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Bike sharing provides an environment-friendly way for traveling and is booming all over the world. Yet, due to the high similarity of user travel patterns, the bike imbalance problem constantly occurs, especially for dockless bike sharing systems, causing significant impact on service quality and company revenue. Thus, it has become a critical task for bike sharing operators to resolve such imbalance efficiently. In this paper, we propose a novel deep reinforcement learning framework for incentivizing users to rebalance such systems. We model the problem as a Markov decision process and take both spatial and temporal features into consideration. We develop a novel deep reinforcement learning algorithm called Hierarchical Reinforcement Pricing (HRP), which builds upon the Deep Deterministic Policy Gradient algorithm. Different from existing methods that often ignore spatial information and rely heavily on accurate prediction, HRP captures both spatial and temporal dependencies using a divide-and-conquer structure with an embedded localized module. We conduct extensive experiments to evaluate HRP, based on a dataset from Mobike, a major Chinese dockless bike sharing company. Results show that HRP performs close to the 24-timeslot look-ahead optimization, and outperforms state-of-the-art methods in both service level and bike distribution. It also transfers well when applied to unseen areas. © 2019, Association for the Advancement of Artificial Intelligence (www.aaai.org). All rights reserved.

The growth of the sharing economy is driven by the emergence of sharing platforms, e.g., Uber and Lyft, that match owners looking to share their resources with customers looking to rent them. The design of such platforms is a complex mixture of economics and engineering, and how to "optimally" design such platforms is still an open problem. In this paper, we focus on the design of prices and subsidies in sharing platforms. Our results provide insights into the tradeoff between revenue maximizing prices and social welfare maximizing prices. Specifically, we introduce a novel model of sharing platforms and characterize the profit and social welfare maximizing prices in this model. Further, we bound the efficiency loss under profit maximizing prices, showing that there is a strong alignment between profit and efficiency in practical settings. Our results highlight that the revenue of platforms may be limited in practice due to supply short- ages; thus platforms have a strong incentive to encourage sharing via subsidies. We provide an analytic characterization of when such subsidies are valuable and show how to optimize the size of the subsidy provided. Finally, we validate the insights from our analysis using data from Didi Chuxing, the largest ridesharing platform in China.