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Prior research in the brand management realm has broadly captured passion for a brand through brand‐related factors. However, to the authors' knowledge, how the fit between a brand and its corporate social responsibility efforts (strategic CSR‐brand fit) drive brand passion has been surprisingly ignored. Drawing on congruence theory, basic psychological needs theory, and social identity theory, we argue that strategic CSR‐brand fit can significantly influence customers' sense of autonomy, competence, and relatedness, which in turn leads to brand passion. Furthermore, we hypothesize customer–company identification (CCI) as a key boundary condition for the indirect positive effect of strategic CSR‐brand fit on brand passion through customers' satisfaction of psychological needs. Structural equation modeling results from a survey conducted with telecom customers (N = 1,059) supported a positive indirect effect of strategic CSR‐brand fit on brand passion through the satisfaction of autonomy, competence, and relatedness needs. Moreover, the indirect effect was statistically significant through competence and relatedness needs satisfaction for customers with high CCI but it was not significant through competence satisfaction for customers with low CCI. CCI trivially facilitates brand passion formation through autonomy needs satisfaction. Implications of these findings for shaping brand passion among customers are discussed. [ABSTRACT FROM AUTHOR]

Prior research has broadly captured consumers' green behaviour by linking it to either intrinsic or extrinsic motives. Nonetheless, the detailed effects of middle‐ground motives (i.e., external, introjected, and identified) on the formation of green consumer behaviour remain largely untapped in marketing literature. Using two theoretical lenses—organismic integration theory of self‐determination theory and gender schema theory—this study investigates the effects of motivational regulations on consumers' green behaviour using data from Pakistani millennial consumers. To this end, two separate but related studies were conducted. Study 1 involved participants (n = 208) from Sindh province, whereas Study 2 recruited subjects from three other provinces of Pakistan: Punjab, Khyber Pakhtunkhwa, and Balochistan (n = 312). Exploratory factor analysis, confirmatory factor analysis, structural equation modelling, and multigroup modelling techniques were used as methods. Study 1 shows that when intrinsic motivation and three types of extrinsic motivations (i.e., external, introjected, and identified) were examined, identified motivation had the strongest effect on green consumer behaviour. The findings of Study 2 indicated that, compared with males, females responded much more strongly to motivation associated with intrinsic regulation. Likewise, male consumers tended to respond much more strongly to identified and external motivations with regard to their green behaviour. To conclude this study, the implications of these findings are discussed in great detail. [ABSTRACT FROM AUTHOR]

The article aims to examine the impact of customers' intrinsic and extrinsic religiosity on purchase intentions for luxury brands. Topics discussed include this study has provided a framework to explain how customers' intrinsic and extrinsic religiosity affected the purchase intentions of luxury brands in the emerging market; and marketing research by studying whether customers' intrinsic and extrinsic religiosity are capable of producing purchase intentions for luxury brands in customers.

E‐waste is recognized as the fastest growing waste stream in the world. It contains toxic substances such as heavy metals and flame retardants that are hazardous to human and ecological health. Despite these environmental and health hazards, the vast majority of consumers are reluctant to dispose of e‐waste and prefer to store obsolete products at home instead of returning them to manufacturers for recycling. To address this alarming problem, we use the basic psychological needs theory (BPNT) and word of mouth (WOM) to profile consumer behaviour changes and explain self‐reported consumer e‐waste disposal behaviours. Based on longitudinal survey data collected over two rounds from Pakistan, the findings support the role of BPNT. Particularly, the results show that positive WOM messages about e‐waste disposal significantly improve consumers' self‐determined needs that, in turn, fuel consumers' integrated motivation for e‐waste and subsequent e‐waste disposal behaviours. The implications of these findings for practitioners regarding consumer behavioural changes are discussed in‐depth. [ABSTRACT FROM AUTHOR]

This study aims to investigate and identify the underlying dimensions of students' perception towards the Beijing pollution, particularly to identify the future intensions of students towards staying in Beijing and to identify the level of satisfaction and dissatisfaction among students. This study used non probabilistic sampling technique, particularly convenience, quota and judgmental techniques were applied. The sample size for this study is 80, which is the number of respondents who are enrolled in undergraduate, graduate and doctorate program in the universities of Beijing, China. Finally the data was analyzed by using inferential statistics particularly exploratory factor analysis (EFA), one sample t-test, crosstab and descriptive statistics were used in this study. This study revealed extremely surprising results, even though air pollution makes the students unhappy, uncomfortable, sad, Sick extremely frustrated, they would love to settle down and stay in Beijing forever. Significant gender differences were seen in male and female students about overall satisfaction in terms of Beijing environment, and girls in Beijing are more health conscious than boys. Some hypothesis testing results show that air pollution does not make the students absent from their classes, and air pollution does not make students lazy. [ABSTRACT FROM AUTHOR]

We empirically explored the impact of feedback seeking, including feedback inquiry and monitoring, on the coworker feedback environment via coworker identification. Participants were 264 employees who worked in research and development, design, and technology sectors of industrial enterprises in China. The results indicated that feedback monitoring, feedback inquiry, and coworker identification were all positively related to the coworker feedback environment after controlling for the effects of demographic variables. Further, coworker identification fully mediated the relationship between feedback inquiry/monitoring and the coworker feedback environment. Our findings expand understanding of the feedback loop by bridging the gap between coworker feedback seeking and the coworker feedback environment. We recommend that coworkers encourage employees' feedback-seeking behavior so that the workplace feedback environment motivates them to ask for the help they need to work independently. [ABSTRACT FROM AUTHOR]

To explore the relationship between ethical leadership (a contextual factor at the higher organizational level) and nurses' moral sensitivity (the individual outcome at a lower level), a cross-sectional quantitative study design was used. Participants were 525 nurses at 65 various departments in public tertiary hospitals. These results showed that ethical climate played a mediating role in the relationship between ethical leadership and nurses' moral sensitivity. Moreover, nurses' employment type moderated the mediating effect of ethical leadership on their moral sensitivity. Additionally, the link between ethical climate and moral sensitivity of contract nurses was stronger than that of nurses employed by the state., (Copyright © 2021 Wolters Kluwer Health, Inc. All rights reserved.)