51. The Corporate Donors.
- Author
-
Conlin, Michelle, Hempel, Jessi, Tanzer, Joshua, and Polek, David
- Subjects
CORPORATE giving ,COMMUNITY relations ,CORPORATE profits ,EMPLOYEE recruitment ,GENEROSITY ,GIFTS ,CORPORATIONS - Abstract
Reports on charitable giving by corporations. Example of Minneapolis-based General Mills Inc., which funded a project alleviate the urban blight in the Minneapolis neighborhood of Hawthorne, and has long history of giving; Questions about how much businesses owe the communities in which they operate; Views of economist Milton Friedman, who described corporate giving as suicidal and akin to socialism, and argued that corporations should return all of their profits to shareholders; Argument by some corporations that funding causes to improve the lives of their employees, customers and people in their communities is within their self-interest; Tendency to merge the needs of the company with the needs of the community; Details of how the magazine's ranking of corporate donors was compiled; Controversies surrounding the motives of some corporate donations; Role of public image and employee recruitment in corporate giving; Sharing of skills as a form of giving.
- Published
- 2003