51. Practice Summary: Henkel Uses Analytics to Improve Call Center Performance.
- Author
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Maleyeff, John and Corlu, Canan Gunes
- Subjects
CALL centers ,CALL center agents ,DECISION support systems ,LABOR costs ,ADHESIVES - Abstract
The development of a decision support tool to assist with call center agent scheduling at Henkel is described. Call center demand varies by hour, and agents have dissimilar service time distributions. Target agent utilizations are calculated using a metamodel of a simulation that finds the elbow of the utilization to waiting time curve. This article presents a customized decision support system for labor allocation at Henkel Corporation's Loctite adhesives call center, which mainly serves business-to-business customers who use Loctite adhesives to bond parts during manufacturing. The project includes an analysis of call center data, a simulation model that captures nuances of its operations, and a metamodel that generates optimal server utilization targets. The system, which projects performance on an hour-by-hour basis, maintains flexibility when assigning staff. Its use has decreased caller abandonment rates from 4.26% to 2.83% without increasing agent labor costs. History: This paper was refereed. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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