of economic crisis. It describes the trends of marketing communication for this market and it is analysing the reasons, why this entire segment has such a low prestige.

This bachelor's thesis analyzes marketing communication mix in Zoo in Prague. The thesis is divided into 5 main parts. First three parts are about theory of marketing - about history, about marketing of services, marketing communication and communications instruments. Forth part says about Zoo and about the instruments which they use. Last part is about Zoo in Dvůr Králové and about communication instruments which use in Zoo in Dvůr Králové and not in Zoo in Prague. Then the instruments are analyzes why are good or bad for Zoo in Prague.

Práce analyzuje současnou situaci v oblasti ochrany spotřebitele v cestovním ruchu. Zaměřuje se nejen na legislativní úpravy služeb cestovního ruchu a to jak v České republice, tak v rámci celé Evropské unie, ale také na její dodržování cestovními kancelářemi.

Diploma thesis provides an overview of legal and ethical regulation of advertising, defines the basic concepts in advertising, summarizes the functions and objectives of advertising and characterized various forms of advertising by the communication media. Through the questionnaire survey detects and analyzes the general attitudes towards advertising as specific views on ethically problematic advertisements.

Tato diplomová práce řeší problematiku ochrany spotřebitele v České spořitelně, a.s. Je koncipována ze dvou pohledů - z pohledu samotné banky a z pohledu jejich klientů. Cílem je komplexně prověřit danou problematiku a seznámit s úrovní ochrany spotřebitele ve výše uvedené bance.

Teoreticko-metodologická část: obsah a podstata marketingu, marketingový mix a jeho jednotlivé nástroje. Aplikační část: charakteristika firmy, analýza marketingových možností a východisek, postavení firmy v marketingovém prostředí, implementace teorie marketingového mixu na firmu. Závěr, hodnocení celkové situace firmy a doporučení pro management.

V práci sú uvedené teoretické východiská marketingového výskumu a prieskumu trhu. Práca sa venuje oblasti asistenčných služieb, definovaniu jej náplne, jej špecifikám. Prieskum trhu je zameraný na prieskum 2 majoritných trhov, na poistný trh a trh nových vozidiel. Práca analyzuje zákazníkov a konkurenciu na trhu technickej asistencie.

The thesis is focused on dynamically developing field of the air transportation. It is based on rights and duties of airlines and consumers. It is mapping the most important current law moves of Czech Republic which has been changed and agreed for a consumer protection. It describes consumer rights in the case of a flight delay and cancellation, refusal of entry on the plane and in the case of baggage problems. It also touches the issues of advertised price of plane tickets. It is followed by the analysis of current situation of the observance of consumer rights and their point of view on some controversial topics.